---
description: Learn more about Badger Maps pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Badger Maps Pricing, Reviews & Features - Capterra Canada 2026
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Breadcrumb: [Home](/) > [Sales Enablement Software](/directory/30798/sales-enablement/software) > [Badger Maps](/software/148607/badger-maps)

# Badger Maps

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> Cloud-based route planning and territory management tool that assists field sales reps with mapping, routing, scheduling, reporting.
> 
> Verdict: Rated **4.6/5** by 204 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Badger Maps?

Designed for outside sales, field service teams, sales reps, sales managers, and sales operations, the tool helps optimize multi-stop routes and visualize and analyze customer data on a map.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 204 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Badger Maps
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$69.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: It offers a 7-day free trial.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Arabic, Chinese, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish
- **Available Countries**: Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Costa Rica, Croatia, Denmark, Finland, France, Germany, Greece, Hong Kong SAR China, Iceland, India, Indonesia and 29 more

## Features

- CRM Integration
- CRM Software
- Contact Management Software
- Dispatch Management
- Lead Management Software
- Meeting Management
- Mobile Access
- Performance Management
- Reporting/Analytics
- Route Optimization
- Routing
- Sales Activity Management
- Scheduling Software
- Territory Management
- Third-Party Integrations
- Work Order Management

## Integrations (9 total)

- Dynamics 365
- HubSpot CRM
- Insightly
- Microsoft 365
- NetSuite
- Salesforce B2B Commerce
- Veeva CRM
- Zapier
- Zoho CRM

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Sales Enablement Software](https://www.capterra.ca/directory/30798/sales-enablement/software)

## Related Categories

- [Sales Enablement Software](https://www.capterra.ca/directory/30798/sales-enablement/software)
- [Route Planning Software](https://www.capterra.ca/directory/30944/route-planning/software)
- [Field Service Management Software](https://www.capterra.ca/directory/10009/field-service-management/software)
- [Field Sales Software](https://www.capterra.ca/directory/33395/field-sales/software)
- [Sales Tracking Software](https://www.capterra.ca/directory/32744/sales-tracking/software)

## Alternatives

1. [Jobber](https://www.capterra.ca/software/127994/jobber) — 4.6/5 (1420 reviews)
2. [Elite EXTRA](https://www.capterra.ca/software/131389/elite-extra) — 4.7/5 (356 reviews)
3. [Spoke](https://www.capterra.ca/software/210604/Spoke) — 4.8/5 (105 reviews)
4. [OptimoRoute](https://www.capterra.ca/software/161579/optimoroute) — 4.6/5 (248 reviews)
5. [Samsara](https://www.capterra.ca/software/167543/samsara-for-fleets-0-00-6-23) — 4.5/5 (944 reviews)

## Reviews

### "Good product" — 5.0/5

> **Chelsea** | *March 30, 2026* | Automotive | Recommendation rating: 2.0/10
> 
> **Pros**: Easy to use with powerful route optimization, helping sales teams save time, stay organized, and plan efficient travel routes.
> 
> **Cons**: Can be pricey, with occasional routing inaccuracies, slow loading, and limited features like CRM depth or advanced customization.

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### "Badger Maps is THE BEST\!" — 5.0/5

> **Susan** | *November 19, 2024* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: Badger maps is a great way to track what my sales reps are doing across the country. Having a one stop shop to pin leads, read notes and monitor their progress has been phenomenal. Their customer support is also very hands on and helpful.
> 
> **Cons**: So far I have no complaints about Badger.
> 
> Overall, Badger has been a wonderful tool for our sales team. Having a central location for every lead and opportunity makes it very easy to stay organized and on track.

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### "Good for individual business owners" — 3.0/5

> **Jay** | *February 25, 2025* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: The route mapping feature to set the most effective route for my travel
> 
> **Cons**: Lack of pipeline and lead management for multiple users.
> 
> It worked well when it was just a 2 person team.

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### "Good User Experience" — 5.0/5

> **Corina** | *November 17, 2024* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Easy and straight forward to use.  Simple yet effective.
> 
> **Cons**: I liked everything about it. It all worked just like I thought it should.  Could not be more simple to use. A real gem.
> 
> Very positive experience.  Enjoyed completely.  Good user experience.

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### "Efficiency for field sales agents" — 5.0/5

> **Verified Reviewer** | *January 26, 2025* | Airlines/Aviation | Recommendation rating: 9.0/10
> 
> **Pros**: Managing the sales and tracking of clients is quicker and efficient.
> 
> **Cons**: Nothing observed as of now but will continue to use.

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## Links

- [View on Capterra](https://www.capterra.ca/software/148607/badger-maps)

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