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About Similarweb

Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.

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Pros:

The software is pretty easy to use. The learning curve isn't steep at all.

Cons:

This can then make forecasting for certain sites difficult.

Similarweb ratings

Average score

Ease of Use
4.6
Customer Service
4.3
Features
4.4
Value for Money
4.2

Likelihood to recommend

8.6/10

Similarweb has an overall rating of 4.6 out 5 stars based on 211 user reviews on Capterra.

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Filter reviews (211)

Arika
Arika
Manager in India
Verified LinkedIn User
Financial Services Software, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Get competitive edge with SimilarWeb Pro's insights

5.0 2 years ago

Comments: SimilarWeb Pro is a handy tool to get traffic and keywords insights for your competitors. For the people in digital space, this is a very useful tool to have in your kitty.

Pros:

1. Helps you find out for what keywords are your competitors ranking and analyze their content strategy.2. Advanced reporting helps you gain better insights for your platform and your competitors.3. Also, helps you understand customer behavior.

Cons:

A certain level of domain expertise is needed to use SimilarWeb Pro.

Katie
Data Strategy and Insights Manager in UK
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent Customer Support and Valuable Insights, but Needs More Market Comparison Features

4.0 last month New

Comments: Overall, Similarweb is a powerful tool that delivers detailed, insightful data with a supportive customer team that enhances the experience. While the platform excels at providing in-depth market information, the lack of a regional comparison feature limits its functionality for users like me who are looking to conduct multi-market analysis. Nonetheless, the personalised service, regular updates, and unique reports make it an indispensable resource for market intelligence.

Pros:

The customer support at Similarweb is excellent. The team is incredibly responsive, quick to assist, and always eager to accommodate bespoke requests. I appreciate the regular check-ins, where they take the time to walk us through platform updates and introduce us to new features. They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations. The personal attention from the team makes the experience feel more tailored and valuable.

Cons:

One limitation I’ve encountered is the inability to create regions and compare multiple markets side by side within the dashboards. Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging. Having the ability to compare different markets simultaneously would elevate the tool's efficiency.

Jimmy
Business Development in US
Telecommunications, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

It's a nice app with mediocre data quality.

3.0 7 years ago

Comments: It was helpful for assessing the size of different revenue opportunities.

Pros:

The UI and design is very clean and easy to use. Most of the things you'd want to use it for are immediately obvious.

Cons:

The data, particularly in terms of page view and session volume, is usually not even directionally accurate.

William
Data Analyst in US
Market Research Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent for in-depth web marketing research.

5.0 4 months ago

Pros:

Strikes a great balance between ease-of-use and granularity/detail of the data for analysis. Easy to get started while the data's level of detail is rich.

Cons:

The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some limitations on my research. That said, the product is very strong overall.

Vinícius
Performance Marketing Specialist in Brazil
Building Materials, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Comprehensive and Insightful, but Room for Improvement in Niche Data

5.0 last month New

Comments: My overall experience with Similarweb has been very positive. The platform offers comprehensive data and detailed insights into website performance, traffic sources, and user behavior, which have been instrumental in refining our marketing and competitive strategies. The ability to benchmark against competitors and explore trends across industries is particularly useful. However, I've noticed that data for smaller or niche websites can sometimes be less accurate or delayed, which can limit its effectiveness in certain cases. Despite this, it's a powerful tool for high-level digital analysis.

Pros:

What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our marketing strategy.

Cons:

What I liked least about Similarweb is that some data points, especially for smaller websites, can be less accurate or delayed, making it harder to rely on for niche markets.

Shiran
Director of Media Partnerships in Netherlands
Financial Services Software, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Director of Media Partnerships

5.0 2 months ago New

Comments: I have been using SimilarWeb since 2016 for research and marketing strategy purposes and it's an essential tool for me and my team.

Pros:

Website performance, Similar Sites, and the extension are awesome, I use them daily.

Cons:

Sometimes the data is not 100% accurate but the trends are accurate.

Maria
CMI Analyst in Brazil
Banking, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

SimilarWeb and market analysis

5.0 last month New

Comments: I have been using SimilarWeb for two years, and it is a very valuable tool for the business. It is very important for analyzing competitors and our position in the market, understanding growth opportunities.

Pros:

SimilarWeb offers various analyses of websites and apps that help understand the whole market. Additionally, it is possible to conduct more targeted analyses through segments and keywords, which help to understand competitors and gain new insights.

Cons:

Some tools are removed without prior notice, or perhaps these notices get lost in the email inbox. It would be interesting to use direct contact points to notify about this more directly.

Raj
Business Development Manager in US
Online Media, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Use as a Guide and not as a Decision Maker

4.0 last month New

Comments: Its decent. I use it on a daily basis to help guide decisions but I don't use it to be the main deciding factor. If any platform can become the main decision maker, then you know its the best. Right now SW is more like a guide rather than a confirmation.

Pros:

Its easy to navigate and quickly gives you a wealth of information.

Cons:

Too costly without knowing with certainty that the data is a 100% accurate.

Marco
Affiliate Manager in Italy
Human Resources, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool

5.0 last month New

Comments: For An Affiliate/Partnership Manager is the best tool to assess opportunities and new potential partner

Pros:

The Chrome extension is super easy to use

Cons:

Less intuitive website ranking dashboard

Karly
Marketing Analytics and Research Manager in US
Leisure, Travel & Tourism, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Must-Use Product

5.0 last month New

Comments: Similarweb helps me be "smarter" at my job. Their platform is easy to use, and I love that they are constantly innovating. Their team is also very hands-on and is available whenever I've needed help.

Pros:

The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically.

Cons:

This is a larger industry problem due to privacy issues, but I wish it had more mobile data.

Rajsak
Transformation Director in Thailand
Accounting Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

"Similarweb" Valuable tool for our Media agency to gain a digital competitive edge.

5.0 4 months ago

Comments: Similarweb Features such as website categorization, audience demographics, and engagement metrics are often praised us for it depth and usefulness.

Pros:

I like the Marketing Insights the most as Similarweb offers insights into digital marketing strategies, including referral traffic, search keywords, and social media effectiveness, enabling us to optimize our marketing efforts.

Cons:

Application Data Features: low features on app. such as app traffic and engagement metrics comparing to the website analytic.

Mihaela
Affiliate Marketing Manager in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

One of the best business intelligence tools I've used

5.0 2 months ago

Comments: I've been using SimilarWeb for a few years now, partially with free accounts and partially with paid accounts, so I was able to explore many of its features. It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys.
The interface is very friendly, support is prompt, and the data provided is pretty accurate. It's invaluable for partner recruitment and evaluation.

Pros:

It's one of the best business intelligence and competitive analysis tools I've tried.

Cons:

I wish it were more affordable or offered a way to integrate features available with Team and Enterprise packages into the Starter or Professional packages, for one-man-show businesses that could use the features but can't afford the costs. But, truth be told, it does offer great value for the money.

Anamaria
Freelancer in Romania
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Amazing tool which I will always use

5.0 3 years ago

Comments: My experience with SimilarWeb has been eye-opening. Being the first tool I used to analyse domain activity, engagement and other similar options, it taught me how important it is to stay on top of website optimizations to achieve the best results. I would recommend it to anyone passionate to grow their website and traffic.

Pros:

It's super easy to use and gives you anything you will need when you own a website. I love to use the extension as well - every time I'm on a website I love, I'm so curious to see how they're doing, how is their engagement and so on so that I can get inspired.

Cons:

The only thing which I would add here is the price. When you're from a smaller country, the tool is not very affordable. However, the free version is amazing as is!

Novri
Data Strategist Group Head in Indonesia
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool for competitive analysis

5.0 4 months ago

Pros:

Similarweb excels in providing comprehensive analytics data and competitive insights, making it a vital tool for businesses. Its detailed metrics on traffic sources and user engagement, combined with powerful competitive analysis capabilities, allow users to benchmark against competitors and identify industry trends. The user-friendly interface ensures that even complex data is easy to interpret, making Similarweb an indispensable resource for any business aiming to enhance its digital strategy.

Cons:

While Similarweb offers exceptional analytics data and competitive insights, one notable drawback is its limited data period. Users can only access data for up to one year, which can be restrictive for businesses needing to analyze longer-term trends and historical performance.

Prasath
Freelancer in India
Writing & Editing, Self Employed
Used the Software for: 6-12 months
Reviewer Source

SimilarWeb Pro - Wide range of features for free

4.0 2 years ago

Comments: 1. Easy to use
2. Activities aren't just tech-based Can be used to compare sites side by side
3. SimilarWeb Pro is a great tool for SEO research, especially when comparing the performance of multiple websites in a single sector, such as travel or beauty. Although the site is free, it is limited by the amount of web traffic it can track.

Pros:

1.SimilarWeb is a popular website analytics solution that provides a wide range of features for free and also offers paid plans for advanced needs. 2. It is widely used by small and large businesses alike to get an understanding of their website's performance, such as how many visitors have come to their site and how long they spent on the site. 3.It is also a great tool for SEO professionals to use to improve their rankings, as it can provide insights into which of their competitors are getting higher-quality traffic and which keywords are bringing in the most visitors. 4.It is both easy to use and provides a great deal of information for free, which makes it a great option for anyone looking to get a quick grasp on their website's performance.

Cons:

The biggest disadvantage of SimilarWeb Pro is the limited amount of data it can show. It only shows the basic information about a website such as how many pages it has, how many visitors it receives, how many emails it sends, and how many ad views it has. This can be a limiting factor if you want to do advanced

Johnna
Senior Analyst in US
Legal Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

SimilarWeb Pro Review

4.0 3 years ago

Comments: I will continue to use SimilarWeb Pro despite lack of customer service. I would recommend to others but warn them of the customer service.

Pros:

The competitive insights we get through SimilarWeb Pro are a key part of our benchmarking and optimization strategies. The paid search overview and the domain overview are very insightful.

Cons:

Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form. Other con would be lack of audience insights/analysis for the Digital Marketing Intelligence Solution.

Shanthi
Network Compliance in India
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Network compliance

5.0 4 months ago

Pros:

It user friendly and easy to analyze the requirements

Cons:

I don't see any cons majorly as it is doing the best.

Emanuele
Mr in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A must have tool for any digital marketer

5.0 5 years ago

Pros:

This tool is the best entry-level solution for studying any website. It returns useful information that any digital marketer shall know about the competition. Just install the Chrome extension and verify in 1 click the history on any website.

Cons:

Very useful for big websites, but it does not track the websites with low traffic.

Verified Reviewer
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool to benchmark your website performance in comparison to competitors and the industry

5.0 5 years ago

Comments: I use SimilarWeb Pro to compare my company's website performance with the industry leaders for several countries. It helps me understand our position and identify improvement opportunities.

Pros:

SimilarWeb Pro allows you to compare your website metrics, such as number of visits, time on the website, bounce rate, etc, with your competitors and the Industry in general. It's a great tool for you to understand your position, your visitors profile, your website strengths and weaknesses, and make strategic decisions for product and marketing.

Cons:

Their dashboard is very heavy and slow, and only allows you to add up to 5 players. Also, their exporting function to .xlsx or .csv is very limited.

Andrey
Business Development in Slovenia
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great platform for comprehensive analysis of any website or app!

5.0 7 years ago

Comments: Lots of useful data for competitors analysis which SEMrush doesn't have!

Pros:

My favorite feature is that I can see the exact traffic sources that generate traffic to any website. Marketing mix reports are great for export. App analysis feature is awesome, you can see lots of useful data. Google Play keywords analysis is also very comprehensive.

Cons:

I don't like when you sort the results by some columns there's no data and they ask you to upgrade. Also the data range is 12 months only and splitting data by countries is locked as you need to upgrade to a more expensive plan. There are also some freezes in Firefox when using the website.

Augustin Jr.
Augustin Jr.
Producer in US
Verified LinkedIn User
Music, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

BEST TRAFFIC AND ENGAGEMENT SOFTWARE

4.0 3 years ago

Comments: My Overall Experience With This Software was Great!! it really helped me when doing research online
and when I'm trying to find out information on different sites and companies...

Pros:

I love the fact that you're able to view websites analytics by one click of a buttons ….. I also love that you get information on which country's the traffic is coming from and also it shows you if its via search , direct etc..

Cons:

I don't really have any Cons For This Software it works as it should I just think they should have a longer free trial session

Haley
Publisher Services Representative in US
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Reliable and easy to use!

5.0 4 months ago

Pros:

I would recommend SimilarWeb to friends, family, and colleagues. It's the most efficient platform one can use to track traffic patterns.

Cons:

I do not have any cons to report other than I wish I started using SimilarWeb sooner!

Alex
Account Executive in US
Internet, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Very solid product

5.0 4 months ago

Pros:

Detailed statistics and analysis, and in depth reporting on advertising data.

Cons:

Some of the data is not 100% accurate, when it comes to traffic, and some items could be sorted better in the UI.

Kinga
Contributing Writer in Poland
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Must-have if you want to achieve success

5.0 6 years ago

Pros:

SimilarWeb PRO delivers a lot of useful data you can use to analyse your competitors' performance or even verify some site you would use for promotion. SimilarWeb PRO helped us save money - otherwise we could have burnt it on campaigns which are far away from being effective.

Cons:

Pricing, pricing, pricing. However, take it as an investment (as it unlocks a lot of data for you) or try the free, limited version.

Haik
Digital Marketing Specialist in Armenia
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Find the Worthy Websites

5.0 6 years ago

Pros:

SimilarWeb is one of my personal beloved tools to work with, especially the extension. The tool allows you to find out everything you need - starting from the website estimated traffic and ending with the in-depth review of the sources they are getting their traffic from. The keyword research is also important to note, as it is very useful for out-competing the market.

Cons:

The issue I have noticed is that the small websites do not get the traffic analysis due to the low amount of traffic, and some websites are not registered in the system so you do not get enough information about them.