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About Competera

Competera is an AI-powered platform helping enterprise retailers to set optimal prices daily.

Learn more about Competera

Pros:

After the integration with the service, our prices got protected from possible human errors.

Cons:

I miss the visualization of the future calculation of the margin forecast as a result of the changes made.

Competera ratings

Average score

Ease of Use
4.8
Customer Service
4.9
Features
4.8
Value for Money
4.8

Likelihood to recommend

9.5/10

Competera has an overall rating of 4.8 out 5 stars based on 58 user reviews on Capterra.

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Filter reviews (58)

Seydina Oumar
Commercial analyst in Senegal
Supermarkets, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

One of the best, but needs to be improved

5.0 2 months ago New

Comments: Analysis and price screening of our main competitors

Pros:

the settings. Screened data modification

Cons:

Sometimes screening links to bad product

Competera Response

2 months ago

Thank you for your feedback! We’re glad you find Competera valuable for competitor analysis. We’re working on improving product screening accuracy and appreciate your input. Feel free to reach out if you want to share more details - [email protected]!

Mantė
Junior Pricing Manager in Ukraine
Retail, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great retail pricing software: we increase our sales and stay competitive

5.0 4 years ago

Comments: Ok, thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time which helps us make far more well-informed pricing decisions. I think the most important goals for us are to increase the sales of our company and be competitive in the market. Competera helps us with them. As for the features, I love their clear and easy-to-use dashboards (the design is great!).

Pros:

We are the largest retail chain of DIY, home repairing and improvement, house building stores in the Baltic region, and it’s important for us to receive high-quality competitive data about our true competitors, as well as get data-driven actionable insights on setting optimal prices across our assortment at any time. Competera allows us to do that. The speed of decision making is also important and, with Competera, we’ve significantly speeded up our repricing. Also, I like the communication between our companies. We have been cooperating for almost 4 years now and Competera’s customer care team has always been extremely responsive and very rapid at addressing my requests.

Cons:

Everything is great, but I’d love to see even higher matches quality.

Competera Response

4 years ago

Thank you, Mante! It's a pleasure to work with you, too

Bassem
Bassem
Ecommerce Manager in Egypt
Verified LinkedIn User
Electrical/Electronic Manufacturing, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Effective Pricing Optimization with Robust Insights

4.0 last month New

Comments: My overall experience with Competera has been positive. The platform’s advanced pricing optimization tools and data-driven insights have greatly improved our pricing strategies and market competitiveness. Although the initial setup required some time, once integrated, it became an indispensable tool for monitoring market trends and making informed pricing decisions. The customer support team is responsive and helpful, making the experience even smoother.

Pros:

Its powerful pricing optimization capabilities. The platform’s ability to analyze market trends, competitor data, and customer behavior helped us make informed, dynamic pricing decisions.

Cons:

is that the initial setup process can be time-consuming, especially when integrating it with other systems. Additionally, while the platform offers detailed insights, it could benefit from more customizable reporting options to better fit specific business needs.

Competera Response

last month

Thank you for your detailed feedback on Competera. We’re delighted to hear that our pricing optimization capabilities have positively impacted your business. We understand that the initial setup process can be time-consuming, and we’re continuously working to streamline this experience. Your suggestion for more customizable reporting options is valuable, and we’ll explore ways to enhance our reporting features to better meet your specific needs. We appreciate your continued support and look forward to assisting you further.

allison
Buyer in US
Apparel & Fashion, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Review of Competra

3.0 last month New

Comments: Takes a lot of time to understand, the system is complex

Pros:

Contains interesting information, if you can figure out how to use it, it can be vry helpful

Cons:

Hard to figure out how to use, you need to go through a lot of filters

Competera Response

last month

Dear Allison, Thank you for taking the time to share your review of Competera. We appreciate your feedback and are sorry to hear that you’ve encountered difficulties with the system. We understand that the complexity of the software can be challenging, although our team’s main priority is to streamline the user interface and make it even more intuitive so that our clients get the most value from using Competera. If you have any questions or need assistance, please don’t hesitate to contact our customer support team. We’re here to help you get the most out of Competera.

Adellia
Corporate Intelligence Strategy in Indonesia
Business Supplies & Equipment, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Competera Review from Mbiz (Lippo Group Indonesia)

4.0 2 months ago New

Comments: So far so good and stable. They give me automatic email about the competitor price analysis everyday, very helpful for daily report.

Pros:

Good pricing able to negotiate about the pricing. I have been using it since 2019 until now.

Cons:

Slow response due to changing in manpower turnover.

Competera Response

2 months ago

Thank you for your continued trust in Competera since 2019! We’re happy to hear that our daily competitor price analysis emails are helping you in your daily work. We appreciate your patience regarding response times, and we will work to ensure even better support.

Igor
Head of Commercial department of Retail sales in Italy
Consumer Goods, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Highly qualified price monitoring for brands

5.0 6 years ago

Comments: Delonghi group (Delonghi, Kenwood, Braun) is an Italian brand of domestic appliances located in 40 countries. The right price for our product is valuable for our brand. My goal is to ensure a good selling price within the region. Competera solves the problem of my awareness of pricing in our distribution channels. Due to information from Brand Intelligence product I always know the current price of our products so that I can prevent bad tendencies.

Pros:

I like Competera for solving complicated tasks just in time they promised. For instance, I had a goal to monitor prices from challenging marketplace. I was interested in the report of MAP violations by key positions. I know that was technically difficult task for Competera, and they handled the problem of scanning the complex website.

Cons:

I work with Competera since 2017 and I can't say that I have some outstanding concerns about product or customer support.

Robert
ECOMMERCE MERCHANDISER in US
Retail, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Advanced price optimization and a proactive pricing strategy

5.0 5 years ago

Comments: Here's a list of benefits we've realized:
- Switching to strategic tasks;
- Sustainable and proactive pricing;
- Advanced price optimization.

Pros:

We've been using Competera for over a year and it is truly indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks. We are now capable of tracking and course-correcting strategy implementation and market positioning on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing. Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.

Cons:

Nothing much to report so far. It's been a very good experience.

Oleksandr
Head of eCommerce in US
Cosmetics, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Price tracking for sales and revenue growth

5.0 7 years ago

Comments: Any problems are solved in a couple of hours by the tech support team. If I had a specific request on the rules of repricing, I only need ask and it appears on my dashboard.

Pros:

I love the fact that spreadsheet pricing is dead to me. Since I started using the pricing platform the pricing in Watsons doesn't depend on the human eye, so that I don't worry about mistakes any more. I'm sure that I can achieve my KPI's and even more. As a result, the revenue of the shop is going up and I can earn more for myself. Saving time on manual checking of competitors prices, promotions and assortment, I can concentrate on strategic tasks. My job gets more profitable and ambitious thanks to the automation of pricing! The main problems I've solved with competera are: 1. I stopped wasting time on manual checking of thousands of competitors SKU's. 2. I achieve my KPI's and bring more revenue to the shop. 3. I focus on strategic issues not on routine tasks.

Thomas
Pricing Manager in Germany
Retail, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Good company with valuable output

4.0 2 months ago New

Comments: Once everything is set up correctly, the tool works perfectly and helps us with our daily analysis. Overall recommendable.

Pros:

The whole team is very cooperative and responds very quickly. The data preparation and overall quality is very good. The parameterization also works perfectly (e.g. coefficient for packaging units).

Cons:

There are areas in which the mapping does not work as desired and sometimes requires a great deal of manual effort. This also applies to apparently easy-to-identify items that cannot be found despite several runs.

Competera Response

2 months ago

Thank you for the positive feedback! We’re glad our team’s responsiveness and data quality have been valuable for your daily analysis. We acknowledge the mapping challenges and are continuously working on improving this area. We appreciate your recommendation and are here to support you!

Oliver
Pricing Manager in Egypt
Retail, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Thanks Competera

5.0 2 months ago New

Comments: I loved working with Comptera and the support team was helpful and supportive

Pros:

the easiest tool for comparing products

Cons:

if the website has an issue or maintenance time it takes a long time

Competera Response

last month

Dear Oliver, Thank you for your feedback. We're glad to hear that you found Competera easy to use and appreciated our support team. We're constantly working to improve our platform's reliability to empower our clients with outstanding data and pricing tool.

Arjan
Office Sales Manager in Netherlands
, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Competera is an excellent price monitoring software for brands.

5.0 7 years ago

Pros:

SKB Europe is the Netherlands-based European distributor of SKB Cases. These high-quality cases are for demanding industrial, sport, & music applications. Competera is a trusted partner, providing us with a reliable data for the past two years. The Price Management helps us being aware of our price positioning and timely react on unfavorable changes. Competera became our good assistant in the profitable cooperation with major European and Amazon resellers.

Cons:

The first time, it was the high price. But now Competera has absolutely transparent new pricing for clients and the product is updating in leaps and bounds.

Eugene
Ecommerce Director in US
Retail, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Save your time with automated price tracking tool

5.0 7 years ago

Comments: Online fully automated competitor's price tracking helped us significantly reduce the time for data processing and product pricing.

Pros:

I'm a current user of Competera pricing software. I'd say the huge task is done for the managers of product categories in the online channel. Online fully automated competitor's price tracking helped us significantly reduce the time for data processing and product pricing. After the integration with the service, our prices got protected from possible human errors.

Cons:

I should say Competera is not the cheapest solution, but it worth to pay for the quality of pricing platform and the services provided. We wish the Competera team good luck and new inventions!

Galina
Director of Pricing Department in Russia
Consumer Goods, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Advanced pricing analytics from Competera

5.0 7 years ago

Comments: The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning.

Pros:

Competera provides Votonia with advanced online analytics for last 3 years. The service is easy to use and we love the friendly interface of our campaign. We get always operative information about a dynamically developing market. The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning. With Competera, we are always in a swim of trends in e-commerce!

Evgen
CEO in Ukraine
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Must have tool for every ecommerce store

5.0 7 years ago

Pros:

This is a great price monitoring tool, with amazing customer support! I work with Competera more than 3 years, and all this time I realy happy to work with tham! I forgot about all my problem's with reprasing and price monitoring! Thanks! I'm happy to work with you guys :)

Cons:

Hard question. Have no idea :) May be the price, but , I already used it long time, and I understood that this service should cost even more than now, cause it really help grow my business, and earn more.

Tatiana
Director in Russia
Retail, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Data quality for enterprise retail

5.0 7 years ago

Pros:

Toy.ru is one of the biggest enterprise retailers in Russia. We collaborate with Competera for not the first year. We need our client not to get qualitative and safety toys at the best price. That's the reason why we use Competera - to have timely data on market prices. We correct the prices our products based on competitive data to make them more attractive for buyers. We thank Competera and highly recommend it to others.

Alena
Sales Manager in US
Retail, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Brand Intelligence For Respected Brands

5.0 7 years ago

Comments: The key challenge for every brand is to support proper price perception. With Competera I can control the situation with pricing for our products in only a few clicks.

Pros:

Panasonic places a high value on brand image and that,s why we maintain and protect the right price positioning. Competera brings us such a wide market vision and the current price policy of resellers. The system of automated notifications within the dashboard helps manage the alerts with price violations in an online channel. As a result, we can build good relations with our resellers, being sure about Panasonic brand image in consumers, eyes.

Vladimir
Category Manager in US
Retail, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Competitive data boosts sales and margins

5.0 7 years ago

Pros:

Baby Park is a baby-goods online store with a huge assortment. The price management solution helps us to keep prices competitive. With Competera we get all the insights we need to engage more customers and increase the sales growth. Besides that, we feel the good changes in brand trust through the right price positioning for right products. Especially I want to thank for a pay-per-use system for the business of our size. Also, I appreciated the customized package of services that Competera support managers provide us.

Aynar
Pricing Team Lead in US
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Optimize the pricing with an automated repricing tool

5.0 7 years ago

Pros:

Our company collaborates with Competera from 2016. I am a new user of Competera repricing software. My goals are (1) to optimize pricing with an automated repricing tool, (2) simplify my daily job with the help of e-mail alerts, (3) automate the renewal of assortment via API integration. After not so long utilization of the product, I see I can achieve my goals in short time.

Ilona
Brand Manager in Ukraine
Retail, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

How I said "goodbye" to Excel and "hello" to agile and adaptive interface

5.0 5 years ago

Pros:

I liked Competera’s agile and adaptive interface where you can customize every column. You can delete them, change their order or lock them. It’s awesome. Another great thing that everything is online. You don’t need to install any software and update it regularly. I used to love learning about new Excel features. I was fascinated with formulas that would allow me to automate processes - so cool. But Excel is becoming less used today. With Competera, you go to your dashboard where everything is ready for you. All the data is analyzed, all the graphs are there. All I need to do is to make final decisions.

Cons:

To be honest, I would be skeptical at first when the system put forward price recommendations. I wouldn’t call it distrust, but still… So, I calculated new prices for the first repricing cycle myself and then compared them with Competera’s suggestions. I remember that for the most part, we had identical ideas. So, it works.

Competera Response

5 years ago

Thank you, Ilona! Looking forward to making our cooperation even more beneficial.

Natalia
Pricing Manager in US
Building Materials, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Automated rules-based pricing for Enterprise Retail

5.0 7 years ago

Pros:

I work in Sdvor - online retailer of building and finishing materials in six regions of Russian Federation. Price tracking of the product categories in our industry is quite time-consuming: huge assortment, the geography of distribution, commodity differences with competitors. The resources of Competera allow us to assess the situation on the market and control the compliance with our price positioning. We thank the Competera team for the efficient product, operational support, and individual approach.

Cons:

I have nothing to say on cons of partnership with Competera, as they flexibly react to requests and skillfully adapt the product to the features of our business.

Vera
Digital Manager in Russia
Retail, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Repricing for enterprise retail

5.0 7 years ago

Comments: The one thing I need is to get more information on the features of the product, which I have not used yet.

Pros:

I use Competera to be always aware of the market situation and our price positioning. Our online store includes a huge number of products and as the huge geography of distribution. With Competera I am sure we have the best price right now. A few months ago we started testing the repricing tool from Competera. Will see how it works for us.

Olha
Deputy commercial director in Ukraine
Supermarkets, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

professionally

3.0 3 months ago

Comments: in short, the planned results are obtained in different pricing strategies

Pros:

Speed ​​of reassessment, preparation, setting, flexibility, ease of use

Cons:

I miss the visualization of the future calculation of the margin forecast as a result of the changes made.

Competera Response

2 months ago

Thank you for your feedback! We’re glad you appreciate the speed, flexibility, and ease of use. We’ll consider your suggestion on margin forecast visualization. It’s great to know our platform helps you achieve your pricing goals!

Adrian
Director in US
, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

I use a Price Management product

5.0 7 years ago

Comments: First of all, I have enough market view with reliable data on competitors prices and promotions. So I can build a data-based strategy for product categories pricing. Secondly, I started saving my time on routine manual repricing. As a result, I can complete my daily tasks faster and take the time to plan new activities.

Pros:

There are two things I like the best in daily using of Computer. It's a user-friendly interface. And it's a great customer support team. The guys from support helped me to get a handle with the dashboard at the outset. And now they inform me about the product updates to be sure that I get the maximum from the product. Thanks for that! And about the product. I've been using Price Management product for only a short time, but the results are already quite obvious. Now I can automatically manage the product categories much faster and precise. This converts into the profit of online store and good KPI's performance. I'm pleased with the product.

Sergey
Sales Manager in UK
, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Facilitated work with MAP violators

5.0 7 years ago

Comments: I started controlling the assortment in stock on the website. Over the course of a year, ompetera was tasked with the monumental challenge of monitoring the specific websites.

Pros:

I use Competera Brand Intelligence solution in order to protect the minimum advertised price. I received all the required data on the actual retail price. Once a month, I requested the statistics on price violations, and Competera delivered a special report which facilitated working things out with violators.

Cons:

They need more functionality when it comes to using this tool for forecasting. Great on customer support.

Vladislav
Purchasing Manager in Russia
, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Very good company!

5.0 8 years ago

Comments: We appreciate market insights provided by Competera. I suppose, the first criteria to choose the price monitoring software is timely data delivery and competitive insights. We have read the numerous reviews and opinions and decided to choose Competera's solution - Price Intelligence. We highly appreciate the actual and reliable recommendations on our pricing from Competera service. I have to say, if you are searching for a sustainable team of professionals and you are ready to pay for the quality, you will be happy with the choice.