MailerLite Reviews

MailerLite offers the BEST free trial in email automation!

Comments: MailerLite is the first email autoresponder product I've ever used. Their tutorials are so well done and informative. I was able to import my lists so fast and set up my first email campaign within an hour. The visual interface is very intuitive and if you have any questions they have great customer support. Also, unlike other free offers, their logo placement is subtle and does not detract from your emails, forms, or landing pages. Highly recommend.

Pros:

I really like the visual way MailerLite sets up email campaigns. This felt very intuitive to me and if I had any questions their tutorials are excellent. Also, setting up my email forms and integrating them into my WordPress website was so easy. I really love that they give you so many design options even with the Free plan. I chose MailerLite because they really do provide the most features in their Free plan than any other email automation products. MailerLite is great for beginners, they have really thought out the product well.

Cons:

I'm using the free version and find that building landing pages is a bit limiting and when published looks different than their preview. Also, the landing pages do not seem to look as good on mobile devices. However, creating forms is easy and integrates with WordPress websites really well. Every test that I did worked perfectly.

Brilliant

Comments: I think it's really positive. After years using an extremely expensive competitor with abysmal tech help id take this any day!

Pros:

The thing I like most about mailerlite is that every time I have a query or glitch, they are on hand to help, you can tell they're not bots, they're really friendly, the information is always concise and really makes the fact that there may have been an issue irrelevant.

Cons:

There are a few things that dont really make sense and are a bit tricky to find or operate but to be honest I think those will in time, be figured out as since I have started using, more and more has been improved that I had noticed previously.

Stay Away!!! Beware!!!!!

Comments: Make sure you check all types of reviews of this company like better Business bureau and trustpilot. They have a history of suspending accounts without notice and for no reason. They will destroy your business!

Pros:

Nothing ...they destroyed my business for no reason

Cons:

Scam. I should have done more research. They will take your money then destroy your business.

Seamless email marketing and my MailerLite experience

Comments: My overall experience with MailerLite has been positive so far, and has allowed me to streamline my email marketing efforts and achieve impressive results. Their response times have been consistently prompt, and their willingness to assist with any queries or issues is commendable.

Pros:

MailerLite has proven to be a game-changer for my email marketing endeavors. Here are some of the standout features that have truly impressed me:Navigating is a breeze. The interface is clear, well-organized, and user-friendly, making it easy for even a novice like myself to create visually appealing campaigns.The drag-and-drop editor is a real gem and allows me to easily design professional-looking emails without any coding. The pre-designed templates are also a huge time-saver.Automated workflows are simple and MailerLite has a range of automations that enable me to engage with my customers/subscribers in a more personalized manner, resulting in higher open and click-through rates.The ability to segment my email list based on my criteria is invaluable. This feature has allowed me to target specific event attendees , ensuring that my messages reach the right audience every time.The A/B testing functionality helps me fine-tune my campaigns for optimal performance. It's been instrumental in understanding what resonates best with my audience.

Cons:

While MailerLite is an exceptional platform, there are a couple of areas where I'd love to see some improvement:Although MailerLite offers integrations with other popular platforms like WordPress and Shopify, it would be really helpful if there was even more integration options with other tools I use in my marketing toolbox.While the pre-designed templates are fantastic, I'd like a bit more flexibility in customizing them. Sometimes, I find myself wishing for more font and layout options.

Amazing Email Marketing solution

Comments: This solution allows us to keep in touch with our customer base and deliver value using simple but strong email communication.

Pros:

The available templates are elegant and functional. Design-wise, it is very professional looking, and the drag-and-drop building blocks give complete control and versatility.

Cons:

Haven't found any cons yet. The experience has been outstanding so far.

Great customer support

Pros:

I've recently run into some issues with some of my embedded forms since migrating to the new version. [sensitive content hidden] gave me wonderful support while helping me troubleshoot this issue. He was patient, kind and knowledgeable. While it seems the issue may be related to Wordpress and not Mailerlite, [sensitive content hidden] still gave me some invaluable help that will make adding embedded forms more efficient in the future.

Cons:

There really isn't anything I dislike about Mailerlite. The one thing that was lacking for me has now been added - integration with Canva.

Great features for the cost

Comments: I'm loving how easy MailerLite makes it for me to stay in meaningful conversation with my customers.

Pros:

My favorite things about MailerLite would be the ease of the automations, the flexibility of the surveys and ability to create custom fields, and MOST OF ALL, the awesome customer service when I need help figuring out what I've done wrong, or what I need to do next.

Cons:

Every now and again, I'll get a message or question I don't know how to answer, but I just ask the chat help and get great answers.

Awesome service

Comments: Best software out there. We tried many earlier.

Pros:

I like the simplicity, the customer service, the price, everything. It's awesome you can go free until you get 1,000 subs.

Cons:

Maybe the emails could be a bit more naturally looking for B2B campaigns

Super user friendly, top customer service

Comments: I needed an easy to use platform from where I could manage all: website and mailing. And I could't ask for something better

Pros:

I am a very basic digital person, but mailerlite is so easy and intuitive to use that I could do my website, create an automation for the newsletter's subscribers - all by myself. Very good tutorials and a very efficient customer service. They answer in minutes and solve absolutely everything.

Cons:

I still have to run the website, so I can't tell what's will be like the management of the subscribers and emails, etc, but so far I can't tell any cons

Mailerlite is my favourite e-mail marketing software!

Comments: We can send newsletters easily , and if we have any problem, the customer service very helpful and they can solve our problem.

Pros:

Really easy to use, lovely interface, and we can integrate with other apps.

Cons:

There aren't any issue or problem with that product.

An amazing solution to email marketing!

Comments: The insights we gained about our email marketing, just by looking at the statistics and analytics of our campaigns, are stunningly beneficial! MailerLite helped us increase our revenue by more than 100%, just by testing and improving our email content.

Pros:

The drag-and-drop template builder is very easy to use and the created templates show in every email client I can think of. So far, nobody had to open our email in their browser because of displaying issues.

Cons:

Unfortunately there are no integrations available for our webshop platform called OpenCart.

Streamlined, Yet Powerful Tool for email Marketing Campaigns

Pros:

I have used a number of competing email tracking programs and MailerLite is by far the most streamlined and easy to use I have come across. That said, it doesn't sacrifice any of the capability. I have run multiple email marketing campaigns with it (soliciting reviews for fiction novels and album releases) and was delighted with MailerLite's flexibility and power. It integrates seamlessly with Gmail (as well as other mail clients), giving users the power to imbed tracking on a per-message basis with the simple click of a toggle button. As my campaigns featured hundreds of individually customized email, the per-message tracking was critical. It pushed alerts when a message was opened or a link was clicked and provided useful statistical summaries of engagement on demand. I continue to use MailerLite any time I need to gage (and track) email engagement.

Cons:

I have no complaints about MailerLite's functionality--it is easy to use, is full featured, and integrates well with other email apps. However, in order to disable the "this message is tracked by MailerLite" footer included in the message, users need to pay an annual subscription fee. Given how intrusive that message looks, I had no choice but to pay the fee. That said, the fee seemed reasonable given the power of the software.

MailerLite is the perfect email marketing solution for me

Comments: I think I went two years before having to email MailerLite my first question, and I got a response in a few hours that answered my question right off the bat. It just does what it's supposed to without any hiccups or hassles.

Pros:

Intuitive interface, great product for the price, and - on the rare occasions I've contacted support - super-fast, friendly, and helpful replies from the support team.

Cons:

I would love to be able to have elements in email templates auto-update without having to manually pull up and edit every single saved email in my campaigns/autoresponders. For example, if I release a new book and want to update a footer image profiling my books (that I use in the template for most of my autoresponders), right now I have to manually update every email in the autoresponders. Mailerlite has some templates elements that are dynamic, but after emailing their support, they confirmed what I want to do isn't currently supported with dynamic elements. Fingers crossed they'll fix this in the future.

Really Solid Software and Customer Service

Comments: Love it. Will be hard to ever leave.

Pros:

Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.

Cons:

I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.

Begin Email Marketing With Mailerlite

Comments: I switched from MailChimp to Mailerlite as the features with Mailerlite were more appealing, more professional and better value for money. I originally started with the free package for around two weeks, until my email list outgrew the free package, where I now continue to pay on a monthly basis. The income that I receive from utilizing my email list pays for the service provided by Mailierlite and I am very happy with the features/ service provided. I received great customer support from Mailerlite in regards to the issues mentioned above, and since then I have required no customer support.

Pros:

I like the many features included with the software for a reasonable monthly (or yearly) fee. Such as the ability to create different groups to manage email marketing topics. I particular enjoy using the autoresponder emails feature as this is a great way to utilise email marketing and Mailerlite have a very user friendly interface, making a potentially complex task easier to carry out. I also enjoy the extra features including the landing page templates to capture new email signups.

Cons:

The only issue I had with this product, and why I did not give it 5 stars, is the email deliverability rate. Whereby occasionally my automated emails were not being sent to new email signups and they were not able to complete the sign up process, being classed as unconfirmed in my email list. This was inconvenient as sometimes I would receive emails from people saying that they signed up but had not received a certain product I was offering for new sign ups. However, after researching this topic, I learnt that this is actually a common issue with most email network providers and that Mailerlite has one of the best deliverability rates overall. Therefore I have stayed with Mailerlite and I hope that this is something their software will improve on over time.

All very good, once I got going

Comments: Overall, I like the company and the platform. It's not as slick as some of the others I've seen, but I believe it's a great value and gets the job done. I like that there are tutorials on just about everything, and customer support is very quick to respond when I have an issue.

Pros:

It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans a little here and there. But that's probably a good thing for me, who is easily overwhelmed when I have too many choices. I can spend hours and days on things that just don't matter in the long run if I'm given too many options. MailerLite allows me to customize just enough to make the finished product fit my brand without completely overwhelming me with too many options. Overall, once I figured things out, I found MailerLite to be very easy to use and at an excellent price point!

Cons:

I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.

[sensitive content hidden] was AMAZING

Comments: Overall, minus the challenges in the beginning, I would say my boss and I are very happy with what MailerLite has been able to provide.

Pros:

To be honest I was very skeptical of MailerLite in the beginning. My boss and I were having far too many issues and we were unable to get ahold of ANYONE to help us with our issues. We were trying for weeks to get things figured out with no success. Luckily after a few trys we were able to come in contact with [sensitive content hidden] who helped us SO much and is the sole reason we were able to get things running. Truly cannot say enough good things about his service and help in the process of starting our newsletter.

Cons:

I really enjoyed the Instagram embedding feature MailerLite used to have and I'm quite bummed it's no longer there. I also would recommend all customer service staff learn from [sensitive content hidden] in how to better help people.

Happy Mailerlite Customer!

Comments: MailerLite helps me reach my readers with beautiful emails that are simple to design, and their tracking features let me know how successful a particular campaign has been.

Pros:

Some of the things I love about Mailerlite are the affordability, the ease of use, the knowledge base, and--when you can't figure out how to do something--STELLAR customer service. Every time I've had to reach out to someone, they've helped me quickly, giving me the information I need and the tools to find what I need next time. And they are consistently improving. Several years ago, I switched from another provider to Mailerlite to save money and expected fewer bells and whistles, but Mailerlite has not disappointed me.

Cons:

There are minor automation features I'd love to see deployed in the future, but when I say minor, I mean it. I could live without those tweaks for the rest of my life and still be thrilled.

Easy to use

Comments: I use it for myself, for my clients and I teach others how to use it. I really like this tool for campagnes, landing pages, and forms. At this moment I have no need to search for any other tool because I am fully satisfied with Mailerlite.

Pros:

I love how easy is MailerLite to use. You can find everything on Youtube and their academy. The most I like are the analytics and click map. If I consider the results I can improve my work every time.

Cons:

Sometimes it takes too long to save the work. It is a bit slow. I can not think of any other minuses about Mailerlite.

Mailerlite is THE BEST marketing tool for solopreneurs who want powerful+userfriendly functionality!

Comments: Excellent.

Pros:

I am LOVING the new Mailerlite!Please send my praise to the product development team and the support team:You provide an amazing service!There are 3 critical reasons I want to stay with Mailerlite and recommend it to all my colleagues:The new advanced functions are much needed and on point, the ease of use, and the amazing customer support – at a reasonable price for a solopreneur.

Cons:

When the new Mailerlite was launched, the migration functionality from the old to the new version took months to come. So I ended up having to do a lot of the migration manually, which was time-consuming. And in that time I paid for 2 subscriptions. I think this launch could have been organized better. But this is the only con I have, and now it's over. Because of all the Pros, I am still a happy Mailerlite user. I do think they deliver on the value, so I can look through my fingers with this hiccup.

Incredible value for the money

Comments: In addition to its low price relative to its features, what I appreciate most about MailerLite is its customer service. As I mentioned earlier, I have yet to come across a problem that someone on the MailerLite team wasn't able to help me solve. I love that they use screenshots to show me exactly how I can fix a problem. Also, they are FAST. I think the longest I have ever had to wait for an answer to one of my questions is an hour. More often, they respond in ten minutes or less. They are amazing!

Pros:

I use MailerLite for nearly everything related to my small Internet business. I use it to reach my people weekly, to announce new products, to automatically introduce new subscribers to my work, to offer giveaways, to launch new products, and more. I really enjoy that it has so many features--nearly every feature I need, in fact--and is so easy to use. I have yet to have a problem with any aspect of my email marketing that MailerLite has been unable to solve or help me with.

Cons:

Honestly, the only thing I wish MailerLite did that they don't already do is have an evergreen countdown timer. They have a fixed-date countdown timer that I use with my launches, but they don't have an evergreen timer that you can use within automations (that go out any time). I know that feature is under review, but I don't know when or if they have plans to implement it.

Affordable Email Marketer

Comments: This is a great tool to sell digital products, integrate your Shopify store, offer paid newsletter subscriptions, create blogs, and automate targeted emails!

Pros:

You can use this software for free for up to 1000 subscribers, how amazing! It features a drag-and-drop editor, 10 different landing page options, and different options for signup forms and pop-ups.

Cons:

I use the free service so I can not complain! Everything works perfectly, the analytics could be improved, but again I am on the free version.

Finally, an email service that keeps it simple.

Comments: MailerLite makes it easy to send professional emails my customers enjoy opening. Emails look better and it saves me time.

Pros:

For me, the thing that separates MailerLite from other email services is its RSS feature. We post blogs almost daily. Then, once a week, we send a summary of our posts to our email list. When we were using Constant Contact, I had to make that summary email manually. With MailerLite, I hook up the RSS feed, and they automatically create the summary email and send it out for me. MailChimp has an RSS feature, but the formatting is a bland list. MailerLite wins here because I can edit how the RSS feed looks (e.g., use featured images, automated columns).

Cons:

My biggest gripe is when you preview pending RSS emails in the queue. The test email shows older blog posts. However, when the queued email does officially send, it's the correct blog post.

Easy-to-use affordable email marketing platform with all of the features most people need

Pros:

MailerLite is one of the most affordable email marketing platforms right now with all of the features most people need like automations, a drag and drop builder and embedded signup forms. Their most useful feature is automations, which lets you send a sequence of emails to subscribers if they join a list, if one of their contact fields gets updated (example: if they go from being a free to a paid member), if they click on a link, etc. You can also create yes/no branches at different points in the automation to send different emails to subscribers after they meet or don't meet a certain criteria. They also have a decent free plan for those who are starting out or looking to test the platform. The free plan includes automations and most of their key features. I also use personally use their APIs to automatically add new members to specific automations - they are well documented and easy to follow.

Cons:

1. Right now, you can only create yes or no branches in automations. So for example, let's say that you want subscribers who already downloaded a lead gen to not receive an email in the automation about it. The only way to do this right now is to create a yes/no branch. If yes, they'll receive the rest of the sequence in the yes branch *without* the specific email. If no, they'll receive the rest of the sequence in the no branch *with* specific email. But if you want subscribers in both branches to receive the rest of the other emails, you'd have to have duplicate emails in the yes and no branch. It gets time-consuming if you want to add more emails to the automation (you'd have to add them both to the yes and no branch) or if you need to update any of the existing emails (you'd have to update both in the yes and no branch). It would be easier if you can simply add specific criteria to each email in the automation. So for example, if the subscriber meets the criteria, they'll receive this email in the automation. If not, they skip that email but still receive the next ones (if they match the criteria). 2. They had deliverability issues in the past which they did work really hard to fix. However, based on my experiences and that of what others have reported, overall open rates (with an authenticated domain) tend to be somewhat lower than a few other top platforms.

Great for creating email newsletters and shareable pdf brochures

Comments: Mailerlite is a Godsent, I think the export to PDF has a lot of potential.
There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email.
The PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus.
However, It'll be good to be able to track clicks, which currently can't be done as it's stored as a draft in MailerLite.
I know Mailerlite is an email marketing software but I'd love to be able to monitor the performance of newsletters turned into brochures the same way I can monitor sent campaigns. Even if it's something as simple as having a dashboard for draft campaigns and using Google Analytics to track clicks on it.

Pros:

- I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp. The images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website. - Design Options: I've used MailChimp, Active Campaign, Moosend and pretty much any Email marketing software you can think off, but in terms of design flexibility and templates, Mailerlite has the best design options. My favorite is the "Featured Image" block - Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft. I had a chat with them on how to arrange the elements so my brochure was 3 pages max, and how to reduce the size.

Cons:

- My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that) -As much as I love the featured image element, it renders differently on Outlook desktop app. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image. It was a bit disconcerting and there was no way around it.