---
description: Learn more about Act! pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Act! Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Act\!](/software/133171/act)

# Act\!

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> Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.
> 
> Verdict: Rated **3.9/5** by 939 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Act\!?

Act\! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 939 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 3.6/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Act\!
- **Location**: Scottsdale, US
- **Founded**: 1987

## Commercial Context

- **Starting Price**: US$30.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Act\! offers both cloud-based and on-premises  CRM, email marketing and marketing automation solutions, designed for individuals and small to medium-sized businesses (SMBs).
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: Dutch, English, French, German
- **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States

## Features

- Activity Dashboard
- Appointment Scheduling Software
- Batch Processing
- CRM Software
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management Software
- Collaboration Tools
- Commenting/Notes
- Contact Database
- Contact Management Software
- Customer Database
- Customizable Fields
- Customizable Reports
- Data Import/Export
- Data Security
- Document Storage
- Drip Campaigns
- Email Management Software
- Email Marketing Software
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Mobile Access
- Multi-Channel Communication
- Multi-Channel Marketing
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Quotes/Estimates
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Sales Forecasting Software
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Task Management Software
- Template Management
- Third-Party Integrations
- Website Visitor Tracking
- Workflow Management Software

... and 2 more features

## Integrations (24 total)

- BigCommerce
- Dropbox
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- Google Contacts
- Google Workspace
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- QuickBooks Online
- Shopify

... and 9 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [Sales Force Automation Software](https://www.capterra.ca/directory/12/sales-force-automation/software)
- [Customer Service Software](https://www.capterra.ca/directory/22/customer-service/software)
- [Contact Management Software](https://www.capterra.ca/directory/30016/contact-management/software)

## Alternatives

1. [HubSpot CRM](https://www.capterra.ca/software/152373/hubspot-crm) — 4.5/5 (4493 reviews)
2. [Salesforce Sales Cloud](https://www.capterra.ca/software/61368/salesforce) — 4.4/5 (19024 reviews)
3. [Zoho CRM](https://www.capterra.ca/software/155928/zoho-crm) — 4.3/5 (7010 reviews)
4. [Bigin by Zoho CRM](https://www.capterra.ca/software/204998/bigin-by-zoho-crm) — 4.7/5 (745 reviews)
5. [Dynamics 365](https://www.capterra.ca/software/157279/dynamics-365) — 4.4/5 (5865 reviews)

## Reviews

### "Great TECH-Support, and I’m looking for a replacement for ACT\!" — 5.0/5

> **Steve** | *August 30, 2026* | Individual & Family Services | Recommendation rating: 7.0/10
> 
> **Pros**: Ability to make compelling email templates to send to customers. Also ability to customize screens with custom fields and to have dynamic groups.
> 
> **Cons**: As a 30-year Customer, I was disappointed when new pricing came into effect a couple of years ago and removed the AMA features I was used to (DRIP with conditional sending of subsequent templates) No way to treat a long-term customer\! Annother sticking point is that AMA stopped working because I wasn’t aware I had to do an upgrade.  My license was fully paid up and I did not see any communications from the company about the necessary upgrade or else ACT\! AMA wouldn’t work.  As a result, it wasn’t until I needed to use it that I found out it wouldn’t work. Bad timing\! I had a deadline to meet and I had no clue why AMA would not work. It wasn’t until I called Technical Support that the issue was resolved.&#10;&#10;I AM RESEARCHING FOR A SUITABLE REPLACEMENT FOR ACT\!
> 
> Once I got my product upgraded with excellent TECH-Support Rep I was happy to get back to using the product the way I’m used to, with reduced functionality.  Still wish I didn’t have to pay much more money for functionality I used to have under my previous price plan. Makes me feel like there’s no acknowledgement of being a customer for over 30 years.

-----

### "Great product to ACT\! on getting" — 5.0/5

> **Eric** | *May 20, 2025* | Nonprofit Organization Management | Recommendation rating: 8.0/10
> 
> **Pros**: The product easily integrates with Outlook and most users find it easy to use.  It always to split between groups and companies and leave notes/interactions with each person that has emailed a company.  This keeps track of leads and last communications.
> 
> **Cons**: old looking user interface but that has recently changed.  Customization takes a bit of time and not as simple but they do provide training.
> 
> Great support and customer satisfaction when it comes to their team and working with you and your environment

-----

### "Act is like a diesel engine, will never let you down." — 5.0/5

> **Gerry** | *November 4, 2024* | Insurance Software | Recommendation rating: 10.0/10
> 
> **Pros**: Very easy to customize, with lots of add-ons and a decent price.
> 
> **Cons**: they are not too quick to respond to the other companies developments
> 
> I did used it for years and plan to stick with it

-----

### "Act an old favorite, with great potential." — 4.0/5

> **Thomas** | *June 9, 2026* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: I love the layout, information is clear easy to read and displayed the way it should; be not like other programs where you have to scroll down and open collapsed areas. It is a good value for the money, security is decent but can be broken. Sales management tools are strong. Especially when combined with QuoteWerks. Integration with QBO, Microsoft 365 and QuoteWerks is excellent.
> 
> **Cons**: So slow to adopt. It is just not keeping up with other programs. I don't really see any ground breaking website management, or marketing features regarding social media.
> 
> I have been using Act since its inception. It has been very slow to change and improve over the years. Since Switftpage purchased it from Sage it is 100% better. I'm just not sure if it will catch up to the current market in time to make it relevant again. It's customer support is ok but nothing to brag about.

-----

### "Daily sales tracking made easy" — 5.0/5

> **Rebecca** | *October 2, 2026* | Consumer Services | Recommendation rating: 9.0/10
> 
> **Pros**: The pipeline view lets me drag deals between stages with a click, and the mail merge saves me hours on follow‑up emails. It’s pretty solid for daily use.
> 
> **Cons**: Reporting feature is a bit slow, the help docs are thin, especially for advanced reporting, and the mobile app lags when I try to edit a deal on the go.
> 
> I've been using Act\! for a while, and the automated email reminders keep my team on track. Each time a client’s payment is due, the system sends a friendly note, and I can tweak the message in seconds. It saves me hours of manual follow‑ups and keeps our cash flow steady.

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## Links

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