---
description: Learn more about Act! pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Act! Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Act\!](/software/133171/act)

# Act\!

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> Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management.
> 
> Verdict: Rated **3.9/5** by 933 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Act\!?

Act\! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 933 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 3.6/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Act\!
- **Location**: Scottsdale, US
- **Founded**: 1987

## Commercial Context

- **Starting Price**: US$30.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Act\! offers both cloud-based and on-premises  CRM, email marketing and marketing automation solutions, designed for individuals and small to medium-sized businesses (SMBs).
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Dutch, English, French, German
- **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States

## Features

- Activity Dashboard
- Appointment Scheduling Software
- Batch Processing
- CRM Software
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management Software
- Collaboration Tools
- Commenting/Notes
- Contact Database
- Contact Management Software
- Customer Database
- Customizable Fields
- Customizable Reports
- Data Security
- Document Storage
- Drip Campaigns
- Email Management Software
- Email Marketing Software
- For Insurance Industry
- Insurance Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Mobile Access
- Multi-Channel Communication
- Multi-Channel Marketing
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Quotes/Estimates
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Sales Forecasting Software
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Task Management Software
- Template Management
- Third-Party Integrations
- Website Visitor Tracking
- Workflow Management Software

... and 4 more features

## Integrations (24 total)

- BigCommerce
- Dropbox
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- Google Contacts
- Google Workspace
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- QuickBooks Online
- Shopify

... and 9 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [Sales Force Automation Software](https://www.capterra.ca/directory/12/sales-force-automation/software)
- [Customer Service Software](https://www.capterra.ca/directory/22/customer-service/software)
- [Contact Management Software](https://www.capterra.ca/directory/30016/contact-management/software)

## Alternatives

1. [Salesforce Sales Cloud](https://www.capterra.ca/software/61368/salesforce) — 4.4/5 (18810 reviews)
2. [Zoho CRM](https://www.capterra.ca/software/155928/zoho-crm) — 4.3/5 (6999 reviews)
3. [HubSpot CRM](https://www.capterra.ca/software/152373/hubspot-crm) — 4.5/5 (4487 reviews)
4. [Dynamics 365](https://www.capterra.ca/software/157279/dynamics-365) — 4.4/5 (5858 reviews)
5. [Bigin by Zoho CRM](https://www.capterra.ca/software/204998/bigin-by-zoho-crm) — 4.7/5 (744 reviews)

## Reviews

### "Great TECH-Support, and I’m looking for a replacement for ACT\!" — 5.0/5

> **Steve** | *August 30, 2026* | Individual & Family Services | Recommendation rating: 7.0/10
> 
> **Pros**: Ability to make compelling email templates to send to customers. Also ability to customize screens with custom fields and to have dynamic groups.
> 
> **Cons**: As a 30-year Customer, I was disappointed when new pricing came into effect a couple of years ago and removed the AMA features I was used to (DRIP with conditional sending of subsequent templates) No way to treat a long-term customer\! Annother sticking point is that AMA stopped working because I wasn’t aware I had to do an upgrade.  My license was fully paid up and I did not see any communications from the company about the necessary upgrade or else ACT\! AMA wouldn’t work.  As a result, it wasn’t until I needed to use it that I found out it wouldn’t work. Bad timing\! I had a deadline to meet and I had no clue why AMA would not work. It wasn’t until I called Technical Support that the issue was resolved.&#10;&#10;I AM RESEARCHING FOR A SUITABLE REPLACEMENT FOR ACT\!
> 
> Once I got my product upgraded with excellent TECH-Support Rep I was happy to get back to using the product the way I’m used to, with reduced functionality.  Still wish I didn’t have to pay much more money for functionality I used to have under my previous price plan. Makes me feel like there’s no acknowledgement of being a customer for over 30 years.

-----

### "Great product to ACT\! on getting" — 5.0/5

> **Eric** | *May 20, 2025* | Nonprofit Organization Management | Recommendation rating: 8.0/10
> 
> **Pros**: The product easily integrates with Outlook and most users find it easy to use.  It always to split between groups and companies and leave notes/interactions with each person that has emailed a company.  This keeps track of leads and last communications.
> 
> **Cons**: old looking user interface but that has recently changed.  Customization takes a bit of time and not as simple but they do provide training.
> 
> Great support and customer satisfaction when it comes to their team and working with you and your environment

-----

### "Act is like a diesel engine, will never let you down." — 5.0/5

> **Gerry** | *November 4, 2024* | Insurance Software | Recommendation rating: 10.0/10
> 
> **Pros**: Very easy to customize, with lots of add-ons and a decent price.
> 
> **Cons**: they are not too quick to respond to the other companies developments
> 
> I did used it for years and plan to stick with it

-----

### "VP Construction and was a VP in Fire Protection" — 5.0/5

> **Harry** | *April 28, 2026* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: I have it for many many years\! Its an awesome setup that helps work\! I have done it over 25 years . I need it to work successfully and it is\!  The letters written was though ACT. That's a way to keep track of customer's. I have over 4000 costumer's that I always look at\!
> 
> **Cons**: NOTHING\! I like ACT a lot\!

-----

### "Act an old favorite, with great potential." — 4.0/5

> **Thomas** | *June 9, 2026* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: I love the layout, information is clear easy to read and displayed the way it should; be not like other programs where you have to scroll down and open collapsed areas. It is a good value for the money, security is decent but can be broken. Sales management tools are strong. Especially when combined with QuoteWerks. Integration with QBO, Microsoft 365 and QuoteWerks is excellent.
> 
> **Cons**: So slow to adopt. It is just not keeping up with other programs. I don't really see any ground breaking website management, or marketing features regarding social media.
> 
> I have been using Act since its inception. It has been very slow to change and improve over the years. Since Switftpage purchased it from Sage it is 100% better. I'm just not sure if it will catch up to the current market in time to make it relevant again. It's customer support is ok but nothing to brag about.

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## Links

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