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About NinjaCat

NinjaCat is a digital marketing performance management platform for agencies, media companies, and brands.

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Pros:

I also like the fact that you can make changes to the template and re-run the report, and then use "add notes" to make small changes and analyses.

Cons:

The product is always being updated to include new features, which can sometimes cause existing features to stop working.

NinjaCat ratings

Average score

Ease of Use
4.2
Customer Service
4.6
Features
4.2
Value for Money
4.2

Likelihood to recommend

8.3/10

NinjaCat has an overall rating of 4.4 out 5 stars based on 89 user reviews on Capterra.

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Filter reviews (89)

Graeme
Graeme
Content Strategist in Canada
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

Great customer experience and delivered service well worth the cost.

5.0 7 years ago

Comments: My marketing agency is able to better manage, visualize, and communicate the effects of our marketing efforts both internally to ensure we are doing what we promised, and well as externally so that the client can easily understand the benefits we offer.

Pros:

It is an all-in-one solution for analytics, KPI monitoring, reporting, and call tracking. It makes visualizing the data across a larger amount of clients and their disparate campaigns easy and helpful.

Cons:

The service is enterprise level, but the costs are at a medium-sized business level which is awesome. That being said, my small agency had a hard time with the total cost and it took some juggling to be able to afford the service.

Jeremy
Sr. Paid Search Manager in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Moderately Good Product With Great Customer Service

4.0 5 years ago

Comments: Using Ninja Cat over the last 3 years I've been able to navigate through it and become more comfortable with its updates and challenging template creations.

Pros:

Being able to bring data from multiple sources and create a cohesive report & provide a thoughtful story for the clients.

Cons:

Creating templates can be difficult to create if you haven't had any training on the software and data may not pull in time for critical deadlines.

Rajiv
director of client relations in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

good support, but the new shinobli update seemed to have come with a lot of plaggued problems.

3.0 7 years ago

Comments: Call tracking

Pros:

It allows us to share with our clients their total ad spend & total conversions. Tracking & notifing for phone calls allows us to show our clients that the program we run is successful.

Cons:

It doesn't integrate with email platforms like aweber and mailchimp. We have to use third party tools to connect them which don't work often.

NinjaCat Response

7 years ago

Rajiv, thank you for taking the time to review NinjaCat. Shinobi currently has integrations with MailChimp as well as Hubspot. Salesforce is also in build currently and Pardot is also on our short list of email integrations to add to NinjaCat. Here is our December 12th integration release that preempted our newsletter sharing our new integrations Mailchimp and Hubspot: https://support.ninjacat.io/hc/en-us/articles/115015727907-Dec-12-2017-New-Integrations-Custom-Dimension-Creation-Graph-styling-options-More- Let's get together and we can set up Mailchimp with you. Scott Guttenberger - Director of Marketing

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

An Intuitive Platform For Reporting, Monitoring, and Call Tracking

4.0 5 years ago

Comments: Overally, NinjaCat is an incredibly valuable tool that I use every day. It helps me to keep things organized and keep track of all of my PPC accounts. NinjaCat makes reporting easy, and I expect that it will continue to grow and improve as time goes on.

Pros:

NinjaCat has grown quite a bit since our agency first started using it. It used to be more of a reporting and monitoring platform, but now we're able to use it to track and report on calls more easily, and it makes integrating call leads into Google Ads easy. I couldn't imagine keeping track of countless PPC accounts on Google, Facebook, and LinkedIn without the customizable reporting tools NinjaCat offers. It makes it easy to see where our budgets and leads stand at a quick glance. The ability to easily compe data to other date ranges has been an essential part in allowing me to view seasonal trends or prioritize client accounts. Lastly, we're able to share our custom dashboards with clients, and we're also able to automate reports, which really helps with efficiency.

Cons:

There are a few minor inconveniences that we've learned to adapt to while using NinjaCat. One is that monitoring dashboards are not updated in real time. So, data you or a client is seeing is only accurate up to the previous day. We've also had some issues where failures in the system were not reported to us in a timely manner, and it led to calls failing to be imported into Google. Their customer support team was very accomodating, but our agency would have appreciated advanced notice of the changes they were making in order to accommodate the unexpected issue. Oh, and there's no "undo" option when creating custom dashboards.

Justin
Justin
Advertising Director in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

The perfect solution to creating professional reports for our clients.

5.0 7 years ago

Comments: Hassle free reporting and increased customer retention

Pros:

Integrations - Links to every ad platform we use Ease of Use - Reports are auto generated and ready to go when you need them! Detail of Reports - Enough data to confuse even our own analysts! Customization - Sky is the limit with report styles and dashboard NinjaTrack - the ultimate no hassle integrated call tracking solution!

Cons:

Learning Curve with the updated new look is slightly confusing and takes time to learn where things are (especially billing & invoices) Can be slow to load and switch between pages Initial setup can be time consuming, but NinjaCat has a "white glove" service that really helps out with this process. Some of our team is color blind. That paired with average quality monitors makes the light blue buttons invisible! This leads to some frustration and laughter in the office.

Brandon
Client Success Specialist in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Ninjacat

4.0 2 years ago

Pros:

I think that the best thing about Ninjacat is how easy it is to use. It is simple and as long as it is setup correctly, the reports look great. They are also looking for ways to improve their functionality. Overall a very user-friendly experience.

Cons:

I think that the biggest disadvantage is the filtering options. If you are working with a bunch of accounts and need to sort them out, there is currently not many ways to do this. The biggest problem is the loading times. It loads very slowly if there is a bunch of data.

Matthew
Matthew
Contributing Editor in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

NinjaCat Creates Functional and Attractive Reports for Our Clients

5.0 7 years ago

Pros:

For our clients to see the value of some of our services (PPC, SEO, social media, etc), a good reporting mechanism is required. NinjaCat put together reports that look good to the end user, and relay a great deal of information without becoming cluttered or unwieldy. We also love how customizable the software is, and how many other sites/softwares can easily integrate with NinjaCat.

Cons:

The newest iteration of the software is taking a bit longer to master than we'd hoped, and it seems a lot of things were moved around without good reason - but we were early adopters and expect (even anticipate) regular change to NinjaCat as the product improves over time.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Great reporting tool for digital marketers

4.0 6 years ago

Pros:

My clients always want to see all information in a single, easy to read report. NinjaCat offers exactly that. I can set up all of my paid campaigns (PPC, Facebook, Linkedin, etc) in a single report to send to my clients with ease and information transparency.

Cons:

Onboarding is time consuming, and quite a big expense of time - three 1-hour sessions to get fully onboarded. There are a lot of features and great functionality, but I typically prefer a tool that I can log in and play around with, rather than doing 2 workshops to get my team set up. It's nice that exists, but it is time consuming, would be better as a 1 hour webinar.

Steven
Steven
President in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Clean. Simple. Complete.

5.0 7 years ago

Comments: Reports for all clients

Pros:

I love the on demand customer service. They are always waiting for me to ask stupid questions, and always willing to help.

Cons:

Initial setup can be a little difficult BUT, as is the case with every other reporting type software.

Benjamin
Benjamin
Digital Channels Manager in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

NinjaCat is going to be a game changer for our Agency by enabling better and faster reporting.

5.0 7 years ago

Pros:

The software is intuitive. The NinjAcademy was thorough and helpful (my on-boarding team was awesome), but the software is just built to make sense. Once everything is setup, churning out reports is a simple process. Once we get fully settled in, I estimate we'll cut our reporting time in half. There's quite a bit of data customization available within the template. This was a huge selling point for us. We require the ability to combine datasets, to filter and manipulate data in order to provide reports and analysis tailored for each client. Compared to other reporting services on the market, NinjaCat was the clear winner in this category.

Cons:

Design customization is limited. That isn't to say you can't create a good looking report, it's just the tools to design are not going to blow you away. They've already updated the design options once, since my agency joined 2 months ago, so I imagine there will be improvement here. For now, think of it as a poor man's version of PowerPoint, when it comes to design functionality.

NinjaCat Response

7 years ago

Benjamin, thank you for your feedback and great comments. Concerning design customization options and features, our most recent addition was on Dec 12, 2017 and we have more in store. We think you will like what the future of NinjaCat holds. Stay tuned!

Lee
Senior Associate in US
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Ninja Cat has been extremely valuable for communicating campaign results to our clients.

4.0 7 years ago

Comments: Extensive live and monthly reports.

Pros:

I love the ability to add notes to the PDF reports, which allows us to be transparent with our clients about how we're working on their campaigns. It frees up time because we can supplement these reports for phone meetings.

Cons:

I wish the accounts, monitoring, and reporting sections were accessible by clicking on a specific account instead of having to go to each section and then searching for the account. It'd be nice to have a dashboard for each property.

Beka
Senior Lead Generation Associate in US
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Love the live dashboards. Our clients do too.

5.0 7 years ago

Comments: Client communications. All our stats in one place.

Pros:

I reached out to support and they responded right away with a direct answer. Live dashboard, reports. It has helped our client communication and put us on the same page.

Cons:

I know you are updating the software, but sometimes it has interrupted the workflow a tad. On the other hand, I love the direction you are moving in and can't wait to see what you launch next.

Amanda
Director, HR in US
Used the Software for: 2+ years
Reviewer Source

NinjaCat is easy to use and offers great service!

5.0 7 years ago

Comments: Automated reporting that looks great, is easy to use and cost effective.

Pros:

The technical support team is always improving the features so we can use it more frequently. Also, it is a flexible platform and well worth the cost.

Cons:

It can take a bit of time to create a new report because of all the options. There are a lot of widgets to go through, even when you start with a template.

Michael
Sr. Marketing Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Favorite aspects of NinjaCat have been customization of the product and the customer service.

5.0 7 years ago

Comments: Fully customizable reporting software, white-labled dashboards and regular updates that are curated from user suggestions have been wonderful.

Pros:

Customization capabilities. We can truly make it all our own. The support team is extremely helpful and responsive.

Cons:

Setting up new templates from scratch can be a tedious process. Maybe having a more robust set of user-generated templates for use could help save time. Pricing is not bad in comparison to competitors, however Google is starting to release comparable products that are free.

Richard
AE in US
Used the Software for: 2+ years
Reviewer Source

Allows our agency to easily complete reports in a timely manner.

4.0 6 years ago

Pros:

The ease of reporting. The fact that we can combine reporting for adwords, analytics, facebook, linked is well worth it.

Cons:

I would like to combine multiple adwords accounts onto 1 report and it is not easy to accomplish this.

Shannon
VP of Account Services in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Solid Product - Improvements in the last year that made it more manageable.

4.0 6 years ago

Comments: Client reporting on all data sources. The product saved time internally for the teams that we compiling the information.

Pros:

The ability to connect third-party accounts into the platform to pull data and report on it, all in one place is awesome.

Cons:

At times the integrations would fail and there wasn't a trigger to go back in to reconnect them before a report was sent.

Mikhail
Account Manager in US
Marketing & Advertising, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Wonderful reporting software

5.0 7 years ago

Pros:

I love the customization allowed with the reporting, dashboard and even swapping the logo in addition to the ease of use, my clients love it!

Alex
Account Manager in Canada
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great Reporting Software!

5.0 7 years ago

Comments: The digital agency I work for relies on Ninja Cat reports for most of our SMB and Enterprise level clients. Ninja Cat is easy to use, looks great, highly detailed, and has great customer service/support.

Pros:

User friendly, reliable.

Cons:

Social reporting could be improved, but I understand that Facebook interface is hard to work with.

Matthew
Operations Director in UK
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent product, hugely time saving and value add for clients. highly recommend

4.0 7 years ago

Comments: Time savings & better looking reports for clients.

Pros:

Saves huge amount of time to focus on actionable recommendations for clients rather than building reports.

Cons:

Some restrictions with date ranges to achieve exactly what I'm after 100% of the time but all feature requests have been listened to and implemented extremely quickly so I'm sure this product will keep on getting better and better.

Aayushi
Aayushi
Healthcare Lead Recruiter in India
Verified LinkedIn User
Staffing & Recruiting, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Review for NinjaCat

4.0 3 years ago

Pros:

Best software to run marketing promotion and running various call campaigns. We use it for call tracking, recording and running call campaigns.

Cons:

Nothing as we could say least liked, it just a beginner needs training whereas, a mild experience can easily work on it. the interface is friendly.

Paolo
Owner in US
Retail, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

View all your marketing data on one platform

4.0 4 years ago

Comments: It is very useful to see big picture trends and reports from all your marketing data.

Pros:

Streamline all your marketing data on one platform, you can spot trends a lot easier as well as bottlenecks.

Cons:

Connecting multiple users from one account can be tricky so can integrating data from certain platforms but support is very helpful.

Sam
Search Manager in UK
Used the Software for: 2+ years
Reviewer Source

Pretty good piece of reporting software especially on multi-platform reporting

4.0 7 years ago

Pros:

Multiple platform reporting - I like you can incorporate Bing and Other 3rd party Call Metrics. API development could be improved for UK/EU market

Cons:

Limited Reports - need something along the lines of a Custom report similar to that available on Analytics - where you can specify specific dimensions and metrics

CARLA
Recruiting Coordinator in US
Used the Software for: 1-5 months
Reviewer Source

Report with ease!

5.0 7 years ago

Pros:

This product links with google drive and that makes my life so much easier! It is very functional and reporting is easy.

Cons:

The extra fees can be cumbersome and tracking costs can be a laborious task, but it is worth it in the end.

Patrick
Patrick
Senior Paid Digital Marketing Analyst in US
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

NinjaCat has helped save us time in reporting while adding value that our clients love!

5.0 7 years ago

Comments: Time savings.

Pros:

The report templates automate what used to be a lot of manual data pulls and data visualization. And it looks great too! Spending less time reporting means we can spend more doing impactful work for our clients.

Cons:

At the time of writing this, the KPI tracking does not yet integrate with Google Analytics, and the template builder lacks a few quality of life features like holding your formatting and allowing you to undo actions. But the team over there is aware of these things and is always working to improve.

Jennifer
Digital Operations Specialist in US
Used the Software for: 6-12 months
Reviewer Source

We didn't think that Ninjacademy was a good use of our time.

3.0 7 years ago

Pros:

Connecting to multiple APIs. User friendly. Quality product for price. Stellar customer service. We also like that we can have multiple users and administrators for no extra cost.

Cons:

That it isn't synced with Doubleclick Search. No way to match up Analytics with platform reporting. We'd like dashboards to look more like a webpage vs. PPT presentation