Direct Mail Reviews

Perfect Platform for Small Batch Mailing

Comments: This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

Pros:

I use this program for lists which have small and specifically targeted audiences. This mainly includes press lists for producing events, and for teaching large classes or workshops. It allows me to create simple mailings where I do not want a lot of noise or fuss, more like direct mail as opposed to broadcasting a message. It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists. It functions for me like the perfect basic database for supporting the ways I need to communicate.

Cons:

At this point I don't have a lot of complaints, as I've been using it for probably a decade. The cloud synchronization has been greatly improved more recently. I often send things which are just this side of plain text for ease of reading and sharing the content with the audiences I send to, and I do find that it's best to bring in any text unformatted and do the formatting within Direct Mail as the styles can get funky when one copies and pastes.

Superb Mailing App!

Comments: Really enjoy using Direct Mail and the results it produces.

Pros:

Love the easy to use yet stylish interface all without using any code. Very consistent appearance in just about every email client.

Cons:

Would love to be able to see Direct Mail sync Email Groups and subscription status with Apple Contacts app or BusyContacts apps. This would allow Contacts to keep a linked record of address statuses in Direct Mail.

Directmail for Marketing Books

Comments: Positive. Allows me to do broadcasts to wide audience and get seen idea of how it is race red at recipients end.
Only about 66% of my recipients actually do open the mail and I suspect that's because they're the message on cheri smartphones and delete without fully opening the email.

Pros:

Fairly easy to compose messages. Adding attachments and pictures is fairly straight-forward (once you have the hang of it. Help people proved very helpful a few years back when I was trying to install my smtp Account.

Cons:

Organizing addresses can be cumbersome, copying from a previous list to a new one. I've never figured out how to produce smart lists, but I don't think that's Directmail's fault!

Sending mails from an external database was easier before

Comments: Time

Pros:

It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

Cons:

Again it does exactly what i want but less easier than previous version . Main point is database connection.

Connect and convert like never before with Direct Mail

Comments: Getting actionable insights to help improve our strategy and prove the return on our email investment.

Pros:

In the bid to maximize ROI, we use email marketing to build a stronger connection with our audience. It is easy to get started with Direct Mail. Increasing our email engagement aims at utilizing the customer data we already have to build a hyper-targeted segments to them tailored to their individual interests. Direct Mail has really helped us to reduce the amount of time we spend creating and sending campaigns.

Cons:

None. This is a simple and easy to use tool which has shown high operability and huge transformation in the email marketing sector.

Excellent and quick tool for managing email communication to groups

Pros:

Direct Mail's native application interface is so much smoother to use and quicker than online systems. I regularly use MailChimp and HubSpot for outbound email as well, but for certain purposes Direct Mail is a real winner. It's really a good tool for designing nice looking email newsletters. The reporting is pretty good as well. There's a really elegant mixture of cloud-based services (the email sending and report viewing) and native application.

Cons:

I do wish it was a little easier to share control of campaigns and lists with another Mac users.

Quite Strategic, adaptive and intuitive

Comments: Marketing strengths renewed. No efforts goes unrewarded.

Pros:

Notably, Direct Mail has created a lasting impression on our clients. Through demographic information, potential clients get their way to reach our services. It is affordable and quite effective.

Cons:

Direct Mail has maintained a great reputation with us. Nothing is hard to understand while using it.

Direct mail

Comments: As a Mac user, I utilize direct mail for my every day work emails.

Pros:

Easy interface to use compared to Gmail.

Cons:

The program is directly correlated to Mac machines.

Amazing email marketing platform

Comments: A great alternative for email marketing

Pros:

Friendly user interface, analytics, templates, email customization.

Cons:

You have to start again if mailing stops.

Highly Recommended

Pros:

Pay as you go instead of monthly subscription. We do so few it's nice not to pay for a software we don't use all the itme

Cons:

Can't think of anything I don't like in Direct Mail

This makes marketing possible for me.

Pros:

This software is really really great! It helps me manage my e-mail database without any effort on my part. People can subscribe directly and unsubscribe without me having to even get an e-mail. Also the flexibility to pay per e-mail while I build my database up to scale and can send them out with at yearly fee is super helpful. I struggled to get my newsletter off the ground with other software, but with this option I got my newsletter out every month last year. The templates look great and it allows me to create the content without much hassle.

Cons:

I haven't found anything about this software that I do not like.

Easy to use Mail software

Comments: Direct Mail was easy to get to grips with and has enabled me to send attractive and engaging mass mails out to my existing client base, and provides an easy way for me to keep the flow of information about new workshops going between myself and my customers

Pros:

I like the the ease of use and simple copy and paste features so that I can create an editing style and apply it to different sections in the email

Cons:

Some of the editing features feel a bit lacking in intelligent features to me, but overall once you becoem familiar with it, it's easy to use.

Simply the best

Comments: I use it for everything regarding my newsletters. Managing subscribers, editing emails, evaluate tracking.

Pros:

Runs as a client on your computer. No need to use a terrible web interface. Works offline. Greatest tracking features I have seen so far. Different useful options in pricing. Intuitive usage. Option to use your own SMTP server.

Cons:

Should offer usage of European servers and/or a solution to host your own subscriber database.

One word: excellent

Comments: Very very good. Combination support, documentation and ease of use make it a positive experience

Pros:

WYSIWYG editor Tracking opens and being able to generate list of emails 'not opened' on a campaign Support is excellent

Cons:

A bit expensive copy paste from word to editor unexpected results where formatting differs and is difficult and time consuming to change Inability to 'save-as' a word document. We collaborate and the common platform is word. Currently have to view online, save-as, export into a word document which has lots of formatting issues. A simple 'SAVE-AS' (word / PDF) would be an appreciated feature.

The Goldilocks EMP

Comments: I recommend DirectMail as an EMP solution to all of my Mac-based clients.

Pros:

DirectMail speeds workflow with a dead simple drag-and-drop interface and heaps of other time-saving features not found in online EMPs.

Cons:

If I had to pick a least favorite aspect of DirectMail then it would be the sync time with the cloud.

The best email marketing

Comments: This software is so easy to use and so powerful . I wish I had found it before. It has turned my email marketing from pain (with previous systems) to joy ! It is so easy to set up a very cool looking email and send it. I can control my budget to my needs. Recharge my credits when I need it and pay nothing for 2 months if Im not sending anything. And ... the mailing list management system is just amazing. it is so easy now to admin my mailing lists, correct them as I go, group people in different categories and move them around if needed. I have even intagrated the Subscribe forms on my web sites . Again ... flexible and so easy to set up . I LOVE direct mail . My music promo has totally changed since I use this software ... and all from the confort of my own computer !!!

Pros:

Everything !! this is a genious program I had been waiting for for many years. A dream come true

Cons:

Nothing. I love everything about direct mail. Even the subscribe form is great to use

An extremely valuable email tool on many levels

Comments: I've used Direct Mail for email marketing and general group communication for years. It was a good product when introduced and has only gotten better over time. Kudos for a job well done!

Pros:

The way it helps manage emailing lists and be responsive to recipient feedback. It does this while making compliance with can spam guidelines very easy.

Cons:

Nothing. I love using it, I love the interface, I love the reliability and the ongoing costs, should you choose to use their outgoing mail server, are extremely low.

Send all your mails without being worried about that.

Comments: Nice experience.

Pros:

Direct Mail is a popular bulk email marketing software that allows businesses to manage and send large email campaigns. Some of the key features and benefits of Direct Mail include:- Easy to use and intuitive interface: Direct Mail's drag-and-drop editor and user-friendly interface makes it simple for users to create and send email campaigns without prior technical knowledge.- Integrations: Direct Mail integrates with popular CRM and e-commerce platforms, making it easy to manage email campaigns alongside other customer interactions.- Automation: Direct Mail offers advanced automation features, such as autoresponders and targeted campaigns, that can help businesses streamline their email marketing efforts and improve engagement with customers.- In-depth reporting and analysis: Direct Mail provides detailed reports on the performance of email campaigns, making it easy to see which campaigns are working and which need improvement.

Cons:

Some of the challenges or limitations that Direct Mail users may encounter include:Cost: Direct Mail can be more expensive than other email marketing software.Limited features: Direct Mail focuses on bulk email, so some advanced features like list segmentation or deep personalization may not be available or be limited.Limited integrations: Direct Mail only integrates with a limited number of CRM and e-commerce platforms, so some users may find they need to use additional tools to cover their integration needs.Technical requirements: Although Direct Mail has a user-friendly interface, it may be necessary to have technical knowledge to set up and use some of its advanced features.

Direct mail Direct Profit

Comments: Its based on three factors. One) Being a designer gives me freedom to design as I like. It looks pro yet very user friendly. I never feel any inconvenience from day one I am using this app. Smooth file integration gives me ease of operation. Two) The most useful and very important thing is the report. I can give the summery of my campaign in respectable manner. Three) Price of mailer is affordable. Very economical, customers always happy with the budget.

Pros:

Freedom of design. Smooth file integration. Campaign Summery. Affordable price.

Cons:

Nothing compared to other applications from any point.

I LOVE and use Direct Mail WEEKLY

Comments: Overall, I love it and use it regularly.

Pros:

Easy to use. Reliable. Great online (via chat) customer service.

Cons:

A Little on the expensive side for purchased email credits as compared to other companies I've use. Not great phone support (talking to a human).

Great for basic emailing and if don't need modern automation, ecommerce, etc. needs

Comments: Overall, is a super great tool to manage regular advertising emailing campaigns and periodically newsletters, but will find trouble if need integration with ecommerce or automation tools.

Pros:

Mac native and works offline. Graphic and html easy switching and simple to use to achieve great looking emails. Free and affordable subscription or pay per mail plans. Detailed tracking system. Integration with own domains for SMTP.

Cons:

Lacks of modern marketing automation tools. My sensation is like other sender get lower bounce rate. Full features are unlocked by paying and subscribing.

Excellent application. Fairly easy to use. Good interface design.

Pros:

Best means (by which users are honored in terms of their time for messaging) to communicate with various constituents.

Cons:

Often have to retype names of messages as the app updates indiscriminately. Would love to be able to stop sending, then start again without starting at the beginning of the mailing list.

Great tool for email campaigns and management.

Comments: We are happy to work this software, and the people behind it. Subscriptions models are expensive, and we wish that a change will occur in the future, on that aspect. We feel that this software has more unrealized potential, like a better and more comprehensive design (similar to Big Sur+).

Pros:

We can customize the email templates through the html code. Whatever we build it will work with every device out there. Email list management is one of our favourite features. Honest analytics is critical and we love them.

Cons:

We cannot fully customize the forms, therefore we are not utilize them, so we are loosing a lot of the software's capacities. It's a shame.

A great all-around DM solution

Pros:

Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions. The automatic management of unsubscribers is also very handy. For someone with zero previous DM experience but wanting to send out a weekly newsletter this is fantastic value for money.

Cons:

Can't think of anything specific even though I would like to group reports (i.e. comparing flights of the same campaign or issues of the same newsletter. Presently I export to Excel but it would be practical to have these inside.

Alternative to MailChimp

Comments: Wonderful! Amazing app and great experience so far.

Pros:

It is very easy to use and provides the basic bells and whistles needed to track any campaign.

Cons:

I know it is not possible, but there needs to be a way to track reasons why a person would file a report. I've experienced people I've known well reporting me, rather than merely unsubscribing. One I called up and she said she did it by accident. Not even sure how that can be an accident, but ok. It would help to understand user behavior with clear reasons to get a better sense of what I might have done wrong with a user, so I can avoid certain pitfalls in the future.