---
description: Learn more about Hootsuite pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Hootsuite Pricing, Reviews & Features - Capterra Canada 2026
---

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# Hootsuite

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> Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
> 
> Verdict: Rated **4.4/5** by 3797 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 3797 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hootsuite Media
- **Location**: Vancouver, Canada
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$249.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Standard @ $99 per user/month - 10 social accounts&#10;Advanced @ $249 per user/month - unlimited social accounts&#10;Enterprise - Contact us for unlimited users \&amp; fully customized plan&#10;\*Prices displayed in USD, based on annual billing, but do not include applicable taxes.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Campaign Tracking
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Content Management System (CMS) Software
- Conversion Tracking
- Customer Engagement Software
- Customer Experience Management
- Customer History
- Customer Segmentation
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Employee Engagement Software
- Engagement Tracking
- Feedback Management
- KPI Monitoring
- Lead Engagement
- Live Chat Software
- Mobile Access
- Monitoring
- Multi-Account Management
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Social Integration
- Multi-Language
- Performance Metrics
- Publish Scheduling
- Real-Time Analytics
- Reporting/Analytics
- Reputation Management Software
- Search/Filter
- Sentiment Analysis
- Social Media Monitoring Software
- Surveys & Feedback
- Tagging
- Task Management Software
- Trend Analysis
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management Software

... and 27 more features

## Integrations (117 total)

- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense
- Basecamp
- Blogger
- Box
- BrandFort
- BrandMaxima
- Brandfolder

... and 102 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Reputation Management Software](https://www.capterra.ca/directory/30750/reputation-management/software)

## Related Categories

- [Reputation Management Software](https://www.capterra.ca/directory/30750/reputation-management/software)
- [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software)
- [Social Media Management Tools](https://www.capterra.ca/directory/30939/social-media-management/software)
- [Social Media Monitoring Software](https://www.capterra.ca/directory/31028/social-media-monitoring/software)
- [Social Selling Tools](https://www.capterra.ca/directory/31597/social-selling/software)

## Alternatives

1. [Publer](https://www.capterra.ca/software/177145/publer) — 4.8/5 (940 reviews)
2. [Instagram](https://www.capterra.ca/software/210721/instagram) — 4.7/5 (5180 reviews)
3. [Zoho Social](https://www.capterra.ca/software/159351/zoho-social) — 4.7/5 (3430 reviews)
4. [Sprout Social](https://www.capterra.ca/software/121447/sprout-social) — 4.4/5 (607 reviews)
5. [Buffer](https://www.capterra.ca/software/143492/buffer) — 4.5/5 (1491 reviews)

## Reviews

### "Good for creating and tracking your content strategy" — 5.0/5

> **Demi** | *June 3, 2026* | Computer Games | Recommendation rating: 10.0/10
> 
> **Pros**: What I like about Hootsuite is the ease of use of the whole platform. It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva. I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks.
> 
> **Cons**: With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame. Also they dosn't anymore giving trial.
> 
> I really enjoy it, Hootsuite allows me to see what’s going on with my campaign strategy and take action quickly if something deviates from my vision.

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### "Bad ethics and mediocre software" — 1.0/5

> **Zaid** | *February 9, 2026* | Nonprofit Organization Management | Recommendation rating: 0.0/10
> 
> **Pros**: That it was a Canadian company with an OK service. Although not always reliable, it did the job most of the time, but there are better alternatives.
> 
> **Cons**: Overpriced for the value and experience it offers. Not always reliable. Prioritizing profits over ethics with their decision to enter and uphold contract with ICE. When asked to explain their decision they gave a pre-scripted robotic PR response despite being their client for nearly 10 years.

-----

### "Easy, simple, cost effective" — 5.0/5

> **Maria** | *March 4, 2025* | Mental Health Care | Recommendation rating: 10.0/10
> 
> **Pros**: User friendly interface and great price point.
> 
> **Cons**: Cannot manage 2 add campaigns for the same post but different platforms.
> 
> I love the duplicate function as well as the connection with Canva. Posting across multiple platforms is a huge time saver.

-----

### "Time to learn how to use it." — 3.0/5

> **Verified Reviewer** | *February 12, 2026* | Retail | Recommendation rating: 6.0/10
> 
> **Pros**: I like about Hootsuite that you can centralized many social platforms there and manage scheduling and analytics.
> 
> **Cons**: I don´t like about Hootsuite that there is no free version for a test or try-off. Also I feel the layout can be a little complicated.
> 
> My overall experience with Hootsuite it´s good if you have the tima to learn and the company budget to purchase it.

-----

### "2nd best social media management platform" — 4.0/5

> **Diana** | *February 3, 2025* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors.
> 
> **Cons**: They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial.
> 
> Pretty solid platform with good support. There's a reason they've been around for more than a decade.

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## Links

- [View on Capterra](https://www.capterra.ca/software/121701/hootsuite)

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| en | <https://www.capterra.com/p/121701/HootSuite/> |
| en-AE | <https://www.capterra.ae/software/121701/hootsuite> |
| en-AU | <https://www.capterra.com.au/software/121701/hootsuite> |
| en-CA | <https://www.capterra.ca/software/121701/hootsuite> |
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