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About Raven Tools

The All-in-One SEO & SEM platform with in-depth competitive insights. Fast insights, Intuitive UI. Get Started Free!

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Pros:

Easy to use and provides the ability to track ranking of key terms over time. Multiple domain tracking and reporting.

Cons:

I can't say is a con of the platform because the limitation comes from Instagram.

Raven Tools ratings

Average score

Ease of Use
4.1
Customer Service
4.2
Features
4.3
Value for Money
4.2

Likelihood to recommend

8.2/10

Raven Tools has an overall rating of 4.4 out 5 stars based on 122 user reviews on Capterra.

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Filter reviews (122)

Guy
Guy
Director in UK
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

So good I cannot find an alternative

5.0 5 years ago

Comments: Excellent. I've enjoyed working with RavenTools, it's self-explanatory, controllable, customisable and a first-rate all-round SEO reporting/analysis tool, I've tried much of the competition and nothing yet has beaten Raven tools. I'm not always sure Raven Tools know how good they are.

Pros:

RavenTools gives me a one-stop-access-shop for all my SEO Reporting needs, clients can also access and the suite of tools offered is pretty comprehensive. It's a full solution, unlike anything any of their competitors can offer. The thing I like most is the fully customizable reporting.

Cons:

Neglect, sadly Raventools feels a bit neglected these days, the rate of new features has slowed down and some 'must-haves' never seem to get done, for example, Instagram Integration... My second regret is page load times, I appreciate that some of the data being loading in the background is complicated, but the load times fo pages is slow.

Joel
Director/Digital Marketer in New Zealand
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great tool at a fair price.

5.0 5 years ago

Comments: It's been great for automating our reporting. And managing multiple data sources into one report.

Pros:

The ease of connecting multiple datasources is great. The simple project management and profiles are an easy way to track campaigns.

Cons:

The design options for the reporting, and the price compared to Google Data Studio. GDS is doing scheduled reporting now which is what our main reason for using Raven Tools was. We are trying to implement more of the Raven Tools features into our business to justify the cost but have not yet decided if it's worth the money.

Jessica
Owner in US
Internet, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

You Solve One Problem... Reporting but its not worth that much

3.0 5 years ago

Comments: Google Analytics integration - awesome - google search console integration - awesome, social posting tool - you need instagram reminders to stay competitive - I would use otherwise, team integration - awesome -

Pros:

I love your reporting tool. It is easy to integrate and the web option is amazing. I wish I had enough money to just use your reporting tool.

Cons:

The content to wordpress tool - broken, technical audit tool - most likely the worst I have seen.

Jason
Marketing Director in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great, Reliable Product for Marketing Reports

5.0 5 years ago

Comments: Great experience overall. Haven't needed much support. Easy to use!

Pros:

Customization, white labeling, integrations

Cons:

Miss the old PDF reports, although the new ones are nice too

Jonas
Head of Acqusition in US
Computer Software, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Good at covering the basics

4.0 5 years ago

Pros:

Easy to use and provides the ability to track ranking of key terms over time. Multiple domain tracking and reporting. Quickly aggregates on-page optimization opportunities across the entire site.

Cons:

Dashboards and reports allow for customization, but customization options are pre-set and don't allow for "deep" customization. Pulled data still requires quite a bit of manual work cleaning the data, pivoting, and and visualization.

Michele
Michele
Developer/Owner in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Saves SOOOOO much time and makes me look SOOOO smart!

5.0 5 years ago

Comments: Wonderful. One of the tools I couldn't survive without as an agency managing multiple companies.

Pros:

I can research companies that aren't my clients yet and tell them things they don't know about their own site and competition. And once they are clients and I get access to ALL the data, they just think I'm a genius with superpowers! I set up automated reports to all my clients so I don't have to do that manually anymore, and it reminds me to take a peek once a week at the smaller accounts too. Great price, feature-packed. Can't say enough. Buy this, you won't regret it!

Cons:

I with the social tools were stronger, I use a separate tool for tracking social (and pay a separate fee of course, such is life)

Pamela
Pamela
Founder in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy To Use Software - Best Reporting Tool

5.0 5 years ago

Comments: Great experience, the company is always growing and improving their tool sets.

Pros:

The ability to set up reports and white label them was our company's number one draw. The number of types of sources you can pull into the reports was valuable as our clients use a number of data inputs. The affordability of the software is also important.

Cons:

Lack of suggestions or ideas in how to improve SEO problems based on competition, types of keywords being searched in comparison to competitors.

Alex
Alex
Owner in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

One of my go to tools, especially for monthly reports

4.0 5 years ago

Comments: I check it almost daily for my clients' digital campaigns and we send detailed monthly reports to all our clients.

Pros:

It connects most of my other tools well, such as google analytics and search console. We use it primarily for its attractive reporting that pulls all the data together to present to our clients

Cons:

The ranking feature of it is not as good as other ranking tools I use, and the cost for that can be expensive as well.

Craig
Craig
Owner in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

RavenTools

5.0 6 years ago

Comments: Overall is is a great tool for digital marketing reporting. Also fairly good as a site audit tool.

Pros:

Easy of use and able to create a professional report with lots of details in part due to its integrations.

Cons:

Cannot ever get someone to call us back. We never had an email address that has been set up as admin according to their interface. We have sent them many messages with no replys.

Alex
Alex
Owner in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

A great SEO reporting tool but lacks rank tracking

5.0 7 years ago

Pros:

This is how I run all my monthly client reports because it merges the data from our sources very well into a presentable document.

Cons:

They got rid of rank tracking some time ago and that almost caused me to get rid of it. They recently said they are adding it back so I'm excited for that.

Christopher
Founder & CEO in US
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Long Term User but Need a little More

4.0 5 years ago

Comments: I think it's a good product and I've been using it for a long time, but based on the fact that I can't get some relatively simple historical trending data, I will be looking for another product that will fit my need pretty soon.

Pros:

I like the ease it can do programatic site audits of websites to help with landing new customers as well as finding issues with current customers. We use Raven's reporting capability to generate our monthly Organic SEO reports for customers but we use another product to handle the PPC reports. I like the general reporting functions but need improvements here.

Cons:

As mentioned we use Raven for our monthly Organic SEO reporting for customers. It does a good job of comparing month to month, but it does not do a very good job of showing a customers SEO trend over a period of time. For example, I would like to show simple graphs of various SEO metrics over a year such as how your Clicks and Conversions trended on a graph over a year. Or how much your traffic increased or decreased over a year. Or your average SEO ranking etc. That information is in a better format in Google Analytics than it is in Raven and I haven't found a way to pull that data for Raven and have it present in a way that is useful to someone to easily see the trend over a period of time. I can understand if it was a new customer and you had no historical information, but if I've been tracking Google Analytics data in Raven for a particular customer for 3-4 years and can't get to the historical info in a usable way, that's a problem. That's a very obvious data point to show customers and I can't get it from Raven currently (that I'm aware).

Mert
Social Media Specialist in Türkiye
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

SEO and Marketing Management with Raven Tools

4.0 2 years ago

Comments: I used Raven Tools over 6 months to cover my marketing analytics and SEO. It is important to have competitor analysis and marketing insights for your perspective.

Pros:

Raven tools has impressive marketing analytics features to drive your marketing strategy. It is important to have features for marketing and it gives you wider understanding for your competitors.

Cons:

When you compare Raven with it's alternatives, you will find valuable features for your marketing but there are cheaper tools that you can use for SEO and marketing.

Verified Reviewer
Verified LinkedIn User
Banking, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Raven Tools Review

4.0 3 years ago

Comments: Raven Tools is a good tool overall, but falls short of tools SEMrush, ahrefs, and even Moz.

Pros:

I think the keyword research side of Raven is the most attractive thing about the software. It's easy to use and gives great data.

Cons:

I don't think it's super user friendly. There are a lot of tools, but they aren't all easy to find or navigate too.

Tracy
Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use. Affordable.

4.0 5 years ago

Comments: Saves me two days a month writing client reports. That's worth every penny.

Pros:

It's relatively easy to use, does what we need it to do. Makes reporting simple. Integrates with everything we need. Customisable. Cost effective. We like it, and probably don't use all the features we could to the maximum.

Cons:

It sometimes doesn't save, but rarely. It would be useful to see links in the link manager feature globally, rather than individually. But that's not picking.

Courtney
Director in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great product that is easy to use

4.0 5 years ago

Comments: We started with RavenTools for reporting and looked into a number of other things to make sure we weren't missing anything (what that was, we didn't quite know - but we wanted to know what we didn't know, you know?). We checked out Google Data Studios (too time-consuming, too much potential for user error), TapClicks (total crap), and others.

Pros:

- Relatively easy to use, can poke around and figure things out yourself after some time with the interface - Easy to pull info from many sources into one report and add commentary/screenshots - Can compare across many date ranges - It looks professional - The price point feels right

Cons:

- The navigation is a little funky - have to Google how to remove client from a section every time - Sometimes the reports just stop working or data stops pulling in - not too frequent but have to delete/re-connect tools sometimes

Anil
Marketing Executive in Türkiye
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Marketing Insights with Raven Tools

4.0 2 years ago

Comments: I used Raven Tools to drive my marketing strategy for my customers website.

Pros:

You can find your competitors and drive your marketing strategy with Raven Tools in an easy way.

Cons:

Raven Tools should has more feature compared to the it's alternatives.

Verified Reviewer
Verified LinkedIn User
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Better tools available

2.0 5 years ago

Comments: Very disappointing

Pros:

Very little. It seemed promising at first, but lacks in all aspects versus comptetitors

Cons:

Lacks features and ease of use. Reporting is When canceling the billing cycle, the usage stops, so you cannot login and use the software for the remainder that you have paid for.

Bill
CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Good software for value

5.0 5 years ago

Pros:

My biggest pro is the reports. It's currently the best software I know that can pull in Google Ads and Analytics as well as other data sources. Good resource for client reporting. Also the dashboard is well designed.

Cons:

It doesn't have some tools of other platforms like Moz or Ahrefs. More of a middle of the road platform.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Raventools has been a huge help

5.0 3 years ago

Comments: Overall, raven tools is a great software and my experience has been positive.

Pros:

My favourite thing about Raventools is being able to create automated reports each month that has integrations into the best systems.

Cons:

My least favorite thing about Raven Tools is how difficult it is to edit templates across dozens of client accounts.

Michelle
EVP Digital Marketing in US
Internet, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great Value

4.0 5 years ago

Comments: Raven Tools has been a good choice from the beginning - we now use it during our sales process and for ongoing reporting with clients.

Pros:

We started using Raven to automate monthly PPC spend, and it does this very well. We continue to discover new features and ways to automate how to deliver to clients.

Cons:

It's not so much dislike as it is just time to discover it's full capabilities.

Michael
Director of Digital Media in US
Utilities, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Going backwards

3.0 5 years ago

Comments: Only use it for reporting. Hardly useful compared to SEM Rush beyond that.

Pros:

The old classic style reporting. Way more in depth.

Cons:

The new bs wysiwyg reporting. Worst move you guys made.

Josias
Social media manager in Burkina Faso
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Raven tool

5.0 2 years ago

Pros:

The simplicity of the interface is incredible, everything is well organized with this software and report creation features are simple and fast

Cons:

No drawbacks to report since I started using it

Dimitris
Marketing and Business Development
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

Good value for money for specific things

4.0 9 years ago

Comments: I've been using this software for various SEO related tasks such as keyword research, SEO assessment, link building, SERP tracking (before it was discontinued) and other functions but mostly reporting. The interface used to be slow but it improved. It was very helpful in the beginning in creating really impressive reports and earning me leads with its page assessment. Occasionally I would find bugs but customer support would help. It's a very chaotic industry and providing help is important esp. for a low price compared to competitors.

Pros:

Relatively cheap Fully featured Recent redesign/userfriendly

Cons:

Bugs in reporting numbers SEO assessment needs update Facebook ads reporting Overall it needs to redefine itself, possibly rejecting features and focusing on what they do best

Ruby
VP Operations in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Helpful Tool!

5.0 6 years ago

Pros:

The website crawl tool is something we use daily. It helps us know what issues we have on websites. Vital tool!

Cons:

When the last update happened the results of crawls were inconsistent and it was frustrating to know which result was correct.

Chris
Digital Marketing Manager in UK
Internet, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great Software

5.0 5 years ago

Comments: I'm able to provide insight to my customers, with great report ]s and stats. Allows me to generate SEO audits and present these to my clients and work at resolving the issues. Raven Tools makes us look even more professional and effective

Pros:

Easy to use with great customer support. Quick and easy to create reports

Cons:

Occasionally their are 'bugs' but the team work quickly to resolve