--- description: Learn more about Mailchimp pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.ca/software/110228/mailchimp Page: 1 / 704\ Next: [Next page](https://www.capterra.ca/software/110228/mailchimp?page=2) > Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools. > > Verdict: Rated **4.5/5** by 17580 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Mailchimp? Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17580 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Notifications - Automated Publishing - Automated Responses - Autoresponders - Behavioral Analytics - Behavioral Targeting - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management Software - Click Tracking - Collaboration Tools - Contact Management Software - Content Management System (CMS) Software - Conversion Tracking - Customer Segmentation - Dashboard Software - Email Management Software - Email Tracking Software - Event Triggered Actions - For Insurance Industry - Interaction Tracking - Landing Pages/Web Forms - Lead Generation Software - Lead Management Software - Marketing Automation Software - Mass Texting - Mobile Optimization - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Performance Metrics - Pre-built Templates - Real Time Editing - Real-Time Analytics - Real-Time Notifications - Recommendations - Responsive Web Design - Scheduled Messaging - Simple Mail Transfer Protocol (SMTP) - Social Media Integration - Subscriber Management - Team Management Software - Website Analytics - Website Personalization ... and 49 more features ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software) - [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software) - [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software) ## Alternatives 1. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2915 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6222 reviews) 3. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3414 reviews) 4. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2257 reviews) ## Reviews ### "Chimp Does the Heavy Lifting" — 4.0/5 > **Patrick** | *March 2, 2026* | Consumer Services | Recommendation rating: 9.0/10 > > **Pros**: The dashboard is really easy to use and the templates are pretty good. One of the big plusses is mailchimp canva integration. Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen. > > **Cons**: There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only. > > Very positive overall. reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what. ----- ### "A Review of Mailchimp’s Email Marketing Tools" — 5.0/5 > **Radha** | *March 30, 2026* | Legal Services | Recommendation rating: 10.0/10 > > **Pros**: What I liked most about Mailchimp is its user‑friendly interface and ease of use. Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners. I also appreciated Mailchimp’s automation and audience management tools. Features like automated email sequences, audience segmentation, and performance analytics make it easy to target the right audience and track campaign effectiveness without needing advanced technical knowledge. Overall, Mailchimp stands out for combining powerful marketing features with simplicity, making it a strong tool for small businesses and users who want professional‑looking email campaigns without a steep learning curve. > > **Cons**: What I liked least about Mailchimp is its pricing structure as your contact list grows. Costs can increase quickly once you exceed the free or lower‑tier limits, which can feel restrictive for small businesses or users with growing audiences. I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans. Certain advanced features—such as more complex customer journeys, detailed segmentation, or customization—aren’t as accessible on basic plans. Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings. Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced. > > My overall experience with Mailchimp has been largely positive. It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns. The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience. I found the automation, audience segmentation, and analytics especially valuable. Being able to track open rates, click‑throughs, and engagement helps refine campaigns and understand what works. The onboarding guidance and built‑in tips also make it easier to get started and stay organized. That said, as needs grow, pricing and feature limitations become more noticeable. Costs can rise quickly with larger contact lists, and some advanced automation or customization requires higher‑tier plans. Overall, Mailchimp is a strong, dependable tool for small to mid‑sized businesses and individuals, offering a good balance between ease of use and marketing functionality, particularly for users starting or managing moderate‑scale campaigns. ----- ### "A Must Have Email Marketing Software" — 5.0/5 > **Segun** | *August 31, 2025* | Human Resources | Recommendation rating: 10.0/10 > > **Pros**: I like the fact that Mailchimp has the most robust sales and marketing tools such as email marketing automation and customer data management features. > > **Cons**: For the entire duration that I have been using Mailchimp, I have never failed to accomplish my needs due to defect in features available. > > With Mailchimp, I am able to automatically create, customize and send high volume outbound marketing emails that boost ROI in real-time. ----- ### "A Solid Starting Point That Gets Expensive Fast" — 4.0/5 > **Amanda** | *March 17, 2026* | Nonprofit Organization Management | Recommendation rating: 6.0/10 > > **Pros**: The drag-and-drop email editor is genuinely easy to use. All the features integrate relatively smoothly. The creation process is pretty straightforward, and the builder is fast and easy to use. Appreciate the analytics functions that give you a solid 360-degree view of email campaign performance. > > **Cons**: Pricing gets expensive as the number of contacts in your account increases, and you're restricted from accessing all features unless you upgrade to a higher plan. Mailchimp charges double or more for contacts if the same email address is added to more than one list, and it still counts cleaned contacts toward your total even though you can no longer send to them which is a huge complaint of mine. Customer support is also not reliable, I have to rely more on internet chat rooms and googling. > > Mailchimp is easy to use and well-known, but it gets expensive as lists grow, and deliverability and AI personalization lag behind other tools (thinking of switching, actually). It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides. That said, what was once a simple-to-use platform now has this mess of bundled-together features, and I can see us quickly outgrowing it in a couple years as our contact list scales up. ----- ### "Should you stay or leave with the Chimp?" — 5.0/5 > **Jacqueline** | *March 28, 2025* | Design | Recommendation rating: 5.0/10 > > **Pros**: It has an intuitive nature making it pretty easy to navigate especially for the non-technical user that has limited for no expertise. The basic features are user friendly and helps you to get used to the platform. > > **Cons**: For businesses with larger audiences it can get quite expensive due to the way mailchimp counts contacts. Customer service is pretty poor for those on the lower tier which I don't agree with. If using the platform you're a customer and should get the same level of service. > > I would say it's a decent marketing platform that has it's strengths. It does offer a wide range of features to helps businesses connect with their audience. However I believe their pricing structure along with potential limitations should be carefully considered before committing. ----- Page: 1 / 704\ Next: [Next page](https://www.capterra.ca/software/110228/mailchimp?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/110228/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data