--- description: Learn more about ReferenceEdge pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ReferenceEdge Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Customer Reference Management Software](/directory/30679/customer-reference-management/software) > [ReferenceEdge](/software/107201/referenceedge) # ReferenceEdge Canonical: https://www.capterra.ca/software/107201/referenceedge Page: 1 / 2\ Next: [Next page](https://www.capterra.ca/software/107201/referenceedge?page=2) > This app manages customer advocate information and automates customer advocate program activity for companies using Salesforce CRM. > > Verdict: Rated **4.7/5** by 20 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ReferenceEdge? B2B companies with 50 or more salespeople selling fairly complex products with sales cycles of 60 or more days; where customer insights and advocates are invaluable differentiators. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 20 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 5.0/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Point of Reference - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$999.00 - **Pricing model**: Per User - **Pricing Details**: ReferenceEdge pricing is rated per user and based on quantity. Users can pay quarterly or annually. To receive accurate price information, contact ReferenceEdge directly. - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Armenia, Aruba, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin and 182 more ## Features - Activity Dashboard - Customer Database - Lead Capture Software - ROI Tracking - Reference Request Automation - Reference Usage Tracking - Rewards Management - Search/Filter - Survey/Poll Management ## Integrations (3 total) - Gainsight CS - Influitive - Salesforce Sales Cloud ## Support Options - Email/Help Desk - Phone Support ## Category - [Customer Reference Management Software](https://www.capterra.ca/directory/30679/customer-reference-management/software) ## Alternatives 1. [Kangaroo](https://www.capterra.ca/software/149363/kangaroo-rewards) — 4.9/5 (248 reviews) 2. [monday CRM](https://www.capterra.ca/software/1024614/monday-crm) — 4.7/5 (453 reviews) 3. [Instil](https://www.capterra.ca/software/1032420/instil) — 4.8/5 (13 reviews) 4. [InviteReferrals](https://www.capterra.ca/software/138738/invitereferrals) — 4.9/5 (182 reviews) 5. [Orca](https://www.capterra.ca/software/199324/orca) (0 reviews) ## Reviews ### "Must-Have Technology for B2B Marcom Stack" — 4.0/5 > **Jeanne** | *January 5, 2021* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Customer evidence and advocacy is a requirement in B2B software sales, but keeping your program aligned and in sync with your account strategy is paramount. Spreadsheets just don't cut it. Integration with Salesforce is no longer optional. ReferenceEdge is a native Salesforce application so you don't have to worry about syncing data and it keeps your reference information right where your salespeople "live" ... inside Salesforce. I was an early adopter of ReferenceEdge back in 2005 and have used it as the foundation of my reference programs now at two companies - one was a Fortune 500 leader and now with a fast growing start up. ReferenceEdge is also committed to success and has assigned account directors who deliver incredibly responsive service. It's part of the offering and not an additional cost. > > **Cons**: It's a double-edged sword\! ReferenceEdge is so powerful that it's sometimes difficult to administer. You've got to have an administrator who will dig into the software and get comfortable with the interface. A tight linkage with your company's Salesforce admin is also key. That will make upgrades super easy\! > > I have used ReferenceEdge at two separate companies since 2005. I'm an extremely experienced ReferenceEdge user and yet I've only scratched the surface of what's possible. ReferenceEdge is the foundation of my program. It allows me to stay organized and tightly linked to our sales goals. The team at ReferenceEdge has also been very responsive to my feature requests. I've brought many suggestions to the engineering team and many of those have made it into production. ----- ### "The best tool to optimize the reference process for sales" — 5.0/5 > **Katie** | *December 4, 2020* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: The integration into SalesForce is key to optimizing the reference process for your sales team. ReferenceEdge integrates reference prompts on the opportunity page so the sales user can seamlessly move into the request search portal to select the best reference account for their prospect. The reference portal is intuitive and precisely designed to make shopping for a reference swift, while the tool's automation significantly reduces time in the reference process. Reference tracking back to the opportunity and to the referenceable account keeps your reference process transparent and clear of reference burn out\! This process simply works\! > > **Cons**: A crowdsourcing feature for the times when you just can't find a match. Although it's not best practice it does still happen and it would be nice to work within the tool to find a new reference. Plus, it keeps crowdsourcing out of email and drives users back to the tool\! > > There may be other tools out there that draw you in with a fancier UI, but that's all you get. This tool is smart, responsive, and gives your reference program a reliable platform. Invest in a tool that gives your program a place to grow, you won't regret it. ----- ### "Customer Reference Management for the Enterprise" — 4.0/5 > **Valeria** | *December 4, 2020* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: ReferenceEdge is natively integrated with Salesforce which helps linking data easier. I like the search functionally because it lets me segment the data to find the appropriate reference for all sort of requests. I also like that I can keep track of all customer engagements, which you can tailor based on the activities tracked while assigning rewards for the activities participated in. I also like that I can link an activity with a sale opportunity to determine how these references help influence sales pipeline which it is so valuable when showing the benefits of the software. > > **Cons**: ReferenceEdge is not a buy, plug and play kind of software- because it is in Salesforce, you need a dedicated team of experts to deploy the product. if you need to customize a workflow, you would need professional services . ----- ### "Customer Reference Software" — 5.0/5 > **Verified Reviewer** | *December 11, 2020* | Hospital & Health Care | Recommendation rating: 10.0/10 > > **Pros**: Exactly what we needed to have a scalable customer reference program, and intuitive software for managing our reference customers and workflows that integrates directly into our tech stack (Salesforce). > > **Cons**: So far no issues\! Everything has performed as expected. > > There were many business problems we were aiming to solve with ReferenceEdge, key clients getting overused, using outdated spreadsheets to manage customer lists, nonexistent program reporting, and more. ReferenceEdge has helped to simplify reference sourcing and request workflows, generate a pipeline of reference customers, provided visibility into revenue influenced by client references, to name just a few. The implementation team has also been AMAZING\! My account director, \[SENSITIVE CONTENT HIDDEN\], has definitely been a strategic partner throughout the whole process. ----- ### "Breaking down silos and transforming advocacy for a huge corporation" — 5.0/5 > **Barbara** | *December 3, 2020* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: The software/process is robust even for a very complex organization. But mostly I would like to compliment the team that has been with us through out the selection, integration, and deployment phases. Every concern or suggestion has been addressed quickly and creatively. The team has been a true partner in our journey. As it is native to Salesforce, it eliminates the need to maintain/update attributes and confidential contact information outside of our CRM which is extremely important in our changing market. > > **Cons**: Due to our complex attribute structure, we were not able to exploit all directly. This could have been the end of the deal. However, the RefEdge team acted quickly to develop nested displays, dependency mapping, special reports, and more. > > While we are still working on adoption, the user feedback has been great\! ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.ca/software/107201/referenceedge?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/107201/referenceedge) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data