About SendGrid

Twilio SendGrid is the leading cloud-based email delivery platform, trusted by over 80,000 of the world's fastest-growing brands.

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Pros:

The software is powerful and while advances it’s quite easy to get a hang of.

Cons:

The customer support was the worst I have ever experienced.

SendGrid ratings

Average score

Ease of Use
4.1
Customer Service
3.8
Features
4.1
Value for Money
4.0

Likelihood to recommend

7.5/10

SendGrid has an overall rating of 4.2 out 5 stars based on 645 user reviews on Capterra.

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Rahul
Rahul
Chief Technical Officer in India
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Most Underrated Powerful Email Marketing Tool

5.0 11 months ago

Comments: Sendgrid is a powerful email marketing tool that offers superior services to its customers. Sendgrid is a must-have tool for start-ups, eCommerce businesses, freelancers and corporates. One thing that separates Sendgrid from other email marketing tools is their scalability once our list grows. The free version of Sendgrid allows you to send 100 emails every day.

Pros:

What I like most about Sendgrid is that most of the tools out there offer easy integration with Sendgrid. Some apps can even directly integrate with SendGrid without using automation software like Zapier.

Cons:

Sendgrid's UI is a bit confusing and it took some time to get used to the options. The email editor lacks certain features.

Alternatives Considered: ConvertKit, Moosend and Omnisend

Reasons for Choosing SendGrid: They are very expensive and for half the price I can get all the features on Sendgrid.

Switched From: Sendlane

Reasons for Switching to SendGrid: Sendgrid offers more options and subscribers on the free plan than what they offer on their paid plan.

Ronie
Marketing Coordinator in Philippines
Marketing & Advertising, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Email Marketing Made Easy with SendGrid

4.0 5 days ago New

Comments: The necessity to automate our email workflows was one of the most significant business issues we were able to resolve with SendGrid. We were able to easily send emails programmatically and integrate with our existing websites and applications thanks to the SendGrid API integration. As our business expanded, this made it simple to scale our email campaigns and saved us a lot of time.We also saw an improvement in email deliverability rates. Email validation, spam filter testing, and feedback loops are just a few of the features that SendGrid provides to enhance email deliverability. With the assistance of these features, we were able to guarantee that our emails would be delivered to the inboxes of our clients rather than ending up in their spam folders.Last but not least, the email analytics provided by SendGrid were extremely helpful in determining the level of success attained by our email campaigns. To determine what was working and what wasn't, we were able to monitor opens, clicks, bounces, and other metrics. This assisted us with pursuing information driven choices and further develop our email advertising techniques.My overall impression of SendGrid has been very positive. It has aided us in resolving significant business issues.

Pros:

A useful tool for managing our business's email campaigns. I was particularly impressed by the email analytics and the integration of the email API.I was able to easily send emails and integrate SendGrid with our existing websites and applications. This made it simple for me to automate our email workflows and saved me a lot of time.Another excellent feature was the email analytics. I was able to monitor email opens, clicks, bounces, and other metrics to assess how well our email campaigns were performing. This assisted us with pursuing information driven choices and further develop our email advertising techniques.Overall, I found SendGrid to be easy to use and understand. The marketing campaign tools were powerful yet simple, and the email templates were simple to customize. Important customer notifications were another use for the transactional email feature.In conclusion, using SendGrid for our company's email campaigns was a great choice for me.

Cons:

There were a few areas where I thought there could be more work done.Although the templates themselves were excellent, I occasionally found the editor to be cumbersome and difficult to use. I often had to spend more time tweaking the design than I would have liked, and it could be frustrating to get the formatting just right.The features that make it easier to deliver emails were another area where I thought there was room for improvement. Even though SendGrid has a set of features that help increase email deliverability rates, I still noticed that some of our emails were going to spam folders. Last but not least, the reporting tools occasionally seemed a little overwhelming to me. Although having access to so much information about our email campaigns was wonderful, it could be challenging to know where to begin and how to interpret the results. Overall, I found SendGrid to be a powerful and easy-to-use tool for managing our email campaigns.

Alson
Alson
Creative Director in Singapore
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great for basic users

3.0 2 months ago New

Comments: Overall, I am not satisfied with my experience with SendGrid and would not recommend it to others. The platform lacks the reliability, user-friendliness, and customer support that I have come to expect from a premium email marketing platform. There are certainly better options available that offer more value for the money.

Pros:

It is able to perform the basics of what I need for a reasonable price. However there is much to be done better for it to stay as the go-to Email Marketing and Transactional Email platform for me.

Cons:

One of the biggest issues I have with SendGrid is its reliability. Despite paying a premium for the platform, I have experienced a number of technical issues that have resulted in failed deliveries and undeliverable emails. This has been a major problem for my business and has led to lost opportunities and a decrease in my return on investment.Another major concern is the lack of customer support. When I have reached out to the support team for help, I have received slow and unhelpful responses. This has made it difficult for me to resolve the technical issues I've encountered and has added to my frustration with the platform.

Alternatives Considered: Sendinblue and Mailgun

Reasons for Switching to SendGrid: Client was already using it.

Zeynel
Social Media Manager in Canada
Media Production, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A Highly Reliable Email Delivery Platform

4.0 3 months ago

Comments: Overall, I'm very pleased with SendGrid and would highly recommend it to anyone looking for an efficient, reliable email delivery platform. The user interface is easy to use and the delivery reliability is top-notch. The only downside is that the reporting and analytics features could be improved.

Pros:

I've been using SendGrid for a few months now to manage my website's email delivery, and I'm extremely satisfied with the results. The platform is incredibly reliable and I can always trust that my emails will be successfully sent. Additionally, the user interface is quite intuitive and user-friendly, making it easy to customize and manage emails.

Cons:

The only downside I can think of is that the reporting and analytics features are a bit limited compared to other email delivery platforms. There are some useful metrics such as open rates and click-through rates, but I would like to see more options for customizing and analyzing data.

Verified Reviewer
Verified LinkedIn User
Automotive, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

The best mailing solution?

5.0 last week New

Pros:

I think, that SendGrid might be the best solution for e-mail marketing purposes or sending automated e-mails in some sort of user flow. It really speeds up the development. The desktop/mobile formats make it easy to reliably send pre-specified e-mails.

Cons:

Some customizations might not be that straight forward for someone.

Alternatives Considered: Sendinblue and Mailchimp

Reasons for Choosing SendGrid: Too few customization options.

Switched From: Sendinblue

Mizanur Rahman
Mizanur Rahman
CEO in Bangladesh
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

SendGrid is the best email marketing soultion for my business

5.0 2 months ago New

Comments: I've been using SendGrid for years now and I love the email support. SendGrid has a great API and a bunch of different features. It's one of the best email services out there and is worth checking out if you're looking for an email solution. But I think they should take care of their spam filter feature.

Pros:

It has high email deliverability, a variety of templates, and real-time analytic capabilities. It's easy to integrate into different platforms and applications. We use Salesforce for our client management and it is easy to integrate SendGrid with salesforce to send emails on a particular event.

Cons:

Our marketing emails are being marked as spam mail because SendGrid's filters are not as effective as they should be. Setup SendGrid with Cloudflare is a little more manual, I think they could make it better.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Email marketing became easy.

4.0 last month New

Comments: I am using sendgrid from from past few months and overall it's a great platform for email marketing.

Pros:

Easy to add customer.Campaign creation in a snap.Adding customer to different groups with assigning different tag is amazing.

Cons:

If they can increase the no. of total mails. It will be great if sendgrid increases in the package,

Harshit
Sr. Digital Marketing Manager in India
Education Management, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing Tool for Email Marketing

4.0 last month New

Pros:

We have been using this tool in integration with our CRM from last 4 years and it's just near perfect as it provides me with timely delivery of emailer and foremost their reports.

Cons:

I guess a bit tedious to use. Overall nothing like least about the software.

G Anne
HR/Recruiter in Philippines
Information Technology & Services, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Great for volume marketing campaigns

4.0 2 weeks ago New

Pros:

SendGrid is great for volume email outreach/marketing campaigns and they also have a free plan for a low volume (100 emails/day).

Cons:

There was no major blockers/liked least experienced.

Swati
Swati
Consultant in India
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Sendgrid - Email integration

4.0 last month New

Pros:

- Ease of use and documentation provided is also very well written- Ease of customization

Cons:

- More templates can be provided which can be a detrimental factor to determine the impact of the emails.

Dome
Digital Director in Italy
Computer Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

That's the best smtp software you can get for your buck

5.0 last year

Comments: i would recommend sendrgrig to everyone my mum included. It's just the best smtp provider if you consider money and value

Pros:

ok this is not a free software but you can get all you want: just smtp or stats and more.. what I really enjoyed was the stats service.. If you run an e-commerce you'll be familiar with the question: "did my customer got the email?" well with sendgrid you can actually answer that question. You'll have a full report and you can easily tell if your customer got the email or something went wrong. This is something just invaluable.

Cons:

This is not a pricy software but you need to understand its value. if your business is not big enough maybe it will be hard to sustain. nevertheless i just can say this is the place to look even if you have a small business. unless you want to take the burden of handling smtp this software is just awesome.

Alternatives Considered: MailUp, Zoho Mail and Mailchimp

Reasons for Choosing SendGrid: This is the best software if you need an affordable secure smtp with stats and cherries on top.

Switched From: Zoho Mail and Mailchimp

Reasons for Switching to SendGrid: SendGrid is my recommended choice. I'll keep suggesting it to all my customers.

Verified Reviewer
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Reliable, high-bandwidth, and reasonably priced

5.0 10 months ago

Comments: Overall, SendGrid has been a very valuable asset for our company. Even when we are not fully using every available feature, it's never failed us at a crucial moment, and continues to be a reliable and reasonably priced solution for us.

Pros:

Our help desk/support team skews more to the "client's industry specialist" side and less to the tech savant end. That being said, SendGrid continues to be simple to use tool for those that interact with it daily. Setup and further customizations have been simple, and over the course of 10 years, it has continued to prove its value with minimum service inturruptions.

Cons:

Our team's only major complaint during our ensure using SendGrid was mostly when it was a less mature product. There were some shortcomings early on with the email marketing and contact management, but there has been considerable progress and improvements in almost all corners of their service and UI.

Alternatives Considered: HubSpot Marketing Hub, Mailchimp Transactional Email and Netcore Email API

Reasons for Switching to SendGrid: Our company was VERY small and short staffed when we realized we needed a transactional/API email service. After reading reviews and comparing pricing and features, SendGrid fit our needs the best, especially the pricing packages.

Angelica
Angelica
CEO in Brazil
Verified LinkedIn User
Internet, Self Employed
Used the Software for: 2+ years
Reviewer Source

This is a must-have.

5.0 3 years ago

Comments: They have been amazing, support is fast and helpfull. I don't remember having any downtime with them ever since I joined the service.

Pros:

Sendgrid has an awesome service for email marketing and transactional emails. It works 100% of the time, the support is amazing and it even gives you a free plan that will serve most people.

Cons:

The price for email marketing (contacts) is a bit too high for me. It could be packed with way more interesting features. Also the editor sucks and it never sends the mail like it shows on the screen. But I do not use this feature.

Ezekiel
Ezekiel
President and CEO in Canada
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

SendGrid Review 2021

5.0 2 years ago

Comments: Sendgrid helped us effectively manage our cold email outreach, supplying data in a very clear way for easy understanding. Sendgrid ensured we had an IP address and got our emails always delivered.

Pros:

The most impactful feature of SendGrid for our business is data analysis of using both numbers and graphs to paint a very clear picture of the project performance. It is a very powerful tool we use for sending and managing emails campaigns, especially for cold email for marketing.

Cons:

The most challenging part of using Sendgrid for us was the integration and setup process but the customer support and YouTube videos were very helpful.

Alternatives Considered: Mailshake

Reasons for Switching to SendGrid: It was a better all-around package for what we were looking for with a tool like this.

Nurul Aishah
Nurul Aishah
Personal Banker in Malaysia
Verified LinkedIn User
Financial Services Software, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Simplified email service

5.0 last year

Pros:

Our business application uses Sendgrid for various purposes, including notification, authentication, and transactional data. We migrated from a competitor that was draining our bank accounts and causing a slew of problems. The cost was a good match for our budget and objectives, and the send grid was a perfect fit for us. They provide some handy online manuals to get you started, as well as a variety of configurable options to make sure the device is suitable for you.

Cons:

It requires greater adaptability and customization tools to be successful in the long run. I couldn't discover a method to adjust automatic track in UTMs; it can only be activated or deactivated, which isn't convenient. The integrating and installation procedure were the most challenging aspects of implementing Sendgrid for us. However, customer assistance and YouTube tutorials were beneficial.

Zee
Zee
Digital Operations Manager in Ukraine
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

If you're tight on the budget...

4.0 3 years ago

Comments: It did what we needed it to do, so that was good. We used it for over a year for monthly newsletters, but as soon as our marketing budget allowed it, we switched to MailChimp.

Pros:

It did work and it did send the email newsletters that we needed it to. Therefore, it wasn't a complete waste of money :D Compared to many other options for email marketing, SendGrid was one of the cheapest options (except for sending the newsletters manually through one's email) and that was one of the reasons why we went with it.

Cons:

It's got a lot of features, but they feel half-baked (I'm sorry, but they do.) For example, you can unsubscribe those whose emails have bounced or who unsubscribed. But in order to do that, you need to download those lists, then upload them to a special list you can call "unsubscribes" or whatever, and then, right after you've imported this list, you delete it - along with associated accounts. THIS deletes the people who bounced from your lists. Seriously?! The annoying thing was the styling within the newsletter. I am a perfectionist, so all text sizes and everything should be consistent. However, SendGrid kept changing the styles of my text and I had to choose "Normal" several times (even after copy-pasting the text from Notepad that doesn't support formatting AT ALL). And if you click on "Edit HTML" (which I often do because it's a fast way to clean away all the annoying tags), SendGrid would convert my block to HTML and would have an entirely different set of styles for it. Also, the support pages were written for someone who is native to this SendGrid thing and not a newbie. Despite doing email marketing for years, I had a hard time understanding what I need to do.

Alternatives Considered: Reply and Mailchimp

Verified Reviewer
Verified LinkedIn User
Computer & Network Security, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Sendgrid shines on mass mailing, but lacks some required features

4.0 5 years ago

Comments: Transactional email

Pros:

Sendgrid is ready for your scale. From the smallest Saas apps to the largest enterprises, Sendgrid was built with scale in mind. It handles transactional emails very well, and is relatively simple to integrate into your codebase or product workflow. Templates come out of the box, but some coding knowledge is needed to style transactional emails. All templates can be easily versioned. Concerns on security and blacklisting are limited. As long as you follow their recommendations, Sendgrid will deliver your email. Pricing is very fair and generous. In years of use, I've never gone over a plan limit.

Cons:

Functionality can be limited in interesting ways depending on your plan. On the most basic paid plans, several code features are just missing. Reporting is the most glaring issue, with basic reporting showing only a rolling group of recently sent emails. Without a deeper dive into your logs, you may miss issues. Transactional emails also lack some features that seem required, like weblinks for email and easy native unsubscribe. There are workarounds for both, but not without challenges. Version tracking for templates is also completely missing, unless you use new versions for each edit you make.

Garret
CEO in US
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Worst Customer Support (even for Pro Users)

1.0 3 years ago

Comments: Overall I would say I'm extremely disappointed with the customer support with SendGrid, especially as a paid Pro user. We have sent over 2M emails and an AI tool flagged our account which was then immediately shut-down without any contact from SendGrid to get more information or validate why it was shut-down. After multiple hours calling thru phone banks I was able to get someone live who couldn't help me at all and said they would reach out to compliance and call-back within 30 minutes. It has been over 8 hours and I have reached out several more times with no follow-up or resolution to our account.

Pros:

integration process with our product was fairly straight forward and on-going maintenance is low cost.

Cons:

as a customer for more than 7 years I have been satisfied with the service. The platform, per the conversation with the customer support team, has seen a large rise in fraud and has begun banning clients regularly even when compliance hasn't completed a diligence process. This has resulted in a large amount of "false positive" cases. When they ban your account, there is no notification. It just says you aren't authorized to access your account. Even if you are paying for Pro support you have no ability to access your account to call support. You have to submit a ticket and then wait 24 hours+ to get a call back.

Mohammad Iqbal
Mohammad Iqbal
Project Manager in Pakistan
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Send Grid - Review

5.0 2 years ago

Comments: I am benefiting by using Send Grid for sending email alerts to the users of our applications via email for their preferred choices of information. The overall experience with Send Grid is great in technicalities and features however seeks improvement in response time by customer services.

Pros:

A free plan is the most attractive thing they offer. Their free plan is for life long tenure. It is easy to integrate the Send Grid with almost any software. It offers a choice to integrate using their API or connect through SMTP. Their dashboard and reports are very detailed.

Cons:

It seeks improvement in multiple areas like customer services, business intelligence and error messages. There user interface also confuses sometime.

Mauro
Programmer in Italy
Computer Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Very simple

5.0 3 years ago

Pros:

Send massive mail with this service is very simple

Cons:

Maybe the price for thousands mail in a month is too expensive.

Alternatives Considered: Aruba Cloud Object Storage

Reasons for Choosing SendGrid: Mailjet is less expensive

Switched From: Mailjet

Reasons for Switching to SendGrid: it's a product ready for use

Daniel
Owner in US
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

HORRIBLE customer support

4.0 2 years ago

Comments: I was a happy customer until July 2020, when suddenly my account was locked "for compliance reasons". I am not a spammer, I only used Sendgrid to relay email to my customers (who want all the email I relay to them). When I was locked, and then summarily terminated, I had no recourse. I provided lots of evidence that I was not a spammer, but the compliance team did not speak with me at all. Customer support took 25 DAYS to respond to my initial ticket, then cut me off 6 days later (no warnings, no recourse, just shut down). What is worse is that my customers discovered that every email they had that had a link in it, had the link rewritten to be a Sendgrid redirect URL. And since they terminated my account, this meant that my customers could not click on those links any more, and their emails were being held hostage. I tried for 2 weeks to get in touch with them (trouble tickets, emails, and phone calls) and never got a reply to anything. This is a TERRIBLE company to do business with.

Pros:

It was easy to set up, and worked perfectly until it didn't; then, customer support was non-existent.

Cons:

Customer support does not answer emails. Compliance team does not speak with me, I could not determine what I had done wrong. They simply left me in the lurch, and held my email hostage.

Ryan
Founder in Philippines
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Long time customer with 15+ active accounts

5.0 4 years ago

Comments: SendGrid was the first to market and has grown more and more powerful over the years, while keeping pricing low and even free pending your needs. Excited to continue plugging it into my side projects and companies.

Pros:

I've used SendGrid for years. They have a 1-click "provision" feature inside the Heroku app store that starts at $0 /month until you hit profit-worthy volume (10k+ emails /month). The API for sending transactional emails is great, however I have not tried their email marketing feature. I'm such a big SendGrid fan, in fact, that I built a free SendGrid analytics tool that generates reports for other customers (+ myself) to send better transactional emails: https://lesstransactional.com.

Cons:

While building our free SendGrid analytics tool, it became apparent that the "Email Activity" API has a much lower rate limit (ie 10 requests per 5 minutes) than the regular sending APIs. This required us to make restrictive changes to the app at the last minute, and their support team was unwilling to increase the rate limit for our use case.

David
Site Reliability Engineer in Australia
Information Technology & Services, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great email service for offloading website form emails from web hosting services

5.0 4 years ago

Comments: SendGrid is a great solution if sending emails from your website is critical to your business. It gives you the functionality to inspect and see what emails are being sent and to secure your emails using various security standards (ie. SPF, DKIM, etc).

Pros:

Often web hosts have email limits for websites and your contact forms or orders from your site can be shut off without warning. Using SendGrid means you can control your email services from your website and see what emails are being sent and whether they are being delivered. The SendGrid console allows you to view what emails are bouncing and which aren't being delivered (ie. fake email addresses), etc. Also SendGrid support is really great as well and will assist with how to go about securing your email using Domain Keys Identified Mail (DKIM) (or their similarly named solution of this).

Cons:

With you could inspect the email bodies within the SendGrid console. Unfortunately you can only search on the email subject, dates, etc, but not the email bodies.

Deepa
Deepa
Campaign Specialist in India
Verified LinkedIn User
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

SendGrid excellent SMTP provider.

4.0 8 months ago

Pros:

SendGrid was our SMTP provider for transactional emails. Using the APIs, the platform can be easily integrated with the backend system and the service can be used right away. Pricing is very attractive and can be integrated with various marketing automation platforms.

Cons:

Mails start reaching SPAM box after some time and there is no clear way to analyse how many email are reaching to inbox. Domain and Ip reputation cannot be tracked on this platform.

Ruth
Database Administrator in US
Verified LinkedIn User
Religious Institutions, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

We use SendGrid to send emails from our database. It does a fabulous job!

4.0 5 years ago

Comments: They consistently send out my emails and help us comply with the CAN-SPAM act. They help us make sure people are getting the emails they want but not the ones they don't. I can't imagine trying to manage our emails without them.

Pros:

It sends emails from our database. The set up for that was extremely easy, and as a non-profit, the pricing is extremely affordable. It allows us to see general statistics for our emails as well as monitor whether a specific recipient actually opened a specific email or clicked on it. It also notifies us if someone clicks spam or unsubscribes so we can remove them from our database. It's easy to monitor what is happening to our emails. When we were somehow blacklisted by AT&T, we were able to catch that quickly and get it resolved.

Cons:

SendGrid campaigns is a little difficult to work with. Also, their unsubscribe groups doesn't seem to work as well as I would like. It is difficult to know exactly what categories of email people are wanting to receive.