---
description: Discover and compare Free Marketing Automation Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Marketing Automation Software - Capterra Canada 2026
---

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# Marketing Automation Software

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> Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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## Products

1. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6234 reviews) — HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
2. [Adzooma](https://www.capterra.ca/software/188236/adzooma) — 4.0/5 (22 reviews) — Award-winning PPC optimisation and reporting platform with alerts, budget tracking, and actionable recommendations.
3. [Celtra](https://www.capterra.ca/software/168418/creative-management-platform) — 4.4/5 (286 reviews) — Creative software solution automates creative production, optimizes performance with AI insights, and simplifies media activation.
4. [Semrush](https://www.capterra.ca/software/151962/semrush) — 4.6/5 (2318 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
5. [Omnisend](https://www.capterra.ca/software/153508/omnisend) — 4.7/5 (836 reviews) — 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email \& SMS marketing platform.
6. [ShortStack](https://www.capterra.ca/software/154791/shortstack) — 4.4/5 (156 reviews) — Create unique contest landing pages, run social contests, choose winners, send emails and analyze results - all from one place.
7. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17624 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
8. [Jira](https://www.capterra.ca/software/19319/jira) — 4.4/5 (15391 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
9. [Asana](https://www.capterra.ca/software/120550/asana-pm) — 4.5/5 (13582 reviews) — Asana runs marketing at enterprise scale — AI Teammates, Asana Dash, and the Enterprise Work Graph® connecting planning to delivery.
10. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3469 reviews) — Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification \& more.
11. [Wrike](https://www.capterra.ca/software/76113/wrike) — 4.4/5 (3007 reviews) — Wrike uses AI to automate marketing workflows, from requests and approvals to final campaign execution.
12. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2277 reviews) — From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite.
13. [Systeme.io](https://www.capterra.ca/software/198994/systeme) — 4.8/5 (2127 reviews) — Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.
14. [Bitrix24](https://www.capterra.ca/software/113540/bitrix24) — 4.2/5 (993 reviews) — Bitrix24 is \#1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
15. [EngageBay CRM](https://www.capterra.ca/software/178819/engagebay-marketing) — 4.7/5 (908 reviews) — EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.
16. [SendPulse](https://www.capterra.ca/software/146369/sendpulse) — 4.6/5 (773 reviews) — SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.
17. [iContact](https://www.capterra.ca/software/31513/icontact) — 4.5/5 (604 reviews) — Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.
18. [Ahrefs](https://www.capterra.ca/software/176340/ahrefs) — 4.7/5 (583 reviews) — Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond.
19. [ZeroBounce](https://www.capterra.ca/software/169340/zerobounce) — 4.8/5 (581 reviews) — Automate email cleaning by adding the ZeroBounce API to your email signup forms. Block invalid and risky emails with zero effort.
20. [Klaviyo](https://www.capterra.ca/software/156699/klaviyo) — 4.6/5 (528 reviews) — Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.
21. [Agile CRM](https://www.capterra.ca/software/135148/agile-crm) — 4.1/5 (524 reviews) — Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
22. [GetResponse](https://www.capterra.ca/software/153948/getresponse) — 4.2/5 (524 reviews) — Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool.
23. [Mailjet](https://www.capterra.ca/software/130105/mailjet) — 4.2/5 (454 reviews) — The best email marketing software that’s built for devs and loved by marketers
24. [Spotler CRM](https://www.capterra.ca/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) — Easy to use CRM with optional marketing tool that helps you work smarter by managing and tracking your leads, customers and engagement.
25. [Scalenut](https://www.capterra.ca/software/1017788/generateai) — 4.8/5 (397 reviews) — Scalenut is an all-in-one GEO platform to plan, create, audit, and optimize content while tracking AI-driven visibility in AI search.

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## Related Categories

- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)
- [Lead Generation Software](https://www.capterra.ca/directory/30963/lead-generation/software)
- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [All-in-One Marketing Platform Software](https://www.capterra.ca/directory/32155/all-in-one-marketing/software)
- [Marketing Analytics Software](https://www.capterra.ca/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.ca/directory/6/marketing-automation/software)
- [All Categories](https://www.capterra.ca/directory)

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Marketers  design, deliver, and automate  email newsletters and automations, while developers power high-volume transactional email via robust APIs and SMTP relay. Collaborative editing, templates, and approval flows keep teams fast and consistent; advanced segmentation, A/B testing, and analytics drive growth with every send. Built in Europe with privacy-first hosting options, Mailjet helps you reach the inbox at scale without compromising compliance. Connect easily to your stack with native integrations for ecommerce, CRM, and data tools. More than 100,000 customers globally trust Mailjet to deliver critical messages and campaigns. Choose one platform that brings marketers and developers together.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d714398a-00fc-4600-a5cc-ce76b2828653.png","url":"https://www.capterra.ca/software/130105/mailjet","@type":"ListItem"},{"name":"Spotler CRM","position":24,"description":"Our CRM marketing automation tool integrates your website, campaigns and sales, processing new leads and triggering workflows. Data captured from a web form will automatically update your CRM records or create a new account. You can also send an alert for your sales team to follow up, and initiate a programmed series of emails in a drip campaign. Set rules to move contacts through your campaigns and score them according to their engagement or fit with your product, letting you work smarter.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e7808050-a1b8-404c-88c8-7b4e7637f55e.png","url":"https://www.capterra.ca/software/88929/really-simple-systems-crm","@type":"ListItem"},{"name":"Scalenut","position":25,"description":"Scalenut is an all-in-one GEO platform that helps brands plan, optimize, and analyze content for visibility across AI-driven search and generative engines. With Brand Monitor, AI-driven keyword research, and competitor insights, it builds a strong foundation for how brands are discovered and perceived by AI systems.\n\nIt creates AI-ready, humanized content using prompt analysis, recommendations, and real-time optimization, ensuring every piece is aligned with how AI surfaces and cites information. Automated internal linking and AI-powered writing assistance remove guesswork from content creation.\n\nScalenut tracks and improves performance with AI Traffic Monitor, automated audits, real-time scoring, and in-depth analytics. From brand visibility and content planning to optimization and measurement, Scalenut provides everything teams need to grow sustainably in an AI-first search ecosystem.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f31723c0-218d-46b2-8706-c5ae084e1bff.jpeg","url":"https://www.capterra.ca/software/1017788/generateai","@type":"ListItem"}],"numberOfItems":25}
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