---
description: Discover and compare Marketing Automation Software Applications & Tools for Mac. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Marketing Automation Software for Mac - Price comparison & Reviews - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software for Mac](https://www.capterra.ca/directory/6/marketing-automation/software)

# Marketing Automation Software

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> Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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## Products

1. [Scal-e](https://www.capterra.ca/software/196666/scal-e) — 4.9/5 (15 reviews) — Scal-e centralise les données clients et orchestre des campagnes omnicanales pour réduire les coûts d’acquisition et de fidélisation.
2. [CleverTap](https://www.capterra.ca/software/155737/clevertap) — 4.4/5 (59 reviews) — User Retention Platform for High-Growth Mobile Apps
3. [MarketDirect Cross Media](https://www.capterra.ca/software/209878/eps-marketdirect-cross-media) — 4.1/5 (7 reviews) — MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution.
4. [Survey Analytica](https://www.capterra.ca/software/1050194/surveyanaytica) — 5.0/5 (11 reviews) — SurveyAnalytica: Empower your Data, Accelerate your Decisions.
5. [Pinpointe](https://www.capterra.ca/software/134176/pinpointe) — 4.7/5 (55 reviews) — Cloud-based email marketing for mid-size enterprises, agencies and high volume senders who have outgrown their current ESP.
6. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17603 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \&amp; content creation tools.
7. [Jira](https://www.capterra.ca/software/19319/jira) — 4.4/5 (15367 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
8. [Asana](https://www.capterra.ca/software/120550/asana-pm) — 4.5/5 (13571 reviews) — Asana streamlines marketing automation. Plan campaigns, automate workflows, and align cross-functional teams from brief to launch.
9. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3445 reviews) — Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification \&amp; more.
10. [Pipedrive](https://www.capterra.ca/software/132666/pipedrive) — 4.5/5 (3050 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
11. [Wrike](https://www.capterra.ca/software/76113/wrike) — 4.4/5 (2988 reviews) — Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports.
12. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
13. [Bitrix24](https://www.capterra.ca/software/113540/bitrix24) — 4.2/5 (990 reviews) — Bitrix24 is \#1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
14. [EngageBay CRM](https://www.capterra.ca/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) — EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.
15. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.ca/software/134593/pardot) — 4.1/5 (649 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
16. [Meritto](https://www.capterra.ca/software/1011572/comprehensive-admission-suite) — 4.6/5 (616 reviews) — Purpose-built to grow your enrollments
17. [ZeroBounce](https://www.capterra.ca/software/169340/zerobounce) — 4.8/5 (578 reviews) — Automate email cleaning by adding the ZeroBounce API to your email signup forms. Block invalid and risky emails with zero effort.
18. [Agile CRM](https://www.capterra.ca/software/135148/agile-crm) — 4.1/5 (524 reviews) — Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
19. [Spotler CRM](https://www.capterra.ca/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) — Easy to use CRM with optional marketing tool that helps you work smarter by managing and tracking your leads, customers and engagement.
20. [SugarCRM](https://www.capterra.ca/software/20344/sugarcrm) — 3.8/5 (413 reviews) — Sugar Market is the all-you-need marketing automation solution built to work for you.
21. [Scalenut](https://www.capterra.ca/software/1017788/generateai) — 4.8/5 (397 reviews) — Scalenut is an all-in-one GEO platform to plan, create, audit, and optimize content while tracking AI-driven visibility in AI search.
22. [BigMarker](https://www.capterra.ca/software/167140/bigmarker) — 4.8/5 (378 reviews) — BigMarker is the world's most customizable platform for webinars, virtual and in-person events.
23. [Instapage](https://www.capterra.ca/software/141695/instapage) — 4.5/5 (365 reviews) — Nurture flows, and cross-page content updates with 120+ native integrations, AdMap campaign sync, all in one platform.
24. [Poptin](https://www.capterra.ca/software/165478/poptin) — 4.8/5 (345 reviews) — A conversion rate optimization platform that converts more website visitors into leads, subscribers, and sales using pop ups \&amp; forms.
25. [ZoomInfo Sales](https://www.capterra.ca/software/168264/ZoomInfo-sales) — 4.1/5 (318 reviews) — ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers.

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## Related Categories

- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)
- [Lead Generation Software](https://www.capterra.ca/directory/30963/lead-generation/software)
- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [All-in-One Marketing Platform Software](https://www.capterra.ca/directory/32155/all-in-one-marketing/software)
- [Customer Engagement Software](https://www.capterra.ca/directory/30906/customer-engagement/software)

## Links

- [View on Capterra](https://www.capterra.ca/directory/6/marketing-automation/software)
- [All Categories](https://www.capterra.ca/directory)

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Our comprehensive suite of purpose-built tools – Enrollment Cloud, Education CRM, Application Platform, Education Payment Cloud, and Modern Engagement Suite – functions like a well-oiled Operating System for Student Recruitment and Enrollment, seamlessly addressing every aspect of the enrollment process.\n\nOur globally compliant enrollment technology is renowned for its scalability, security, and seamless integration, equipping educational organizations of all verticals and sizes, from EdTech Companies, Coaching Centers and Training Institutes, and Study Abroad Consultancies to K12 schools, Play & Preschools, and Higher Education Institutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0c648b1a-95cd-435e-9dc2-59c71a96ef77.png","url":"https://www.capterra.ca/software/1011572/comprehensive-admission-suite","@type":"ListItem"},{"name":"ZeroBounce","position":17,"description":"ZeroBounce automates your email list cleaning process by identifying problematic emails at the point of registration.\n\nThe service includes an easy-to-install API that allows you to verify new email addresses on your website, landing pages, and anywhere else you collect email leads. \n\nZeroBounce identifies invalid and risky emails like disposable domains and spam traps and blocks them automatically with zero effort.\n\nAPI is available in over 10 languages including Java, Python, PHP, and iOS.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6f8aee1a-5e1b-4c79-bd9d-31cd9bbcb198.png","url":"https://www.capterra.ca/software/169340/zerobounce","@type":"ListItem"},{"name":"Agile CRM","position":18,"description":"Agile CRM is a All-in-One CRM with Sales, Marketing and Service automation in single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk with a simple, clean and modern interface.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4dd8e898-253a-4e64-8f55-73d688838bdb.png","url":"https://www.capterra.ca/software/135148/agile-crm","@type":"ListItem"},{"name":"Spotler CRM","position":19,"description":"Our CRM marketing automation tool integrates your website, campaigns and sales, processing new leads and triggering workflows. Data captured from a web form will automatically update your CRM records or create a new account. You can also send an alert for your sales team to follow up, and initiate a programmed series of emails in a drip campaign. Set rules to move contacts through your campaigns and score them according to their engagement or fit with your product, letting you work smarter.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e7808050-a1b8-404c-88c8-7b4e7637f55e.png","url":"https://www.capterra.ca/software/88929/really-simple-systems-crm","@type":"ListItem"},{"name":"SugarCRM","position":20,"description":"Sugar Market is the all-you-need marketing automation solution built to work for you. \n\nAttract more website visitors and see how they interact with digital assets.\n\nCapture hot leads by creating conversion-focused emails, landing pages, and forms with intuitive, drag-and-drop builders.\n\nCultivate and qualify leads with multi-step nurture campaigns and sophisticated lead scoring models.\n\nDrive alignment with sales by reducing repetitive tasks and handing off qualified leads automatically.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c57b7934-17ff-434d-a9f8-3e29cc6d9163.png","url":"https://www.capterra.ca/software/20344/sugarcrm","@type":"ListItem"},{"name":"Scalenut","position":21,"description":"Scalenut is an all-in-one GEO platform that helps brands plan, optimize, and analyze content for visibility across AI-driven search and generative engines. With Brand Monitor, AI-driven keyword research, and competitor insights, it builds a strong foundation for how brands are discovered and perceived by AI systems.\n\nIt creates AI-ready, humanized content using prompt analysis, recommendations, and real-time optimization, ensuring every piece is aligned with how AI surfaces and cites information. Automated internal linking and AI-powered writing assistance remove guesswork from content creation.\n\nScalenut tracks and improves performance with AI Traffic Monitor, automated audits, real-time scoring, and in-depth analytics. From brand visibility and content planning to optimization and measurement, Scalenut provides everything teams need to grow sustainably in an AI-first search ecosystem.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f31723c0-218d-46b2-8706-c5ae084e1bff.jpeg","url":"https://www.capterra.ca/software/1017788/generateai","@type":"ListItem"},{"name":"BigMarker","position":22,"description":"BigMarker is the world's most customizable platform for webinars, virtual, and in-person events. We combine cutting-edge video technology with advanced marketing and interactive tools to deliver one-of-a-kind, fully branded event experiences.\n\nThousands of companies worldwide trust BigMarker’s all-in-one platform to create immersive, interactive, and high-impact events. With seamless integrations, APIs, and white-label solutions, we empower organizations to embed interactive video experiences into their marketing, sales, and learning ecosystems.\n\nFounded in 2010 and headquartered in Chicago, BigMarker powers events for leading brands and organizations around the globe.\n\nLet’s bring your vision to life and build an event experience like no other.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/668c4830-084d-45de-b7bc-ef6d7e9e0937.png","url":"https://www.capterra.ca/software/167140/bigmarker","@type":"ListItem"},{"name":"Instapage","position":23,"description":"Instapage supports marketing automation across the full campaign workflow, from landing page publishing to lead routing and nurture by integrating natively with 120+ marketing automation, CRM, and email platforms. Form submissions on Instapage landing pages trigger automated downstream sequences in connected tools, including HubSpot, Salesforce, Marketo, Mailchimp, and Klaviyo. UTM parameter tracking and hidden form fields pass campaign-level attribution data alongside lead information, enabling automated segmentation and personalized follow-up based on the specific ad, campaign, or audience that drove the conversion. AdMap automates the alignment between ad campaigns and landing pages, removing the manual work of mapping ads to landing pages at scale. Together, these capabilities allow marketing teams to run more campaigns with less manual overhead, accelerating go-to-market speed and improving performance consistency across channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/3e27c18e-19d7-43d8-9afc-b9b0f37d36ce.png","url":"https://www.capterra.ca/software/141695/instapage","@type":"ListItem"},{"name":"Poptin","position":24,"description":"https://poptin.com/ - A conversion rate optimization platform that will help you convert more website visitors into leads, subscribers, and sales using smart pop ups and forms. Create beautiful popups in minutes and use advanced triggers and targeting options to capture qualified leads and grow your sales. Show your pop ups with the right message at the right time using exit intent trigger, time delay, page scroll trigger, target by pages, countries, traffic source, send autoresponders and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/73979d3a-139f-4dad-8d13-8362866f7d0a.png","url":"https://www.capterra.ca/software/165478/poptin","@type":"ListItem"},{"name":"ZoomInfo Sales","position":25,"description":"ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. \n                  \nCopilot, the latest ZoomInfo Sales experience, is an AI-powered solution that turns every seller into your best seller. 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