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choose better software

Demand Side Platform (DSP) Software

Demand Side Platform (DSP) software allows advertising agencies, marketing teams, and brands to purchase advertising space in real-time that manage campaign strategies across display, mobile, video, and social media channels. Additionally, DSP software provides budgeting and bidding fucntionality to allocate marketing campaign funds to multiple sources and analyze ROI.

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Cloud-based demand-side platform that lets users handle audience targeting, manage campaigns, measure performance, and more. Learn more about ASTRAD DSP
Advanced cloud-based demand-side platform designed to empower users in effectively managing various aspects of their advertising strategy. This platform not only facilitates precise audience targeting but also provides comprehensive tools for campaign management, performance measurement, and more. With its innovative features and scalability, users can seamlessly navigate through the intricacies of digital advertising, ensuring a holistic approach to optimizing their online presence. Learn more about ASTRAD DSP

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Canada Local product
AdButler is a comprehensive AdTech Ad Serving platform with a host of solutions for enterprise and SMB clients.
With over 20 years of digital advertising technology experience, AdButler has created a robust platform with a wide range of solutions. AdButler engineers are available to support clients, create custom business logic, interfaces, and workflows. Solutions include: Display Ad Server, Self Serve Market Place, Programmatic Ad Server, Native Ad Server, Video Ad Server, Email Ad Server, Mobile Ad Server, Digital Out of Home Ad Server, API Ad Server, Demand-side platform, Global CDN Learn more about AdButler

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Cloud-based sales enablement solution that helps businesses identify leads, engage contacts, organize campaigns, and measure results.
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks solutions address the needs of organizations large and small - from those with best-in-class ABM programs to those just beginning their exploration. Learn more about RollWorks

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Criteo enables marketers to acquire more customers and increase repeat purchases from existing customers.
Trusted by over 21,000+ marketers and thousands of direct media owners, Criteo enables marketers to acquire more customers and increase repeat purchases from existing customers using the world's largest open shopper data set and machine learning technology. Our insights are built on shopping activity from 685M Daily Active Users and $900B worth of transactions across 4B products. Our state-of-the-art AI has been fine-tuned over nearly 20 years of research and testing to deliver relevant ads. Learn more about Criteo

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Scibids uniquely develops customizable AI that grows ROI across all addressable paid media bought programmatically through DSP.
Thousands of global brands benefit from Scibids technology to grow ROI across all addressable paid media. It is accessible through established relationships with leading, global demand side platforms. Spend growth is expertly managed by a brands media agency. The company is headquarted in Paris with sales offices in London, New York, Singapore, Madrid and Delhi. Learn more about Scibids

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
SaaS ad serving and ad management solution that ensures flexibility across a broad range of formats, channels, and platforms.
Epom is a family of ad tech products that breaks stereotypes around programmatic and ad technology. Epom DSP offers precision targeting, auto-optimization, real-time analytics, bidding rules, multiple capping algorithms, cross-channel marketing, and more. Much like the ad serving solution, Epom DSP is available as a self-serve or white-label solution along with custom feature development upon request. Learn more about Epom

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
The Demandbase Piper B2B DSP increases engagement and pipeline by reaching the right people at the right accounts at the right time.
The Demandbase Piper B2B DSP increases engagement and pipeline by reaching the right people within the right accounts, when they’re ready to buy. Piper — Demandbase's B2B demand side platform (DSP) — understands the complexities of B2B. It has been optimized over many years to deliver the performance you should expect in today's environment — with high volume and accuracy. Learn more about Demandbase One

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Online platform designed to manage video, social, and mobile advertising campaigns.
The Trade Desk™ is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Learn more about theTradeDesk

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Advertising agency solution that helps businesses gain insights into the performance of advertisement campaigns & understand customers.
Advertising agency solution that helps businesses gain insights into the performance of advertisement campaigns & understand customers. Learn more about Google Marketing Platform

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
A programmatic ad platform built for results...proven results! Reach more targeted people for less, with full attribution.
Genius Monkey is a digital advertising technology firm with an advanced full-service marketing platform designed for today’s real-time programmatic advertising, tracking, and attribution performance needs. We believe in doing it differently (and better) than the status quo. We get your brand, product and/or message in front of more people with a higher propensity to engage--and we do it at the lowest possible cost. We do this via fully managed display, video, OTT + CTV and audio campaigns. Learn more about Genius Monkey

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
MediaMath combines audience, media and intelligence in a single efficient platform to help marketers execute at scale.
MediaMath combines audience, media and intelligence in a single efficient platform to help marketers execute at scale. Learn more about MediaMath

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Choozle is an independent and self-service digital advertising software platform.
Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected TV, digital out-of-home, and other mediums – all from a single, intuitive interface. Digital Advertising Made Easy. Learn more about Choozle

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
NT is an omnichannel AdTech platform built for omnichannel performance.
NT Technology is an omnichannel programmatic advertising platform delivering ads across Display, Video, Mobile, Social, Search, Connected TV. NT is your digital media partner to launch end-to-end managed service media campaigns across every advertising channel, measurement, and targeting capability including research, strategy, planning and buying, set-up, management, optimization and reporting. Learn more about NT Programmatic Platform

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
GroundTruth is a media platform that drives in-store visits and other real business results.
GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com. Learn more about GroundTruth

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
A Self Serve Programmatic Platform For Incremental Growth
mediasmart,a self-serve mobile programmatic platform,provides advertisers,trading desks & agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing campaigns.Advertisers can efficiently invest in advertising through a transparent platform that links the physical world with the digital across mobile devices and connected TVs,all while following a privacy by design approach to all solutions provided. Learn more about mediasmart

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
SmartyAds DSP lets advertisers, media buyers, and digital marketers effectively target their audiences from a single platform.
SmartyAds DSP is an award-winning, omnichannel media buying technology deeply integrated with the worlds best supply partners. The omnichannel approach helps advertisers reach their customers simultaneously in Mobile Web, In-App, Desktop, CTV ecosystem at the right time and screen. ML and AI algorithms at the core of the platform provide automated bidding, optimization, and reporting. Learn more about SmartyAds DSP

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Independent ad platform that helps users automate multi-channel advertising, ad campaigns, analytics, planning, and more.
Adobe Advertising Cloud is a programmatic advertising software that connects data and automates paid media buying across digital channels like display, digital audio, and CTV. It provides AI optimization, consolidated data, streamlined creative workflows, and actionable insights. The platform enables maximizing advertising budgets and coordinating media buying. Learn more about Adobe Advertising Cloud

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
We clean, analyse and unify your fragmented data in an easy to use CDP plus give you access to create your own digital media campaigns
Mortar AI is your next-generation CDP (customer data platform) that cleans, analyses, and unifies all of your fragmented data into a single, easy-to-use dashboard in real time giving you an overall view of your whole business at a glance so you can make smarter business decisions. Mortar AI also gives you the power to create your own programmatic digital media campaigns - even with the death of third party cookies. No agencies, no set-up fees, no hassle! Learn more about Mortar

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
ZoomInfo MarketingOS is a ABM platform that's designed to help businesses build and launch targeted campaigns.
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them world-class data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion. Learn more about ZoomInfo MarketingOS

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Canada Local product
The best performing native advertising platform helps brands accelerate customer engagement and acquisition.
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners. Learn more about StackAdapt

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Demand-side platform (DSP) that helps businesses programmatically display advertisements across various channels.
Demand-side platform (DSP) that helps businesses programmatically display advertisements across various channels. Learn more about Amazon DSP

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Display & Video 360 is an end-to-end campaign management for media planning and creative development.
Display & Video 360 is an end-to-end campaign management for media planning and creative development. This platform offers features such as reach forecasting, audience discovery and management, and TV ad analytics. Learn more about Google Display & Video 360

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Built for publishers, ad networks, and ad agencies to optimize campaign performance managing ad inventory, tracking and planning ads.
With over 20 years of software technology experience Orbitsoft has created a wide range of Advertising solutions. We work with numerous enterprise technologies to provide highly customized, scalable and integrated solutions to digitally transform your business. Mobile Monetization Platform Data Management Platform Demand Side Platform (DSP) Supply Side Platform (SSP) Header Bidding Ad Exchange Ad Server 24/7 support Maintenance 99,9% uptime Custom programming Learn more about OrbitSoft Ad Server

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Shockingly Easy Advertising Targeted TV. Internet. Billlboards
AdCritter is the leading small business ad platform which gives small businesses the ability to create and manage effective digital advertising campaigns. Its subscription platform provides access to targeted TV, internet and billboard advertising using pre-made, premium targeting tools and ad placement on ad-supported streaming services, programmatic advertising on top sites on the open internet and digital billboards across the country. Learn more about AdCritter

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management
Growth Channel is an automated marketing intelligence platform for research, planning, advertising, and campaign optimisation
Growth Channel is an automated marketing intelligence platform for research, planning, advertising, and campaign optimisation. Growth Channel applies AI to help you identify personas, map their customer decision journey, define best channels and content opportunities for your campaign, as well as manage advertising and optimize your omni-channel campaigns in real-time. Learn more about Growth Channel

Features

  • Audience Targeting
  • Customer Segmentation
  • Bidding Strategies
  • Ad Inventory Management