---
description: Compare the best Customer Journey Mapping Tools Software in Canada. Capterra offers software reviews from verified users, pricing, and features. Find the top rated software for your business.
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title: Customer Journey Mapping Tools Software - Prices & Reviews - Capterra Canada 2026
---

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# Customer Journey Mapping Tools Software

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> Customer Journey Mapping software allows UX designers to analyze their customers' interactions with their website or product. Customer experience management tools helps users to visualize the customer journey and evaluate their experience from all touchpoints and channels. Browse our directory of customer journey mapping software to find the best tool for your organization in Canada.

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## Products

1. [Adobe Customer Journey Analytics](https://www.capterra.ca/software/1028781/adobe-customer-journey-analytics) — 4.6/5 (5 reviews) — Adobe Customer Journey Analytics enables easy exploration of the full customer journey by connecting customer behavior across channels.
2. [Zoho CRM](https://www.capterra.ca/software/155928/zoho-crm) — 4.3/5 (7002 reviews) — CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation \& more.
3. [Pipedrive](https://www.capterra.ca/software/132666/pipedrive) — 4.5/5 (3062 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
4. [Marketo Engage](https://www.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (716 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
5. [SketchWow](https://www.capterra.ca/software/1054154/sketchwow) — 4.9/5 (588 reviews) — The most fun drag \& drop diagram maker you'll ever try. Creates unique hand drawn style workflows, infographics, content and animations
6. [Hotjar](https://www.capterra.ca/software/163516/hotjar) — 4.6/5 (545 reviews) — Use Hotjar to understand how users behave and what they feel at each step of their journey.
7. [Salesforce Marketing Cloud](https://www.capterra.ca/software/7723/salesforce-marketing-cloud) — 4.2/5 (532 reviews) — Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management.
8. [Lucidspark](https://www.capterra.ca/software/211643/lucidspark) — 4.7/5 (385 reviews) — Lucidspark is a virtual whiteboard where teams can bring their best ideas to light. Brought to you by the makers of Lucidchart.
9. [Lucky Orange](https://www.capterra.ca/software/150695/lucky-orange) — 4.7/5 (268 reviews) — Website optimization tools used by 500,000+ sites worldwide. Heatmaps, recordings, surveys, live chat and more included in every plan.
10. [Similarweb](https://www.capterra.ca/software/148472/similarweb-pro) — 4.6/5 (261 reviews) — Cloud-based digital intelligence platform for competitive analysis, SEO, paid search, market research, and sales intelligence across.
11. [Act-On](https://www.capterra.ca/software/103468/act-on) — 4.3/5 (258 reviews) — Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle.
12. [XM for Customer Experience](https://www.capterra.ca/software/152924/customer-frontlines) — 4.6/5 (255 reviews) — Visualize and improve every moment in the customer journey to deliver personalized, omnichannel experiences.
13. [Pendo](https://www.capterra.ca/software/151951/pendo-platform) — 4.5/5 (238 reviews) — Use Pendo's customer journey analytics to learn how customers move through workflows, then take action to improve the user experience.
14. [CardBoard](https://www.capterra.ca/software/176690/cardboard) — 4.2/5 (170 reviews) — CardBoard helps teams collaboratively explore and visualize product ideas, user experiences, customer journeys and more.
15. [LeadSquared](https://www.capterra.ca/software/130199/leadsquared) — 4.3/5 (167 reviews) — Customer Journey Mapping Tools help your business drive individualized experiences at scale – with absolutely zero code.
16. [LeadsRx](https://www.capterra.ca/software/146071/leadsrx-attribution-software) — 4.4/5 (144 reviews) — Impartial customer journey analytics; evaluate journeys across devices, browsers, apps; review key metrics to reduce path-to-purchase
17. [Smartlook](https://www.capterra.ca/software/164713/smartlook) — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
18. [Mural](https://www.capterra.ca/software/171956/mural) — 4.5/5 (136 reviews) — Make work make sense. Teamwork feels like less work with Mural, the secure, flexible, visual work platform built for collaboration.
19. [Custify](https://www.capterra.ca/software/190125/custify) — 4.9/5 (135 reviews) — Custify is designed for B2B SaaS businesses and enables them to reduce their churn and increase Customer Lifetime Value.
20. [Contentsquare](https://www.capterra.ca/software/161591/contentsquare) — 4.8/5 (124 reviews) — Contentsquare is the \#1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more.
21. [SurveySparrow](https://www.capterra.ca/software/168823/surveysparrow) — 4.4/5 (123 reviews) — Transform the customer journey with SurveySparrow’s insights-driven platform, enhancing satisfaction, loyalty, and business growth.
22. [Mouseflow](https://www.capterra.ca/software/163517/mouseflow) — 4.7/5 (122 reviews) — User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more.
23. [Ortto](https://www.capterra.ca/software/131879/autopilot) — 4.6/5 (113 reviews) — Ortto unifies customer data, multi-channel messaging, and analytics to help businesses automate and personalize the customer journey.
24. [UXPressia](https://www.capterra.ca/software/172668/uxpressia) — 4.8/5 (80 reviews) — A customer journey mapping platform for personas, journeys, and service blueprints, with AI to speed up the work.
25. [Usermaven](https://www.capterra.ca/software/1038267/usermaven) — 4.9/5 (80 reviews) — A powerful analytics suite to understand the behavior of your visitors and customers with auto-tracking and pre-built reports.

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## Related Categories

- [Customer Engagement Software](https://www.capterra.ca/directory/30906/customer-engagement/software)
- [Customer Experience Software](https://www.capterra.ca/directory/30671/customer-experience/software)
- [Personalization Software](https://www.capterra.ca/directory/30965/personalization/software)
- [Customer Data Platform Tools](https://www.capterra.ca/directory/31334/customer-data-platform/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)

## Links

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And our built-in AI acts as an assistant, collaborator, and coach all in one, accentuating human processes with tech to help you get to the good stuff, faster.\n\nMural doesn’t just make great teamwork possible; we make it happen. We're more than just another tool. We're a better way to work.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cee12f2e-58d9-431c-8ba5-76094cd65e29.png","url":"https://www.capterra.ca/software/171956/mural","@type":"ListItem"},{"name":"Custify","position":19,"description":"Custifys Customer Success Platform is designed for B2B SaaS businesses and enables them to reduce their churn and increase Customer Lifetime Value. Aside from in-product usage insights, it also gathers data from various systems like CRM, support or billing automatically and presents all relevant customer success KPIs and client interactions in an easy to understand dashboard. For low-touch workflows, it has a sophisticated automation engine built-in as well.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26e4534a-67b3-4320-b047-5966458deddc.png","url":"https://www.capterra.ca/software/190125/custify","@type":"ListItem"},{"name":"Contentsquare","position":20,"description":"Contentsquare is the experience platform for teams who want to build better digital journeys, faster. With trusted data, context-aware AI, and built-in testing, it helps you optimize every part of the customer (or agent) journey. You can now understand, prioritize, and act faster to create experiences people love.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a15d6be5-9beb-4a71-81d6-f82a1ae3b62f.png","url":"https://www.capterra.ca/software/161591/contentsquare","@type":"ListItem"},{"name":"SurveySparrow","position":21,"description":"SurveySparrow revolutionizes the customer journey by transforming feedback into actionable insights that drive loyalty and growth.\n\nOur platform captures direct and indirect feedback, providing real-time insights that enhance every touchpoint of the customer journey.\n\nBy understanding customer sentiments, brands can make informed decisions that elevate satisfaction and retention.\n\nSurveySparrow’s intuitive, chat-like surveys increase engagement and completion rates, ensuring valuable feedback at each stage.\n\nStreamlined operations and improved customer service lead to smoother interactions and quicker resolutions, enhancing overall experience.\n\nThe seamless integration of all feedback channels offers a comprehensive view of the customer journey, empowering executives to respond swiftly to needs and opportunities.\n\nSurveySparrow’s customer journey tool transforms feedback into a strategic asset, optimizing every aspect of the customer experience and driving sustained business success.","image":"https://images.g2crowd.com/uploads/product/image/9555f8ccbd59ce212c70217f38c7af40/surveysparrow.png","url":"https://www.capterra.ca/software/168823/surveysparrow","@type":"ListItem"},{"name":"Mouseflow","position":22,"description":"Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions. \n\nWith Mouseflow, you can find answers that traditional analytics tools can't by allowing you to watch your website visitors' sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to watch where and why your visitors drop, use form analytics to improve your lead generation, and launch feedback campaigns to learn more about your visitors.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bf374587-52ae-4515-b10a-dd15aaa4a8b1.png","url":"https://www.capterra.ca/software/163517/mouseflow","@type":"ListItem"},{"name":"Ortto","position":23,"description":"Ortto is an all-in-one marketing platform that unifies customer data, multi-channel messaging, and powerful analytics, giving businesses everything they need to deliver remarkable experiences across the customer journey.\n\nBuilt around a visual journey builder and powered by AI, Ortto makes it easy to create personalized, automated campaigns triggered by real customer behavior. Whether you're nurturing leads, onboarding new users, or driving retention, Ortto connects the dots between your data and your messaging, so every interaction feels timely and relevant.\n\nWith built-in reporting and analytics, teams get clear visibility into what's working, without jumping between tools. From email and SMS/MMS to in-app messages and push notifications, Ortto brings all your channels together in one place.\n\nSince 2015, Ortto has empowered over 16,000 customers worldwide, including Microsoft, TrustRadius, Westfund, Frame.io, and LiveChat. \n\nNow part of Canva since April 2026.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/420c243c-8f1a-4172-beec-55de4b2fb4fd.png","url":"https://www.capterra.ca/software/131879/autopilot","@type":"ListItem"},{"name":"UXPressia","position":24,"description":"UXPressia is a customer journey mapping platform for creating and scaling journey maps, personas, and service blueprints.\nCX, product, marketing, and service teams use it to map customer journeys, align around insights, and collaborate on CX work. AI helps teams move faster. They can generate journey maps and personas from research data, chat with personas to test ideas, and surface insights from data.\n\nKey features:\n\nTemplates library spanning multiple domains\nAI-generated journey maps and personas\nAI persona chat for testing ideas\nChunks: reusable CX data (ideas, tasks, etc.)\nUser roles and teams for collaboration\nTeam library for reusable elements\nSeveral personas within journeys\nDesign View for organizing journeys and personas\nSecure sharing via email or protected links\nIntegrations: Analytics, Sheets, Mixpanel, Slack, Teams, Jira, DevOps, Qualtrics\nExport: PNG, PDF, CSV, PPTX\nEnterprise access: SSO, MFA, provisioning, whitelisting\n\nFree plan is available.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8a70f63d-2a58-4fa9-851e-97a2ea9edbcf.png","url":"https://www.capterra.ca/software/172668/uxpressia","@type":"ListItem"},{"name":"Usermaven","position":25,"description":"A powerful analytics suite to understand the behavior of your visitors and customers with pre-built reports. It's privacy-friendly and hosted in EU.\n\n- Suitable for all kinds of websites and SaaS businesses.\n\n- Setting up your dashboard takes only a few minutes.\n\n- Uncover which sources are bringing traffic, which pages are visited the most, and which actions help in conversions.\n\n- Discover how users engage with your SaaS product to make the right decisions\n\n- Simple alternative to Google analy","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ff9b8dfe-506c-4652-97a7-8defd9b68dee.jpeg","url":"https://www.capterra.ca/software/1038267/usermaven","@type":"ListItem"}],"numberOfItems":25}
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