---
description: Compare the best Customer Advocacy Software in Canada. Capterra offers software reviews from verified users, pricing, and features. Find the top rated software for your business.
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title: Customer Advocacy Software - Prices & Reviews - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](https://www.capterra.ca/directory/31435/customer-advocacy/software)

# Customer Advocacy Software

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> Customer Advocacy software helps businesses engage loyal customers and reward them for advocating, track referrals, and monitor advocacy campaign performance.

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## Products

1. [Birdeye](https://www.capterra.ca/software/152997/birdeye) — 4.7/5 (707 reviews) — Cloud-based reputation and marketing platform for multi-location brands managing reviews, listings, social media, and surveys.
2. [ReferralCandy](https://www.capterra.ca/software/119331/referralcandy) — 4.5/5 (387 reviews) — ReferralCandy is an eCommerce store plugin that helps you get more word of mouth sales.
3. [Yotpo](https://www.capterra.ca/software/144389/yotpo) — 4.5/5 (377 reviews) — Yotpo is software that helps brands collect reviews, ratings, and photos to boost trust and drive sales on online stores.
4. [Kangaroo](https://www.capterra.ca/software/149363/kangaroo-rewards) — 4.9/5 (259 reviews) — All the tools you need to grow your business through customer loyalty — attract, retain, and engage, all within Kangaroo.
5. [Influitive](https://www.capterra.ca/software/136258/advocatehub) — 4.7/5 (247 reviews) — Influitive is a full-stack customer marketing platform that combines segmentation and engagement mechanics to mobilize customers.
6. [Okendo](https://www.capterra.ca/software/176189/okendo) — 4.9/5 (239 reviews) — Okendo helps Shopify brands turn shoppers into Superfans with Reviews, Loyalty, Referrals, Quizzes, and Surveys.
7. [NiceJob](https://www.capterra.ca/software/142037/nicejob) — 4.9/5 (203 reviews) — NiceJob helps you to collect more reviews and grow your business by turning your customers into long-term advocates with referrals.
8. [Referrizer](https://www.capterra.ca/software/144990/referral-marketing-automation) — 4.8/5 (197 reviews) — Automated system to empower local businesses by generating new customers using referral marketing.
9. [InviteReferrals](https://www.capterra.ca/software/138738/invitereferrals) — 4.9/5 (182 reviews) — InviteReferrals is Easy to Setup Referral Marketing Software to setup Referral program like Refer a friend, Tell a friend, Refer \&amp; Earn
10. [Referral Factory](https://www.capterra.ca/software/218230/referral-factory) — 4.8/5 (162 reviews) — Referral marketing software for mid-market and enterprise businesses to launch white-label programs and automatically track referrals.
11. [ClientCircle](https://www.capterra.ca/software/141002/rocket-referrals) — 4.9/5 (121 reviews) — With ClientCircle, you'll have happier clients and more sales. Made for insurance.
12. [PostBeyond](https://www.capterra.ca/software/154219/postbeyond) — 4.8/5 (109 reviews) — Employee advocacy solution that enables employees to share approved brand content across social media networks.
13. [Marsello](https://www.capterra.ca/software/152524/goody) — 4.3/5 (104 reviews) — Customer loyalty and marketing software for omnichannel businesses. Create one loyalty experience across all your channels.
14. [Referral Rock](https://www.capterra.ca/software/139089/referral-rock-software) — 4.6/5 (101 reviews) — Referral program software for consistent referrals, with best practices built in and an advisor on every plan to help configure it.
15. [AskNicely](https://www.capterra.ca/software/141434/asknicely-for-nps) — 4.6/5 (101 reviews) — Cloud-based customer experience platform that collects feedback via surveys and reviews, tracks NPS, CSAT, and CES, and turns insights.
16. [Survicate](https://www.capterra.ca/software/132914/survicate) — 4.6/5 (99 reviews) — Collect, analyze, and act on customer feedback across channels with Survicate. Use AI, 40+ native integrations, translations, and more.
17. [Buyapowa](https://www.capterra.ca/software/153180/buyapowa) — 4.6/5 (84 reviews) — Powering advocacy and acquisition for global enterprise brands in complex industries.
18. [AiTrillion](https://www.capterra.ca/software/187243/aitrilion) — 4.9/5 (77 reviews) — World's leading All-in-One eCommerce Sales \&amp; Marketing Automation Platform for Businesses @ Every Stage.Join w Luxe,FIT Mexico, GiaRose
19. [Omnistar Affiliate](https://www.capterra.ca/software/131968/omnistar-affiliate-software) — 4.9/5 (74 reviews) — Streamline your affiliate marketing efforts by easily creating and managing an in-house affiliate program.
20. [Smile.io](https://www.capterra.ca/software/169446/smile-io) — 4.9/5 (67 reviews) — Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus.
21. [Tapfiliate](https://www.capterra.ca/software/145773/tapfiliate) — 4.5/5 (66 reviews) — Easy-to-use affiliate tracking software. Set up in 30 minutes, no success fee, and no % taken from your sales.
22. [TrueLoyal](https://www.capterra.ca/software/143027/zinrelo) — 4.8/5 (58 reviews) — TrueLoyal is the loyalty platform built for brands that know a moment of choice isn't the same as committed preference.
23. [Gainsight CS](https://www.capterra.ca/software/148980/gainsight) — 4.4/5 (48 reviews) — Gainsight helps companies protect revenue and drive expansion with unified data, AI insights, and automated post-sale engagement.
24. [ExpertVoice](https://www.capterra.ca/software/143815/expertvoice) — 4.6/5 (40 reviews) — ExpertVoice is an advocacy platform for brands to build awareness and boost sales at scale through the power of trusted recommendations
25. [Annex Cloud Loyalty Experience Platform](https://www.capterra.ca/software/164609/customer-loyalty-cloud) — 4.2/5 (39 reviews) — Annex Cloud's customer advocacy solutions help turn loyal customers into advocates, while decreasing churn and accelerating growth.

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## Related Categories

- [Customer Engagement Software](https://www.capterra.ca/directory/30906/customer-engagement/software)
- [Customer Satisfaction Software](https://www.capterra.ca/directory/30541/customer-satisfaction/software)
- [Customer Experience Software](https://www.capterra.ca/directory/30671/customer-experience/software)
- [Advocacy Tools](https://www.capterra.ca/directory/30956/advocacy/software)
- [Influencer Marketing Software](https://www.capterra.ca/directory/31337/influencer-marketing/software)

## Links

- [View on Capterra](https://www.capterra.ca/directory/31435/customer-advocacy/software)
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It supports refer-a-friend, affiliate, partner, and brand ambassador programs on one platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/471d8bc7-4cd6-4f2e-9117-78a3f9f973bb.png","url":"https://www.capterra.ca/software/139089/referral-rock-software","@type":"ListItem"},{"name":"AskNicely","position":15,"description":"AskNicely is a cloud-based customer experience platform built for multi-location service businesses. It collects real-time customer feedback through surveys and online reviews, then turns that feedback into clear daily actions for frontline teams and managers.\n\nBusinesses use AskNicely to run NPS, CSAT, and 5-star surveys across email, SMS, web, mobile app, and in-store kiosk channels. Role-based dashboards give executives, branch managers, and frontline staff the right data for their level. Automated workflows handle issue escalation, alerts, and task creation to help teams resolve problems quickly.\n\nCore features include reputation management, employee recognition tools, SLA tracking, and integrations with Salesforce, HubSpot, Slack, and Microsoft Teams. A built-in AI engine summarizes feedback, categorizes themes, and surfaces prioritized improvement recommendations.","image":"https://images.g2crowd.com/uploads/product/image/445a26ebb2994878a27e1c965e65c363/asknicely.png","url":"https://www.capterra.ca/software/141434/asknicely-for-nps","@type":"ListItem"},{"name":"Survicate","position":16,"description":"With Survicate, leading teams turn customer feedback into their competitive advantage—scaling insights, boosting satisfaction, and building products their users truly love.\n\nWith advanced analysis tools, AI-powered insights, and 360-view customizable dashboards, Survicate helps you turn raw feedback into actionable strategies that boost customer satisfaction, reduce churn, refine products, and sharpen marketing efforts.\n\nConnect Survicate seamlessly with 40+ native integrations and act on the collected insights instantly. \n\nKey features:\n\n🎯 Run highly targeted surveys via email, link, website, in-product, and mobile apps\n🎯 Connect 40+ native integrations, like HubSpot, Braze, Slack, Salesforce, and more\n🎯 Visualize real-time data with customizable Dashboards & widgets\n🎯 Analyze & categorize feedback & sentiment faster with the AI-powered Insights Hub\n🎯 Instantly uncover trends and customer needs with the Research Assistant AI chat","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c3ea9811-0efe-4142-a73c-dc185941a50d.png","url":"https://www.capterra.ca/software/132914/survicate","@type":"ListItem"},{"name":"Buyapowa","position":17,"description":"Buyapowa is an enterprise referral and reward platform built for regulated, high-consideration markets.\n\nFor more than a decade, we’ve helped enterprise brands rethink how they grow. We design and run reward-led customer acquisition and retention programmes for telecoms, energy, insurance, financial services and gaming — sectors where compliance, eligibility rules and cooling-off periods shape every decision.\n\nMost marketing technology was built for retail. Regulated industries don’t operate that way. Trust isn’t optional — it’s structural.\n\nBuyapowa combines behavioural design, incentive strategy and robust reward infrastructure to activate structured advocacy across customer, employee, partner and influencer programmes — turning recommendations into measurable, compliant growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7fbde299-4d10-4217-bb91-73997bc29d91.png","url":"https://www.capterra.ca/software/153180/buyapowa","@type":"ListItem"},{"name":"AiTrillion","position":18,"description":"Save 96% w/ AiTrillion, the only All-in-One ecommerce marketing automation platform on Shopify&Magento. 11+ AI-enabled marketing features. 200K+ installations. 175 countries. \nEmail, loyalty rewards, web push, product reviews, pop ups, announcement bar, affiliates, membership, form builder, deep segmentation, predictive analytics, reporting, personalization etc.\nRated 5 stars on G2, Capterra, Shopify. \nFocused on maximizing customer acquisition, engagement, experience, boost sales & stop churn.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5187be14-67fd-49da-9f43-08f391f1d8be.png","url":"https://www.capterra.ca/software/187243/aitrilion","@type":"ListItem"},{"name":"Omnistar Affiliate","position":19,"description":"OSI Affiliate Software allows you to easily create and manage an affiliate program for your business. Using OSI Affiliate Software, you will create an in-house affiliate program that will expand your marketing channels because you will recruit other online marketers who have access to your target audience.\n\nWhen these affiliates/partners/resellers send you a successful sale, you will pay them a commission. Additionally, you will improve your SEO because of all the links pointing to your site","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/201afe5e-99af-4a85-b78f-66c0bd5cb7c3.png","url":"https://www.capterra.ca/software/131968/omnistar-affiliate-software","@type":"ListItem"},{"name":"Smile.io","position":20,"description":"Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards.\n\nAs the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.\n\nKey capabilities include:\n- Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption.\n- Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages.\n- Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fd881be9-593b-4447-b1e1-f9f0fce454f9.png","url":"https://www.capterra.ca/software/169446/smile-io","@type":"ListItem"},{"name":"Tapfiliate","position":21,"description":"Tapfiliate is affiliate tracking and management software for e-commerce, SaaS, and subscription businesses. \n\nSet up your full affiliate program in just 30 minutes using 30+ pre-built integrations with Shopify, WooCommerce, Stripe, and more,  no developer needed. \n\nTrack every click, conversion, and sale in real time, set flexible commission structures (fixed, recurring, lifetime, or MLM), automate payouts, and give affiliates a fully branded portal under your own domain. \n\nTapfiliate runs on a flat monthly subscription with no success fee - no percentage is ever taken from your sales. Trusted by over 69,000 businesses worldwide.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/203c3d4e-4a1b-4b88-8bea-2869320783e2.png","url":"https://www.capterra.ca/software/145773/tapfiliate","@type":"ListItem"},{"name":"TrueLoyal","position":22,"description":"Most brands think their consumers are loyal, but there's a difference between a moment of choice and committed preference.\n\nMost loyalty platforms can't tell them apart. They count transactions and call it a relationship. \nTrueLoyal is built for brands that know better.\nWe connect loyalty, UGC, and community engagement in one platform.\n\nOne member identity across every touchpoint.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fcabf5eb-b765-458e-9a6e-b54caa19b513.jpeg","url":"https://www.capterra.ca/software/143027/zinrelo","@type":"ListItem"},{"name":"Gainsight CS","position":23,"description":"Gainsight Customer Success (CS) is the growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it gives teams complete visibility into customer health, expansion potential, and revenue risk—all in one platform. With powerful automation, trusted AI, and deep health scoring, Gainsight helps you scale outcomes without scaling headcount. From playbooks and success plans to CSQL tracking and journey orchestration, your team can take the right action at the right time, every time. And with the backing of Gainsight’s thought leadership and the Pulse community, you're not just adopting a platform—you’re joining the movement that’s defining the future of Customer Success.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0b35bdad-71b7-41a6-94a5-7c587c447a25.png","url":"https://www.capterra.ca/software/148980/gainsight","@type":"ListItem"},{"name":"ExpertVoice","position":24,"description":"The ExpertVoice Advocacy Platform connects 900 of the world’s leading brands with more than 1 million vetted industry experts to improve recommendations and reviews in e-commerce experiences, retail stores, and social media communities.\n\nBrands use ExpertVoice to educate retail sales associates, seed product to industry professionals, manage ambassadors and build communities. Launch new products, gather reviews, collect authentic UGC and increase word of mouth to build trust with your consumers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bdf5c9c8-3573-46e2-94de-8346fb2f5c8b.jpeg","url":"https://www.capterra.ca/software/143815/expertvoice","@type":"ListItem"},{"name":"Annex Cloud Loyalty Experience Platform","position":25,"description":"Highly satisfied customers who speak on behalf of your brand are twice as valuable as your average customer. In many cases, these advocates also drive additional purchase activity. Annex Cloud's customer advocacy solutions help you turn loyal customers into advocates, while decreasing churn and accelerating growth. Using our customer advocacy solutions, your customers rate and write reviews, as well as increase your brand's reach with social media brand advocacy, and refer-a-friend campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6f1ed851-3462-4fba-a6d4-d2ba70876318.png","url":"https://www.capterra.ca/software/164609/customer-loyalty-cloud","@type":"ListItem"}],"numberOfItems":25}
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