---
description: Discover and compare Free Customer Data Platform Tools Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Customer Data Platform Tools - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Free Customer Data Platform Tools](https://www.capterra.ca/directory/31334/customer-data-platform/software)

# Customer Data Platform Tools

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> Customer Data Platform (CDP) software is a central repository for dispersed customer data that enables marketers to better understand each prospect, segment customers, and personalize their experience.

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## Products

1. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3523 reviews) — Cloud-based platform for email, SMS, and WhatsApp marketing with automation, CRM, live chat, transactional email, and loyalty program.
2. [Omnisend](https://www.capterra.ca/software/153508/omnisend) — 4.7/5 (837 reviews) — Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation.
3. [Klaviyo](https://www.capterra.ca/software/156699/klaviyo) — 4.6/5 (539 reviews) — Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.
4. [Spotler CRM](https://www.capterra.ca/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) — Find and track every customer, contact and communication instantly, then set tasks to follow up, and share with your team.
5. [Apollo.io](https://www.capterra.ca/software/158696/apollo) — 4.5/5 (398 reviews) — Cloud-based B2B sales platform combining contact database, multi-channel outreach, built-in dialer, lead enrichment, and workflow.
6. [Lusha](https://www.capterra.ca/software/198383/lusha) — 4.0/5 (398 reviews) — Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work.
7. [Formaloo](https://www.capterra.ca/software/1018087/formaloo) — 4.7/5 (264 reviews) — Create beautiful forms, smart docs, e‑signatures, and automate approvals, all powered by AI, with unlimited responses, free forever.
8. [Manago AI](https://www.capterra.ca/software/134496/salesmanago-marketing-automation) — 4.5/5 (251 reviews) — AI Customer Engagement Platform helping marketers connect data, understand customers, communicate across channels.
9. [Jobin.cloud](https://www.capterra.ca/software/1021637/jobincloud) — 4.7/5 (172 reviews) — Unify, segment, and act on customer data - Jobin.cloud lets you launch personalized, multi-channel campaigns directly from your CDP.
10. [AppsFlyer](https://www.capterra.ca/software/156811/appsflyer) — 4.5/5 (138 reviews) — The worlds leading marketers trust us to help grow their mobile business with accurate data measurement solutions and innovative tools
11. [ActiveDEMAND](https://www.capterra.ca/software/142305/activedemand) — 4.2/5 (79 reviews) — ActiveDEMAND enables agencies to scale their marketing efforts through account management, campaign recipes, and attribution reporting.
12. [Segment](https://www.capterra.ca/software/150621/segment) — 4.7/5 (72 reviews) — Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment.
13. [Amplitude](https://www.capterra.ca/software/158741/amplitude) — 4.6/5 (68 reviews) — Analytics solution that analyzes customer behavior to streamline processes across campaign management, conversion tracking, and more.
14. [Fullstory](https://www.capterra.ca/software/153721/fullstory) — 4.6/5 (67 reviews) — Cloud-based behavioral data platform with session replay, heatmaps, conversion funnels, in-app guides, surveys, and data warehouse.
15. [Involve.me](https://www.capterra.ca/software/168333/Involve-me) — 4.4/5 (67 reviews) — The AI quiz funnel builder with built-in email automation, ideal for businesses with high-value leads.
16. [Jahia](https://www.capterra.ca/software/196073/jahia) — 4.6/5 (59 reviews) — Jahia is the best rated CMS with content personalization built at its core. It is commonly used to build powerful websites and portals.
17. [MoEngage](https://www.capterra.ca/software/164687/sherpa) — 4.3/5 (58 reviews) — MoEngage is an insights-led customer engagement platform that empowers marketers and product owners with AI-driven insights.
18. [Delighted](https://www.capterra.ca/software/157973/delighted) — 4.8/5 (57 reviews) — Delighted is the easiest and fastest way to gather and act on customer, employee, partner and vendor experience insights.
19. [Dreamdata](https://www.capterra.ca/software/197705/dreamdata-io) — 4.8/5 (55 reviews) — Dreamdata is an Agentic B2B Attribution Platform. Answer any question about marketing's impact and know where to invest next.
20. [DESelect](https://www.capterra.ca/software/197534/deselect) — 4.6/5 (37 reviews) — Personalize your SFMC campaigns with our drag-and-drop Segmentation Platform for Salesforce Marketing Cloud. No SQL knowledge needed.
21. [IPinfo](https://www.capterra.ca/software/1010948/ipinfo) — 4.8/5 (30 reviews) — IP intelligence platform that helps businesses pinpoint users’ locations, customize experiences, prevent fraud, and ensure compliance.
22. [Pimcore](https://www.capterra.ca/software/132854/pimcore) — 4.7/5 (23 reviews) — Unify customer data, personalize in real time, and automate marketing with Pimcore’s flexible, open-core Customer Data Platform.
23. [Quantcast](https://www.capterra.ca/software/141438/quantcast) — 4.2/5 (22 reviews) — Advertising that uses proprietary real-time audience profiles for targeting on all devices.
24. [Arena](https://www.capterra.ca/software/186809/Arena) — 4.5/5 (22 reviews) — Arena Personas uses makes first party data feel like a party and make your Customer Data Platform more powerful.
25. [Pushwoosh](https://www.capterra.ca/software/163449/pushwoosh) — 4.4/5 (21 reviews) — Synchronize \&amp; activate your customer data with Pushwoosh's actionable CDP for mobile apps.

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## Related Categories

- [Customer Engagement Software](https://www.capterra.ca/directory/30906/customer-engagement/software)
- [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software)
- [Personalization Software](https://www.capterra.ca/directory/30965/personalization/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [Web Analytics Software](https://www.capterra.ca/directory/30073/web-analytics/software)

## Links

- [View on Capterra](https://www.capterra.ca/directory/31334/customer-data-platform/software)
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We stay on top of evolving privacy and security regulations so you can always find verified emails and safe-to-call direct dials for decision-makers that match your ideal customer profile in seconds.","image":"https://images.g2crowd.com/uploads/product/image/4d67371257a51328c0872a8494a9e450/lusha.png","url":"https://www.capterra.ca/software/198383/lusha","@type":"ListItem"},{"name":"Formaloo","position":7,"description":"Formaloo is the world’s leading free form builder and no-code platform for creating powerful forms, surveys, dashboards, CRMs, and custom business apps, all without writing a single line of code.\n\nTrusted by 30,000+ businesses worldwide, Formaloo lets teams build AI-powered forms, smart surveys, quizzes, calculators, customer portals, membership sites, HR dashboards, and internal tools—all from one centralized, scalable platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f504f1a6-f349-4855-bced-c11e76a280f6.png","url":"https://www.capterra.ca/software/1018087/formaloo","@type":"ListItem"},{"name":"Manago AI","position":8,"description":"Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results.\n\nTrusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. 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Behavioral data can be streamed or exported to cloud data warehouses like Snowflake and Google BigQuery.\n\nFullstory suits businesses of all sizes, from startups to large enterprises, across e-commerce, financial services, gaming, and SaaS industries.","image":"https://images.g2crowd.com/uploads/product/image/7c9a73590d298181d8d2df5c933c8f93/fullstory.png","url":"https://www.capterra.ca/software/153721/fullstory","@type":"ListItem"},{"name":"Involve.me","position":15,"description":"involve.me is the AI quiz funnel builder with built-in email automation. It builds AI-generated quizzes, assessments, calculators, product recommendation flows, landing pages, and forms, then automatically sends personalized email sequences to leads based on answers, outcomes, scores, segments, variables, opens, and clicks. \n\nUnlike quiz builders that capture a lead and hand it off, involve.me connects the funnel directly to the follow-up journey.\n\nThe platform offers 50+ native data integrations, including most major CRMs and marketing tools, along with 3 payment integrations, 5 tracking integrations, plus Zapier and webhooks.  \n\nFree plan available. Paid plans from $19/month. \n\nSOC 2 audited, GDPR-compliant. Trusted by 4,500+ businesses globally.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8b624d84-f70f-499b-a45d-d12d595d10ff.png","url":"https://www.capterra.ca/software/168333/Involve-me","@type":"ListItem"},{"name":"Jahia","position":16,"description":"Jahia includes a personalization engine built on top of our Customer Data Platform (CDP) which combines content management with GDPR-compliant customer data, so that you can deliver engaging, personalized experiences faster. Jahia takes the complexity out of data collection and management to build a 360 view of your customers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a9f027e2-ed3d-4304-a630-3deef9e4be6b.png","url":"https://www.capterra.ca/software/196073/jahia","@type":"ListItem"},{"name":"MoEngage","position":17,"description":"MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences that customers love.\n \nUnlike campaign automation and analytics tools, which force marketers to be more campaign centric - MoEngage empowers marketers to be customer-centric, through intelligent insights about customers’ journeys, preferences, lifestyle affinities, and more. With MoEngage, mark","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5b767128-84af-490b-84e4-8702f7b0e83a.png","url":"https://www.capterra.ca/software/164687/sherpa","@type":"ListItem"},{"name":"Delighted","position":18,"description":"Delighted is a turnkey customer, employee, and product experience platform that helps thousands of brands like Affirm, Peloton, Doordash, and Instacart drive business growth with actionable feedback. \n\nCustomize and send surveys in minutes and automate the process with 30+ one-click integrations with the tools you already use. Set it all up yourself - no design or dev resources necessary.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5ec7acc3-8287-4db3-a093-dfec534158c2.png","url":"https://www.capterra.ca/software/157973/delighted","@type":"ListItem"},{"name":"Dreamdata","position":19,"description":"Dreamdata is an Agentic B2B Attribution Platform. Answer any question about marketing's impact and know where to invest next.\n\nWe unify all your GTM data into one account-based data model, including the anonymous visits and ad impressions your CRM never sees, organized by account and tied to revenue.\n\nSee what's working across your entire customer journey. Ask Dreamdata AI about marketing's impact and get numbers that trace back to the source. Feed ad platforms enriched pipeline data, and target accounts using intent signals.\n\n- Customer Journey & Multi-Touch Attribution: See every touch and analyze the performance of every channel, campaign, and content piece.\n\n- Dreamdata AI: Ask in plain English and get reports from AI that knows your GTM.\n\n- Audience Targeting: Build and sync ad audiences from AI signals across your GTM data.\n\n- Conversion Syncs: Feed enriched pipeline data to ad platforms to optimize for revenue, not clicks.\n\nTry Dreamdata with your own data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26cfc8c9-a30e-4ffe-8882-f2ca0b55191e.png","url":"https://www.capterra.ca/software/197705/dreamdata-io","@type":"ListItem"},{"name":"DESelect","position":20,"description":"An easy segmentation solution for Salesforce Marketing Cloud provided for marketers. Use a drag-and-drop interface without the need to write SQL queries. DESelect save you 52% time on data management and helps launch campaigns 23% faster.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/63fd248e-0226-4a94-bc30-754df8e077c8.png","url":"https://www.capterra.ca/software/197534/deselect","@type":"ListItem"},{"name":"IPinfo","position":21,"description":"IPinfo is an industry-leading IP data provider that offers IP geolocation, ASN, IP to company, VPN detection, IP ranges, hosted domains, and other data types. With the help of IPinfo's IP data, businesses can pinpoint users’ locations, customize experiences, prevent fraud, and ensure compliance. All of the data sets are available via API or in various downloadable formats. All of the data sets are available via API or in various downloadable formats.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/62ec9cae-c5d9-42fe-8027-4f3e6d47a106.png","url":"https://www.capterra.ca/software/1010948/ipinfo","@type":"ListItem"},{"name":"Pimcore","position":22,"description":"Pimcore's Customer Data Platform (CDP) helps marketing teams centralize customer profiles and deliver personalized experiences across every channel. It unifies customer data from all sources, online and offline, structured and unstructured, into a single accurate customer view.\nTeams get real-time segmentation, dynamic audience building, and GDPR-compliant identity resolution through a no-code interface, then activate audiences across ad platforms, email, web, and any downstream channel via Pimcore's API-first architecture.\nPimcore Copilot brings AI into the workflow, helping teams build audience criteria from natural-language prompts, identify high-value segments, and surface insights buried in the data.\nBuilt on an open-core architecture, Pimcore CDP integrates seamlessly with your existing tech stack. Eliminate data silos, gain complete control over your customer data, and drive personalized engagement at scale.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4959e316-fc58-4f6d-b593-4af6ef5a296d.png","url":"https://www.capterra.ca/software/132854/pimcore","@type":"ListItem"},{"name":"Quantcast","position":23,"description":"Advertising that acts on real-time audience profiles. Quantcast Advertise works for all your campaign needs, on all the platforms your audience is on and in many countries around the world.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7dbfc929-660c-4727-8b70-dc6f21bbd580.png","url":"https://www.capterra.ca/software/141438/quantcast","@type":"ListItem"},{"name":"Arena","position":24,"description":"Arena Personas uses makes first party data feel like a party and make your Customer Data Platform more powerful.\n\nLeverage multiple login options & integrations to make sign-in seamless and start building profile data. Our AI uncovers hidden insights and enriches each customer profile, so you can segment based on interest, intent, location and more. Then push that data to the Customer Data Platform and other MarTech systems you already use.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bec2ac79-2bc5-46a4-a442-3a3e6d3023a8.jpeg","url":"https://www.capterra.ca/software/186809/Arena","@type":"ListItem"},{"name":"Pushwoosh","position":25,"description":"Transform data into actionable insights with Pushwoosh CDP.\n\nUnify customer data from multiple sources into a single, actionable view. Gain deep insights into customer behavior and preferences with advanced analytics. Create highly personalized campaigns across channels. Fuel your business growth with contextually relevant, engaging communications.\n\n✔ Collect customer data from all touchpoints: mobile app, web, email, and third-party solutions.\n✔ Create unified customer profiles with a 360-degree view of your customers.\n✔ Advanced audience segmentation for granular targeting\n✔ Real-time personalization: Deliver tailored experiences across channels.\n✔ Omnichannel orchestration: Design and execute seamless customer journeys.\n✔ Real-time dashboards: Make timely data-driven marketing decisions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cd547ef9-7f91-411f-85a0-c4b2f497c74a.png","url":"https://www.capterra.ca/software/163449/pushwoosh","@type":"ListItem"}],"numberOfItems":25}
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