---
description: Compare the best Qualitative Data Analysis Software in Canada. Capterra offers software reviews from verified users, pricing, and features. Find the top rated software for your business.
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title: Qualitative Data Analysis Software - Prices & Reviews - Capterra Canada 2026
---

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# Qualitative Data Analysis Software

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> Qualitative Data Analysis software is used by scientists and business researchers to discover and understand patterns, such as customer sentiment, in surveys and feedback submissions presented in a variety of text and media files.

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## Products

1. [Marvin](https://www.capterra.ca/software/1032196/marvin) — 4.8/5 (12 reviews) — The only AI-powered research repository that automates your qualitative data analysis so you can design better products.
2. [Delve](https://www.capterra.ca/software/196428/delve) — 4.9/5 (190 reviews) — Delve is an online tool that helps you code and analyze transcripts from in-depth interviews and focus groups.
3. [LiveSession](https://www.capterra.ca/software/182661/livesession) — 4.6/5 (28 reviews) — LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.
4. [Tableau](https://www.capterra.ca/software/77260/tableau) — 4.6/5 (2348 reviews) — Tableau Software helps people see and understand data. Tableau delivers fast analytics, visualization and business intelligence.
5. [Hotjar](https://www.capterra.ca/software/163516/hotjar) — 4.6/5 (539 reviews) — Combine insights from on-site feedback, user interviews, or expert-built surveys to deeply understand your users.
6. [XM for Strategy & Research](https://www.capterra.ca/software/72396/strategy-and-research) — 4.7/5 (424 reviews) — Conduct smarter, faster research on a single, easy-to-use platform that combines quantitative and qualitative analysis.
7. [XLSTAT](https://www.capterra.ca/software/119448/xlstat) — 4.7/5 (398 reviews) — The leading data analysis and statistical solution for Microsoft EXCEL®. Analyze, customize and share your results.
8. [Sisense](https://www.capterra.ca/software/86955/sisense) — 4.5/5 (378 reviews) — Sisense is a full-scale qualitative data analytics solution. Business users can visualize, explore \& drive insights from complex data
9. [Looker](https://www.capterra.ca/software/169053/looker) — 4.5/5 (282 reviews) — Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights.
10. [Pendo](https://www.capterra.ca/software/151951/pendo-platform) — 4.5/5 (238 reviews) — Pendo is a platform that helps businesses optimize software to boost adoption, cut costs, and improve engagement.
11. [Wolfram Mathematica](https://www.capterra.ca/software/171048/wolfram-mathematica) — 4.6/5 (169 reviews) — Technical computing system that provides tools for image processing, geometry, visualization, machine learning, data mining, and more.
12. [ATLAS.ti](https://www.capterra.ca/software/171500/atlas-ti) — 4.7/5 (142 reviews) — Qualitative data analysis solution that offers tools and technology to uncover actionable insights from research data.
13. [Sonix](https://www.capterra.ca/software/167966/sonix) — 4.8/5 (139 reviews) — The world's most accurate AI transcription platform turning speech into structured, searchable intelligence.
14. [Smartlook](https://www.capterra.ca/software/164713/smartlook) — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
15. [Phocas](https://www.capterra.ca/software/141678/phocas-software) — 4.7/5 (132 reviews) — With Phocas, businesses can obtain qualitative data analysis in minutes instead of hours which saves enormous amounts of time.
16. [Dovetail](https://www.capterra.ca/software/174077/dovetail) — 4.6/5 (97 reviews) — Dovetail is the only AI-first insights hub that automatically centralizes scattered customer feedback.
17. [VWO Testing](https://www.capterra.ca/software/147639/visual-website-optimizer) — 4.5/5 (91 reviews) — VWO Data360 is a cloud-based customer data platform that allows companies to personalize purchase journeys, ensure data quality \& more.
18. [Sigma Computing](https://www.capterra.ca/software/188405/sigma) — 4.3/5 (83 reviews) — Sigma is the only BI and analytics solution built for your cloud data warehouse, empowering everyone to explore data at cloud scale.
19. [Zonka Feedback](https://www.capterra.ca/software/137773/zonka-feedback) — 4.8/5 (68 reviews) — AI-powered customer feedback \& Intelligence platform to uncover insights \& drive action.
20. [Fullstory](https://www.capterra.ca/software/153721/fullstory) — 4.6/5 (67 reviews) — Fullstory helps technology teams develop experiences that push the boundaries of what’s possible.
21. [Make Opinion](https://www.capterra.ca/software/1045620/make-opinion) — 4.8/5 (65 reviews) — All-in-one. DIY-Research at a fraction of the cost. Connect with customers. Discover insights. Get quality answers. Simple and easy.
22. [SurveyLab](https://www.capterra.ca/software/80891/mysurveylab-com) — 4.9/5 (62 reviews) — Professional online survey software. Surveys, questionnaires, forms, and tests for Customer Experience, Market Research, HR, and more\!
23. [Recollective](https://www.capterra.ca/software/129365/recollective) — 4.7/5 (58 reviews) — Recollective is a leading qualitative insights platform that makes it easy for researchers to conduct studies anywhere in the world.
24. [Microsoft Clarity](https://www.capterra.ca/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews) — Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.
25. [JMP](https://www.capterra.ca/software/151815/jmp-statistical-software) — 4.5/5 (53 reviews) — Bridge the gap between your customers, R\&D teams, management, and sales through objective data with JMP's qualitative data software.

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## Related Categories

- [Survey Tools](https://www.capterra.ca/directory/30092/survey/software)
- [Text Mining Software](https://www.capterra.ca/directory/30933/text-mining/software)
- [User Experience (UX) Software](https://www.capterra.ca/directory/31036/ux/software)
- [Reporting Software](https://www.capterra.ca/directory/30053/reporting/software)
- [Business Intelligence Software](https://www.capterra.ca/directory/23/business-intelligence/software)

## Links

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With Sigma, anyone can use the spreadsheet functions and formulas they already know to explore live data at cloud scale, down to the lowest grain of detail. Our familiar spreadsheet-like interface delivers the full power of SQL into the hands of any user while keeping data fresh and secure within cloud data warehouses.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b054ba91-cdda-44e2-8618-0e4510e2a1b9.jpeg","url":"https://www.capterra.ca/software/188405/sigma","@type":"ListItem"},{"name":"Zonka Feedback","position":19,"description":"Zonka Feedback is an AI-powered Customer Feedback & Intelligence Platform that helps businesses capture, analyze, and act on feedback across every customer touchpoint. From digital journeys and product experiences to support and frontline interactions, it brings together data from multiple channels and sources into a single platform—so teams can make smarter, faster decisions that improve customer experience and drive growth.\n\nWith powerful surveys for NPS, CSAT, CES, and more, Zonka Feedback enables organizations to collect customer insights via Email, SMS, WhatsApp, Web, In-App, Kiosks, and offline modes. It integrates seamlessly with 50+ platforms including Salesforce, HubSpot, Intercom, and Zendesk to automate feedback workflows and build a 360° customer view.\n\nIts AI Feedback Intelligence engine goes beyond metrics—delivering real-time insights using thematic analysis, sentiment detection, impact scoring, and entity recognition.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5cd01c8c-36d1-4161-8d81-6030227da30e.png","url":"https://www.capterra.ca/software/137773/zonka-feedback","@type":"ListItem"},{"name":"Fullstory","position":20,"description":"Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.\n\nFrom proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data and agentic AI provide deeper and more immediately actionable insights beyond conventional web and product analytics. \n\nFullstory automatically collects, structures, and enriches behavioral data from digital activities like what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, and translates those behaviors into actions, insights, and recommendations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fef8b6a9-d242-4ec2-b930-b77e48ad6c5e.png","url":"https://www.capterra.ca/software/153721/fullstory","@type":"ListItem"},{"name":"Make Opinion","position":21,"description":"Your trusted Market Research Tool. Identify and understand your target market. Collect demographic informations, preferences, and buying habits of potential customers. Make Opinion helps you understand your audience, spot trends, and gather valuable product feedback. Access over 45M people around the world. Connect to your customers and stay ahead of the competition. Create surveys with AI to validate your ideas, boost product acceptance and increase sales. All in one place. Results in minutes","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/85d76718-9119-4a7c-9915-53a92f9129e7.png","url":"https://www.capterra.ca/software/1045620/make-opinion","@type":"ListItem"},{"name":"SurveyLab","position":22,"description":"SurveyLab is a professional online survey tool that supports survey creation, automates response collection and report generation.\n\nSystem is a web application and no additional software except a web browser is needed to use it. Some of the service features include : advanced logic & randomization, any language support & multi-language surveys, teamwork & survey results sharing, enhanced security (SSL/HTTPS), survey results export (Excel, SPSS, PowerPoint), branding & white label surveys, API.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d935befe-4185-461c-b8f1-e83788406a57.png","url":"https://www.capterra.ca/software/80891/mysurveylab-com","@type":"ListItem"},{"name":"Recollective","position":23,"description":"Recollective is an industry-leading qualitative research platform. Our platform enables businesses to engage in conversations and discover deeper insights that drive better business decisions.  \n\nAs a complete solution, Recollective’s comprehensive toolset allows researchers to conduct both asynchronous and live studies in the same environment including digital ethnographies, journaling, live focus group sessions and ongoing communities at any scale or duration.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/338b9afb-4627-4850-8a7d-6665e71327f3.png","url":"https://www.capterra.ca/software/129365/recollective","@type":"ListItem"},{"name":"Microsoft Clarity","position":24,"description":"Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start receiving data in minutes. With features including advanced heatmaps, session recordings, and robust user insights to analyze your website or mobile app. \n\nExperience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/da96fad9-089b-48e3-a7ca-f2e17f00c972.png","url":"https://www.capterra.ca/software/1018691/microsoft-clarity","@type":"ListItem"},{"name":"JMP","position":25,"description":"JMP provides a comprehensive set of tools for marketing and consumer research analysis. Effectively segment, model, analyze, and experiment qualitative data to release better products, react to market trends, increase profitability and build your competitive edge by understanding the voice of the customer. Bridge the gap between your customers, R&D teams, management, and sales through objective data rather than opinions or anecdotal evidence.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f691c0e0-198e-4f21-8526-5ff91c386ab0.jpeg","url":"https://www.capterra.ca/software/151815/jmp-statistical-software","@type":"ListItem"}],"@id":"https://www.capterra.ca/directory/31297/qualitative-data-analysis/software#itemlist","numberOfItems":25}
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