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Marketing Attribution Software

Marketing Attribution software is used by businesses to identify the best performing advertising channels, such as TV, social media, phone, email, etc. This type of software is typically used by marketing teams to track user conversions across all touchpoints and evaluate the effectiveness of marketing efforts.

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Explore the most reviewed products by our users on the Marketing Attribution Software

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SAS Customer Intelligence 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics. Learn more about SAS Customer Intelligence 360
SAS Customer Intelligence 360 helps you get the attention of your customers and take the most effective actions. Marketers can use everything they know about a customer to enable more relevant, targeted and individualized communications on all marketing channels. via digital channels or directly to your customers, SAS offers a multichannel marketing hub for the modern marketing organization. Learn more about SAS Customer Intelligence 360

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Dreamdata is a B2B Revenue Attribution Platform that helps you build, repeat and scale success. Learn more about Dreamdata
Dreamdata is a B2B Marketing Attribution Platform that helps you build, repeat and scale success. The platform gathers, joins, and cleans all go-to-market data to present transparent, actionable analysis of what drives revenue. This enables companies to run B2B marketing attribution, learn the LTV of ads, measure content ROI, benchmark growth, predict revenue and make decisions on what efforts to scale next. Learn more about Dreamdata

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth. Learn more about Jira
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance. Learn more about Funnel
Funnel is the leading marketing intelligence platform that helps marketers tell stories with their reporting, measure the perfect media mix, optimize targeting and empower their organizations with actionable marketing data. Funnel is built on the foundation of our data hub to help you get more from your marketing data. We move you beyond data collection into a symphony of insights that will help you realize your true potential. You’ll access a suite of powerful tools to illuminate your data’s hidden talents. → Report Take center stage with dashboards that help you find the story in your data. → Measure Plug the leaks in your budget with a marketing mix that delivers. → Export Don’t put your data in a corner – get un-siloed data into your warehouse. Funnel helps more than 2000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung. Learn more about Funnel

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
A Unified Marketing Platform Powered by Data and Driven by Automated Intelligence Learn more about TapClicks
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the most popular marketing and advertising tools used in the industry today. Learn more about TapClicks

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
BL.INK is a URL shortener and link management software designed for enterprises. Learn more about BL.INK
BLINK is a link management platform that provides businesses with branded short links, analytics, and integrations to manage and track URLs across marketing campaigns and communication channels. BL.INK enables users to customize shortened links, create QR codes, ensure security compliance, integrate with other platforms, and gain insights through link analytics. Learn more about BL.INK

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.
The single easiest way to manage marketing attribution in one place, monday.com's drag-and-drop platform allows team members to collaborate effortlessly. Customize boards to support your unique workflows and ensure that team members know exactly what to do in what order. From ideating new campaigns to analyzing performance, monday.com lets you build the custom solutions you need to make better data-driven decisions without endless sync meetings. Learn more about monday.com

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
Wrike is an award-winning marketing work management software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. Learn more about Wrike

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Measure (previously Bizible) is the industry’s leading B2B marketing attribution solution that allows you to measure the value and ROI of every interaction across the customer journey. Its data model lets you specifically attribute pipeline and revenue to individual touch points. Marketo Measure integrates with leading CRMs, marketing automation, and ad providers. The advanced features include predictive account engagement scoring and boomerang journey stages for deeper insights. Learn more about Marketo Engage

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Data exploration and analytics solution combining modeling, transformations, and derivations at the same layer.
Looker, now part of Google Cloud, is reinventing business intelligence for the modern company. Looker works the way the web does, and its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases to get real results, in real-time. Looker's lightweight open architecture makes it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications. Learn more about Looker

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Adobe Analytics gives companies actionable insights with predictive analytics, attribution modeling, and data visualization.
Adobe Analytics is a web analytics software that provides businesses with actionable insights through in-depth analysis, versatile reporting, and predictive intelligence. The software collects streaming web data and works across emerging digital channels to give users a holistic view of the customer journey and real-time insights to deliver personalized experiences at scale. Learn more about Adobe Analytics

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Website optimization tools used by 450,000+ sites worldwide. Heatmaps, recordings, surveys, live chat, and more included in every plan.
Learn why website visitors aren’t converting to grow sales and capture leads. Installation is easy and doesn’t require coding experience. Quickly find valuable sessions with Optimizable Segments that show you frustrated, confused, bounced visitors and more. For one price, you get Heatmaps, Session Recordings, Surveys, Announcements. Conversion Funnels, Form Analytics, Visitor Profiles, Live Chat & Live View and a real-time Dashboard. Start your free trial today; no credit card required. Learn more about Lucky Orange

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Impartial multi-touch marketing attribution for SMBs and enterprise brands; OTT, podcast, digital, tv, radio support;
Support for the broadest range of channels including digital, TV, radio, podcast, OTT, and more. Built-in identity graph solves issue of cross-device journeys. Universal Pixel collects only first-party data, which can optionally be sent to a private Data Clean Room. Real-time marketing attribution allows you to change models on the fly. Support for both deterministic and probabilistic attribution. Measure and improve Return on Ad Spend (ROAS) and evaluate campaign performance. Learn more about LeadsRx

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Terminus transforms your go-to-market approach, orchestrating accountability & focus across Marketing, Sales and Customer Success.
Terminus, leader of the account-based movement, helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform to power high-performing go-to-market teams. We’re proud to be helping over 1,000 customers on this mission, including brands like DHL, G2, Outreach, and TripActions. We have been named a G2 Leader for 11 consecutive quarters. Learn more about Terminus

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
CTM lets you track & attribute leads, from any source, giving you data to confidently make marketing decisions & increase conversions.
CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Call tracking is no longer limited to calls. Get a complete marketing attribution picture of all your communication sources including chat, text, and forms. With full pipeline visibility, you can see every touchpoint on the customer’s journey. Track and attribute leads, from any source, for actionable data to increase revenue driving conversions. Learn more about CallTrackingMetrics

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Voluum is a performance tracking software for affiliate marketers, media buyers, and agencies.
Voluum is a cloud-based ad tracker for affiliate marketers, media buyers and agencies. It makes tracking, optimizing, and automating ad campaigns easy. With Voluum you can quickly maximize your ROI and boost the performance of your advertising. Learn more about Voluum

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Healthcare practices use Liine's AI-powered call analytics to make data-driven decisions. Automate workflows and book more patients.
Liine is an automated lead management platform built specifically for growth-focused healthcare practices. With ZERO data entry, Liine captures every phone call with detailed AI-enhanced analytics data, allowing practices to make better data-driven decisions. Gain deeper insights into your marketing efforts, staff performance, and operational blind spots. Liine also automates web form management, allowing practices to effortlessly book 3x more appointments from their web inquiries. Learn more about Liine

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
NinjaCat is a digital marketing performance management platform for agencies, media companies, and brands.
NinjaCat is a digital marketing performance management platform that helps marketers unify campaign data and automate reporting. We work with agencies, media companies, and brands–any marketing team that needs to produce comprehensive and consistent report presentations for clients or stakeholders. NinjaCat integrates with over 150 digital marketing channels so you can unify metrics from multiple data sources into a single source of truth. Learn more about NinjaCat

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Affise MMP is a marketing attribution platform that allows you to grow your app by enabling you to identify the best channels and users
Affise Mobile Measurement Partner is a powerful marketing attribution solution that helps businesses measure the effectiveness of their mobile advertising campaigns. Using advanced tracking and analytics tools, Affise MMP allows businesses to track user engagement, identify who the best users are, and retarget different segments. The platform also provides real-time reporting and analytics, allowing you to make data-driven decisions and optimize your campaigns. Learn more about Affise

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Canada Local product
Get fast, easy, branded marketing performance reporting and dashboards, email scheduled reports, and CRM integration.
ActiveDEMAND Agency Reporter makes it easy to track results for your clients. Easily get access to customer CRMs and report on Won Deals. Go beyond Google Analytics data and get true user journeys tied to phone calls, form fills, and more. Show your clients which leads were brought in from your Google Ad campaigns, SEO work, and Facebook ads. Learn more about ActiveDEMAND

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
SocialClimb arms healthcare organizations with HIPAA-compliant data and a comprehensive platform to execute effective campaigns.
SocialClimb is a healthcare marketing platform designed to enhance the efforts of all healthcare organizations. As practices of all sizes work to improve their online reputation and create valuable connections with potential patients, SocialClimb provides a one-stop solution. Our HIPAA-compliant data and comprehensive platform allows customers to create targeted marketing campaigns and measure the results all in one place. Learn more about SocialClimb

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
AppsFlyer's platform enables marketers to attribute every app install to the marketing campaign and media source that drove it.
AppsFlyer's attribution platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. Granular dashboards report which network or channel, ad type, ad group, and ad creative drove each user. Deep integrations with nearly every media source and marketing platform including Facebook, Google, and Twitter make it easy to attribute every install to its source. Learn more about AppsFlyer

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Swaarm is a performance-based marketing platform that provides an innovative martech tracking and campaign management solution.
Swaarm is a performance-based marketing platform that provides an innovative martech tracking and campaign management solution for agencies, advertisers and partners to manage, track, analyze and optimize their marketing campaigns at scale. Swaarm’s adaptable tracking platform simplifies, automates, and optimizes clients’ marketing efforts - so they can make data-driven decisions and scale their business with ease. Learn more about Swaarm

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.
Marketing teams from LinkedIn, Rovio, Lyft, Warby Parker, Twitter, and more, rely on Singular to get a complete view of their marketing performance, with the most comprehensive suite of tools to futureproof their growth. Singular powers marketers to track and analyze their data across the user lifecycle, measure and report on all the channels they work with, and analyze ROI with combined attribution and cost aggregation - one simple, holistic solution for better optimization and faster growth. Learn more about Singular

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics
Get rapid research results through highly targeted panel-powered surveys, with YouGov Surveys: Self-serve.
YouGov Surveys: Self-serve allows you to build highly targeted, rapid research surveys, powered by YouGov's market-leading panel of 24 million+ global consumers. Our survey-building platform is fully self-service, meaning you can survey nationally representative or hard-to-reach audiences quickly and get results from 1-hour. With prices starting from £0.80p/$1.50 per survey complete, sign up now for free, and start building your survey! Learn more about YouGov Surveys: Self-serve

Features

  • Customer Segmentation
  • Audience Targeting
  • Data Import/Export
  • Engagement Tracking
  • Performance Metrics
  • Affiliate Management
  • Attribution Modeling
  • Advertising Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Campaign Analytics