---
description: Discover and compare Marketing Analytics Software Applications & Tools for Windows. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Marketing Analytics Software for Windows - Price comparison & Reviews - Capterra Canada 2026
---

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# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [CleverTap](https://www.capterra.ca/software/155737/clevertap) — 4.4/5 (59 reviews) — User Retention Platform for High-Growth Mobile Apps
2. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17572 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \&amp; content creation tools.
3. [Jira](https://www.capterra.ca/software/19319/jira) — 4.4/5 (15312 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
4. [monday.com](https://www.capterra.ca/software/147657/monday-com) — 4.6/5 (5726 reviews) — On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards.
5. [Zoho Social](https://www.capterra.ca/software/159351/zoho-social) — 4.7/5 (3388 reviews) — Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
6. [Wrike](https://www.capterra.ca/software/76113/wrike) — 4.4/5 (2887 reviews) — Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
7. [Tableau](https://www.capterra.ca/software/77260/tableau) — 4.6/5 (2348 reviews) — Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations \&amp; share insights.
8. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.ca/software/134593/pardot) — 4.1/5 (649 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
9. [Anyword](https://www.capterra.ca/software/1012809/anyword) — 4.8/5 (391 reviews) — Generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts\!
10. [Instapage](https://www.capterra.ca/software/141695/instapage) — 4.5/5 (365 reviews) — Real-time analytics tracking visitors, conversions, and on-page behavior natively integrated with A/B testing in one platform.
11. [Looker](https://www.capterra.ca/software/169053/looker) — 4.5/5 (282 reviews) — Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights.
12. [Similarweb](https://www.capterra.ca/software/148472/similarweb-pro) — 4.6/5 (251 reviews) — Similarweb is a software \&amp; data company specializing in web \&amp; app analytics, web traffic, competitive intelligence and performance.
13. [Reportei](https://www.capterra.ca/software/180418/reportei) — 4.7/5 (241 reviews) — A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate
14. [ClickCease](https://www.capterra.ca/software/156209/cheq-essentials) — 4.7/5 (222 reviews) — Automatically detect and block harmful traffic in real-time, to unlock your marketing activity's full potential.
15. [Power My Analytics](https://www.capterra.ca/software/214290/power-my-analytics) — 4.7/5 (182 reviews) — Power My Analytics is a reporting automation tool that enables digital marketers to collect data and integrate metrics where needed.
16. [Liine](https://www.capterra.ca/software/184326/liine) — 4.9/5 (161 reviews) — AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices
17. [Supermetrics](https://www.capterra.ca/software/162846/supermetrics) — 4.4/5 (109 reviews) — +700k marketers in over 120 countries use Supermetrics for marketing analytics to create better data-driven strategies.
18. [Meltwater](https://www.capterra.ca/software/123153/meltwater) — 4.0/5 (96 reviews) — Meltwater's marketing analytics tools help you gain tangible insights into your audiences, competitors and campaign performance data.
19. [Dataslayer](https://www.capterra.ca/software/218756/dataslayer) — 4.7/5 (88 reviews) — Dataslayer.ai offers advanced marketing analytics, integrating data from various sources into one dashboard for in-depth analysis.
20. [Affise](https://www.capterra.ca/software/164591/affise) — 4.6/5 (84 reviews) — Affise is an affiliate marketing and mobile attribution platform to manage, attribute, and scale marketing for web and mobile.
21. [NapoleonCat](https://www.capterra.ca/software/153316/napoleoncat) — 4.7/5 (83 reviews) — With NapoleonCat's Analytics, you will quickly spot improvement opportunities and tweak your social media strategy as you go.
22. [Phonexa](https://www.capterra.ca/software/156125/phonexa) — 5.0/5 (75 reviews) — Phonexa is an all-in-one suite for marketing automation with tools for calls, leads, clicks, email, SMS, accounting, and more.
23. [Upnify CRM](https://www.capterra.ca/software/1014742/upnify-crm) — 4.8/5 (64 reviews) — Upnify CRM, designed by sales Professionals, is the sales management system that will help you to increase your company's revenue.
24. [Madgicx](https://www.capterra.ca/software/182983/madgicx) — 4.3/5 (58 reviews) — Madgicx is a super app for Meta ads, helping businesses run ads using predictive AI and scale creative production with generative AI.
25. [Bloomreach](https://www.capterra.ca/software/173203/bloomreach) — 4.8/5 (56 reviews) — Get to know your audience and improve team efficiencies with Bloomreach.

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## Related Categories

- [Social Media Analytics Tools Software](https://www.capterra.ca/directory/31655/social-media-analytics-tools/software)
- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)
- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [Marketing Attribution Software](https://www.capterra.ca/directory/31081/marketing-attribution/software)
- [All-in-One Marketing Platform Software](https://www.capterra.ca/directory/32155/all-in-one-marketing/software)

## Links

- [View on Capterra](https://www.capterra.ca/directory/31018/marketing-analytics/software)
- [All Categories](https://www.capterra.ca/directory)

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Our solutions address a wide range of needs - from in-depth competitive analysis across marketing channels to actionable, large-scale data insights.\n\nWith Similarweb, you benefit from:\n\n- Vast Data Coverage: Access intelligence from 1B+ websites, 8M apps, and 3M brands.\n- Live Insights: Track 5B search terms, 250M display ads, and 10B content pages in real time.\n- Global Perspective: Evaluate markets across 190 countries and 210 industries.\n\nTrusted by thousands of organizations - from startups to Fortune 500s - Similarweb is the go-to platform for gaining a competitive edge and driving lasting growth.\n\n\"During Black Friday, we leveraged Similarweb's insights to map trends and user behavior. This strategy led to a 20% increase in sales, showcasing how data-driven planning drives impactful results in key retail moments.\" - Cappuccino Digital (marketing agency).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/286e06ec-acd3-483d-861e-116447114a22.png","url":"https://www.capterra.ca/software/148472/similarweb-pro","@type":"ListItem"},{"name":"Reportei","position":13,"description":"Reportei is an advanced digital marketing reporting and dashboard tool designed to empower marketing professionals with accurate, actionable insights. Focused on optimizing paid traffic and social media, it automates data collection, analysis and presentation, replacing manual spreadsheets with a three-second workflow. One cloud interface connects 30+ sources—Google Ads, Meta, TikTok, GA4, HubSpot, RD Station, e-commerce and CRMs—into customizable dashboards and PDF, PPT or web reports. Built-in AI highlights anomalies, uncovers opportunities and writes executive summaries, while the exclusive Marketing Timeline lets teams tag launches, campaigns and market events to add narrative context. 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Our platform captures and analyzes all calls, forms and online bookings with full marketing attribution. Healthcare marketers use Liine to measure marketing performance based on actual booked appointments, track revenue impact with EHR integrations and supercharge Meta and Google Ads campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/01c9a982-8a3c-4f03-9bae-c8dbb3d7a4da.png","url":"https://www.capterra.ca/software/184326/liine","@type":"ListItem"},{"name":"Supermetrics","position":17,"description":"+700k marketers in over 120 countries use Supermetrics for their day-to-day marketing analytics. Supermetrics streamlines data delivery from 80+ sales and marketing platforms into various analytics and reporting tools marketers use to make better decisions.\n\nCreate data-driven strategies and easily keep track of your campaign performance with our customizable templates and reports without the chaos. Roughly 15% of global online ad spend is reported through Supermetrics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/571b157b-d67f-4f5b-b25f-f8c4a969d3f6.png","url":"https://www.capterra.ca/software/162846/supermetrics","@type":"ListItem"},{"name":"Meltwater","position":18,"description":"Meltwater's media intelligence tools allow you to measure campaign performance every step of the way - with a comprehensive view into social engagement and audience analytics. Understand the communities that drive brand-relevant conversations and improve your content personalisation. \n\nManage and report on campaigns from a centralised dashboard to uncover key insights as you go. With Meltwater, you'll have access to all the marketing analytics you need to increase conversions and showcase ROI.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8ab49fbf-1959-4705-a99e-0eb0615c71f9.png","url":"https://www.capterra.ca/software/123153/meltwater","@type":"ListItem"},{"name":"Dataslayer","position":19,"description":"Dataslayer.ai is a comprehensive marketing analytics tool designed to empower marketers with advanced data insights. This powerful platform integrates data from a multitude of sources, such as Google Analytics, Facebook Ads, and more, into a single, cohesive dashboard. With its robust analytics capabilities, Dataslayer.ai enables marketing professionals to track campaign performance, identify trends, and gain actionable insights. The customizable reporting features allow for detailed analysis and visualization of key metrics, facilitating data-driven decision-making. By leveraging AI-driven analytics, marketers can uncover hidden patterns, optimize marketing strategies, and enhance targeting precision. Dataslayer.ai also automates data collection and reporting tasks, saving time and reducing manual errors. Its user-friendly interface ensures that marketers can easily access and interpret critical data, leading to improved marketing effectiveness and ROI.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8db41c97-a2f7-4202-9ea7-b90e1345e381.jpeg","url":"https://www.capterra.ca/software/218756/dataslayer","@type":"ListItem"},{"name":"Affise","position":20,"description":"Affise is an affiliate marketing and mobile attribution platform that helps businesses manage, attribute, and scale performance marketing across web and mobile. Trusted by 1,000+ companies since 2017, Affise combines precision tracking, partner management, and campaign analytics in one intuitive dashboard.\n\nCore Products:\n\n1. 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Supports SKAN, Facebook attribution, and raw data exports for deeper optimization.\n\nAffise also equips media buying teams with smart cost tracking, bulk editing, and centralized performance insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5a37eb21-bad3-4cb6-ad94-87a7e133d163.png","url":"https://www.capterra.ca/software/164591/affise","@type":"ListItem"},{"name":"NapoleonCat","position":21,"description":"NapoleonCat is an all-in-one, AI-powered social media management and marketing analytics platform designed for businesses, agencies, and e-commerce brands that want to grow smarter, not harder.\nTrack and analyze your performance across Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), and Google Business — all in one place. Monitor key metrics like engagement rate, reach, follower growth, audience demographics, and campaign effectiveness over custom time periods.\n\nStay ahead of the competition with real-time benchmarking and competitor tracking. NapoleonCat’s powerful analytics tools help you understand what’s working — and why — with detailed, customizable reports you can share with clients or stakeholders.\n\nFrom AI-driven auto-moderation and Social CRM to cross-platform publishing and advanced reporting, NapoleonCat helps you boost ROI, streamline workflows, and make data-backed decisions with confidence.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6c5e4636-fefe-4f22-ae23-9fcc7feadaf4.png","url":"https://www.capterra.ca/software/153316/napoleoncat","@type":"ListItem"},{"name":"Phonexa","position":22,"description":"Phonexa is an enterprise-grade tracking software for performance, affiliate and partner marketing. The Phonexa Suite is the underlying tech that carries through the consumer lead and call lifecycle, helping performance marketing teams drive ROI for brands across affiliate, partner, and paid channels. Through its single operating solution, the Phonexa Suite gives D2C publishers, networks, agencies, and brands unprecedented access and control to campaigns and eliminates lack of transparency.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5e597fa8-3e5a-4c01-939e-16525f1cc3ed.png","url":"https://www.capterra.ca/software/156125/phonexa","@type":"ListItem"},{"name":"Upnify CRM","position":23,"description":"Upnify is a CRM designed by business leaders for the international market.\n\nUpnify provides you with the opportunity to follow up on each of your leads, generating more opportunities that can translate into new sales for your company. Upnify's tools simplify the activities that impact the executive's work, saving time and increasing effectiveness. Enhance your management skills with Upnify, standardizing the phases of your commercial process and make a successful impression on your prospects.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0e773959-b7b5-4014-ba9f-5d64118f4ebe.png","url":"https://www.capterra.ca/software/1014742/upnify-crm","@type":"ListItem"},{"name":"Madgicx","position":24,"description":"Madgicx is a secret weapon used by thousands of marketers, who wish to make data-driven decisions when optimizing their ads. Madgicx utilizes meachine learning and computer visioning technologies to provide advertisers with high-end performance analysis capabilities.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1fa80413-7090-4076-bd50-3358bf57d2df.png","url":"https://www.capterra.ca/software/182983/madgicx","@type":"ListItem"},{"name":"Bloomreach","position":25,"description":"Leverage insights from past, predicted, and in-session customer behavior to elevate your marketing strategy. Maximize CLTV, optimize marketing impact, identify churn risks, tailor offerings to seasonal trends, guide resource allocation, and more. Use these comprehensive insights to streamline decision-making and ensure a data-driven approach.\n\nExplore Bloomreach’s integration capabilities for truly unified customer profiles, regardless of where you collect data. Never miss out on valuable marketing analytics — across channels and platforms — with 140 integrations to choose from and limitless ways to view your data.\n\nWays To Adopt Real-Time Marketing Intelligence With Bloomreach:\n1. Segment your customer database,\n2. Get real-time behavior insights,\n3. Customer loyalty dashboard,\n4. Identify serial returners,\n5. Use AI to target customers.\n\nSee our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ea61f01b-eb91-4dc8-8d76-85c92c255b32.jpeg","url":"https://www.capterra.ca/software/173203/bloomreach","@type":"ListItem"}],"numberOfItems":25}
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