---
description: Discover and compare Marketing Analytics Software Applications & Tools for Mac. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Marketing Analytics Software for Mac - Price comparison & Reviews - Capterra Canada 2026
---

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# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [CleverTap](https://www.capterra.ca/software/155737/clevertap) — 4.4/5 (59 reviews) — User Retention Platform for High-Growth Mobile Apps
2. [Jira](https://www.capterra.ca/software/19319/jira) — 4.4/5 (15497 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
3. [monday AI Work Platform](https://www.capterra.ca/software/147657/monday-com) — 4.6/5 (6121 reviews) — AI-assisted career transition and job search with Fit Scores, tailored applications, market reports, pipeline tracking and professional workspaces.
4. [Zoho Social](https://www.capterra.ca/software/159351/zoho-social) — 4.7/5 (3479 reviews) — Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
5. [Wrike](https://www.capterra.ca/software/76113/wrike) — 4.4/5 (3042 reviews) — Wrike provides AI-powered marketing analytics to connect your campaigns to results and measure performance.
6. [Tableau](https://www.capterra.ca/software/77260/tableau) — 4.6/5 (2362 reviews) — Cloud-based and on-premises analytics platform for data visualization, preparation, KPI monitoring, and AI-assisted insights via.
7. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.ca/software/134593/pardot) — 4.1/5 (650 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
8. [Anyword](https://www.capterra.ca/software/1012809/anyword) — 4.8/5 (391 reviews) — Cloud-based AI copywriting platform that generates, scores, and optimizes marketing copy for ads, emails, blogs, and landing pages.
9. [Instapage](https://www.capterra.ca/software/141695/instapage) — 4.5/5 (365 reviews) — Real-time analytics tracking visitors, conversions, and on-page behavior natively integrated with A/B testing in one platform.
10. [Looker](https://www.capterra.ca/software/169053/looker) — 4.5/5 (286 reviews) — Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights.
11. [Similarweb](https://www.capterra.ca/software/148472/similarweb-pro) — 4.6/5 (261 reviews) — Cloud-based digital intelligence platform for competitive analysis, SEO, paid search, market research, and sales intelligence across.
12. [Reportei](https://www.capterra.ca/software/180418/reportei) — 4.7/5 (241 reviews) — A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate
13. [ClickCease](https://www.capterra.ca/software/156209/cheq-essentials) — 4.7/5 (223 reviews) — Automatically detect and block harmful traffic in real-time, to unlock your marketing activity's full potential.
14. [Power My Analytics](https://www.capterra.ca/software/214290/power-my-analytics) — 4.7/5 (182 reviews) — Power My Analytics is a reporting automation tool that enables digital marketers to collect data and integrate metrics where needed.
15. [Liine](https://www.capterra.ca/software/184326/liine) — 4.9/5 (162 reviews) — AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices
16. [Hibu](https://www.capterra.ca/software/207701/hibu) — 4.4/5 (150 reviews) — All‑in‑one digital marketing for local businesses, combining websites, SEO, ads, and social to drive leads and growth.
17. [Trackdesk](https://www.capterra.ca/software/1036120/trackdesk) — 4.8/5 (140 reviews) — Trackdesk is affiliate management software for scaling affiliate, referral, and partner programs.
18. [Mouseflow](https://www.capterra.ca/software/163517/mouseflow) — 4.7/5 (122 reviews) — User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more.
19. [Supermetrics](https://www.capterra.ca/software/162846/supermetrics) — 4.4/5 (109 reviews) — +700k marketers in over 120 countries use Supermetrics for marketing analytics to create better data-driven strategies.
20. [Meltwater](https://www.capterra.ca/software/123153/meltwater) — 4.0/5 (96 reviews) — Meltwater's marketing analytics tools help you gain tangible insights into your audiences, competitors and campaign performance data.
21. [Dataslayer](https://www.capterra.ca/software/218756/dataslayer) — 4.7/5 (89 reviews) — Dataslayer.ai offers advanced marketing analytics, integrating data from various sources into one dashboard for in-depth analysis.
22. [NapoleonCat](https://www.capterra.ca/software/153316/napoleoncat) — 4.7/5 (84 reviews) — With NapoleonCat's Analytics, you will quickly spot improvement opportunities and tweak your social media strategy as you go.
23. [Affise](https://www.capterra.ca/software/164591/affise) — 4.6/5 (84 reviews) — Affise is an affiliate marketing and mobile attribution platform to manage, attribute, and scale marketing for web and mobile.
24. [Phonexa](https://www.capterra.ca/software/156125/phonexa) — 5.0/5 (76 reviews) — Phonexa is an all-in-one suite for marketing automation with tools for calls, leads, clicks, email, SMS, accounting, and more.
25. [Connectif](https://www.capterra.ca/software/204598/connectif) — 4.8/5 (74 reviews) — Connectif is the only all-in-one Customer Data, Experience \& Marketing Automation Platform for eCommerce.

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## Related Categories

- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [Web Analytics Software](https://www.capterra.ca/directory/30073/web-analytics/software)
- [Marketing Attribution Software](https://www.capterra.ca/directory/31081/marketing-attribution/software)
- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)

## Links

- [View on Capterra](https://www.capterra.ca/directory/31018/marketing-analytics/software)
- [All Categories](https://www.capterra.ca/directory)

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Centralized brand guidelines, tone of voice settings, and audience profiles keep messaging aligned across team members and channels.\n\nKey features include Predictive Performance Scores, a Data-driven Editor, Content Intelligence benchmarking, custom AI models trained on a brand's own campaign history, a Copy Bank for reusable messaging, SEO tools, and a Chrome Extension. 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Focused on optimizing paid traffic and social media, it automates data collection, analysis and presentation, replacing manual spreadsheets with a three-second workflow. One cloud interface connects 30+ sources—Google Ads, Meta, TikTok, GA4, HubSpot, RD Station, e-commerce and CRMs—into customizable dashboards and PDF, PPT or web reports. Built-in AI highlights anomalies, uncovers opportunities and writes executive summaries, while the exclusive Marketing Timeline lets teams tag launches, campaigns and market events to add narrative context. Scheduled delivery, shareable links, white-labeling and granular permissions make collaboration effortless, and flexible plans from under US$20 per month keep enterprise-grade analytics within reach of agencies, brands and freelancers worldwide.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4be33bd8-355f-4890-9ba2-64d4f0e01ce9.png","url":"https://www.capterra.ca/software/180418/reportei","@type":"ListItem"},{"name":"ClickCease","position":13,"description":"ClickCease operates advanced algorithms and real-time monitoring capabilities to detect and block those harmful sources from causing damage to your campaigns and website.\nEach visit goes through over 2,000 behavior tests, and if it's detected as invalid - we block it.\n\nClickCease is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/179eaac2-0f13-463b-ab90-eedc7e38745c.png","url":"https://www.capterra.ca/software/156209/cheq-essentials","@type":"ListItem"},{"name":"Power My Analytics","position":14,"description":"Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, Amazon, Shopify, and more, then integrate the metrics they need into their favorite data destinations, including Google Data Studio, Google Analytics, Google Sheets, Microsoft Excel, Google BigQuery, and/or SQL.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f200116e-d7ee-41b5-af7f-853210553eee.png","url":"https://www.capterra.ca/software/214290/power-my-analytics","@type":"ListItem"},{"name":"Liine","position":15,"description":"Liine is an AI-powered call tracking, marketing analytics and ad optimization platform for multisite healthcare practices. Our platform captures and analyzes all calls, forms and online bookings with full marketing attribution. Healthcare marketers use Liine to measure marketing performance based on actual booked appointments, track revenue impact with EHR integrations and supercharge Meta and Google Ads campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/01c9a982-8a3c-4f03-9bae-c8dbb3d7a4da.png","url":"https://www.capterra.ca/software/184326/liine","@type":"ListItem"},{"name":"Hibu","position":16,"description":"Hibu is an all‑in‑one digital marketing solution built for small and local businesses that want results without managing multiple platforms. It combines website design, local SEO, search and display advertising, social media management, and online reputation tools in one place, supported by dedicated marketing specialists.\n\nHibu helps solve common problems like low search visibility, outdated websites, inconsistent branding, limited marketing time, and unclear ROI. Campaigns are customized, professionally managed, and continuously optimized, with clear reporting that shows performance and lead activity. By simplifying digital marketing and focusing on measurable growth, Hibu helps businesses attract the right customers, compete locally, and spend less time on marketing while driving consistent results.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/80d1082a-41f6-4c95-821b-b7a205a5fdcc.png","url":"https://www.capterra.ca/software/207701/hibu","@type":"ListItem"},{"name":"Trackdesk","position":17,"description":"Trackdesk is affiliate management software built for scalability, transparency, and growth. It enables businesses to launch, manage, track, and optimize affiliate, referral, influencer, and partner programs from a single platform. Built for SaaS, iGaming, fintech, prop trading, e-commerce, subscription businesses, agencies, and affiliate networks, Trackdesk offers transparent revenue-based pricing with unlimited affiliates, clicks, and conversions. Automate onboarding, commission calculations, recurring commissions, reporting, payouts, and partner management while integrating with 900+ applications through native integrations, API, webhooks, and Easy Connector. Monitor performance with real-time dashboards, AI-assisted analytics, and reliable attribution. ISO 27001 certified, GDPR compliant, and backed by dedicated onboarding, migration support, and customer success, Trackdesk helps businesses grow partner revenue without platform limitations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/eeaa3135-e7ba-4945-bcd9-dc6c2683b09f.jpeg","url":"https://www.capterra.ca/software/1036120/trackdesk","@type":"ListItem"},{"name":"Mouseflow","position":18,"description":"Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions. \n\nWith Mouseflow, you can find answers that traditional analytics tools can't by allowing you to watch your website visitors' sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to watch where and why your visitors drop, use form analytics to improve your lead generation, and launch feedback campaigns to learn more about your visitors.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/bf374587-52ae-4515-b10a-dd15aaa4a8b1.png","url":"https://www.capterra.ca/software/163517/mouseflow","@type":"ListItem"},{"name":"Supermetrics","position":19,"description":"+700k marketers in over 120 countries use Supermetrics for their day-to-day marketing analytics. Supermetrics streamlines data delivery from 80+ sales and marketing platforms into various analytics and reporting tools marketers use to make better decisions.\n\nCreate data-driven strategies and easily keep track of your campaign performance with our customizable templates and reports without the chaos. Roughly 15% of global online ad spend is reported through Supermetrics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/571b157b-d67f-4f5b-b25f-f8c4a969d3f6.png","url":"https://www.capterra.ca/software/162846/supermetrics","@type":"ListItem"},{"name":"Meltwater","position":20,"description":"Meltwater's media intelligence tools allow you to measure campaign performance every step of the way - with a comprehensive view into social engagement and audience analytics. Understand the communities that drive brand-relevant conversations and improve your content personalisation. \n\nManage and report on campaigns from a centralised dashboard to uncover key insights as you go. With Meltwater, you'll have access to all the marketing analytics you need to increase conversions and showcase ROI.","image":"https://images.g2crowd.com/uploads/product/image/46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png","url":"https://www.capterra.ca/software/123153/meltwater","@type":"ListItem"},{"name":"Dataslayer","position":21,"description":"Dataslayer.ai is a comprehensive marketing analytics tool designed to empower marketers with advanced data insights. This powerful platform integrates data from a multitude of sources, such as Google Analytics, Facebook Ads, and more, into a single, cohesive dashboard. With its robust analytics capabilities, Dataslayer.ai enables marketing professionals to track campaign performance, identify trends, and gain actionable insights. The customizable reporting features allow for detailed analysis and visualization of key metrics, facilitating data-driven decision-making. By leveraging AI-driven analytics, marketers can uncover hidden patterns, optimize marketing strategies, and enhance targeting precision. Dataslayer.ai also automates data collection and reporting tasks, saving time and reducing manual errors. Its user-friendly interface ensures that marketers can easily access and interpret critical data, leading to improved marketing effectiveness and ROI.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8db41c97-a2f7-4202-9ea7-b90e1345e381.jpeg","url":"https://www.capterra.ca/software/218756/dataslayer","@type":"ListItem"},{"name":"NapoleonCat","position":22,"description":"NapoleonCat is an all-in-one, AI-powered social media management and marketing analytics platform designed for businesses, agencies, and e-commerce brands that want to grow smarter, not harder.\nTrack and analyze your performance across Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), and Google Business — all in one place. Monitor key metrics like engagement rate, reach, follower growth, audience demographics, and campaign effectiveness over custom time periods.\n\nStay ahead of the competition with real-time benchmarking and competitor tracking. NapoleonCat’s powerful analytics tools help you understand what’s working — and why — with detailed, customizable reports you can share with clients or stakeholders.\n\nFrom AI-driven auto-moderation and Social CRM to cross-platform publishing and advanced reporting, NapoleonCat helps you boost ROI, streamline workflows, and make data-backed decisions with confidence.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6c5e4636-fefe-4f22-ae23-9fcc7feadaf4.png","url":"https://www.capterra.ca/software/153316/napoleoncat","@type":"ListItem"},{"name":"Affise","position":23,"description":"Affise is an affiliate marketing and mobile attribution platform that helps businesses manage, attribute, and scale performance marketing across web and mobile. Trusted by 1,000+ companies since 2017, Affise combines precision tracking, partner management, and campaign analytics in one intuitive dashboard.\n\nCore Products:\n\n1. Affise Performance- built for affiliate networks to deliver advanced attribution across devices, channels, and partners. Customize postbacks, attribution windows, and conversion logic to match your business model, with real‑time analytics and built‑in fraud prevention for full transparency and control.\n\n2. Affise Mobile Attribution (MMP) - full-funnel tracking for installs, in-app events, re-engagements, and uninstalls across iOS and Android. Supports SKAN, Facebook attribution, and raw data exports for deeper optimization.\n\nAffise also equips media buying teams with smart cost tracking, bulk editing, and centralized performance insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5a37eb21-bad3-4cb6-ad94-87a7e133d163.png","url":"https://www.capterra.ca/software/164591/affise","@type":"ListItem"},{"name":"Phonexa","position":24,"description":"Phonexa is an enterprise-grade tracking software for performance, affiliate and partner marketing. The Phonexa Suite is the underlying tech that carries through the consumer lead and call lifecycle, helping performance marketing teams drive ROI for brands across affiliate, partner, and paid channels. Through its single operating solution, the Phonexa Suite gives D2C publishers, networks, agencies, and brands unprecedented access and control to campaigns and eliminates lack of transparency.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5e597fa8-3e5a-4c01-939e-16525f1cc3ed.png","url":"https://www.capterra.ca/software/156125/phonexa","@type":"ListItem"},{"name":"Connectif","position":25,"description":"Connectif, the Data First marketing automation platform, empowers eCommerce marketers with the ability to track, analyze, and predict the intentions of all their customers (both known and anonymous) in real time. \n\nIt enables the automation of communication throughout the customer journey with hyper-personalized messaging across every channel, helping brands enhance the online shopping experience and stand out from competitors. \n\nWith over 5 years of experience, Connectif has enabled more than 1,800 businesses including Levi’s, Acer, PC Componentes and FarmaciasDirect in over 15 markets to increase average Customer Lifetime Value by 15%, reduce abandoned carts by 25%, boost average ticket value by 28% and reactivate 30% of dormant users.\n\nDiscover more at www.connectif.ai/en.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0546ff50-f70c-487c-8469-9fee2e2453f9.png","url":"https://www.capterra.ca/software/204598/connectif","@type":"ListItem"}],"numberOfItems":25}
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