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PPC Software

PPC software is used to track and optimize marketing spend on paid search campaigns.

Featured software

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Audit and monitor your Google Ads accounts 24/7. Get daily, specific, and actionable recommendations to boost your results. Learn more about TrueClicks
With TrueClicks, we're building the tool we wish we had during our agency years. First, we want to make sure you'll never miss an issue or opportunity again in your PPC accounts. We do this by going beyond regular analysis and optimization. Not just showing what you could do, but revealing what you should do, and in what order. We believe the industry needs an independent third party to grade PPC accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google. Learn more about TrueClicks

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
The world’s leading ad protection software to prevent click fraud and fake impressions on Google Ads, Facebook Ads and Microsoft Ads. Learn more about CHEQ Essentials
Eliminate invalid activity from your paid marketing funnels, campaigns and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads and Microsoft Ads, making sure no damage is done to your ad budget. CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. Learn more about CHEQ Essentials

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
ClickGUARD is a fully automated, powerful protection tool that enables businesses to run secure & effective pay-per-click campaigns. Learn more about ClickGUARD
ClickGUARD is a one-stop solution for pay-per-click advertising problems. It enables marketers to optimize website traffic through an easy-to-use User Interface with a comprehensive protection system that aids multi-channel PPC advertising. Get ahead of your competitors with assured quality traffic. Learn more about ClickGUARD

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Automatically create and update PPC campaigns in Google Ads from your product feed Learn more about Campaign Automator
Automatically create and update PPC campaigns in Google Ads from your product feed. Combine the structured data you already have about products or services with a template you define to automatically create and maintain the perfect Google Ads campaign, always in sync with your latest inventory, prices, and special offers. Campaign Automator creates campaigns, ad groups, ads, keywords, ad extensions, and more. Learn more about Campaign Automator

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Visually Share Ad Mockups & Keywords With Your Clients for Feedback Learn more about PPC Ad Editor
Accelerate the client review process. PPC Ad Editor helps streamline the process of creating, approving, and uploading your campaigns without the need for spreadsheets. Supported channels: Google Search Ads Facebook Ads Instagram Ads YouTube Ads LinkedIn Ads Twitter Ads Pinterest Ads TikTok Ads Learn more about PPC Ad Editor

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
SE Ranking's Competitor Research tool helps get full data on organic and paid search for every competitor in 70+ countries. Learn more about SE Ranking
SE Ranking's Competitive Research tool can help you understand which channels and keywords bring traffic to your rivals or which products they offer that you miss. You can get a general impression of your rivals’ backlink profile and dive into the history of the ads your competitors have been betting on in search. Learn more about SE Ranking

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
PPC reports, optimizations, audits, workflows, rules, scripts, and automation. Manage online ads faster and improve profits. Learn more about Optmyzr
Manage PPC ads at scale more effectively with recommendations for optimizations you can apply with one click. Manage ads, bids, budgets, keywords, and more for Google Ads, Microsoft Ads, and Amazon Ads. Build and maintain shopping ads from your merchant feed. Automate custom workflows. Audit accounts in seconds. Automate reporting for Google Ads, Microsoft Ads, Meta Ads, Instagram Ads, Yahoo Japan Ads, Google Analytics, and custom data sources. Integrates with Slack, MS Teams, and more. Learn more about Optmyzr

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
SEO/PPC, Advance Rank Tracking, Site Audit, Keyword research, Competitor Analytics, Backlink Analysis, Clustering, AI. Learn more about Serpstat
Serpstat is a go-to platform that helps market experts analyze competitors, perform keyword research for SEM, track online positions in PPC of any websites and their online competitors. Learn more about Serpstat

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Wordtune provides AI-driven rewriting suggestions, and summarizing features to enhance productivity and creativity. Learn more about Wordtune
Wordtune is an AI-powered reading & writing companion that understands what you’re trying to say and suggests ways to make your writing more clear, compelling and authentic. Aside from writing, Wordtune can also summarize lengthy texts, articles, PDFs, or even YouTube videos, and condenses them into easy-to-read bite-sized portions, so that you can take in much more information in a fraction of the time. Learn more about Wordtune

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Learn more about Adzooma
The Adzooma platform is now FREE for all. With no card details required. Manage and optimise your Google, Facebook and Microsoft ad campaigns in minutes a day with our award-winning PPC platform. Enjoy stress-free campaign management, expert 24/7 optimisation and easy automation. Use expert optimisations based on 240+ metrics to always know what to do next. Improve your quality score, conversions and ROI, while staying in complete control of everything. Learn more about Adzooma

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
monday.com is a cloud Work OS, where teams run their projects and everyday work, whether they are in the office, home or on-the-go.
monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Teams shape workflows and projects, code-free, with an adaptive platform that automates manual work and connects teams in a digital workspace. The platforms features include: customizable workflow templates, time tracking, automations, data dashboards, and integrations with popular tools. More than 100,000 companies around the world rely on monday.com. test Learn more about monday.com

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Google Ads is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, & other sites.
Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, and other sites across the web. Using smart technology, digital ads are displayed to online searchers based on the relevance of products and services offered by advertisers. Google Ads allows businesses to choose specific goals that can help drive website visits, increase customer calls, and/or gain more in-store visits. It offers complete control over monthly budget settings. Learn more about Google Ads

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services. Learn more about Similarweb

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
SpyFu is a competitor keyword research tool for search engine optimization and Google Ads pay-per-click advertising.
SpyFu is a competitive intelligence software as a service that helps users optimize search engine optimization and pay-per-click advertising campaigns. The platform analyzes over 100 million domains to uncover the search marketing strategies of competitors. It reveals the keywords, ads, and backlinks driving organic and paid traffic. SpyFu features tools for keyword research, rank tracking, backlink analysis, and website traffic insights. Users can group keywords, track rankings over time, generate reports, find influencers for outreach, and more. Learn more about SpyFu

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Canada Local product
AgencyAnalytics is the all-in-one PPC reporting dashboard that impresses clients and saves time.
The all-in-one PPC reporting platform for agencies. AgencyAnalytics is an enterprise marketing dashboard that impresses clients and saves time. White label the dashboard and give clients their own personal logins to let them see your awesome marketing campaign at work. Our cross-channel PPC reporting tool lets you hit the "easy button" and automatically pull in all of your client data across multiple PPC networks like Google Ads, Microsoft Ads, Adroll, Facebook Ads and more. Learn more about AgencyAnalytics

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Google Ads tool for freelancers & small to medium Digital Agencies which makes optimisation suggestions backed by data.
Opteo is a Google Ads management tool which recommends optimisations based on continuous account monitoring of account performance data. Optimisations can be launched with a single click as pushes changes to Google Ads automatically, without the need to switch between interfaces. Opteo includes over 40 different optimisations including: manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more! Learn more about Opteo

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Feature-rich and easy-to-use NoviSign is a Pioneer inCloud-based digital signage software that runs on Chrome OS, Android and Windows.
NoviSign is known for RELIABILITY & EASE OF USE! Includes over 20 drag and drop widgets; HD videos, dynamic slideshows, weather, Facebook, Twitter, Instagram, RSS, virtual queue, website integration, interactive polls and more. NoviSign also includes a complete real-time monitoring dashboard for easy tracking of screens/media players. Proof play reports, live online connectivity, and more. Price starts at on $20/month and includes full support and training. Runs on Chrome OS, Android, & Windows! Learn more about NoviSign

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
NinjaCat is a digital marketing performance management platform for agencies, media companies, and brands.
NinjaCat is a digital marketing performance management platform that helps marketers unify campaign data and automate reporting. We work with agencies, media companies, and brands–any marketing team that needs to produce comprehensive and consistent report presentations for clients or stakeholders. NinjaCat integrates with over 150 digital marketing channels so you can unify metrics from multiple data sources into a single source of truth. Learn more about NinjaCat

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Designed for PPC experts, Adalysis offers auditing, monitoring, optimization and automation tools. 14-day free trial.
Designed for PPC experts, Adalysis offers auditing, monitoring, optimization and automation tools. Its award-winning platform is trusted by thousands of customers around the world. Scale your PPC performance, not your workload. Automate data-crunching, budgeting and account monitoring. Bulk tools, dashboards and specialized workflows save time and quickly deliver the insights you need. 14-day free trial available. Learn more about Adalysis

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Best PPC Client Reporting Tool for Small Medium Ad Agency. Easy UI. Top-Rated 24/7 support. Used by 1,000+ Top Agencies. Try it Now!
ReportGarden provides end-to-end reporting automation software for Small Medium Ad Agency featuring simple and easy-to-use PPC Reporting tool to generate client reports from 15+ digital marketing channels. With a single click, you can quickly create a beautiful customized PPC report using our pre-designed templates. Additional features: Reporting automation, Budgeting, Invoicing, SEO site audit. Used by 1,000+ Top agencies. Top-Rated 24/7 Support. Try it Now! No CC Required. Learn more about ReportGarden

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Hibu builds integrated digital marketing solutions to generate leads and increase online visibility for small businesses like yours.
Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US, providing small to medium-sized businesses with a one-stop shop for websites, reviews, SEO, SEM, social marketing, reputation management, and automated customer relationship management tools. Hibu is a Meta Marketing Partner, Google Partner, and Microsoft Advertising Elite Partner. Learn more about Hibu

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Madgicx is a super app for Meta ads, helping businesses run ads using predictive AI and scale creative production with generative AI.
Madgicx is a super app for Meta ads that helps E-commerce businesses run ads using predictive AI, scale creative production with generative AI, and maximize ad ROI. Learn more about Madgicx

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Cloud-based native advertising and discovery solution designed to drive traffic, monetize content, and increase audience engagement.
Taboola is an innovative cloud-based native advertising and discovery platform designed to help businesses drive traffic, monetize their content, and increase audience engagement. Trusted by top digital properties worldwide, Taboola offers massive reach to advertisers, making it the perfect choice for performance based-marketing, lead generation at scale, ecommerce, affiliate marketing and awareness campaigns. Learn more about Taboola

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking
Skai (formerly Kenshoo) enables brands and agencies to automate, optimize and scale their Search, Social, Ecommerce & App campaigns.
Skai (formerly Kenshoo) is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Skai offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Microsoft, Pinterest, Snapchat, Instagram, Amazon, Apple, Yahoo, Yandex, Yahoo Japan, and Baidu. Learn more about Skai

Features

  • Conversion Tracking
  • Keyword Tracking
  • Budget Management
  • Campaign Management Software
  • Keyword Research Tools
  • ROI Tracking