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Social Media Management Tools

Social Media Management software helps organizations to manage social media accounts, from publishing and updating content to tracking metrics of profiles or individual posts. Social Media tools are designed to help marketing and communications teams to optimize and centralize the use of their social channels and achieve their business and brand objectives. These solutions are available across a variety of platforms, such as Twitter, LinkedIn, Facebook, Pinterest, and more. Browse available Social Media Management software in Canada and find the best solution for your organization.

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Discover, attract, and engage customers with Brandwatch’s Social Media Management solution. Official partner of Meta, Twitter, & TikTok Learn more about Brandwatch
Brandwatch’s industry leading Social Media Management solution is everything you need to discover, attract, and engage customers on social. Collaborate seamlessly with one shared calendar, bringing all your social platforms together. Manage your community with one easy-to-use inbox. Leverage our official partnerships with Meta, Twitter, Tik Tok and more. Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Learn more about Brandwatch

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Birdeye Social is an AI-powered social software for multi-location businesses. Post, engage, and report from a single dashboard. Learn more about Birdeye
Birdeye Social is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance – from a single dashboard. AI-generated content - Create engaging posts in seconds with AI. Browse suggested posts or enter an idea and BirdAI will draft a social post optimized with emojis, hashtags, and image suggestions. Royalty free media - Find the perfect image for your next post in our robust library of royalty free stock images and media. Approval workflows - Create configurable workflows to route social posts to collaborators for feedback and approval. Social calendar - Manage posts via an intuitive visual calendar — filter by date, status, channel, location, and approval status. Monitoring & engagement - Monitor and respond to interactions with your social content. Respond lightning-fast using AI. Social reporting - Measure top performing content, social reach, engagement, and audience growth by location or region. Learn more about Birdeye

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Powerful analytics and management tool for social media marketers. Analyze, schedule, and report, all from one easy-to-use dashboard. Learn more about Iconosquare
Iconosquare is a social media analytics and management platform for Instagram, Facebook, Twitter (X) , LinkedIn, and TikTok that provides you in-depth insights on your social media performance, lets you schedule posts, generate reports, monitor competitors' activity, and engage with your audience, all within one platform. Learn more about Iconosquare

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Keep your launches smooth and your communication clear by using Trello to see which tasks are on track, and which content is up next.
From planning a launch, to editorial calendar content, to meeting agendas and everything in between, Trello helps your marketing teams get more done. Trello is the command center that connects all your tasks and tools to show status updates, due dates, and allows you to quickly comment back and forth to teammates. Attach files and tickets from other apps like Google Docs and Salesforce, so everything stays together. Keep launches smooth and your whole marketing team on the same page. Learn more about Trello

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Asana is the easiest way to organize and manage work across teams at scale. See why Asana is a top performer on Capterra.
Asana is the perfect platform to help you manage your social media activity. With Asana, you can orchestrate work across teams at scale–from daily tasks to strategic cross-functional initiatives. Asana is the only work management platform that turns goals into action and breaks down silos between teams. Join millions of free organizations across 190 countries rely on Asana to get more done with less! Learn more about Asana

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Learn more today. Learn more about HubSpot Marketing Hub

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Integrated business management solution that automates financial, customer relationship and supply chain processes.
Microsoft Dynamics is a line of integrated, adaptable business management solutions that enable your people to make important business decisions with greater confidence. Microsoft Dynamics works like and with familiar Microsoft software-easing adoption and reducing the risks inherent with implementing a new solution. These solutions automate and streamline financial, customer relationship, and supply chain processes in a way that can help you drive business success. Learn more about Dynamics 365

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts.
Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts. Learn more about Instagram

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
From ideation to execution, monday.com helps teams collaborate on social media campaigns with custom, drag-and-drop dashboards.
On monday.com open platform, marketing teams can build custom dashboards to manage social media campaigns more efficiently than ever before. Discuss new ideas and assign jobs to different colleagues. Schedule content for publication on timeline views. Then import data so that you can analyze KPIs all in one convenient location. Ultimately, with drag-and-drop columns you can customize yourself, monday.com shows you everything your team members need to see to perform at their best. Learn more about monday.com

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Canada Local product
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
Zoho Social is a comprehensive social media management tool that helps you manage your social media marketing and grow your brand's presence. Zoho Social supports major platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok (not available for India due to ongoing regulatory restrictions). Key Zoho Social features include content publishing, scheduling, monitoring, collaboration, and analytics. Learn more about Zoho Social

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com. Learn more about Constant Contact

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
SEMrush helps you streamline your social media routine, from scheduling posts to tracking performance and competitor benchmarking.
SEMrush Social Media Toolkit helps you simplify your social media routine and analysis. It assists the workflow of a social media manager, from creating posts to monitoring their performance and benchmarking progress against competitors. Learn more about Semrush

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Empower teams to build apps that connect the organization and drive outcomes—no code needed.
Operationalize your critical data, move beyond rigid tools, and reimagine workflows with AI with no code required. Learn more about Airtable

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard.
Buffer is a social media management software trusted by over 75,000 brands and businesses to drive meaningful engagement and results on social media. Try Buffer's suite of products for planning and scheduling your content, analyzing results, and engaging with your audience. Buffer helps social media marketers and teams work more efficiently and effectively. Learn more about Buffer

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Social Media Marketing App Powered By Marketing 360® #1 Marketing Platform® For Small Business.
Get everything you need to manage and grow your business all from a singular platform create your account today to explore the platform and compare plans and pricing. Learn more about Marketing 360

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Nextiva is a Unified CXM company that provides AI-powered customer experience solutions.
Nextiva connects businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart. Nextiva powers 100,000+ businesses and billions of conversations every year with its all-in-one customer experience platform. From one AI-powered communication hub, Nextiva transforms the way businesses engage with their customers. The company’s commitment to Amazing Service® and a customer-focused approach has been its cornerstone for 15 years. Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs Asset Management in its inaugural funding round, valuing the company at $2.7B in late 2021. Discover more at www.nextiva.com. Learn more about Nextiva

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
FBappus is a Facebook app that provides customizable branded tabs, apps, and design services to customize Facebook pages.
FBappus is a Facebook app and tab creation service that allows users to customize their Facebook pages with branded elements like custom tabs, cover photos, links, and more. The service offers free Facebook apps to connect pages to other social media sites, display multimedia content, and enhance branding and audience engagement. FBappus provides custom design and development services for unique Facebook page branding and functionality. Learn more about Facebook Apps and Tabs

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Learn more about Lead Gen & CRM (formerly SharpSpring)

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.
Agorapulse is a social media management tool that manages social media messages, schedules and publishes content across channels, monitors, and gets stunning reports all in one easy-to-use dashboard. The Social Media ROI feature by Agorapulse empowers marketers to make data-driven decisions, optimize their strategy, and maximize ROI. This dashboard integrates Google Analytics and GA4, allowing users to track customer engagement across multiple devices with minimal setup. Learn more about Agorapulse

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.
ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content. It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently. It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analyzing performance, collaborating with the team and a lot more. Learn more about ContentStudio

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Schedule your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.
Collaborate, schedule, and analyze your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube & WordPress. Besides basic manual scheduling, Publer can also schedule your posts for you based on a posting calendar you get to predefine. Tired of scheduling your posts one by one? Easily create, upload & schedule them in bulk. Recycling? Yup, all covered! Automatically add your signature to every post and your logo to every media for more brand awareness. Learn more about Publer

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Create real connection with best-in-class social media management software | Try Sprout Free
Sprout Social offers powerful social management solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social management, reporting, publishing, customer service, engagement and much more | Try Sprout Free For 30 Days. Learn more about Sprout Social

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Expertly crafted social media management tools to help brands and agencies exceed their goals
Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management and much more. Learn more about Vista Social

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM is a All-in-One CRM with Sales, Marketing and Service automation in single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk with a simple, clean and modern interface. Learn more about Agile CRM

Features

  • Automated Publishing
  • Multi-Account Management
  • Post Scheduling
  • Customer Engagement Software
  • Brand Tracking
  • Collaboration Tools
  • Engagement Tracking
  • Social Media Integration
  • Alerts/Notifications
  • Campaign Management Software

Social Media Management Tools Buyers Guide

Social media management tools make it easier for individuals and businesses across Canada to manage their social media presence across multiple social networks. This includes interactions with other users on the social media platforms, allowing a team of employees to interact through company-branded social accounts without overlap or conflict, and taking care of things like scheduling content. These tools are often provided under a Software-as-a-Service (SaaS) model, where the individual or business pays a subscription fee.

The precise features in this type of software can vary significantly, not only from software to software but also between subscription tiers within the same software solution. Some social media management tools also only work with a selection of social media platforms, meaning the buyer would have to consider alternatives if a social media platform used by the business is not covered. Furthermore, all tools of this type should include a few core functions, such as being able to post content, respond to interactions, and schedule content for automatic posting at a later date.

Canadian businesses can benefit from this software solution because it makes it easier to manage their social media presence overall. It can be used to allow a team of people to operate a company’s social media accounts without causing confusion—either within the company or among the users being interacted with. It also makes it easier to manage content across multiple social media networks through simplified cross-posting.

Some social media management tools incorporate social media analytics tools, or they can work well with other analytics tools to provide a more in-depth analysis of an organization’s success on social media. Also, given that social media is increasingly used to provide support for a business’ customers, this type of software can also be said to be related to customer support.

As mentioned above, the features included in this type of software can vary quite a bit from one solution to another, but certain features should be included for a solution to be in the social media management tools category. These include:

  • Providing the ability to carry out all standard social media tasks from within the management tool
  • Providing the ability to manage more than one social media account from within the management tool, removing the need to go to several sites or apps to cross-post content
  • Providing engagement tracking tools so a company can see clearly how well their social media strategies are working
  • Allowing users to create customizable reports on a range of data points, from engagement to campaign analytics
  • Allowing multiple users to operate the social media accounts of a business while keeping the distinction between those users clear to avoid confusion.

What is Social Media Management Software?

Social media management software is a suite of tools designed to allow businesses to track, publish, and update content on several social media platforms, all from one unified interface. Not all social media platforms are supported by every solution—especially with new social media platforms coming and going regularly—but most solutions will support the biggest names in social media, such as Twitter, Facebook, Instagram, and more. These tools often provide more in-depth analytical functionality that would be available through any single platform’s native controls.

Modern businesses in Canada cannot afford to ignore social media, as more and more customers turn to platforms like Twitter for things such as customer support rather than turning to more traditional channels. Naturally, social media also presents a valuable opportunity to improve and maintain an organization’s public image through regular interaction with its customers, something that would not have been practical before. Social media also presents an attractive opportunity for promotion, with companies able to put promotional material out to large audiences without paying for an advertising campaign.

Despite these advantages, managing social media is no small task for a large business, especially as social media platforms are disparate and function in several ways and for different purposes. This is why modern businesses are increasingly turning to this type of software solution to help manage their social media presence. Through this software, several employees can run the company’s social media accounts from a single unified interface. Furthermore, this allows the company to cover more ground, as it were, while still presenting as a single brand to the customers on the other end of the tweet, Instagram comment, or other means of communication used.

What are the benefits of social media management tools?

The benefits of social media management tools for Canadian organizations differ, and the specific benefits of a given software solution will depend on what that solution aims to do. Some solutions aim to do it all, while others specialize in certain tasks or a smaller selection of social media platforms. Some of the more specific advantages provided by social media management tools include:

  • Manage multiple social media accounts: There are several major social media platforms, and most businesses will find value in being on more than one. Unfortunately, no two social media platforms work the same way, which can make it awkward and time-consuming to keep active on multiple platforms. These software solutions allow a business to control several platforms through one interface, reducing the learning curve and the time it takes to manage social media.
  • Better organize conversations: The goals of social media platforms rarely align perfectly with those of the businesses that use them, especially relating to interactions with customers. One area where this is particularly true is when it comes to ongoing conversations, such as customer support messages. It can be hard to keep track of these conversations in a social media platform’s native system—especially when several of these conversations happen around the same time. However, social media management solutions can help to keep track of these conversations.
  • Schedule content: Consistency is a critical aspect of social media, but it’s not always simple for businesses. After all, the average employee will only be at work for 40 out of 168 hours a week. That’s less than a quarter. Scheduled posts allow a business to keep its social media output going at regular intervals regardless of the company’s business hours.
  • Analyze performance: Most social media platforms offer some analytics for business users. However, those analytics only cover the individual social media platform that is providing them. Social media management software can offer more detailed analytics that includes data from all the social media platforms used through the software.
  • Monitor certain keywords: Social media presents an opportunity to capitalize on social trends that could never have been achieved in the past. Unfortunately, there is so much being posted on these platforms that it’s almost impossible to keep on top of everything. Social media management tools can often be set up to monitor for specific keywords so that companies can keep track of related events and trends, capitalizing on them when appropriate.
  • Easily cross-post to multiple platforms: One of the advantages of managing several social media accounts from one location is the ability to cross-post with minimal effort. In some cases, the same content can be posted to several social media outlets with just a single click.
  • Simplify the social media experience: Bringing all an organization’s social media accounts into a single unified experience has many advantages for employees using the software. For one thing, only using one system reduces the chances of making mistakes, which is always a possibility when switching from one platform to another.

What are the features of social media management tools?

The features of social media management tools are focused on making the process of using social media less complicated, more efficient, and generally better in terms of productivity and effectiveness, whether the user is an individual or a large business. Here are some of the most common features of social media management tools:

  • Message scheduling: As the name suggests, message scheduling allows a user or business to schedule a post for a later date. The post will be automatically posted by the software at the scheduled time. This feature allows users to keep a consistent social media output even when, for example, the business is closed, and there is no one around to publish the post.
  • Geo-targeting tools: Geo-targeting tools allow users to make specialized content for certain regions or exclude some content from certain regions. This can help a brand or business avoid regional faux pas due to cultural differences or political situations.
  • Message approval systems: Message approval functionality can help brands and businesses avoid unfortunate PR situations due to poorly thought out (or malicious) posts by an employee. The fallout from social media posts that are perceived as negative in some way has never been so severe, but putting a check-in between the post being created and it going live reduces the chances of such an incident slipping through.
  • Keyword monitoring: Keyword monitoring is a feature that allows the user to have the software watch for certain words or phrases, notifying them if there is a sudden increase in the discussion. One example of this in action would be for a company to monitor its name, furthermore, it would be notified if it was suddenly the subject of a lot of conversation on social media.
  • In-depth analytics: As previously mentioned, most social media platforms offer some kind of analytics to business users. These tend to revolve around advertisements rather than regular social media posts, and the analytics around regular social media posts tends to be limited at best. On top of this, any given social media platform can only provide analytics for that platform. Social media management tools can usually provide analytics that is both more in-depth but also span multiple social media platforms, giving a much better picture of a brand or business’ social media performance.
  • Social media inbox: Having a single social media inbox that aggregates messages from all of the connected social media platforms can be a substantial time-saver, not to mention a way to improve productivity.
  • Report creation: Whether the user is an individual putting together a report for a potential brand deal, or an employee who needs to update their superior on the performance of the company’s social media, report creation tools can be an invaluable and time-saving feature.
  • Task assignment system: If the user of the software is an organization whose social media accounts are handled by a team of people, task assignment features can make the process run more smoothly. It will allow team leaders, supervisors, managers, or whoever is in charge of delegating tasks to assign jobs to team members within the software.
  • Account permission tools: As with any other system within an organization, it is often necessary to protect certain things through the use of permissions. Social media management software may offer the functionality to assign permission levels to team members and then make certain features only available to the appropriate permission level.
  • Customer notes tools: Large enough organizations can find themselves dealing with many customers over social media. For this reason, some solutions give users the ability to leave notes attached to specific customers that can save time in future dealings with that customer.

What should be considered when purchasing social media management tools?

When purchasing social media management tools, it is critical to consider the needs of the individual or business making the purchase. Not all features in a particular solution (or a particular tier of a solution) may be necessary for a user. Likewise, a particular option may not have sufficient features for the user's needs. While locally deployed options exist, the vast majority of social media management tools come in the form of Software-as-a-Service (SaaS), so one consideration that is not necessary is that of local hardware to run the software. Here are some of the more specific considerations that should be thought through when looking to purchase a social media management solution:

  • What are the key features of the suite? The first thing to consider when purchasing any software solution is whether the key features meet the buyer's demands. Social media management tools aim to improve productivity and make handling an organization’s social media presence easier and more effective. If a software’s lack of features means it is unlikely to achieve these goals, it may not be worth the purchase.
  • What is the cost of the software? Once established that the software can do all the things it will need to do, the cost of the tools should be the next consideration. With this type of software almost exclusively being available in SaaS form, the pricing models are typically month-to-month (or annual) subscriptions. If the cost of a particular solution seems too high, it may be possible to opt for a lower tier of subscription, providing that tier still meets the buyer's needs.
  • Does the suite support the desired platforms? While most of the major options on the market offer support for all the major social media platforms, not every solution does. If the buyer is considering an option with limited support, they will need to ensure that the social media platforms that are supported include the ones that are important to them. There is no sense in purchasing a social media management tool that doesn’t support TikTok if that is the primary source of engagement for the user.
  • Does the software provide sufficient control of permissions? Due to the variety of social media platforms available, this type of software is still useful for individuals and businesses. Still, the needs of an individual are very different to that of a business. Namely, the permission controls mentioned above are practically essential for a business, whereas an individual who will be the only one using the software will not need them.
  • Does the software provide strong analytics? While most social media management tools offer some analytics functionality, the degree to which those functions can vary significantly between options. A buyer should ensure the solution they choose will be up to the task when it comes to analytics.
  • Is the interface user-friendly: Particularly for organizations with employees working in the software, the user-friendliness of the software will be vital. A challenging UX experience will reduce productivity, increase the time it takes employees to get to grips with the software, and generally minimize the advantages of having the software in the first place.
  • Does the software have an API: For organizations looking to get hands-on and develop custom solutions for their social media strategies, it will be necessary to find a solution that offers an Application Programming Interface (API) that they connect to. It will also be necessary to check that any API offered gives access to enough of the system to achieve what the user wishes to achieve.

The most relevant social media management tools trends are centred around providing a better experience for the user. This will likely be achieved through a variety of tools. The most relevant trends in the field of social media management are:

  • Human experts: Though the world of online content and social media drove a definite shift away from dealing with people, services are starting to bring humans back into the fold in the form of “case managers” and other experts. Furthermore, there is a good chance that human experts will feature as an option for users who want additional help getting their social media presence where they want it to be.
  • Automated features: Cross-posting saves a great deal of time getting content out there, but it is not always possible. For example, a tweet cannot be directly shared on Instagram because the latter is an image medium. It is possible to automatically create an image from the aforementioned tweet and post that, and the integration of features like that is something we are likely to see more of in the future.
  • The use of AI: AI is finding its way into many areas of life and business, and social media management is unlikely to be exempt from this trend. The most obvious place to expect AI to make an impact would be in analytics, providing more insight to the user. Pulling back a bit, AI can also find a home in areas like translating or regionalizing content and even automatically generating content from scratch.

Sources

The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them. The following sources were used for this document: