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SMS Marketing Software

SMS (Text) Marketing software provides the tools needed to launch and support text marketing campaigns. With text marketing platforms in your arsenal you can quickly subscribe customers and send important alerts with mass messaging tools. SMS campaign software can be used to advertise weekly specials, send coupons, solicit feedback, poll customers, and promote contests. Learn more with our Channel Management software, Email Marketing software, and Marketing Automation software categories. Browse all enterprise SMS marketing vendors to find the best tool for your small business in Canada.

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Simple, scalable, two-way SMS & MMS business texting. Learn more about Salesmsg
Salesmsg is a two-way SMS and MMS business texting software that makes it easy to have real-time text message conversations at scale. Fully integrated with HubSpot, Infusionsoft, ActiveCampaign, Pipedrive, Marketo, and Zapier. Learn more about Salesmsg

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
With 15+ years in the agile space, Jira offers teams the top tools and best practices to provide the right foundation for growth. Learn more about Jira
Jira is the #1 software development tool used by agile teams. Teams of 2 to 20,000 rely on Jira to manage every stage of their workflow, from planning to shipping and releasing. With native roadmaps, teams can ladder up their work to track the big picture. Jira's no-code automation engine allows teams to save time and increase power by automating any task or process with a few clicks. And with a free edition, teams up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Text message and SMS marketing solution that assists businesses of all sizes with message scheduling, auto-responders and more. Learn more about SlickText
SlickText is the #1 rated SMS marketing service. We help you create valuable relationships with your audience through personalized, targeted text messages. With our easy-to-use marketing tools, automated workflows, and smarter analytics, you’re empowered to grow your list, drive conversions, and meet your revenue goals—faster than ever. Our innovative platform has powered connections for more than 70,000 brands across every industry, from early startups to thriving enterprises. Whether you’re new to SMS marketing or ready to elevate your performance, our customer-obsessed team is here to guide you every step of the way. Get started today at slicktext.com. Learn more about SlickText

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
TextP2P provides simple, easy to use, and affordable SMS Marketing using a dedicated local area code or toll free number. Learn more about TextP2P
TextP2P combines Text messaging, Email marketing, and Ringless Voicemail drops into one affordable and easy to use online application. Thousands of small to mid-sized businesses in the US & Canada have used our services to communicate with their customers getting a 98% open rate in under 3 minutes! Save time with our automation features including drip campaigns, keyword signups, automated responses, in-text surveys, and more. Try it for FREE for 14 days and get 100 FREE text credits. Learn more about TextP2P

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Notifii Connect provides a powerful centralized communications hub to deliver community-wide SMS and Email messages Learn more about Notifii Connect
Notifii Connect provides a powerful centralized communications hub to deliver unlimited community-wide SMS and email messages to your customers! Send unlimited text and email notifications to specific audience segments. Connect offers 2-way texting and the opportunity to send a link via text message for longer alerts. Automate your follow-ups with our powerful automation tools. Learn more about Notifii Connect

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Not all SMS providers offer the same depth of features like advanced automation. See why Forbes Advisor rated us #1 in SMS marketing. Learn more about Trumpia
There are three criteria for selecting a texting provider: the features you need now, the advanced automation you will soon need, and most importantly, great customer service. Trumpia is proud of all of these, and that’s why Forbes Advisor named us the top SMS marketing provider. One of the most powerful and unique capabilities we offer is the ability to personalize customer journeys in order to boost revenue, satisfaction, retention, and day-to-day operations. What makes this possible is Trumpia Workbench, our easy-to-use automated workflow builder. In addition, we have 50+ prebuilt workflow templates, advanced targeting, integrated email & SMS, reputation management, and a powerful consolidated inbox. On top of that, we offer 365-day online support and upgraded plans that come with live phone support and a dedicated account manager. Learn more about Trumpia

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Make marketing your business the easy part with a simple SMS Marketing platform like vcita. Start your free trial today! Learn more about vcita
Take your marketing to the next level with simple SMS marketing with vcita. Link each SMS promotion to a beautiful landing page, enabling clients to take revenue-driving actions in a single click. Keep notes and view clients' payment history with ease from a single dashboard, and manage your billing and invoicing liike a pro. Never chase payments again with SMS payment reminders and focus on getting the word out about your services simply and professionally. Learn more about vcita

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Enhance sales with JustCall's smart SMS software: improve conversions, reach customers across channels, schedule bulk SMS, and more. Learn more about JustCall
Choose the JustCall smarter SMS software to improve your sales conversion rates and reach customers across contact points. Create segments based on criterion, run targeted SMS offers or schedule bulk SMS messages. Set up drip campaigns that work for you on autopilot. Sign up and get a 14-day free trial. Pro plans starts at $49 per month. Learn more about JustCall

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Simplify customer communication across 6 channels with a user-friendly tool in 100+ languages that integrate with any business system Learn more about Perfect Doc Studio
Doc Studio helps businesses manage multichannel customer communications. The studio is comprised of extremely simple-to-use tools that facilitate the design and delivery of culturally personalized business communications in 100+ languages. Natively integrated with business solutions such as BPM & CRM, it enables customer communications over 6 different channels, while exhibiting a powerful document generation feature at its core. The most cost-effective, yet powerful solution on the market Learn more about Perfect Doc Studio

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
The single messaging platform for your business to convert and engage leads and customers over text. Learn more about Birdeye
Birdeye Messaging is a comprehensive digital communication tool that makes it easy to connect with customers across any digital channel, be it text, social, Webchat, email, or voicemail from one unified inbox. Birdeye Mass Texting is an affordable and easy way to reach customers through their prefered channel - text messaging. Connect one-on-one or reach thousands of customers in one go. Learn more about Birdeye

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Heymarket business texting empowers you to expand your marketing reach, close more sales, and create strong customer relationships. Learn more about Heymarket
Heymarket is a secure business text messaging platform that empowers your team to expand your marketing reach, close more sales, and create personalized conversations with customers. Send and receive messages on SMS, MMS, Facebook and Instagram Messenger, WhatsApp, Apple Messages for Business, Google's Business Messages, and web chat. Integrate with your CRM and apps: Text from Salesforce, HubSpot, Microsoft Teams, Slack, Shopify, and more on our SOC 2 Type 2 and HIPAA compliant platform. Learn more about Heymarket

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
TextBox text enables existing business landline, VoIP and toll-free phone numbers for efficient 2-way communications by text. Learn more about TextBox
TextBox text enables your EXISTING business landline, VoIP and toll-free telephone number(s) for efficient 2-way communications by text. TextBox is NOT a mass text marketing platform but rather a 1to1 communications platform that also supports small group delivery. TextBox can be accessed from virtually any internet enabled computer, smartphone or tablet. Learn more about TextBox

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Project Broadcast is a powerful and cost-effective text marketing platform designed to empower businesses. Learn more about Project Broadcast
Project Broadcast is a powerful and cost-effective text marketing platform designed to empower businesses with the ability to create and manage marketing drip campaigns while reaching out to their customer base through SMS messages. With features like chat, broadcast messages, campaigns, landing pages, keywords, and much more Project Broadcast is your go-to platform for robust and affordable text marketing needs. Learn more about Project Broadcast

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
SMS Marketing 360® helps drive more sales.
SMS Marketing 360 makes creating text message campaigns easy. You can even create automated journeys where specific text messages are sent to specific people at specific times. Learn more about Marketing 360

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Intercom is the complete AI-first customer service platform, improving experiences for customers, support agents, and managers
Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. Our AI-first platform is built on a single AI system, with three major components that will allow you to deliver the remarkable customer service you’ve spent decades striving for. AI Agent: Customers no longer wait or get deflected. AI Chatbot provides instant accurate, responses, 24/7 to most questions. Only complex interactions transition to tickets. AI Copilot: Agents no longer manually, slowly look things up. AI Copilot is ever-present, connected to all data and systems, and provides information in real time. Instant ramp time for new agents, and agents needing to know new things. AI Analyst (Coming soon): Leaders no longer manually compile reports without full coverage. AI Insights proactively provides a holistic view across 100% of conversations, with clear suggested areas of improvement. Learn more about Intercom

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Plug-and-play text messaging solutions to ignite customer engagement. Grab a demo to see it in action.
Text Request is the business texting platform built to ignite customer engagement. We’ve crafted plug-and-play messaging solutions to your everyday communication problems, so you can cut through the noise and connect with customers anytime, anywhere. Text Request is designed to scale with you, from one person handling a few conversations, to thousands of employees sending millions of messages, to custom solutions built on our API. Learn more and get a live demo at textrequest.com. Learn more about Text Request

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Bitrix24 is a #1 SMS marketing software and CRM used by 12 million companies worldwide. Cloud and on-premise, with open source code.
Use your Bitrix24 CRM database for all types of marketing. Bitrix24 offers email marketing templates, a landing page and a capture form builder. Also, SMS and Telemarketing features are also available. Fully integrated with social media channels, Bitrix24 makes it easy and effective to sell to new clients. Learn more about Bitrix24

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
iCIMS Talent Cloud is a cloud platform for recruiting that enables employers to manage their end-to-end talent hiring lifecycle.
Built for enterprise organizations, iCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire and advance the right talent that builds a diverse, winning workforce. The iCIMS Talent Cloud is complemented by an ecosystem of more than 700 global partners. Yesterday's tools were not designed for the future of work. iCIMS provides innovations that meet employer's new and emerging strategic business and talent needs. Learn more about iCIMS Talent Cloud

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
100k+ Shopify, WooCommerce, and Wix ecommerce stores trust us for our easy newsletters, email marketing, SMS and lead capturing.
Omnisend’s all-in-one SMS, email marketing, pop up, & newsletter tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Reach a global audience with free international SMS and use built-in tools to grow SMS subscriber lists. Combining text messages with your email campaigns can provide a consistent and personalized experience. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Learn more about Omnisend

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM's sms marketing software helps to leverage text messaging to maximize the communication channels you use to connect with your audience. Integrating SMS text messaging into your marketing campaigns or sales and support function can help you engage your audience at just the right time. Learn more about Agile CRM

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
With Podium, you can maintain data-rich customer profiles and use them to personalize your text marketing and drive repeat sales.
With Podium, you can maintain data-rich customer profiles and use them to personalize your marketing. Incorporate custom data fields, activity tracking, and unlimited conversation and call history to send the right message at the right time, so you can drive repeat and consistent sales. Streamline the process even further by letting AI write personalized promotions in seconds, then send them in bulk, and watch your business grow. Learn more about Podium

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor by Marigold is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor by Marigold

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
SMS marketing software built for small business
Meet Thryv, the text (SMS) marketing software built for small business. Thryv integrates your contact list with text (SMS) marketing templates and automation so you can target the right person at the right time with the right message. Include coupons, promotions and interactive buttons that urge recipients to take action. Learn more about Thryv

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Send mass texts, have two-way conversations, follow up using workflows, create text-to-join keywords, take live polls, and more.
Clearstream is a texting software for churches. New plants to influential mega churches use Clearstream to communicate with their members, guests, and volunteers. Send mass texts, have two-way conversations, follow-up with guests using automated workflows, create text-to-join keywords, take live polls, segment ministries with subaccounts, and more. Learn more about Clearstream

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking
Engage your customers like never before with SMS, Facebook Messenger, RCS Business Messaging, Line, and more.
Engage your customers like never before with SMS, Facebook Messenger, RCS Business Messaging, Line, and more. 55,000+ businesses and more than 2 million developers rely on Twilio to deliver their message when and where it counts. Learn more about Twilio

Features

  • Message Personalization
  • 2-Way Messaging
  • Reporting/Analytics
  • Contact Management Software
  • Mobile Coupons
  • Scheduled Messaging
  • Shortcodes
  • Communication Management
  • Campaign Scheduling
  • Campaign Planning
  • Engagement Tracking

SMS Marketing Software Buyers Guide

What is SMS marketing software?

SMS marketing (or text marketing) software is a bulk text message sharing tool. It allows businesses to send SMSs to customers, in addition to helping them create and maintain contact lists, schedule message delivery, analyze response rates, and generate reports.

Whether you are an eCommerce business that needs to send order delivery messages or a bank that wants to send transaction updates to customers, you need a text marketing platform to handle all your business engagements.

What are the benefits of SMS marketing software?

Some of the benefits that SMS marketing software are listed below, however the most important benefit of enterprise SMS marketing is that it is one of the least expensive marketing techniques that have mass reachability.

  • High open rates: About 23 billion text messages are sent each day, of which 97% are opened. In comparison, only 20% of emails are opened. This figure proves that an SMS is seen by the customer in almost all instances, which assures businesses that their message will be delivered to the audience.
  • Faster delivery, better adoption rates: Unlike emails or social media, text messages can be delivered to all types of mobile phones, whether it’s a pager or the latest smartphone. In short, marketers can leverage the fact that all mobile phones have texting capabilities.
  • Traceable outcomes: Unlike traditional advertising, SMS marketing can be tracked. The software gives businesses an instant view of campaign performance regarding SMSs sent, opened, read, and answered. This helps marketers evaluate customer engagement at various stages of the campaign, so that they can improvise as and when needed.

What are some typical features of SMS marketing software?

SMS marketing software solutions typically include some core features that are present across most platforms, however many also have optional features, which can help buyers differentiate between tools and choose the best one for their small business. In general, the typical features that SMS marketing tools include are:

  • Mass texting: Send messages in bulk to a large audience in a single go.
  • Contact management: Create a centralized repository to store contact details, such as name, address, and phone number, in an organized, searchable manner.
  • Scheduled messaging: Set a specific time to broadcast messages to individuals or to entire contact lists.
  • Reporting/Analytics: Determine and report the performance of the SMS marketing campaign based on KPIs such as messages delivered, read, and answered.
  • Mobile keywords: Add unique identifying keywords in the text message to let readers perform certain actions during the campaign. For instance, “START” or “STOP” to continue receiving messages.

What are some considerations to bear in mind when purchasing SMS marketing software?

When purchasing text marketing software, buyers need to ask themselves a number of key questions in order to find the best option for their organization. SMS marketing software tools can vary significantly in terms of functionality, and the best solution for one business may not necessarily be the best solution for another.

  • Scalability: Most text-based messaging service providers offer plans based on the number of messages to be sent in a month. We advise you to evaluate your message volume and choose a plan that best fits your current needs. Keep in mind that the provider you choose should be able to scale-up the solution as your business expands.
  • Uptime and reliability: Most carriers have started filtering unnecessary SMSs and blocking spam sources to provide a better customer experience. For your SMS to reach the right audience, get a reliable and reputed SMS service provider or you may end up paying for the service even though your SMSs are blocked by the carriers. Also, ensure that the service provider has a high uptime, so that you can send messages any time.
  • Ability to integrate with existing applications: We highly recommend choosing a solution that integrates with your existing systems, such as CRM, for smooth operations. This will prevent repetitive data entry as the integration would sync information across all applications in real time.

It's important to factor SMS marketing software trends into any purchasing decision, and to understand and consider them within the context of wider industry trends. The most important trends to bear in mind when selecting SMS marketing software are continually shifting and it is important to keep up with the latest developments, as they may inform future upgrade decisions. Some of the most important text marketing software trends to bear in mind before making a purchase are as follows:

  • AI is the new buzzword: Artificial intelligence (AI) is making its impact in the marketing field as well. It is enabling marketers to analyze their audience’s engagement level and reinvent the scope of communication. From customer responses to the SMSs you send, AI software can suggest better promotions and offers to customers.
  • SMSs could be used for credential verification: Using SMSs to verify personal details and approve transactions through OTPs and push notification is expected to increase. Until 2018, about 2 trillion SMS were sent globally for verifications and customer support. This shows that multiple industries have started using, and will continue to use, SMS as a trusted mode to verify their customers and users.