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VBOUT is a lead generation and marketing automation platform to automate and centralize marketing campaigns.
VBOUT is a lead generation and marketing automation platform trusted by 1000’s of businesses agencies to automate and centralize their marketing while delivering intelligent, personalized experiences to their audiences. Features include social media management, landing page builder, email marketing, automation builder, lead management and marketing analytics. Annual or monthly payment plans are 1/4 the cost of competing marketing automation solutions. Free premium support is included. Learn more about VBOUT

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Automated system to empower local businesses by generating new customers using referral marketing.
The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required). Learn more about Referrizer

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
UseINBOX provides all-in-one e-mail marketing solutions with drag and drop based newsletter design tool and user-friendly features.
UseINBOX is a cloud e-mail software. It is easy to use and has smart features to grow your business via email marketing. Thanks to its stable and efficient infrastructure, INBOX serve as a reliable marketing partner that delivers its clients into their targets' inboxes. Learn more about UseINBOX

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support.
It's easy to use, full featured, and yet surprisingly affordable - Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, and for a fraction of the cost of other email marketing providers, such as MailChimp or ConstantContact. Use our integrations to connect your Magento, WooCommerce, WordPress, PrestaShop or other platform and send highly converting newsletters to grow your business. Learn more about Sender

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Kajabi integrates email marketing into the rest of your digital product business - easily automate sales funnels and more.
Kajabi integrates email marketing into the rest of your digital product business. Directly integrate your email marketing with your online course, membership site, coaching program, and podcast sales. It ties in with the CRM and includes automations to make running a business a breeze. Set up sales funnels, forms, a website, and payment processing all in one place. Kajabi email marketing is the best solution for digital content sellers. Learn more about Kajabi

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
With just a few clicks of your mouse, Kartra will send out high-converting branded emails that keep your audience engaged and buying.
Kartra is an all-in-one marketing platform for your online business. With just a few clicks of your mouse, Kartra will send out high-converting branded emails that keep your audience engaged and buying. Kartra's email builder comes ready with professionally designed email templates and components so you just need to drag, drop, and click send. Kartra can split-test your email contents and subject lines, track conversions, and finally switch to whichever version converts the best automatically. Learn more about Kartra

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
macOS app that features a fun and easy-to-use email template editor, list management tools, and insightful campaign analytics reports.
macOS app that features a suite of powerful email marketing tools: a fun and easy-to-use email template editor, mailing list sign up forms and advanced list management tools, and insightful campaign analytics reports. Learn more about Direct Mail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Bulk email software for macOS and Windows which send out press releases, marketing emails, and more.
MaxBulk Mailer is a full-featured bulk email software for macOS and MS Windows that allows you to send out customized press releases, prices lists and any kind of text or HTML documents to your customers. MaxBulk Mailer is fast, fully customizable and very easy to use. Learn more about MaxBulk Mailer

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
MoonMail is an OmniChannel Center that allows you to switch between multiple channels.
MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. They are meant to help you deliver excellent customer experience through the whole customer journey. MoonMail, OmniChannel Center that allows you to switch between multiple channels. Learn more about MoonMail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email List Verify is the fastest way to improve email list deliverability to get maximum ROI.
ELIMINATE YOUR HARD-BOUNCES. IT'S THAT SIMPLE. An effective email marketing campaign depends on email lists deliverability. When your email lists contain non-valid emails, the hard bounces from your campaign will destroy your sender reputation and trigger spam and fraud blocks. Email list verified protects you from penalties by offering the most comprehensive email verification solution on the market, making sure that your email lists are bounce free, valid and delivering high ROI. Learn more about Email List Verify

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email Marketing Software with drag-n-drop email campaign builder, template library, and powerful reporting and analytics
Run high-performing email marketing campaigns with LeadSquared’s Email Marketing software. Use our drag-n-drop email campaign builder or pick from several ready-to-use templates. Equipped with powerful subject line & email send-time analysis, device open rate reports, and advanced email analytics reporting & dashboards. Build emailing lists with ease, and track engagement by looking at its engagement index. Fully customize who receives your emails and who doesn’t. Learn more about LeadSquared

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Emma makes it easy for teams of all sizes to create and collaborate on beautiful campaigns that drive conversions and revenue.
Emma's email marketing platform makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work. Learn more about Emma

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Simple cloud based CRM to keep track of the leads, conversations, follow ups, and tasks that are the lifelines of your business.
Join tens of thousands of small businesses managing follow ups with a simple CRM that's been helping people get back to what they love for 10 years. Other tools are too cumbersome or require too many steps. Highrise is the just right, more thoughtful way to track leads, manage follow ups, and build relationships. Start with a free no risk 30 day trial - follow up, close deals, and spend the rest of your day doing the things only you can do. Learn more about Highrise

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Remarkety is a leading Email & SMS eCommerce Marketing Platform for segmentation and personalization based on shopping behavior.
Remarkety is best suited for eCommerce SMBs that want to take their email & SMS Marketing strategy to the next level and market-based on shopping behavior data and purchase history. The only Email & SMS marketing service that was built from the ground up for eCommerce. Remarkety is a multi-channel marketing automation service that integrates with all major eCommerce platforms with a one-click installation. Learn more about Remarkety

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Web based solution that performs all tasks related to email address search and e-newsletter sending.
Web based solution that performs all tasks related to email address search and e-newsletter sending. Learn more about Atomic Email Studio

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Transactional email API service for developers. Powerful APIs that enable you to send, receive and track email effortlessly.
A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java. Easy SMTP integration and a simple, RESTful API abstracts away the messy details of sending transactional or bulk email. Scale quickly, whether you need to send 10 or 10 million emails. Searchable logs mean you always know what is happening to your email while tags make it easy to A/B test and report on your data, all via our webhooks. Learn more about Mailgun

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Saleshandy is a cold email outreach platform for sales and marketing teams who want to make faster & humanistic email engagement.
Saleshandy is a cold email platform that helps organizations increase their email outreach operations without sacrificing quality. On Saleshandy, you can send hundreds (or thousands) of campaigns with multi-stage automated follow-up emails to your leads at once. You can use merge tags to customize your email campaigns and have automated follow-ups delivered based on the previous email's interaction (opens or clicks). Learn more about Saleshandy

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Record, share, and track video messages to anyone, from anywhere, so you can communicate more effectively and efficiently.
When you communicate through text alone, it’s hard to build real relationships. BombBomb helps you build better relationships with prospects and customers through video message software. BombBomb is the leader in video messaging because we know video and guide you through the process to truly help you build strong business relationships. Learn more about BombBomb

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
MyTime is the leading multi-location cloud-based solution to grow and manage your retail business.
MyTime is the most powerful and innovative cloud-based software on the market. Designed to scale for enterprise, franchise, multi-location, and other busy businesses, MyTime users average 30% growth after switching to our revolutionary platform. Delight your staff and clients with our advanced technology that improves your client communications, simplifies your back-office administration, and enhances your online presence and reputation. Learn more about MyTime

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
SalesBlink is a full-stack cold outreach platform. It lets you generate leads and reach out to prospects at scale with Automation.
SalesBlink is a full-stack cold outreach platform. It lets you generate leads and reach out to prospects at scale with Automation. Learn more about SalesBlink

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email and landing page design tool with a no-code, visual builder. Create multi-content campaigns in minutes. Review, comment, approve.
A complete email & landing page design suite. Every day someone has an email or landing page to create: an internal HR team communicating new policies, a marketing team building emails for multi-conte nt campaigns, or a school district sharing emails with students and parents. BEE Pro features a fantastic drag-and-drop editor and strong collaboration tools to help you quickly design templates for newsletters, announcements, transactional emails, landing pages, one-page websites, and more. Learn more about BEE Pro

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
The only complete Real Estate Brokerage software solution from contact through closing. For Brokerages with 10 to 10,000 Agents.
The only complete Real Estate Brokerage software solution from contact through closing. We combine a Lead Tracking, CRM, Email Marketing, SMS Marketing, Transaction Workflow & Compliance, E-Signature, Reporting, Auditing, and your Forms Library, all in one easy-to-use solution. Learn more about TotalBrokerage

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Ortto is a customer data platform, business intelligence tool, and marketing automation all-in-one.
With Ortto, you can automate all your emails at exactly the right time. Trigger emails based on time, behavior and interest - like when a website visitor submits a demo request form or abandons your shopping cart without making a purchase. Ortto helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers and advocates. Build and manage email lists and design intuitive email campaigns with fully-customizable email templates. Learn more about Ortto

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Contactually helps you maintain and strengthen professional relationships.
Contactually's software makes it simple to stay engaged with every part of your network. You simply categorize your key contacts into Buckets, and your Contactually account will take care of the rest. That means no more worrying about who to follow-up with today, how any prior interactions went, or what to say to break the ice. With regular follow-up like this, you'll soon realize you have fewer cold, forgotten connections, and more warm, engaged relationships that are thinking of you. Learn more about Contactually

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Sales engagement software for modern salespeople. Build omni-channel sales cadences with email, phone, and social, all on one dashboard
Mailshake is sales engagement for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. With native integrations to top Salesforce and Pipedrive and 3rd party integrations to thousands of apps, Mailshake will fit perfectly within your sales tech stack. Learn more about Mailshake

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Retain, engage, and grow your member community with a software that automates your membership processes and maximizes retention.
Associations all around the world are increasing their engagement rates, automating their processes, increasing renewals and growing their member base with Glue Up. This all-in-one solution comes equipped with an ecosystem of modules and is designed to make all your membership management processes simple and efficient. Powered by a robust CRM, Glue Up offers membership and event management, email marketing, invoicing and payments, mobile apps, community, and much more. Learn more about Glue Up

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Higher Logic Thrive is a powerful yet simple member experience solution, improving interactions across the member lifecycle.
Purpose-built for associations, Higher Logic Thrive is a powerful yet simple member experience solution touching every stage of the member lifecycle. Built on nearly 20 years of serving associations, we understand your unique needs, and that’s reflected in everything we do. The Higher Logic Thrive portfolio contains three products: Higher Logic Thrive Platform, Higher Logic Thrive Community, and Higher Logic Thrive Marketing. Learn more about Higher Logic Thrive

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Amazon Simple Email Service helps developers and marketers send and receive marketing and transactional emails.
Amazon Simple Email Service helps developers and marketers send and receive marketing and transactional emails. Learn more about Amazon SES

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Avoid the exorbitant expense of an email service by providing your own mail server. You can do it all with Gammadyne Mailer.
Your website already has a mail server, so why are you paying an email service a fortune to send a few thousand emails? Gammadyne Mailer can do it all, with no limits. And if you do need tracking of opens and clicks, $1 will track 5000 emails. Learn more about Gammadyne Mailer

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Intelligent marketing automation tool which enables growth for online businesses through multi-channel audience engagement.
Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth. Learn more about Platformly

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Envía miles de emails en segundos y personalízalos con el contenido que a tus clientes les interesa.
Envía miles de emails en segundos y personalízalos con el contenido que a tus clientes les interesa. Optimiza tus resultados basándote en datos precisos sobre tus clientes. Learn more about emBlue

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Delivra is a marketing platform that provides marketers with powerful automation tools to simplify multi-channel marketing.
Delivra is a marketing platform that provides B2B and B2C marketers with powerful automation tools to simplify multi-channel marketing and effectively reach customers. Leverage your data through robust CRM integrations to send highly personalized, relevant email and SMS messaging at just the right time for each subscriber. And if you need support along the way, our highly experienced professional services team can become an extension of your team. Learn more about Delivra

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Biggest freemium bulk email sending platform. Send up to 75,000 emails per month for free
Biggest freemium bulk email sending platform Everything you need to send bulk mailings for free! You can send up to 75,000 emails per month for free, and manage up to 15,000 contacts. Create newsletters, send mailings, manage and analyze your list ... Learn more about Mailrelay

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Allows you to create & run referral campaigns, contests, giveaways and reward programs that help grow your business and drive growth.
VYPER is a marketing tool that makes it easy to run viral campaigns. Set up Referral Campaigns, Reward/Loyalty Programs, Giveaways, Contests, Leaderboards, and more. It leverages gamification and incentivization to stimulate engagement and share-ability to help grow your business faster and more efficiently! The flexible builder makes it easy to build campaigns the focus on your brand's core goals. You can choose to display your campaigns as a website chat widget, landing page or embed Learn more about VYPER

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Create fully automated email marketing funnels with beautiful drag and drop emails, all backed by the industry's best delivery rates.
The key to real results from your email marketing is attention-grabbing messages at the exact right moment. Using Ontraport's email marketing tools, you can set up automation to make sure the perfect moment is never missed. Cut through people's cluttered inboxes with pertinent messages backed by the industry's best delivery rates, because if your emails don't get delivered, what's the point? Then implement split-testing and analytics to determine what your audience responds to. Learn more about Ontraport

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Digital Marketing Suite lets you easily create beautiful, full-color emails with no technical or design skills.
Digital Marketing Suite (formerly GoDaddy Email Marketing) lets you easily create beautiful, full-color emails with no technical or design skills. Learn more about Digital Marketing Suite

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cloud-based email marketing solution that helps marketers with template creation, mail automation and campaign analysis.
Cloud-based email marketing solution that helps marketers with template creation, mail automation and campaign analysis. Learn more about MPZMail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Marketing personalization and automation features that work to engage, retain, and grow customers.
ContactPigeon combines historical and real-time user web behavioral data to help engage, nurture and convert your website visitors. By personalizing each interaction in a more scalable way, we enable marketers to"unlock" more revenues from your web traffic. Set up and on-boarding is quick and easy with ContactPigeon with ready-to-use plugins, built-in best practice automation recipes, and our dedicated account consultants. Learn more about ContactPigeon

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Canada Local product
Smart and Predictive Email Marketing Meet your objectives with eFlyerMaker, one of the most powerful Email Marketing Software
- Design Beautiful Emails, Manage your subscribers list and create highly targeted content. - Reach your subscriber's inbox every time with one of the most secure and powerful email marketing platform in the industry. - Track your campaign performance in real time with our comprehensive set of reports and dashboards. - Be one step ahead of your subscribers and anticipate their needs with eFlyerMaker's unique predictive analytics functionality. Learn more about eFlyerMaker

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Canada Local product
ActiveDEMAND enables agencies to scale their marketing efforts through account management, campaign recipes and attribution reporting.
ActiveDEMAND is a complete all-in-one marketing infrastructure for established agencies looking to profitably scale their operations. The fully white-labeled marketing automation system includes email marketing, workflow automation, call tracking, forms, landing pages, social posting, data attribution and funnel building with real-time data, revenue tracking and reporting. Plus agency features like account managmennt, share assets across sub-accounts and more. Learn more about ActiveDEMAND

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Canada Local product
Broadcast email service for Canadian communication professionals with an emphasis on Canadian compliance and subscription management.
In addition to core broadcast email functions our software includes functionality for Canadian organizations looking for compliance, data security and privacy. Canadian compliance is automated, all data is maintained on servers in Canada, support is provided from within Canada and billing is in Canadian dollars. Our mandatory messages setting allows you to differentiate between optional subscriptions and content your contacts are required to receive and cannot unsubscribe from. Learn more about Envoke

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Build high-converting web pages to convert visitors into leads or clients with Klickpages, a page editing and publication.
Build high-converting web pages to convert visitors into leads or clients with Klickpages, a page editing and publication tool that gives you independence to customize and optimize your own landing pages even if you don't know anything about programming or codes. Klickpages has over 100 customizable templates and features that allow a/b testing, content protection, automatic redirecting and the creation of intelligent quiz boxes. Available only in Portuguese and Spanish. Learn more about Klickpages

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Design emails people love to open.
Beginners and experts use Flodesk to grow their business with an intuitive email builder and beautiful templates you actually want to customize & share. Grow your email list, even if you don't have a website, and send the right emails at the right time to turn subscribers into sales. Join thousands of small businesses who use Flodesk every day. Learn more about Flodesk

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Mass blast email marketing won't cut it anymore. Grow your business and keep customers for life with Levitate.
Founded in 2017 by ShareFile creator Jesse Lipson, Levitate helps small businesses focus on what they do best: building relationships. Our pioneering approach to Keep-In-Touch Marketing leverages personal, authentic communication through an AI-driven platform to keep your business top of mind. Send top-performing email templates and schedule out sends in our content calendar, set up keep-in-touch tags, create workflow campaigns, and more -- all with a dedicated marketing coach by your side. Learn more about Levitate

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
World's leading All-in-One eCommerce Sales & Marketing Automation Platform for Businesses @ Every Stage.Join w Luxe,FIT Mexico, GiaRose
Save 96% w/ AiTrillion, the only All-in-One ecommerce marketing automation platform on Shopify&Magento. 11+ AI-enabled marketing features. 200K+ installations. 175 countries. Email, loyalty rewards, web push, product reviews, pop ups, announcement bar, affiliates, membership, form builder, deep segmentation, predictive analytics, reporting, personalization etc. Rated 5 stars on G2, Capterra, Shopify. Focused on maximizing customer acquisition, engagement, experience, boost sales & stop churn. Learn more about AiTrillion

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
The All in 1 solution for Sales Teams from 5 to 50. Automate emails, texts and manage sales and marketing thru the entire funnel.
The All in 1 solution for Sales Teams from 5 to 50. Designed by salespeople, for salespeople. SalesNexus automates outreach via email, text/sms and manages sales response and customer follow up. SalesNexus is easy to tailor to your unique business processes and allows salespeople to manage more relationships by automating on-going engagement campaigns. Learn more about SalesNexus

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
SugarCRM - The World’s Most Loved CRM Platform​
Salesfusion is the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automations and superior reporting, we focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Whether youre a do-er, dreamer, thinker or techie, Salesfusion is the new standard in marketing automation. Learn more about Sugar Market

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
MailUp is a simple and scalable solution to create, automate and customize Email, SMS Messaging Apps marketing campaigns.
MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Learn more about MailUp

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
The email marketing specialist Inxmail is renowned for high-performance software solutions and outstanding services.
The email marketing specialist Inxmail is renowned for high-performance software solutions and outstanding services covering everything from advice to implementation. Over 2,000 customers worldwide use Inxmail to produce custom newsletters, automated mailing campaigns and transaction emails. They know they can rely on reliable email delivery and that their data will remain secure. The software can be connected via interfaces to a range of specialist systems. Learn more about Inxmail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing solution that helps businesses send emails, block content, monitor campaigns, distribute surveys, and more.
VerticalResponse provides email marketing tools that help small businesses stay connected with their customers. Send professional-looking emails like newsletters, offers and promotions, and invites without a designer or any HTML coding. Choose from a variety of templates that automatically adapt to look great whether they are read on PCs, phones or tablets. And with a couple of clicks, reach even more people by sharing the same message on Facebook and Twitter. Learn more about VerticalResponse

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content

Email Marketing Software Buyers Guide

Introduction

Email marketing software is a tool that enables marketers across Canada to automate the delivery of targeted content to large lists of prospective customers via email. These lists may include service subscribers, group members, app users, website visitors, survey respondents, competition entrants, or other stakeholders. A feature of complex marketing operations is carried out by content publishers, media organizations, and large ecommerce companies, this type of software is now being adopted by companies of all sizes and sectors. By automating email communication, marketing professionals from a variety of industries aim to boost the efficiency of email marketing efforts without technical expertise or substantial resource investment.

Used by more than half of the global population, email is the platform with the largest reach. So, it is also the direct marketing channel of choice for companies with computer literate users. This includes government, politics, manufacturing, FinTech, travel, hospitality, real estate, telecommunication, education, and health organizations. But email marketing software tools are also used by start-ups, sole proprietors, the self-employed, and SMEs in the creative industries, beauty, sports, and religion sectors. At its core, this type of software is designed to simplify marketing content delivery for organizations with a large customer base, whatever the field of activity.

Also known as email distribution or email campaign management software, these tools enable users to create, customize, send, and track email messages in bulk. In doing so, they create a reliable and dependable communications channel with subscribers. This, in turn, allows them to grow engagement with their leads, create a loyal readership, convert prospects, boost sales, and maximize ROI. They can compare key metrics like email open rates and click-through statistics to tweak their campaigns. They can also use event, demographic, and behavioural data to personalize their messaging even more, further boosting the effectiveness of their campaigns.

This kind of software can be of substantial value to both company and customer. As it can be used to target prospects already interested in their product or services, it benefits companies that aim to maximize efficiency and minimize waste. As for customers, it helps familiarize them with the service or product while avoiding brand fatigue. Accessible to people of any background, computer skill level, or physical ability, email marketing can reach a vast audience without imposing on their time.

Email marketing software often incorporates tools and technologies that go beyond content distribution. So, this type of software can find itself crossing over into other software categories. This crossover may include campaign management software, survey software, and marketing automation software. Some businesses seek to incorporate these tools in their contact management software or CRM software. Others choose an all-in-one marketing platform software that covers CRM, social, sales, and project management aspects.

The functionality of email marketing software applications will vary depending on their intended use. But they all come with a few features specific to email marketing campaigns, as opposed to social media or text campaigns. Email marketing tools are expected to be able to help marketing teams fulfill these standard tasks:

  • Store, sort, segment, and manage customer lists
  • Draft, customize, store, and manage email templates
  • Create and distribute surveys. Collect and analyze responses. Draft and distribute newsletters to subscribers
  • Develop and run promotional campaigns
  • Streamline basic CRM aspects like customer communication and care

What is Email Marketing Software?

Email Marketing Software is any application that can automate email communication between businesses and their existing or prospective customers. Using these software applications, marketers manage their mailing lists, monitor and compare the effectiveness of various campaigns, and boost the efficiency of their marketing operations. Depending on the content of the email messages, they can be used to launch and promote products and services, build brand awareness, or boost brand recognition.

Sometimes able to send tens of thousands of media-rich email messages at once, these software tools can support even large speed and bandwidth requirements for vast data transmissions. While some companies host these software tools and their databases on their premises for the sake of their security and convenience, many opt for the Cloud option instead. This enables company employees to access the data from virtually any device, and operate the software remotely.

But whatever the type of infrastructure, email marketing applications are a faster and more reliable alternative to conventional, manual email distribution. With automated email delivery, companies can avoid transmission errors, duplicates, human bias, and scheduling mistakes. Using these software tools, marketers ensure that emails reach their intended recipients at the optimum time for opening, reading, and responding to their messages.

Email marketing tools are self-sufficient applications that require very little input from users. The user typically selects the type of message to be sent to specific leads and then schedules the transmission with drag-and-drop commands rather than code writing. So, not only are these tools accessible to people without advanced programming skills but also to those with little experience in marketing operations. This may include professionals in education, healthcare, manufacturing, religion, government, construction, etc. Likewise, it can be used by large organizations involved in politics, hospitality, real estate, manufacturing, FinTech, and telecommunications to streamline operations within their marketing departments.

What are the benefits of email marketing software?

The benefits of email marketing platforms or software tools have much to do with their ease of use, and with their accessibility to users and customers alike. Email marketing software users don't require training or technical assistance to develop and run their campaigns; neither do readers in order to view and interact with the content. But there are also a few value-adding benefits to these tools. Here are a few notable advantages that are common to email marketing tools:

  • Reach and scalability: Email marketing is faster and more far-reaching than other forms of marketing, including word of mouth and paid advertisement. As such, email marketers can tap into much larger pools of prospective customers, and with far fewer resources. As the email content is shareable online and on social media through embedded social profile links, this type of campaign can foster interest in the product indefinitely. Also, it can be used to quickly adjust the scale of a campaign. For instance, with an email marketing tool, users can adapt to a temporary spike in interest due to a product launch, viral coverage, or trending influencer shout-outs.
  • User customizations and customer personalization: Tailoring the content is a two-pronged process with email marketing software. On the one hand, this type of application usually lets users add branding, rich media, and themes that are specific to their company, making the content bespoke to them. On the other hand, users can also customize their messaging to make it relatable to the readership, be it a vast audience, small groups of customers, or individuals. Based on customer interests, behaviour, location, demographics, and other granular data sets, users can personalize the message with dynamic content. For instance, they can alter subject lines and greetings, include snippets of recently browsed products, and reference specifics like reward points and membership milestones. They can also tailor the content based on CRM data targeting or geo-targeting.
  • Real-time performance metrics: Having instant visibility into customer engagement and campaign performance is what sets apart professional marketers from the amateurs. Bounce rate, open rate, click-through rate, conversion rate, and unsubscribe request rate are just some of the KPIs marketers can visualize instantly with an email marketing tool to gauge engagement and performance. With instant, accurate, and quantifiable information fed through an email marketing software tool around the clock, marketers are better equipped to make decisions and reassess their strategies.
  • Versatility: These software tools can carry out every kind of email marketing campaign imaginable, including acquisition, promotion, retention, and newsletter campaigns. The content itself can be transactional, such as receipts, invoices, billing statements, and order confirmation emails. But users can also design them based on customer behaviour and their progress through the buying cycle. So, the software can produce and send onboarding emails, browse abandonment reminders, review requests, recommendations, password renewal notifications, reorder reminders, trial expiry alerts, anniversary renewal reminders, and cross-selling offers.

What are the features of email marketing software?

Email marketing software applications are as diverse as they are versatile. Features can include: confirming orders, mail verification and scoring, address book autofill, trigger-based actions, dynamic content, and A/B testing among others depending on the developer, intended market, and type of user. For those in marketing, public relations, travel, hospitality, eCommerce, and the media, these sought-after capabilities can give their companies an edge in a highly competitive environment. But when it comes to organizations in sectors like manufacturing, education, and healthcare, it's basic features that these companies count on and expect to make use of. Here are some of the must-have features of email marketing software:

  • Contact database management: Safely harvest and store sensitive personal information about email subscribers, prospects, leads, and existing customers in a centralized location. Email marketing application users must be able to build, import, and maintain these databases securely, even without a background in database management. This may involve harvesting contact information and other personal data automatically when website visitors, app users, survey responders or competition entrants fill in forms or access specific pages. The software must also operate in line with data privacy regulations, impervious to cyber-attacks and data leakage. To ensure consistency across departments, companies may opt for tools that integrate with customer relationship management (CRM) applications.
  • Customer segmentation: Group contacts based on standard demographic criteria, such as age, income, and location. Aside from these conventional demographic groups, sales and marketing teams can also use CRM tools to segment customers based on their acquisition source, interests, buying behaviour, and other data points, tailoring the content of the messaging to their needs. Using machine learning, marketers can then analyze other data sets and correlate them with specific actions, building unconventional groupings of leads to run hyper-targeted marketing campaigns on, including static and dynamic ones. For instance, they can run drip campaigns with personalized greetings and subject lines to prospects of a certain age, with a specific educational background, living in remote areas (geo-targeting), and who tend to buy their products only after having their queries answered.
  • Mailing list management: Create mailing lists with data grouped into relevant categories using the contact information harvested. Users must be able to access contact information for their customers and send emails to the entire mailing list or to sections of database entries. They must also be able to export their contact lists to spreadsheets available in well-known formats, such as .CSV and .XLSX.
  • Mass delivery of email messages: Send marketing content to vast numbers of recipients with as few errors or bounces as possible. Email automation tools should be able to flag up email typos and discrepancies, and ghost email accounts, spam traps, or abusive content before sending out promotional material en masse. This ensures that emails can reach recipients in the order of thousands simultaneously, with optimal inbox placement rates (IPRs), and without inboxes' recipients skewing performance results.
  • Template management: customize email templates with built-in features and drag-and-drop editors. Users should be able to add their company logotype, branding, colour themes, and layouts of choice to match their corporate identity. Whatever the scale of the campaign and the complexity of the email content, the email marketing platform should allow even novice users to make their mark using formatting features that they can place, mix, and overlay through drag and drop rather than writing programming language. They may also offer pre-stocked images, unlimited templates, landing page builders, and mobile accessible functions.
  • Anti-spam law compliance: Comply with electronic communications regulations that limit email marketing to individuals who agree to receive communication beforehand. Sending email messages comes with rules. As countries across the globe draft laws that make companies legally culpable for sending spam, it's important for companies to minimize errors, including email typos, misleading headers, and deceptive subject lines. Email marketing software can also help lend credibility to an email by mentioning verifiable information like the registered address of the business or the company registration number within email templates.
  • Subscribe and unsubscribe options: Give recipients the option to subscribe, unsubscribe, and resubscribe by embedding a relevant button or link in the email. Opt-out mechanisms are not only a sign of goodwill but also a legal requirement for any company engaged in direct marketing, according to current marketing and advertising laws. But the same function can be used to show recipients how to resubscribe, especially since there is often a lag between when customers opt-out and when they are taken off the mailing list. When there's a time lag, the unsubscribe form should mention the typical time frame for processing subscription requests.
  • Real-time reporting and analytics: Produce reports containing campaign KPIs, ideally with charts, graphs, and other visuals. Decision-makers need real-time key metric reports to assess the performance of their campaigns and take immediate action. Email tracking software can produce reports on delivery, bounce, open, click, and unsubscribe rates in real-time. They can also render these results in visual format, revealing patterns and trends that users would otherwise miss.

By using the software directory provided by Capterra, it is possible to delve further into the highlights and unique selling points (USPs) of the many specific email marketing tools featured before proceeding to invest in one. Thankfully, with the filters available above, users can save a great deal of time and effort trimming the list down to a few worthy candidates and then pinpointing that one tool on the shortlist that is a perfect match for their business.

What should be considered when purchasing email marketing software?

When considering which email marketing software tool to purchase, it's worth approaching this query from a variety of angles. After all, the final choice will determine the range of campaigns users can run, the type of content they can develop, and the safety and security of their transmissions across the ether. Here are some of the basic features that users should consider before before they make up their minds and settle on this kind of software application:

  • Mobile optimization: Readers can access their inbox faster and more often from their mobile devices than they can from a PC. They can also read the content more comfortably and privately on smaller screens, provided the content is displayed with the appropriate formatting, frames, buttons sizes, and flip effects. To maximize the reach of their campaigns, marketers should optimize their content for mobile device users, even on cloud-based applications with inherent mobile-friendly features. This involves testing the layout and the content for mobile-friendliness and accessibility before committing to buy the software, and before every campaign launch. Any email marketing software with a mobile-responsive design option, such as built-in mobile templates, should be a serious contender.
  • Email and SMS automation: Automation capabilities take the effort out of tedious but time-sensitive marketing operations. Based on event triggers, these automations might involve sending welcome, feedback, exclusive offers, or reminder messages automatically when readers subscribe, convert, or reach a milestone. For businesses that want to run perfectly timed, user-specific bulk messaging campaigns alongside their regular promotions, email marketing software may be the solution. The software is especially effective if it can use bulk messaging tools to complement email campaign development, alongside web push notifications and other conversion incentives.
  • Integration with CRM and eCommerce software: Contact databases and mailing lists offer a limited view into the company's interactions with its customers. By comparison, CRM and eCommerce platforms offer a broad – if not complete – view of customer preferences, interests, demographics, disposable income, and past purchases. Being able to see the bigger picture is an advantage for a variety of reasons: it provides consistency across datasets, it prevents double entry errors, and it facilitates customer profiling. Integration with eCommerce platforms also makes past purchase information more reliable.

Today's most relevant email marketing software trends go hand in hand with the growing needs of consumers. As these trends emerge and develop, marketers must not only keep up but also stay one step ahead of them. The mark of a forward-thinking company is the flexibility with which its email marketing tools can adapt to changing lifestyles. Notwithstanding budgeting constraints, companies should heed these trends when they select their email marketing software:

  • Shift to voice technology: Customers are having their emails read aloud, either at home, on their phones, or from their smart wearables. As they sift through their inbox using a voice assistant, they are less likely to lock eyes on a specific email, especially if it's not recent. This makes it essential for marketers to use consistent branding, eye-catching email favicons, and engaging subject lines. It also means that companies must place greater importance on their image before engaging with customers.
  • Artificial intelligence (AI) and machine learning (ML): With AI and ML, companies can formulate their content so that they strike a balance between salesy and useful messaging, in a way that maximizes engagement potential with every customer. AI can help draft rich media, interactive surveys, and relevant offers through geo-targeting and behavioural analytics. Capterra’s research report demonstrates how marketers can also use ML to continuously improve customer experience through baked-in algorithms, predictive analytics, and tweaking based on past failures. For example, they can use lessons learnt from a mass unsubscribe event to instruct the campaign builder when to stop sending emails.
  • Augmented reality (AR) and virtual reality (VR): Two of the most exciting technologies to emerge in recent years, AR and VR come with a variety of applications in email marketing. As various devices and operating systems embrace these technologies, marketers are also finding it easier to leverage this type of content in their email campaigns. For instance, they can embed QR codes or 2D images in their email messaging to trigger AR content so that readers can view 3D objects popping out when they hover over or click those triggers. For readers who wear VR glasses and other devices, a VR compatible email could transform their shopping experience into one similar to in-person buying, as shown in Capterra’s article about this technology.
  • The rise of social media: The tug of war between the need for privacy and the need to socialize online can only work in social media's favour, as sharing data across social networks continues to be ubiquitous. Companies can harness data and engagement by simply embedding social media buttons in their email campaigns. With mobile and SEO-optimized content, they can leverage the benefits of a global audience, such as having an online presence in perpetuity. However, they would also be subject to more scrutiny and the risks that come with it.

Sources:

The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them. The following sources were used for this document:

Campaign management software - Capterra Canada (Date accessed: Tuesday February 22, 2022)

Survey software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Marketing Automation Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Contact Management Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

CRM software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

All-in-one marketing platform software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Advertising and competition rules - Canada.ca (Date accessed: Monday, April 25, 2022)

How implementation of machine learning can help SMEs - Capterra Canada (Date accessed: Monday, April 25, 2022)