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Airtable is the database that anyone can use with a beautiful spreadsheet interface.
Airtable is the relational database for the rest of us. With a spreadsheet-like interface that anyone can use, realtime collaboration, and rich features like file attachments and reporting, Airtable is the friendliest modern database. Learn more about Airtable

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Get all the email marketing tools you need to grow your business—at an unbeatable price.
Send better emails with Sendinblue’s all-in-1 marketing platform. We empower businesses to run smart campaigns and build strong customer relationships. Design beautiful emails with our Drag & Drop editor and 40+ email templates. Run campaigns with A/B testing, advanced segmentation, and automation tools. Sendinblue is trusted by over 300,000 active users worldwide. Try for free and discover what Sendinblue can do for you! Learn more about Sendinblue

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages and websites using our drag & drop builders or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Attract subscribers and nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Improve Your Email Marketing With Keap Let our software make your email marketing easier and more effective than ever.
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business. Learn more about Keap

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
#1 Marketing Platform for Email Marketing.
Email Marketing 360 - Everyone checks their email. In fact, most of us check our email multiple times per day! Therefore, it's key to have a well thought out email marketing campaign. Email Marketing 360 makes designing and creating email campaigns easy. You can even create automated journeys where specific emails are sent to specific people at specific times. No question, email needs to be part of your overall marketing strategy. Get started today. Learn more about Marketing 360

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Compose your message just like any other Gmail message, but with the power of a full-force email marketing tool.
Use Gmail to send mail merge campaigns with automatic follow-up emails. Connect to Google Sheets. Personalize. Schedule. Track opens and clicks. Create email lists based on search results. Send emails as replies to the last thread with each person. Set automatic follow-up emails to be sent sequentially until you get a reply. Learn more about GMass

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Intercom is a Customer Communications Platform that offers an unparalleled user experience, engaging customers across their lifecycle.
Intercom is redefining how businesses connect with their customers. More than 25,000 global organizations rely on Intercom to deliver unparalleled user experiences at any scale. Intercom's platform is used to send over 500 million messages per month and enables interactions with over 600 million monthly active end users. Founded in 2011, Intercom is on a mission to make internet business personal Learn more about Intercom

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Send unlimited emails to 2,000 contacts for free — forever.
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage does more than just help you create engaging, responsive emails. It intelligently builds and updates customer segments in real time based on their behaviors on other channels, then dynamically sends personalized communications to maximize engagement. Real-time performance metrics allow you to optimize mid-program to increase conversions. Liven up the inbox with impactful email campaigns that are personalized based on your customer’s real-time behavior. Learn more about Marketo Engage

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. Learn more about Pardot

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
Unlimited sending. Phone, email, and chat support. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support and a 98% deliverability rating. Learn more about iContact

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cloud-based email search solution that helps businesses find emails on company websites, verify domains, compose follow-ups, and more.
Hunter is a cloud-based solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web, and much more. Hunter crawls the web and indexes publicly available professional email addresses. A free cold email platform is also included to send email campaigns directly from Hunter. Hunter makes it incredibly easy for sales, recruiters and marketers to reach out to other professionals with simple but powerful tools. Learn more about Hunter

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. Learn more about Freshsales

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM's Email Marketing helps create and send professional emails and newsletters, personalize them, then track and analyze your results. With features like e-mail A/B Testing, Drag-and-Drop Email Builder, Include social share buttons in your email templates, Create and store automatic response emails and Real-time notifications. Learn more about Agile CRM

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Streak is the only CRM integrated entirely within your Gmail inbox, and works alongside all your other Google Workspace applications.
Streak is the only CRM integrated entirely within your Gmail inbox, and works alongside all your other Google Workspace applications. It can be used to track any business processes including sales, partnerships, support, hiring, deal flow, and much more. Streak also includes a powerful set of email tools such email tracking and mail merge (with automated follow-ups). Learn more about Streak

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
An integrated CRM and marketing solution to build campaigns and send emails directly from your CRM. Choose Simple or Advanced solutions
Our integrated CRM and marketing solution lets you build campaigns and send emails directly from your CRM, using your data to personalize and segment. New leads can be captured from your website and assigned to sales staff to follow up. Or you can add them directly to an automated marketing campaign, letting you work smarter. The stats package means you can monitor the leads, opportunities and value of closed deals, then track the ROI for each campaign, and optimise your marketing spend. Learn more about Really Simple Systems CRM

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Advanced email marketing for SMB and mid-market businesses, backed by 24/7 support and 20+ years of deliverability experience.
Campaigner delivers all the basic and advanced email marketing features you need to grow your business without added expense of a marketing suite. From basic and advanced workflow automations and segmentation capabilities to SMS, Campaigner makes it easy to build and execute on high-performing campaigns. Learn more about Campaigner

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
All the features you want, none of the extra cost. Robly is perfect for beginners and experts alike.
Robly is a leading innovator in email marketing and marketing automation. Boost your open rates by up to 50% using our proprietary OpenGen and Robly AI technologies. Robly's signature Exit-Intent technology is proven to grow your email list up to 4 times faster than traditional signup forms. Use our A/B and multi-variant testing to optimize open and click through rates. Our design team will build you a free custom, mobile-responsive template and have you up and running in one hour. Learn more about Robly

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations win more deals.
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations win more deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Every Nutshell subscription comes with unlimited CRM contacts, free data migration assistance, and world-class live support, all at an extremely affordable price. Learn more about Nutshell

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Send outreach campaigns quickly without sacrificing a much-needed personal touch and make sure people actually see and read our emails.
lemlist is an outreach platform that helps you start conversations that get replies from your prospects, thanks to 3 unique features: - ability to create tailor-made and unique sequences thanks to personalized images, custom landing pages, and video prospecting. - auto email warm-up tool called lemwarm to keep your emails out of spam forever. - ability to send multichannel sequences, combined with highly-personalized features (cold email, cold call, and social selling). Learn more about lemlist

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Mailbird is a beautifully simple email client that connects to all your email accounts, social and business productivity apps in one.
Mailbird is a simple, yet powerful desktop email client that helps you manage multiple email accounts. It allows you to easily integrate Gmail, Yahoo Mail, Office 365, and other online services, like your social media, and favorite productivity applications all in one place. Whether you are a freelance managing multiple work accounts or a small business owner juggling campaign emails, social media, and customer inquiries. Mailbird helps you stay on top of your inbox without missing a beat. Learn more about MailBird

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
The best CRM with integrated Email Marketing module. Don't import your contacts somewhere else. Work with one software.
The best CRM Add-in for Outlook, also available as a web app and on iOS / Android. It helps manage Customers, Sales, Projects, and Email Marketing. With eWay-CRM, you can share your Outlook with your team, track communication history, plan follow-ups, automate company processes and thus, run your business efficiently. The software is also highly customizable - it allows you to create user fields, design form layouts, customize workflows and user permissions. Learn more about eWay-CRM

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Build customer relationships for life with data-first digital marketing
Meet Salesforce Email Studio. Reach your customers with the world’s #1 email marketing platform. Build smarter email — from basic marketing campaigns to sophisticated 1-to-1 messages. Use drag-and-dro p segmentation tools to hone your subscriber list, so your messaging is always relevant. Filter millions of profiles in seconds, and get instant counts for sending. Strengthen your customer relationships with email conversations that drive every stage of the customer lifecycle. Learn more about Salesforce Marketing Cloud

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Klaviyo is a unified customer platform for email, SMS, and more that gives you direct ownership of your customer data and interactions.
Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. Because the Klaviyo database integrates seamlessly with your tech stack, you can get the full story on every customer that visits, and then—from the same platform—use those insights to automate personalized email and SMS communications that make people feel seen. Learn more about Klaviyo

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Pipefy is a no-code process management software that empowers anyone to create and automate efficient workflows on their own.
Pipefy is the low-code process automation platform that increases team productivity, centralizes data, and optimizes processes for teams in Procurement, HR, Customer Ops, IT, and more. Through its workflow automation and a low-code framework, Pipefy helps businesses achieve stack extensibility and process excellence for every team in every department. Pipefy is now used in over 150 countries by companies of all sizes and leading enterprises such as Visa, IBM, Volvo, Santander and Kraft Heinz. Learn more about Pipefy

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Act-On email and SMS marketing software helps sales and marketing teams go beyond just email with the power of automation.
Make an impact with your audience by sending the right message on the right channel at the right time. With our range of simple-to-build and easy-to-deploy email marketing and SMS messaging solutions, you can design, test, and deploy communications that drive engagement to your target audiences while collecting vital information along the way. Act-On offers easy to build content templates for email, landing pages, and web forms and provides in-depth reporting for optimization of your campaigns. Learn more about Act-On

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
The Ultimate Patient-1st Engagement Solution. For 20 years SR has been the benchmark by which all others measure themselves.
The Ultimate Patient-1st Engagement Solution. For 20 years SR has been the benchmark by which all others measure themselves. And we’re still leading! Let us show you what you should expect from an integrated, patient acquisition and engagement solution! As the individual practices we started out serving have grown, we’ve added specialized features for multi-unit operations. We now support many of the nation’s largest health systems and retail-based networks. Learn more about Solutionreach

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Our easy-to-use email marketing software will empower you to send effective email campaigns and track your marketing success with ease.
FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates, intuitive campaign automation tools, and industry best customer support. FireDrum is scalable and features automation, contact management, engagement tools, and more. Learn more about FireDrum Email Marketing

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
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  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Create, send, and track effective email campaigns that help you build lasting relationships with your customers.
Zoho Campaigns is a feature-rich email marketing software for businesses of all sizes. From topic & list management to automation & tracking your reports, this easy-to-use email marketing applicatio n has it all at a reasonable price. Create responsive email campaigns using ready-to-use email templates or the drag-and-drop editor to create eye-catching emails. You can also automate your entire email campaign process and track your reports to plan, execute and manage future email campaigns. Learn more about Zoho Campaigns

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
SpotOn features easy-to-use marketing tools and templates to send direct emails and social media posts to your customers.
SpotOn features easy-to-use marketing tools and templates to send direct emails and social media posts to your customers. Quickly filter by location and repurpose, or create new custom emails to keep your guests in the know. Learn more about SpotOn

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Customer Engagement Platform for impact-hungry eCommerce marketing teams.
SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret. More information: www.salesmanago.com Learn more about SALESmanago Marketing Automation

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
The best email tracker for Gmail. Add our check marks to your Gmail with our email tracking software. Plus Gmail receipts and Campaigns
Follow up with more accuracy. Find out the moment your emails have been read, track the number of clicks, and how many times a recipient has opened the mail, using only your normal Gmail interface. A dd our intuitive check marks to your email for Gmail read receipts in your inbox. WHY MAILTRACK? - More than 5 million sign-ups - More than 100,000 customers - 4,5 stars (10,000 reviews) - Featured in Forbes, Mashable, Inc, Lifehacker, The Next Web, Product Hunt... Learn more about MailTrack

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Mailchimp Transactional Email API enables developers to send contextual emails with speed.
Mailchimp Transactional Email (formerly Mandrill) is service built for developers for sending time-sensitive, contextual emails via API or SMTP. It is an add-on for MailChimp accounts. It is a reliable, scalable, and secure delivery service for transactional emails from websites and applications. Learn more about Mailchimp Transactional Email

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more.
Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automations, and an award-winning user interface. Use it to manage multiple email campaigns and mailing lists, as well as design and send striking, and responsive newsletters created on the built-in campaign editor. Upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, subscription forms, and meaningful campaign reports. Learn more about Moosend

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Marketing automation tool that assists businesses with omnichannel marketing, lead scoring, campaign reporting and website tracking.
dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platforms impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Learn more about Dotdigital

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing software built by creators for creators to grow your business with custom forms and simple but powerful automations.
Email marketing software for online creators with easy-to-embed, customizable opt-in forms to turn readers into subscribers and a visual automation builder to help you send well-timed, targeted content to those subscribers so you can stay focused on what matters most: growing your online business. By focusing solely on being an email marketing platform, ConvertKit¿s main goal is to build trustworthy deliverability to make sure you land in your reader¿s inbox. Learn more about ConvertKit

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Drip helps growth-driven retailers use simple but powerful email marketing to reach the right person at the right time.
Drip is an email marketing platform that helps you send beautiful, hyper-segmented emails that reach the right person at the right time. Customize our email templates and prebuilt workflows to delight your audience at each journey stage and engage with each person on a deeper level. Delight new subscribers with a 10 percent discount. Invite repeat buyers to refer a friend. Reward brand advocates with loyalty-based discounts. Automated growth has never been simpler or more intuitive. Learn more about Drip

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Drift’s Conversation Cloud lets businesses engage with buyers in a personalized way at every stage of their journey.
Drift helps businesses connect with people at the right time, in the right place, with the right conversation. Using our AI-powered Conversation Cloud, businesses can personalize experiences that lead to more quality pipeline, revenue, and lifelong customers. Learn more about Drift

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Solution for developing marketing datamarts and managing direct marketing campaigns across multiple channels.
Adobe Campaign provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane's cross-channel direct marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Learn more about Adobe Campaign

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
VBOUT is a lead generation and marketing automation platform to automate and centralize marketing campaigns.
VBOUT is a lead generation and marketing automation platform trusted by 1000’s of businesses agencies to automate and centralize their marketing while delivering intelligent, personalized experiences to their audiences. Features include social media management, landing page builder, email marketing, automation builder, lead management and marketing analytics. Annual or monthly payment plans are 1/4 the cost of competing marketing automation solutions. Free premium support is included. Learn more about VBOUT

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Automated system to empower local businesses by generating new customers using referral marketing.
The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required). Learn more about Referrizer

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
UseINBOX provides all-in-one e-mail marketing solutions with drag and drop based newsletter design tool and user-friendly features.
UseINBOX is a cloud e-mail software. It is easy to use and has smart features to grow your business via email marketing. Thanks to its stable and efficient infrastructure, INBOX serve as a reliable marketing partner that delivers its clients into their targets' inboxes. Learn more about UseINBOX

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support.
It's easy to use, full featured, and yet surprisingly affordable - Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, and for a fraction of the cost of other email marketing providers, such as MailChimp or ConstantContact. Use our integrations to connect your Magento, WooCommerce, WordPress, PrestaShop or other platform and send highly converting newsletters to grow your business. Learn more about Sender

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Kajabi integrates email marketing into the rest of your digital product business - easily automate sales funnels and more.
Kajabi integrates email marketing into the rest of your digital product business. Directly integrate your email marketing with your online course, membership site, coaching program, and podcast sales. It ties in with the CRM and includes automations to make running a business a breeze. Set up sales funnels, forms, a website, and payment processing all in one place. Kajabi email marketing is the best solution for digital content sellers. Learn more about Kajabi

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
With just a few clicks of your mouse, Kartra will send out high-converting branded emails that keep your audience engaged and buying.
Kartra is an all-in-one marketing platform for your online business. With just a few clicks of your mouse, Kartra will send out high-converting branded emails that keep your audience engaged and buying. Kartra's email builder comes ready with professionally designed email templates and components so you just need to drag, drop, and click send. Kartra can split-test your email contents and subject lines, track conversions, and finally switch to whichever version converts the best automatically. Learn more about Kartra

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
macOS app that features a fun and easy-to-use email template editor, list management tools, and insightful campaign analytics reports.
macOS app that features a suite of powerful email marketing tools: a fun and easy-to-use email template editor, mailing list sign up forms and advanced list management tools, and insightful campaign analytics reports. Learn more about Direct Mail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Bulk email software for macOS and Windows which send out press releases, marketing emails, and more.
MaxBulk Mailer is a full-featured bulk email software for macOS and MS Windows that allows you to send out customized press releases, prices lists and any kind of text or HTML documents to your customers. MaxBulk Mailer is fast, fully customizable and very easy to use. Learn more about MaxBulk Mailer

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
MoonMail is an OmniChannel Center that allows you to switch between multiple channels.
MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. They are meant to help you deliver excellent customer experience through the whole customer journey. MoonMail, OmniChannel Center that allows you to switch between multiple channels. Learn more about MoonMail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email List Verify is the fastest way to improve email list deliverability to get maximum ROI.
ELIMINATE YOUR HARD-BOUNCES. IT'S THAT SIMPLE. An effective email marketing campaign depends on email lists deliverability. When your email lists contain non-valid emails, the hard bounces from your campaign will destroy your sender reputation and trigger spam and fraud blocks. Email list verified protects you from penalties by offering the most comprehensive email verification solution on the market, making sure that your email lists are bounce free, valid and delivering high ROI. Learn more about Email List Verify

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content

Email Marketing Software Buyers Guide

Introduction

Email marketing software is a tool that enables marketers across Canada to automate the delivery of targeted content to large lists of prospective customers via email. These lists may include service subscribers, group members, app users, website visitors, survey respondents, competition entrants, or other stakeholders. A feature of complex marketing operations is carried out by content publishers, media organizations, and large ecommerce companies, this type of software is now being adopted by companies of all sizes and sectors. By automating email communication, marketing professionals from a variety of industries aim to boost the efficiency of email marketing efforts without technical expertise or substantial resource investment.

Used by more than half of the global population, email is the platform with the largest reach. So, it is also the direct marketing channel of choice for companies with computer literate users. This includes government, politics, manufacturing, FinTech, travel, hospitality, real estate, telecommunication, education, and health organizations. But email marketing software tools are also used by start-ups, sole proprietors, the self-employed, and SMEs in the creative industries, beauty, sports, and religion sectors. At its core, this type of software is designed to simplify marketing content delivery for organizations with a large customer base, whatever the field of activity.

Also known as email distribution or email campaign management software, these tools enable users to create, customize, send, and track email messages in bulk. In doing so, they create a reliable and dependable communications channel with subscribers. This, in turn, allows them to grow engagement with their leads, create a loyal readership, convert prospects, boost sales, and maximize ROI. They can compare key metrics like email open rates and click-through statistics to tweak their campaigns. They can also use event, demographic, and behavioural data to personalize their messaging even more, further boosting the effectiveness of their campaigns.

This kind of software can be of substantial value to both company and customer. As it can be used to target prospects already interested in their product or services, it benefits companies that aim to maximize efficiency and minimize waste. As for customers, it helps familiarize them with the service or product while avoiding brand fatigue. Accessible to people of any background, computer skill level, or physical ability, email marketing can reach a vast audience without imposing on their time.

Email marketing software often incorporates tools and technologies that go beyond content distribution. So, this type of software can find itself crossing over into other software categories. This crossover may include campaign management software, survey software, and marketing automation software. Some businesses seek to incorporate these tools in their contact management software or CRM software. Others choose an all-in-one marketing platform software that covers CRM, social, sales, and project management aspects.

The functionality of email marketing software applications will vary depending on their intended use. But they all come with a few features specific to email marketing campaigns, as opposed to social media or text campaigns. Email marketing tools are expected to be able to help marketing teams fulfill these standard tasks:

  • Store, sort, segment, and manage customer lists
  • Draft, customize, store, and manage email templates
  • Create and distribute surveys. Collect and analyze responses. Draft and distribute newsletters to subscribers
  • Develop and run promotional campaigns
  • Streamline basic CRM aspects like customer communication and care

What is Email Marketing Software?

Email Marketing Software is any application that can automate email communication between businesses and their existing or prospective customers. Using these software applications, marketers manage their mailing lists, monitor and compare the effectiveness of various campaigns, and boost the efficiency of their marketing operations. Depending on the content of the email messages, they can be used to launch and promote products and services, build brand awareness, or boost brand recognition.

Sometimes able to send tens of thousands of media-rich email messages at once, these software tools can support even large speed and bandwidth requirements for vast data transmissions. While some companies host these software tools and their databases on their premises for the sake of their security and convenience, many opt for the Cloud option instead. This enables company employees to access the data from virtually any device, and operate the software remotely.

But whatever the type of infrastructure, email marketing applications are a faster and more reliable alternative to conventional, manual email distribution. With automated email delivery, companies can avoid transmission errors, duplicates, human bias, and scheduling mistakes. Using these software tools, marketers ensure that emails reach their intended recipients at the optimum time for opening, reading, and responding to their messages.

Email marketing tools are self-sufficient applications that require very little input from users. The user typically selects the type of message to be sent to specific leads and then schedules the transmission with drag-and-drop commands rather than code writing. So, not only are these tools accessible to people without advanced programming skills but also to those with little experience in marketing operations. This may include professionals in education, healthcare, manufacturing, religion, government, construction, etc. Likewise, it can be used by large organizations involved in politics, hospitality, real estate, manufacturing, FinTech, and telecommunications to streamline operations within their marketing departments.

What are the benefits of email marketing software?

The benefits of email marketing platforms or software tools have much to do with their ease of use, and with their accessibility to users and customers alike. Email marketing software users don't require training or technical assistance to develop and run their campaigns; neither do readers in order to view and interact with the content. But there are also a few value-adding benefits to these tools. Here are a few notable advantages that are common to email marketing tools:

  • Reach and scalability: Email marketing is faster and more far-reaching than other forms of marketing, including word of mouth and paid advertisement. As such, email marketers can tap into much larger pools of prospective customers, and with far fewer resources. As the email content is shareable online and on social media through embedded social profile links, this type of campaign can foster interest in the product indefinitely. Also, it can be used to quickly adjust the scale of a campaign. For instance, with an email marketing tool, users can adapt to a temporary spike in interest due to a product launch, viral coverage, or trending influencer shout-outs.
  • User customizations and customer personalization: Tailoring the content is a two-pronged process with email marketing software. On the one hand, this type of application usually lets users add branding, rich media, and themes that are specific to their company, making the content bespoke to them. On the other hand, users can also customize their messaging to make it relatable to the readership, be it a vast audience, small groups of customers, or individuals. Based on customer interests, behaviour, location, demographics, and other granular data sets, users can personalize the message with dynamic content. For instance, they can alter subject lines and greetings, include snippets of recently browsed products, and reference specifics like reward points and membership milestones. They can also tailor the content based on CRM data targeting or geo-targeting.
  • Real-time performance metrics: Having instant visibility into customer engagement and campaign performance is what sets apart professional marketers from the amateurs. Bounce rate, open rate, click-through rate, conversion rate, and unsubscribe request rate are just some of the KPIs marketers can visualize instantly with an email marketing tool to gauge engagement and performance. With instant, accurate, and quantifiable information fed through an email marketing software tool around the clock, marketers are better equipped to make decisions and reassess their strategies.
  • Versatility: These software tools can carry out every kind of email marketing campaign imaginable, including acquisition, promotion, retention, and newsletter campaigns. The content itself can be transactional, such as receipts, invoices, billing statements, and order confirmation emails. But users can also design them based on customer behaviour and their progress through the buying cycle. So, the software can produce and send onboarding emails, browse abandonment reminders, review requests, recommendations, password renewal notifications, reorder reminders, trial expiry alerts, anniversary renewal reminders, and cross-selling offers.

What are the features of email marketing software?

Email marketing software applications are as diverse as they are versatile. Features can include: confirming orders, mail verification and scoring, address book autofill, trigger-based actions, dynamic content, and A/B testing among others depending on the developer, intended market, and type of user. For those in marketing, public relations, travel, hospitality, eCommerce, and the media, these sought-after capabilities can give their companies an edge in a highly competitive environment. But when it comes to organizations in sectors like manufacturing, education, and healthcare, it's basic features that these companies count on and expect to make use of. Here are some of the must-have features of email marketing software:

  • Contact database management: Safely harvest and store sensitive personal information about email subscribers, prospects, leads, and existing customers in a centralized location. Email marketing application users must be able to build, import, and maintain these databases securely, even without a background in database management. This may involve harvesting contact information and other personal data automatically when website visitors, app users, survey responders or competition entrants fill in forms or access specific pages. The software must also operate in line with data privacy regulations, impervious to cyber-attacks and data leakage. To ensure consistency across departments, companies may opt for tools that integrate with customer relationship management (CRM) applications.
  • Customer segmentation: Group contacts based on standard demographic criteria, such as age, income, and location. Aside from these conventional demographic groups, sales and marketing teams can also use CRM tools to segment customers based on their acquisition source, interests, buying behaviour, and other data points, tailoring the content of the messaging to their needs. Using machine learning, marketers can then analyze other data sets and correlate them with specific actions, building unconventional groupings of leads to run hyper-targeted marketing campaigns on, including static and dynamic ones. For instance, they can run drip campaigns with personalized greetings and subject lines to prospects of a certain age, with a specific educational background, living in remote areas (geo-targeting), and who tend to buy their products only after having their queries answered.
  • Mailing list management: Create mailing lists with data grouped into relevant categories using the contact information harvested. Users must be able to access contact information for their customers and send emails to the entire mailing list or to sections of database entries. They must also be able to export their contact lists to spreadsheets available in well-known formats, such as .CSV and .XLSX.
  • Mass delivery of email messages: Send marketing content to vast numbers of recipients with as few errors or bounces as possible. Email automation tools should be able to flag up email typos and discrepancies, and ghost email accounts, spam traps, or abusive content before sending out promotional material en masse. This ensures that emails can reach recipients in the order of thousands simultaneously, with optimal inbox placement rates (IPRs), and without inboxes' recipients skewing performance results.
  • Template management: customize email templates with built-in features and drag-and-drop editors. Users should be able to add their company logotype, branding, colour themes, and layouts of choice to match their corporate identity. Whatever the scale of the campaign and the complexity of the email content, the email marketing platform should allow even novice users to make their mark using formatting features that they can place, mix, and overlay through drag and drop rather than writing programming language. They may also offer pre-stocked images, unlimited templates, landing page builders, and mobile accessible functions.
  • Anti-spam law compliance: Comply with electronic communications regulations that limit email marketing to individuals who agree to receive communication beforehand. Sending email messages comes with rules. As countries across the globe draft laws that make companies legally culpable for sending spam, it's important for companies to minimize errors, including email typos, misleading headers, and deceptive subject lines. Email marketing software can also help lend credibility to an email by mentioning verifiable information like the registered address of the business or the company registration number within email templates.
  • Subscribe and unsubscribe options: Give recipients the option to subscribe, unsubscribe, and resubscribe by embedding a relevant button or link in the email. Opt-out mechanisms are not only a sign of goodwill but also a legal requirement for any company engaged in direct marketing, according to current marketing and advertising laws. But the same function can be used to show recipients how to resubscribe, especially since there is often a lag between when customers opt-out and when they are taken off the mailing list. When there's a time lag, the unsubscribe form should mention the typical time frame for processing subscription requests.
  • Real-time reporting and analytics: Produce reports containing campaign KPIs, ideally with charts, graphs, and other visuals. Decision-makers need real-time key metric reports to assess the performance of their campaigns and take immediate action. Email tracking software can produce reports on delivery, bounce, open, click, and unsubscribe rates in real-time. They can also render these results in visual format, revealing patterns and trends that users would otherwise miss.

By using the software directory provided by Capterra, it is possible to delve further into the highlights and unique selling points (USPs) of the many specific email marketing tools featured before proceeding to invest in one. Thankfully, with the filters available above, users can save a great deal of time and effort trimming the list down to a few worthy candidates and then pinpointing that one tool on the shortlist that is a perfect match for their business.

What should be considered when purchasing email marketing software?

When considering which email marketing software tool to purchase, it's worth approaching this query from a variety of angles. After all, the final choice will determine the range of campaigns users can run, the type of content they can develop, and the safety and security of their transmissions across the ether. Here are some of the basic features that users should consider before before they make up their minds and settle on this kind of software application:

  • Mobile optimization: Readers can access their inbox faster and more often from their mobile devices than they can from a PC. They can also read the content more comfortably and privately on smaller screens, provided the content is displayed with the appropriate formatting, frames, buttons sizes, and flip effects. To maximize the reach of their campaigns, marketers should optimize their content for mobile device users, even on cloud-based applications with inherent mobile-friendly features. This involves testing the layout and the content for mobile-friendliness and accessibility before committing to buy the software, and before every campaign launch. Any email marketing software with a mobile-responsive design option, such as built-in mobile templates, should be a serious contender.
  • Email and SMS automation: Automation capabilities take the effort out of tedious but time-sensitive marketing operations. Based on event triggers, these automations might involve sending welcome, feedback, exclusive offers, or reminder messages automatically when readers subscribe, convert, or reach a milestone. For businesses that want to run perfectly timed, user-specific bulk messaging campaigns alongside their regular promotions, email marketing software may be the solution. The software is especially effective if it can use bulk messaging tools to complement email campaign development, alongside web push notifications and other conversion incentives.
  • Integration with CRM and eCommerce software: Contact databases and mailing lists offer a limited view into the company's interactions with its customers. By comparison, CRM and eCommerce platforms offer a broad – if not complete – view of customer preferences, interests, demographics, disposable income, and past purchases. Being able to see the bigger picture is an advantage for a variety of reasons: it provides consistency across datasets, it prevents double entry errors, and it facilitates customer profiling. Integration with eCommerce platforms also makes past purchase information more reliable.

Today's most relevant email marketing software trends go hand in hand with the growing needs of consumers. As these trends emerge and develop, marketers must not only keep up but also stay one step ahead of them. The mark of a forward-thinking company is the flexibility with which its email marketing tools can adapt to changing lifestyles. Notwithstanding budgeting constraints, companies should heed these trends when they select their email marketing software:

  • Shift to voice technology: Customers are having their emails read aloud, either at home, on their phones, or from their smart wearables. As they sift through their inbox using a voice assistant, they are less likely to lock eyes on a specific email, especially if it's not recent. This makes it essential for marketers to use consistent branding, eye-catching email favicons, and engaging subject lines. It also means that companies must place greater importance on their image before engaging with customers.
  • Artificial intelligence (AI) and machine learning (ML): With AI and ML, companies can formulate their content so that they strike a balance between salesy and useful messaging, in a way that maximizes engagement potential with every customer. AI can help draft rich media, interactive surveys, and relevant offers through geo-targeting and behavioural analytics. Capterra’s research report demonstrates how marketers can also use ML to continuously improve customer experience through baked-in algorithms, predictive analytics, and tweaking based on past failures. For example, they can use lessons learnt from a mass unsubscribe event to instruct the campaign builder when to stop sending emails.
  • Augmented reality (AR) and virtual reality (VR): Two of the most exciting technologies to emerge in recent years, AR and VR come with a variety of applications in email marketing. As various devices and operating systems embrace these technologies, marketers are also finding it easier to leverage this type of content in their email campaigns. For instance, they can embed QR codes or 2D images in their email messaging to trigger AR content so that readers can view 3D objects popping out when they hover over or click those triggers. For readers who wear VR glasses and other devices, a VR compatible email could transform their shopping experience into one similar to in-person buying, as shown in Capterra’s article about this technology.
  • The rise of social media: The tug of war between the need for privacy and the need to socialize online can only work in social media's favour, as sharing data across social networks continues to be ubiquitous. Companies can harness data and engagement by simply embedding social media buttons in their email campaigns. With mobile and SEO-optimized content, they can leverage the benefits of a global audience, such as having an online presence in perpetuity. However, they would also be subject to more scrutiny and the risks that come with it.

Sources:

The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them. The following sources were used for this document:

Campaign management software - Capterra Canada (Date accessed: Tuesday February 22, 2022)

Survey software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Marketing Automation Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Contact Management Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

CRM software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

All-in-one marketing platform software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Advertising and competition rules - Canada.ca (Date accessed: Monday, April 25, 2022)

How implementation of machine learning can help SMEs - Capterra Canada (Date accessed: Monday, April 25, 2022)