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Multi-channel marketing automation solution with features for email, mobile, forms, evaluations, and more.
Multi-channel marketing automation solution with features for email, mobile, forms, evaluations, and more. Learn more about eMarketeer

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Build an email newsletter and send it directly to all your clients.
Email marketing solution designed for businesses across all industries. It helps businesses with designing, customizing, and sending their newsletter emails. Features of the platform include campaign management, customizable templates, drag & drop editor, email campaign management, and template management. Learn more about Email Builder

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Engage & Convert Your Customers. It’s more than an email marketing tool!
cmercury is an AI-powered Email Marketing Platform with extended Omnichannel Marketing capabilities that helps you with customer acquisitions, retentions and engagements across email, mobile and web channels. Learn more about cmercury

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Customer data platform that helps businesses provide prospects with relevant information through personalization, segmentation & more.
Customer data platform that helps businesses provide prospects with relevant information through personalization, segmentation & more. Learn more about Caymland M4

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Birdsenger is the only email marketing platform designed to help you personalize and automate your emails.
Birdsenger is the only email marketing platform designed to help you personalize and automate your emails. Learn more about Birdsenger

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Akna is a cloud marketing suite of SMS, Email, and Inbound Marketing.
Akna is a cloud marketing suite of SMS, Email, and Inbound Marketing. Akna increases conversion rates and reaches customers in an impactful way. Learn more about Akna

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
CRM tool enabling marketers in Japan to monitor user behavior, customize marketing efforts, and automate them to improve CX.
Ambassador Relations Tool is a customer relationship management (CRM) software tool developed by Konfactory for the Japanese market. It enables customer-facing companies to collect customer informatio n and log interactions with customers on a customizable, industry-specific, centrally managed dashboard. It also features a variety of marketing automation (MA) tools, including website pop-up surveys, email survey templates tailored to every industry sector, and customer experience surveys that measure NPS data. RFM analysis tools reveal purchase history, and customers can be ranked and grouped, with options to focus on customers with positive interactions, who can be co-opted as brand ambassadors. Learn more about Ambassador Relations Tool

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Send ultra-personalized cold emails at scale on autopilot.
Email, connect and engage 30+ million professionals worldwide using our all-in-one emailing platform. Sign up for free and set up your first cold emails campaign in 10 minutes or less. Konecta takes care of the entire emailing infrastructure for you, from sending to contacts. Receive free credits when you sign up which replenish every month. No credit card is required! Set and forget marketing made easy. Unlike Google, Facebook & paid methods, scale campaigns without penalty. Learn more about Konecta

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cloud-based marketing tool that helps businesses create landing pages, perform A/B testing, process payments, segment leads, and more.
Cloud-based marketing tool that helps businesses create landing pages, perform A/B testing, process payments, segment leads, and more. Learn more about Promotely

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
EVERLEAD® - the sales management platform that makes lead management and lead generation practicable in daily use.
EVERLEAD® - the sales management platform, lead management and lead generation for medium-sized companies. The software combines lead management, lead scoring, individual tracking, CRM, intelligent websites and personalized cross-channel communication. The great advantage of EVERLEAD: It was developed with marketing and sales professionals and thus addresses real everyday needs. Learn more about EVERLEAD

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Verias is a cloud-based verification tool for email verification, mobile phone verification, and SMS sending.
Verias is a cloud-based verification tool for email verification, mobile phone verification, and SMS sending. Learn more about Verias

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Marketing automation solution that helps businesses personalize communications with customers via email, print, and text messages.
The ultimate tool for data-based personalized communication. We offer marketing automation software including e-mail marketing, print marketing & SMS marketing. Based in Nijmegen, Nextmessage is building the future of personalized marketing. Based on data and therefore truly personal for the first time. Nextmessage helps you with software and marketing specialists, to make the most out of your customer-, product- and order data. Learn more about Nextmessage

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
An all-in-one cloud-based solution that helps small businesses grow while managing contacts, leads, opportunities and so much more!
EntreTEK Solutions provides a unique cloud-based solution that helps small businesses manage contacts, leads, opportunities and more inside their all-in-one business software. Build websites, landing pages, and complete automation solutions while replacing more than $2000 a month in other business software. Schedule appointments, take payments, and communicate across all major platforms with your clients and prospects. Seamlessly integrate with your existing tools or websites to save time! Learn more about EntreTEK

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
iQ.Suite aaS is a unified enterprise email management solution that provides powerful email security capabilities.
Central management and superior protection for your communication and collaboration. iQ.Suite is an Email Management and Collaboration Security platform that provides enterprise-level security, productivity and compliance for your communication. iQ.Suite offers: Effective defense against cyber attacks Central management for easy adoption and operation Flexibility that allows companies to tailor the technology to their exact business and legal requirements Learn more about iQ.Suite aaS

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
CRM, headless CMS, no-code business process modelling, vertical apps, e-mail automation, reports & analytics in one web-based portal.
HyperPortal, centralises your company data (business objects, contact info, processes,…) via flexible integration possibilites in a web-based headless CMS content system on which vertical applications or web pages can be built. Transform complex processes into simple task management via the no-code business process builder. Create and automate e-mail communications and get in-depth e-mail and business data insights by metrics or embedded BI-tool. Transform and grow your business with Hyperportal Learn more about HyperPortal

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Revotas is an all-in-one marketing automation platform that helps users orchestrate campaigns triggered by real-time consumer behavior.
Revotas is an all-in-one marketing automation platform that helps users orchestrate campaigns triggered by real-time consumer behavior. Learn more about Revotas

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing and delivery service that enables companies to run the marketing cycle and achieve consistent homepage results.
Email Merchant has numerous delivery methods, including batch delivery of reservations with a specified date and time or segment mail to a list extracted under arbitrary conditions. The step mail function enables enterprises in Japan to send emails up to 365 days after composing them. It allows companies to follow prospective customers, hold regular online seminars, and send messages on special days like birthdays and anniversaries. The platform features input forms that support various formats, such as radio buttons and checkboxes. It also has a visual editor that lets individuals create HTML emails using pre-built templates. Learn more about Email Merchant

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email delivery tool that helps teams streamline communication channels with stakeholders including suppliers, investors, and customers.
Starseven provides organizations in Japan with an email newsletter distribution platform that uses advanced business intelligence tools to enhance efficiency. It gives managers access to lead nurturing functionalities to aid in creating bespoke consumer-driven landing pages. The feature set boosts user experience and enables firms to increase engagement and customer loyalty. It also has customization tools that allow firms to personalize system features to meet brand-specific requirements, maximizing brand visibility across various platforms. Additionally, notification and alert tools enable sales teams to run efficient marketing campaigns and prompt customers of brand events, promotional discounts, and membership privileges. Learn more about Starseven

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
We offer unlimited auto-rotating email accounts, to avoid the daily limits. From sequence to follow-ups all under a centralized inbox.
Scale your cold emailing with unlimited mailboxes and AI warmups so you always land in your leads inboxes. With SmartLead, you can use unlimited auto-rotating email accounts and AI-optimised sending to boost reply rates. Access all your leads in a unified inbox so you’ll never lose another conversation. Key Features 1. Unlimited Rotating Emails 2. Dynamic IP Address Per Campaign 3. Spintax 4. Centralized master inbox 5. Email Warmup 6. Email personalization 7. Custom CRM 8. Email validation Learn more about Smartlead

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Leverage the power-packed AI-based Email engine to connect with your customers & Create Cleaner Email Experiences for your Prospects.
SendClean is a smart and easy-to-use email engine, simplifying communication for enterprises, marketers, and developers. Engaging with your customers at every stage of their lifecycle, SendClean ensures that all your emails follow the industry best practices and are delivered right to your customer’s inbox. Make the Journey Seamless with SendClean Learn more about SendClean

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing software that helps customize, sort, and schedule emails, access analytics, create conditional workflows, and more.
Email marketing software that helps customize, sort, and schedule emails, access analytics, create conditional workflows, and more. Learn more about Mailsoftly

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Check by Mailnjoy is an email validation tool that helps businesses detect sequences of random characters and disposable addresses.
Check by Mailnjoy is an email validation tool that helps businesses detect sequences of random characters and disposable addresses. Learn more about Check

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
SIGNandGO provides a centralized email signature management for companies of all sizes.
SIGNandGO provides a centralized email signature management for companies of all sizes. A signature banner designed with SIGNandGO increases brand awareness. With custom signature designs, you get to have digital business cards that reflect your brand identity. With SIGNandGO, an email signature solution, signatures get to have a more professional look. SIGNandGO helps you organize your corporate e-mail management centrally and makes the follow-up of HR departments easier. Thus, the signature Learn more about SIGNandGO

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
All-in-one digital growth marketing for SME business owners and brand managers that want to take charge of their online marketing.
Markey.ai is a unique digital marketing automation service built for non-marketers. Designed for small and medium businesses, Markey.ai is a smart and affordable omni-channel performance marketing solution that requires no marketing expertise from the user. It auto-generates ad copies using AI, manages campaigns across Google Search, Facebook, Instagram, Display and Video ads, generates leads and enables lead tracking, retargeting and nurturing, all in one place. Learn more about Markey

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Infomaniak web hosting offers companies and private individuals all the the tools they need to create professional websites
Infomaniak web hosting offers companies and private individuals all the the tools they need to create professional websites: - From 100 GB SSD storage - Automatic installation of WordPress, Joomla, + 100 CMS - Free SSL certificates and Sectigo EV to makes your websites secure - Unlimited MySQL/MariaDB databases - 10 GB dedicated to video and podcast storage - Newsletter tool - Support by chat, email and phone The websites are stored in Switzerland in Infomaniak’s ecological data centers. Learn more about Web Hosting

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Monocontact is an email marketing/contact management platform that is used to reach out to prospects.
Monocontact is an email marketing platform that allows end users to set up campaigns and target specific recipients. Measure the effectiveness of your campaign by assessing real time metrics with the reporting and analytics tool that can help you measure ROI. Users can segment contacts by clicks, opening hours, level of interest and frequency of opening messages. Other features include smart leads and behavior recommendation which allows users to see the best time to reach out to prospects. Learn more about Monocontact

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
coconutbox MAIL is a cloud-based email marketing solution that helps companies promote and sell their products.
coconutbox MAIL is a cloud-based email marketing solution that helps companies promote and sell their products. It offers features such as campaign creation and management, recipient management, geolocation and more. Learn more about coconutbox MAIL

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cloud Based email marketing software that help bussiness to grow easily with theire contact and get higher conversion of existing user.
Mailatmars Is email marketing software for small to enterprise level businesses. that provide send marketing campign and easily manage with advanced analytics. MailatMars Put your audiance in center with theire products. like form,email and other marketing channel. Learn more about MailatMars

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Maildroppa is the GDPR compliant and privacy-first email marketing tool for European solopreneurs that lets users create & send emails.
Maildroppa is the GDPR compliant and privacy-first email marketing tool for European solopreneurs that lets users create & send emails. Learn more about Maildroppa

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
1-Click Product Registration and Post-Sales Experience platform which enables brands to collect first-party data
Dyrect is a one-click product registration and Post-Sales Experience Platform that enables brands to Collect First-Party Consumer data from marketplaces (like Amazon) and Offline Retail. Dyrect has empowered marketing teams of leading DTC brands to -Boost repeat sales by 28% -Decrease dependency on Amazon and increase DTC sales - Increase the customer lifetime value -Bring down CAC Want to increase profitably? Let's talk Learn more about Dyrect

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
At Netdeal you have a complete arsenal in building email flows through methods based on artificial intelligence, advanced digital.
At Netdeal you have a complete arsenal in building email flows through methods based on artificial intelligence, advanced digital strategies, statistical and behavioral analysis to create your customer's journey. Learn more about Netdeal

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing tool in the Japanese language for marketers to send email blasts with auto-fill, customization & delivery statistics.
blastmail by RAKUS is an email marketing application developed for the Japanese market. It enables marketers to coordinate unlimited email blast campaigns for a fixed monthly fee based on registered addresses. Rather than allow users to insert email addresses and recipient names manually, the tool automatically fills in those fields for large newsletter campaigns using pre-registered information and the user’s specific code. The tool also provides open rates and times for delivered mail, recipient information, and URL click status. Its built-in HTML editor enables text and image customization with templates and image cropping at the desired ratio. Learn more about Blast Mail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Quentn is an email marketing automation and CRM software for beginners and professionals in online marketing.
Quentn is an email marketing automation and CRM software. With just one tool, you generate prospects around the clock and convert them into happy customers. Without personnel costs. Using intelligent, behaviour-based email marketing, you acquire prospects and, with the help of the integrated sales CRM, qualify them until they make a purchase decision. Software-supported marketing automation with Quentn thus helps you to identify and target potential customers. Learn more about Quentn

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Thorough suite is software platform that can help you generate leads for your business. Discover our marketing tools today!
Cloud-based platform that helps businesses capture leads via emails, social media platforms, chatbots, and more. We offer Unlimited access to all the software we have without any limit, do not pay anymore per lead! Learn more about Thorough Suite

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Interspire Email Marketer is a user-friendly self-hosted email marketing software for digital marketers and digital marketing agencies.
Interspire Email Marketer is a self-hosted email marketing platform that has helped thousands of marketers and businesses to effectively communicate and build relationships with their clients. For a one-time fee, you can access all the advanced features, customize the product at will, maintain complete control over your data, and send to your subscribers at a fraction of the costs. Learn more about Interspire Email Marketer

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing tool that offers Japanese corporations a server for mail delivery, letting them improve their marketing operations.
VPS-NEO features a drag & drop HTML editor that simplifies the creation of HTML emails with quality designs. It has in-built templates that allow Japanese users to insert items, such as texts, images, and videos, into any place to create a unique HTML email. Companies can set regular email delivery schedules, and the system will deliver the same email repeatedly on the specified dates. Business managers can also check the delivery status of every email on the list. The software automatically controls the distribution speed to avoid server overload and enables organizations to measure email opening rates. Learn more about VPS-NEO

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Brandit relation allows you to create and deliver emails with content and timing suitable for each customer without code.
Brandit relation allows you to create and deliver emails with content and timing suitable for each customer without code. Learn more about Brandit relation

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing solution that allows teams to create and send personalized marketing and transactional emails to customers.
Email marketing solution that allows teams to create and send personalized marketing and transactional emails to customers. Learn more about Email Marketing

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
thalox for marketers is an AI-based Add-On for HubSpot that predicts how your contacts will engage with your emails.
thalox for marketers is an add-on for HubSpot that predicts the likelihood of contacts clicking or engaging with your emails, using Artificial Intelligence. Our listed AI-based add-on for HubSpot predicts the level of your audience’s engagement with your e-mails by analysing their behavioral data, and gives you back three contact lists using the Thalox Engagement Score. Furthermore, it helps you define engagement-based marketing tactics to develop your contacts to high engagers with your brand. Learn more about Thalox

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cloud-based email marketing tool that helps businesses manage customer contacts, sales campaigns, segmentation, and more.
Cloud-based email marketing tool that helps businesses manage customer contacts, sales campaigns, segmentation, and more. Learn more about Mais Ágil

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Manage your contacts, run email campaigns, track and assign leads, create quotes and invoices in one place.
Manage your contacts, run email campaigns, track and assign leads, create quotes and invoices in one place. Learn more about Strive Sales

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Intaker's marketing technology will make your law firm stand. Intaker is best known for its legal chatbot built for conversion.
Intaker is a legal tech company best known for its law firm chat which pre-qualifies leads 24/7 on autopilot. The live chat is unique as it allows lawyers to film engaging intro and outro videos establishing empathy from the start. Intaker offers additional features, including lead management, two-way business texting, and automated messaging sequences. Learn more about Intaker

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Automate and create free marketing campaigns through WhatsApp, SMS, email and social proofing notifications.
Make better use of the channels your customers prefer with personalized campaigns on WhatsApp, SMS, email and social proofing notifications that you can launch in minutes - boosting engagement by 98% and conversions by 18%. Learn more about Cowe

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Enviaro is an intuitive email marketing platform designed to create and send engaging emails.
Enviaro is an intuitive email marketing platform providing businesses with an easy to use software to help harness the power of their email marketing list. Using Enviaro's drag and drop email builder and free professionally designed templates you can easily add in your photos and content to create professional email campaigns in minutes. Featuring extensive email automation, list management and advanced analytics, Enviaro offers a great solution to get the most of your marketing campaigns. Learn more about Enviaro

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Your store already grabs attention. Aument holds it. Press "play" on automated marketing that attracts loyal shoppers. ROAS of 64!
Shoppers expect brands to understand them, but few eCommerce stores can hire teams of data scientists, analysts, and marketers. Companies shouldn't have to struggle to make decisions based on data, nor should customers experience this disconnect. Aument bridges that gap. Aument takes on data analysis and audience segmentation, and tailors strategies backstage, so that busy ecommerce leaders can simply sit back and watch sales rise, engagement improve, and their revenue skyrocket. Learn more about Aument

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
MINDBAZ is a cloud-based email and SMS marketing platform for marketing teams.
MINDBAZ is a cloud-based email and SMS marketing platform for marketing teams. Learn more about Mindbaz

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Newsletter is a professional newsletter creation solution that enables teams to create attractive newsletters for email campaigns.
Newsletter is a professional newsletter creation solution that enables teams to create attractive newsletters for email campaigns. Learn more about Newsletter

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
NiceSender is a cloud-based email marketing platform offering features such as templates, email automation and analytics.
NiceSender is a cloud-based email marketing platform offering features such as templates, email automation and analytics. Learn more about NiceSender

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
MailerFind collects for you the emails and other public data from the followers of any Instagram profile in no time.
MailerFind collects for you the emails and other public data (user name, phone number, website, location…) from the followers of any Instagram profile, automating your lead generation with just one click. This gives you the opportunity to mass contact the followers of pages that post content in your niche, influencers or even your competitors. Grow your prospect list every day with the right people and start connecting with your future customers on a more personal level. Learn more about MailerFind

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing solution for Japanese companies to streamline mail delivery tasks, make numerous appointments & attract more customers
Bridge allows users to incorporate distribution emails into sales activities to maximize lead generation and improve operations analysis. The platform notifies sales managers when clients visit specific website pages, allowing them to set appointments. It also lets Japanese individuals coordinate targeted ads after detecting customers with increased interest in their services. The software optimizes the opening rate by delivering emails based on the previous opening time of every customer. It eliminates the need to compose and analyze emails and features an after-sales follow-up function that allows users to switch email delivery methods to match the click rate. Learn more about Bridge

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content

Email Marketing Software Buyers Guide

Introduction

Email marketing software is a tool that enables marketers across Canada to automate the delivery of targeted content to large lists of prospective customers via email. These lists may include service subscribers, group members, app users, website visitors, survey respondents, competition entrants, or other stakeholders. A feature of complex marketing operations is carried out by content publishers, media organizations, and large ecommerce companies, this type of software is now being adopted by companies of all sizes and sectors. By automating email communication, marketing professionals from a variety of industries aim to boost the efficiency of email marketing efforts without technical expertise or substantial resource investment.

Used by more than half of the global population, email is the platform with the largest reach. So, it is also the direct marketing channel of choice for companies with computer literate users. This includes government, politics, manufacturing, FinTech, travel, hospitality, real estate, telecommunication, education, and health organizations. But email marketing software tools are also used by start-ups, sole proprietors, the self-employed, and SMEs in the creative industries, beauty, sports, and religion sectors. At its core, this type of software is designed to simplify marketing content delivery for organizations with a large customer base, whatever the field of activity.

Also known as email distribution or email campaign management software, these tools enable users to create, customize, send, and track email messages in bulk. In doing so, they create a reliable and dependable communications channel with subscribers. This, in turn, allows them to grow engagement with their leads, create a loyal readership, convert prospects, boost sales, and maximize ROI. They can compare key metrics like email open rates and click-through statistics to tweak their campaigns. They can also use event, demographic, and behavioural data to personalize their messaging even more, further boosting the effectiveness of their campaigns.

This kind of software can be of substantial value to both company and customer. As it can be used to target prospects already interested in their product or services, it benefits companies that aim to maximize efficiency and minimize waste. As for customers, it helps familiarize them with the service or product while avoiding brand fatigue. Accessible to people of any background, computer skill level, or physical ability, email marketing can reach a vast audience without imposing on their time.

Email marketing software often incorporates tools and technologies that go beyond content distribution. So, this type of software can find itself crossing over into other software categories. This crossover may include campaign management software, survey software, and marketing automation software. Some businesses seek to incorporate these tools in their contact management software or CRM software. Others choose an all-in-one marketing platform software that covers CRM, social, sales, and project management aspects.

The functionality of email marketing software applications will vary depending on their intended use. But they all come with a few features specific to email marketing campaigns, as opposed to social media or text campaigns. Email marketing tools are expected to be able to help marketing teams fulfill these standard tasks:

  • Store, sort, segment, and manage customer lists
  • Draft, customize, store, and manage email templates
  • Create and distribute surveys. Collect and analyze responses. Draft and distribute newsletters to subscribers
  • Develop and run promotional campaigns
  • Streamline basic CRM aspects like customer communication and care

What is Email Marketing Software?

Email Marketing Software is any application that can automate email communication between businesses and their existing or prospective customers. Using these software applications, marketers manage their mailing lists, monitor and compare the effectiveness of various campaigns, and boost the efficiency of their marketing operations. Depending on the content of the email messages, they can be used to launch and promote products and services, build brand awareness, or boost brand recognition.

Sometimes able to send tens of thousands of media-rich email messages at once, these software tools can support even large speed and bandwidth requirements for vast data transmissions. While some companies host these software tools and their databases on their premises for the sake of their security and convenience, many opt for the Cloud option instead. This enables company employees to access the data from virtually any device, and operate the software remotely.

But whatever the type of infrastructure, email marketing applications are a faster and more reliable alternative to conventional, manual email distribution. With automated email delivery, companies can avoid transmission errors, duplicates, human bias, and scheduling mistakes. Using these software tools, marketers ensure that emails reach their intended recipients at the optimum time for opening, reading, and responding to their messages.

Email marketing tools are self-sufficient applications that require very little input from users. The user typically selects the type of message to be sent to specific leads and then schedules the transmission with drag-and-drop commands rather than code writing. So, not only are these tools accessible to people without advanced programming skills but also to those with little experience in marketing operations. This may include professionals in education, healthcare, manufacturing, religion, government, construction, etc. Likewise, it can be used by large organizations involved in politics, hospitality, real estate, manufacturing, FinTech, and telecommunications to streamline operations within their marketing departments.

What are the benefits of email marketing software?

The benefits of email marketing platforms or software tools have much to do with their ease of use, and with their accessibility to users and customers alike. Email marketing software users don't require training or technical assistance to develop and run their campaigns; neither do readers in order to view and interact with the content. But there are also a few value-adding benefits to these tools. Here are a few notable advantages that are common to email marketing tools:

  • Reach and scalability: Email marketing is faster and more far-reaching than other forms of marketing, including word of mouth and paid advertisement. As such, email marketers can tap into much larger pools of prospective customers, and with far fewer resources. As the email content is shareable online and on social media through embedded social profile links, this type of campaign can foster interest in the product indefinitely. Also, it can be used to quickly adjust the scale of a campaign. For instance, with an email marketing tool, users can adapt to a temporary spike in interest due to a product launch, viral coverage, or trending influencer shout-outs.
  • User customizations and customer personalization: Tailoring the content is a two-pronged process with email marketing software. On the one hand, this type of application usually lets users add branding, rich media, and themes that are specific to their company, making the content bespoke to them. On the other hand, users can also customize their messaging to make it relatable to the readership, be it a vast audience, small groups of customers, or individuals. Based on customer interests, behaviour, location, demographics, and other granular data sets, users can personalize the message with dynamic content. For instance, they can alter subject lines and greetings, include snippets of recently browsed products, and reference specifics like reward points and membership milestones. They can also tailor the content based on CRM data targeting or geo-targeting.
  • Real-time performance metrics: Having instant visibility into customer engagement and campaign performance is what sets apart professional marketers from the amateurs. Bounce rate, open rate, click-through rate, conversion rate, and unsubscribe request rate are just some of the KPIs marketers can visualize instantly with an email marketing tool to gauge engagement and performance. With instant, accurate, and quantifiable information fed through an email marketing software tool around the clock, marketers are better equipped to make decisions and reassess their strategies.
  • Versatility: These software tools can carry out every kind of email marketing campaign imaginable, including acquisition, promotion, retention, and newsletter campaigns. The content itself can be transactional, such as receipts, invoices, billing statements, and order confirmation emails. But users can also design them based on customer behaviour and their progress through the buying cycle. So, the software can produce and send onboarding emails, browse abandonment reminders, review requests, recommendations, password renewal notifications, reorder reminders, trial expiry alerts, anniversary renewal reminders, and cross-selling offers.

What are the features of email marketing software?

Email marketing software applications are as diverse as they are versatile. Features can include: confirming orders, mail verification and scoring, address book autofill, trigger-based actions, dynamic content, and A/B testing among others depending on the developer, intended market, and type of user. For those in marketing, public relations, travel, hospitality, eCommerce, and the media, these sought-after capabilities can give their companies an edge in a highly competitive environment. But when it comes to organizations in sectors like manufacturing, education, and healthcare, it's basic features that these companies count on and expect to make use of. Here are some of the must-have features of email marketing software:

  • Contact database management: Safely harvest and store sensitive personal information about email subscribers, prospects, leads, and existing customers in a centralized location. Email marketing application users must be able to build, import, and maintain these databases securely, even without a background in database management. This may involve harvesting contact information and other personal data automatically when website visitors, app users, survey responders or competition entrants fill in forms or access specific pages. The software must also operate in line with data privacy regulations, impervious to cyber-attacks and data leakage. To ensure consistency across departments, companies may opt for tools that integrate with customer relationship management (CRM) applications.
  • Customer segmentation: Group contacts based on standard demographic criteria, such as age, income, and location. Aside from these conventional demographic groups, sales and marketing teams can also use CRM tools to segment customers based on their acquisition source, interests, buying behaviour, and other data points, tailoring the content of the messaging to their needs. Using machine learning, marketers can then analyze other data sets and correlate them with specific actions, building unconventional groupings of leads to run hyper-targeted marketing campaigns on, including static and dynamic ones. For instance, they can run drip campaigns with personalized greetings and subject lines to prospects of a certain age, with a specific educational background, living in remote areas (geo-targeting), and who tend to buy their products only after having their queries answered.
  • Mailing list management: Create mailing lists with data grouped into relevant categories using the contact information harvested. Users must be able to access contact information for their customers and send emails to the entire mailing list or to sections of database entries. They must also be able to export their contact lists to spreadsheets available in well-known formats, such as .CSV and .XLSX.
  • Mass delivery of email messages: Send marketing content to vast numbers of recipients with as few errors or bounces as possible. Email automation tools should be able to flag up email typos and discrepancies, and ghost email accounts, spam traps, or abusive content before sending out promotional material en masse. This ensures that emails can reach recipients in the order of thousands simultaneously, with optimal inbox placement rates (IPRs), and without inboxes' recipients skewing performance results.
  • Template management: customize email templates with built-in features and drag-and-drop editors. Users should be able to add their company logotype, branding, colour themes, and layouts of choice to match their corporate identity. Whatever the scale of the campaign and the complexity of the email content, the email marketing platform should allow even novice users to make their mark using formatting features that they can place, mix, and overlay through drag and drop rather than writing programming language. They may also offer pre-stocked images, unlimited templates, landing page builders, and mobile accessible functions.
  • Anti-spam law compliance: Comply with electronic communications regulations that limit email marketing to individuals who agree to receive communication beforehand. Sending email messages comes with rules. As countries across the globe draft laws that make companies legally culpable for sending spam, it's important for companies to minimize errors, including email typos, misleading headers, and deceptive subject lines. Email marketing software can also help lend credibility to an email by mentioning verifiable information like the registered address of the business or the company registration number within email templates.
  • Subscribe and unsubscribe options: Give recipients the option to subscribe, unsubscribe, and resubscribe by embedding a relevant button or link in the email. Opt-out mechanisms are not only a sign of goodwill but also a legal requirement for any company engaged in direct marketing, according to current marketing and advertising laws. But the same function can be used to show recipients how to resubscribe, especially since there is often a lag between when customers opt-out and when they are taken off the mailing list. When there's a time lag, the unsubscribe form should mention the typical time frame for processing subscription requests.
  • Real-time reporting and analytics: Produce reports containing campaign KPIs, ideally with charts, graphs, and other visuals. Decision-makers need real-time key metric reports to assess the performance of their campaigns and take immediate action. Email tracking software can produce reports on delivery, bounce, open, click, and unsubscribe rates in real-time. They can also render these results in visual format, revealing patterns and trends that users would otherwise miss.

By using the software directory provided by Capterra, it is possible to delve further into the highlights and unique selling points (USPs) of the many specific email marketing tools featured before proceeding to invest in one. Thankfully, with the filters available above, users can save a great deal of time and effort trimming the list down to a few worthy candidates and then pinpointing that one tool on the shortlist that is a perfect match for their business.

What should be considered when purchasing email marketing software?

When considering which email marketing software tool to purchase, it's worth approaching this query from a variety of angles. After all, the final choice will determine the range of campaigns users can run, the type of content they can develop, and the safety and security of their transmissions across the ether. Here are some of the basic features that users should consider before before they make up their minds and settle on this kind of software application:

  • Mobile optimization: Readers can access their inbox faster and more often from their mobile devices than they can from a PC. They can also read the content more comfortably and privately on smaller screens, provided the content is displayed with the appropriate formatting, frames, buttons sizes, and flip effects. To maximize the reach of their campaigns, marketers should optimize their content for mobile device users, even on cloud-based applications with inherent mobile-friendly features. This involves testing the layout and the content for mobile-friendliness and accessibility before committing to buy the software, and before every campaign launch. Any email marketing software with a mobile-responsive design option, such as built-in mobile templates, should be a serious contender.
  • Email and SMS automation: Automation capabilities take the effort out of tedious but time-sensitive marketing operations. Based on event triggers, these automations might involve sending welcome, feedback, exclusive offers, or reminder messages automatically when readers subscribe, convert, or reach a milestone. For businesses that want to run perfectly timed, user-specific bulk messaging campaigns alongside their regular promotions, email marketing software may be the solution. The software is especially effective if it can use bulk messaging tools to complement email campaign development, alongside web push notifications and other conversion incentives.
  • Integration with CRM and eCommerce software: Contact databases and mailing lists offer a limited view into the company's interactions with its customers. By comparison, CRM and eCommerce platforms offer a broad – if not complete – view of customer preferences, interests, demographics, disposable income, and past purchases. Being able to see the bigger picture is an advantage for a variety of reasons: it provides consistency across datasets, it prevents double entry errors, and it facilitates customer profiling. Integration with eCommerce platforms also makes past purchase information more reliable.

Today's most relevant email marketing software trends go hand in hand with the growing needs of consumers. As these trends emerge and develop, marketers must not only keep up but also stay one step ahead of them. The mark of a forward-thinking company is the flexibility with which its email marketing tools can adapt to changing lifestyles. Notwithstanding budgeting constraints, companies should heed these trends when they select their email marketing software:

  • Shift to voice technology: Customers are having their emails read aloud, either at home, on their phones, or from their smart wearables. As they sift through their inbox using a voice assistant, they are less likely to lock eyes on a specific email, especially if it's not recent. This makes it essential for marketers to use consistent branding, eye-catching email favicons, and engaging subject lines. It also means that companies must place greater importance on their image before engaging with customers.
  • Artificial intelligence (AI) and machine learning (ML): With AI and ML, companies can formulate their content so that they strike a balance between salesy and useful messaging, in a way that maximizes engagement potential with every customer. AI can help draft rich media, interactive surveys, and relevant offers through geo-targeting and behavioural analytics. Capterra’s research report demonstrates how marketers can also use ML to continuously improve customer experience through baked-in algorithms, predictive analytics, and tweaking based on past failures. For example, they can use lessons learnt from a mass unsubscribe event to instruct the campaign builder when to stop sending emails.
  • Augmented reality (AR) and virtual reality (VR): Two of the most exciting technologies to emerge in recent years, AR and VR come with a variety of applications in email marketing. As various devices and operating systems embrace these technologies, marketers are also finding it easier to leverage this type of content in their email campaigns. For instance, they can embed QR codes or 2D images in their email messaging to trigger AR content so that readers can view 3D objects popping out when they hover over or click those triggers. For readers who wear VR glasses and other devices, a VR compatible email could transform their shopping experience into one similar to in-person buying, as shown in Capterra’s article about this technology.
  • The rise of social media: The tug of war between the need for privacy and the need to socialize online can only work in social media's favour, as sharing data across social networks continues to be ubiquitous. Companies can harness data and engagement by simply embedding social media buttons in their email campaigns. With mobile and SEO-optimized content, they can leverage the benefits of a global audience, such as having an online presence in perpetuity. However, they would also be subject to more scrutiny and the risks that come with it.

Sources:

The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them. The following sources were used for this document:

Campaign management software - Capterra Canada (Date accessed: Tuesday February 22, 2022)

Survey software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Marketing Automation Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Contact Management Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

CRM software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

All-in-one marketing platform software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Advertising and competition rules - Canada.ca (Date accessed: Monday, April 25, 2022)

How implementation of machine learning can help SMEs - Capterra Canada (Date accessed: Monday, April 25, 2022)