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Leverage a Cold Email Strategy with our Turn-Key Email Outreach solution that bundles email service provider and email automation tools Learn more about MailRush.io
MailRush.io is a cold email software. This tool provides cold email automation for follow-ups using its proprietary SMTP service. As a Cold Email ESP for B2B outreach, MailRush.io is different from any other cold email automation tool. No other tool will include email service with shared or dedicated IP options. This mix of software automation and email service provides full control over the reputation of the sender domain. Learn more about MailRush.io

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Engage your audience and grow your business with professional email marketing campaigns - no HTML skills required! Learn more about GetResponse
GetResponse offers a suite of email marketing tools designed to deliver tailor-made offers to your contacts when they’re most active. You can build an effective email marketing strategy in a just few simple steps, without breaking the bank. Learn more about GetResponse

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
HubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you're always sending the most relevant information. You can also monitor your email marketing with baked-in analytics, so you can improve your open and click-through rates. Sign up for free, and start running email campaigns that convert and nurture leads, close customers, and contribute to the growth of your business. Learn more about HubSpot Marketing Hub

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Twilio SendGrid is the leading cloud-based email delivery platform, trusted by over 80,000 of the world's fastest-growing brands. Learn more about SendGrid
Twilio SendGrid is a leader in customer communications. Our trusted, cloud-based email delivery platform helps marketers and developers send with confidence. We are trusted by over 80,000 global customers, big and small, to drive engagement and growth through their email program. In addition to our award-winning API, Twilio SendGrid's Marketing Campaigns offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing and actionable analytics. Learn more about SendGrid

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Easily create beautiful emails that drive traffic to your business, creates customer loyalty, and increase your sales. Learn more about AWeber
AWeber is the perfect choice for people who want a full-featured Email Platform that’s super-simple to use and provides additional valuable tools. For 20 years, over one million customers have trusted AWeber. Customer service-they provide technical help, plus marketing and content advice 24/7. People also love the low, predictable pricing structure, high deliverability rates, and integration. Result? It’s easy to communicate and grow revenue with AWeber as your partner. Learn more about AWeber

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
ZeroBounce is a 99% accurate email verification, scoring and deliverability platform helping businesses improve their inbox placement. Learn more about ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Stripo.email — all-in-one email design platform with over 750 000 users worldwide.Stripo allows marketers and designers to build email. Learn more about Stripo.email
Stripo is an all-in-one email design platform with over 750 000 users worldwide. Build emails of any complexity really fast and push them with just 1 click. Stripo is integrated with 70 ESPs/CRMs, including Mailchimp, HubSpot, Salesforce, Campaign Monitor, Braze, SendGrid, eSputnik, Outlook, Gmail, etc. 1200+ ready-to-use templates, modular email design, Email Translate Service. A number of embedded micro-tools give everything you need for emails.Stripo enables embeddable solution aka plugin Learn more about Stripo.email

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
DMARC email delivery reporting aggregated across all your email senders. Learn more about MxToolbox Delivery Center
You rely on email for business critical communication, so you need to know your email has been delivered to your customers and you need to know who is sending email on your behalf. MxToolbox is your expert on email deliverability. MxToolbox Delivery Center, gives you the insight you need to manage your email configuration and troubleshoot emergent email issues in order to improve your email delivery. Learn more about MxToolbox Delivery Center

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Built for HubSpot - an AI-powered add-on that predicts the likelihood of contacts clicking or engaging with email marketing campaigns. Learn more about Thalox
**Only for HubSpot Marketing users** thalox for marketers is an AI-powered add-on available for HubSpot Marketing users. This add-on is a listed HubSpot App Partner available in the Marketplace. Som etimes, Marketers are not able to use their own data to generate qualified leads. This AI solution will enable marketers to send the right message to their customers based on where they are in the journey. Get: > 3x higher conversion rate > higher engagement > leverage dormant potential customers Learn more about Thalox

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Patient demand software that helps Physical Therapists & Chiropractors save time & get consistent results from their digital marketing. Learn more about Breakthrough
Breakthrough's patient demand software helps Private Practice Physical Therapists and Chiropractors save time and get consistent results from their digital marketing. An all-in-one software fully equipped with all of the tools a practice needs to succeed with its digital marketing. CRM, email, SMS, landing pages, call tracking, campaign builder, ROI intelligence, ad tracking, and more. All in one software. 
 All with guaranteed results. Learn more about Breakthrough

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Spark Loyalty® is the leading loyalty and customer engagement solution for retailers, serving 3 million happy shoppers nationwide. Learn more about Spark Loyalty
Spark Loyalty® is the leading loyalty and customer engagement solution for retailers, serving 3 million happy shoppers nationwide. Spark® tech is used today by over 3 million shoppers in 30,000 devices with over 25 million check-in events. Today, our software and hardware is used with point-of-sale systems and loyalty programs worldwide. Our award-winning system includes a complete software platform that drives consumer loyalty, provides rewards and delivers customer engagement at scale. Learn more about Spark Loyalty

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Gmail is a cloud-based solution that enables businesses to send, receive, organize, and schedule emails across multiple user accounts.
Gmail is a cloud-based solution that enables businesses and teams to send, receive, organize, and schedule emails across multiple user accounts. Gmail provides suggested actions such as Smart Reply, Smart Compose, grammar suggestions, and more. This solution can also help protect users from online threats by flagging spam, phishing, and malware. Learn more about Gmail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio.
Squarespace is the all-in-one platform to build a beautiful online presence. Look like an expert right from the start with award-winning templates for your website, online store, or portfolio. Customize the design to fit your personal style and professional needs. Get found in search by more people with powerful SEO tools. Learn where your website traffic is coming from, what your visitors are looking for, and how they're interacting with your content or products with in-depth Analytics tools. Learn more about Squarespace

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Campaigns by Pipedrive is a powerful email marketing tool to help you win prospects’ attention with beautiful, customizable layouts.
Campaigns by Pipedrive is a powerful email marketing tool that helps you win your prospects’ attention with beautiful, customizable layouts and then keep it with tracking, analytics and filtering features. Campaigns is as intuitive as Pipedrive’s CRM solution. Simply use its drag-and-drop elements to create your layout or choose one of its conversion-optimized email templates. Then, enter your email and use data in Pipedrive to segment your recipients and start sending. Learn more about Pipedrive

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Drag. Drop. Done. Our easy-to-use editor makes it simple to customize and design great-looking emails that stand out on any device.
Connect with customers and prospects in minutes with so many great features including one-click editing & marketing automation! We provide you with real-time tracking tools that report who's opening, clicking, and sharing your emails so you can keep growing. If your next steps include list growth, we can help you grow faster with landing pages, leads from Instagram and Facebook social ads, and even SMS text messaging-- Constant Contact has all of the tools you need in one easy-to-use platform! Learn more about Constant Contact

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
130k+ customers use ActiveCampaign for personalized email marketing, giving their contacts exactly what they want, when they want it.
ActiveCampaign helps any business connect and engage with their contacts through powerful, easy-to-use email marketing and contact management. Build newsletters, send triggered campaigns, and create personalized messages targeted to each contact's interests so they get exactly what they want, when they want it. The campaign builder and full template library lets you design beautiful emails with just a few clicks, getting the right emails to the right people. Pricing starts at just $9/month. Learn more about ActiveCampaign

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Wrike is a work management platform with custom request forms, templates, and Gantt charts ¿ use them to boost your email marketing.
Wrike is a project management platform used by more than 20,000 companies worldwide. Kickstart your email marketing campaigns with a customized request form to outline tasks for your team. Build your project with ready-made templates that you can tailor for your needs. Create a project timeline with task dependencies and important milestones using a flexible Gantt chart. Record your results and highlight data with detailed reports, graphs, charts, and more. Simplify email marketing with Wrike. Learn more about Wrike

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you -- everywhere you work.
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you by automatically combining your contacts, communication histories, email inboxes, and calendar appointments with over 250+ SaaS business app contacts and social media connections (including Linkedin, Twitter, Facebook) into one unified team relationship manager. Learn more about Nimble

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Airtable is the database that anyone can use with a beautiful spreadsheet interface.
Airtable is the relational database for the rest of us. With a spreadsheet-like interface that anyone can use, realtime collaboration, and rich features like file attachments and reporting, Airtable is the friendliest modern database. Learn more about Airtable

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Get all the email marketing tools you need to grow your business—at an unbeatable price.
Send better emails with Sendinblue’s all-in-1 marketing platform. We empower businesses to run smart campaigns and build strong customer relationships. Design beautiful emails with our Drag & Drop editor and 40+ email templates. Run campaigns with A/B testing, advanced segmentation, and automation tools. Sendinblue is trusted by over 300,000 active users worldwide. Try for free and discover what Sendinblue can do for you! Learn more about Sendinblue

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages and websites using our drag & drop builders or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Attract subscribers and nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Improve Your Email Marketing With Keap Let our software make your email marketing easier and more effective than ever.
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business. Learn more about Keap

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
#1 Marketing Platform for Email Marketing.
Email Marketing 360 - Everyone checks their email. In fact, most of us check our email multiple times per day! Therefore, it's key to have a well thought out email marketing campaign. Email Marketing 360 makes designing and creating email campaigns easy. You can even create automated journeys where specific emails are sent to specific people at specific times. No question, email needs to be part of your overall marketing strategy. Get started today. Learn more about Marketing 360

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Compose your message just like any other Gmail message, but with the power of a full-force email marketing tool.
Use Gmail to send mail merge campaigns with automatic follow-up emails. Connect to Google Sheets. Personalize. Schedule. Track opens and clicks. Create email lists based on search results. Send emails as replies to the last thread with each person. Set automatic follow-up emails to be sent sequentially until you get a reply. Learn more about GMass

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Intercom is redefining how businesses support their customers using powerful messaging and automation.
Intercom creates modern Customer Service software that redefines how businesses support their customers. Our platform connects businesses directly to customers using powerful messaging and automation. We enable teams to scale support without investing more resources - leading to happier customers and more efficient support teams. Learn more about Intercom

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Create and send personalized email marketing, newsletter & SMS campaigns in minutes using ready-made templates for your online store.
Trusted by 80,000+ businesses worldwide, Omnisend is an all-in-one email marketing automation platform built to help ecommerce brands land more sales. Convert visitors into customers, create personalized emails in minutes, and automate your email marketing. Get answers from Omnisend’s award-winning 24/7 support team in under 5 minutes and keep your sales flowing smoothly. Omnisend works with all ecommerce platforms including Shopify, BigCommerce, Woocommerce, Wix & more. Learn more about Omnisend

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Send unlimited emails to 2,000 contacts for free — forever.
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage does more than just help you create engaging, responsive emails. It intelligently builds and updates customer segments in real time based on their behaviors on other channels, then dynamically sends personalized communications to maximize engagement. Real-time performance metrics allow you to optimize mid-program to increase conversions. Liven up the inbox with impactful email campaigns that are personalized based on your customer’s real-time behavior. Learn more about Marketo Engage

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
#1 free CRM and email marketing platform with over 8 million sales teams worldwide. Email automation, trigger emails, more.
Bitrix24 is one of the very few CRM systems that offers email marketing software free of charge. There are several things that make Bitrix24 quite different from other free email marketing services. First, it's customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. And if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24. Learn more about Bitrix24

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. Learn more about Salesforce Marketing Cloud Account Engagement

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cloud-based email search solution that helps businesses find emails on company websites, verify domains, compose follow-ups, and more.
Hunter is a cloud-based solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web, and much more. Hunter crawls the web and indexes publicly available professional email addresses. A free cold email platform is also included to send email campaigns directly from Hunter. Hunter makes it incredibly easy for sales, recruiters and marketers to reach out to other professionals with simple but powerful tools. Learn more about Hunter

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
Unlimited sending. Phone, email, and chat support. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support and a 98% deliverability rating. Learn more about iContact

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. Learn more about Freshsales

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing platform with additional channels: SMS, web push, Facebook and WhatsApp chatbots. Free plan includes 15,000 emails.
SendPulse is an email marketing platform with additional channels: SMS, web push notifications, Facebook and WhatsApp chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders. SendPulse offers unlimited email sends with every plan, 24/7 live support, great deliverability and detailed reports. Free plan includes 15,000 emails every month and premium plan pricing starts at just $9.85/month. Learn more about SendPulse

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM's Email Marketing helps create and send professional emails and newsletters, personalize them, then track and analyze your results. With features like e-mail A/B Testing, Drag-and-Drop Email Builder, Include social share buttons in your email templates, Create and store automatic response emails and Real-time notifications. Learn more about Agile CRM

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Streak is the only CRM integrated entirely within your Gmail inbox, and works alongside all your other Google Workspace applications.
Streak is the only CRM integrated entirely within your Gmail inbox, and works alongside all your other Google Workspace applications. It can be used to track any business processes including sales, partnerships, support, hiring, deal flow, and much more. Streak also includes a powerful set of email tools such email tracking and mail merge (with automated follow-ups). Learn more about Streak

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
An integrated CRM and marketing solution to build campaigns and send emails directly from your CRM. Choose Simple or Advanced solutions
Our integrated CRM and marketing solution lets you build campaigns and send emails directly from your CRM, using your data to personalize and segment. New leads can be captured from your website and assigned to sales staff to follow up. Or you can add them directly to an automated marketing campaign, letting you work smarter. The stats package means you can monitor the leads, opportunities and value of closed deals, then track the ROI for each campaign, and optimise your marketing spend. Learn more about Really Simple Systems CRM

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Advanced email marketing for SMB and mid-market businesses, backed by 24/7 support and 20+ years of deliverability experience.
Campaigner delivers all the basic and advanced email marketing features you need to grow your business without added expense of a marketing suite. From basic and advanced workflow automations and segmentation capabilities to SMS, Campaigner makes it easy to build and execute on high-performing campaigns. Learn more about Campaigner

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
All the features you want, none of the extra cost. Robly is perfect for beginners and experts alike.
Robly is a leading innovator in email marketing and marketing automation. Boost your open rates by up to 50% using our proprietary OpenGen and Robly AI technologies. Robly's signature Exit-Intent technology is proven to grow your email list up to 4 times faster than traditional signup forms. Use our A/B and multi-variant testing to optimize open and click through rates. Our design team will build you a free custom, mobile-responsive template and have you up and running in one hour. Learn more about Robly

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations win more deals.
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations win more deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Every Nutshell subscription comes with unlimited CRM contacts, free data migration assistance, and world-class live support, all at an extremely affordable price. Learn more about Nutshell

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Build Together. Send Smarter. The email solution for fast-moving teams.
Discover our easy-to-use platform for designing and sending your email marketing campaigns, newsletters, and automated emails. Use our beautifully designed templates, or build from scratch with our intuitive drag-and-drop email editor. Create emails with your team and work in real-time with our collaboration tool. Whether you’re a solo entrepreneur or collaborating as a team, build emails that impact your customers and grow your business. Start a free trial today. Learn more about Mailjet

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
EngageBay allows you to Grow your business with powerful email marketing functionalities to increase open rates and boost conversions.
EngageBay allows you to grow your business with powerful email marketing. Choose from several ready-made email template or create your own from a wide array of templates to suit your business needs. Use our simple drag and drop interface to create amazing templates. Segment and target your subscriber lists. Personalize every part of the email and send them in a click. Design beautiful email templates with rich text formatting. Track and optimize your campaigns, analyze your results Learn more about EngageBay

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Weave is the all-in-one customer communication and engagement platform for small business.
Weave is the all-in-one customer communication and engagement platform for small business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. Learn more about Weave

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Send outreach campaigns quickly without sacrificing a much-needed personal touch and make sure people actually see and read our emails.
lemlist is an outreach platform that helps you start conversations that get replies from your prospects, thanks to 3 unique features: - ability to create tailor-made and unique sequences thanks to personalized images, custom landing pages, and video prospecting. - auto email warm-up tool called lemwarm to keep your emails out of spam forever. - ability to send multichannel sequences, combined with highly-personalized features (cold email, cold call, and social selling). Learn more about lemlist

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Build customer relationships for life with data-first digital marketing
Meet Salesforce Email Studio. Reach your customers with the world’s #1 email marketing platform. Build smarter email — from basic marketing campaigns to sophisticated 1-to-1 messages. Use drag-and-dro p segmentation tools to hone your subscriber list, so your messaging is always relevant. Filter millions of profiles in seconds, and get instant counts for sending. Strengthen your customer relationships with email conversations that drive every stage of the customer lifecycle. Learn more about Salesforce Marketing Cloud

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
The best CRM with integrated Email Marketing module. Don't import your contacts somewhere else. Work with one software.
The best CRM Add-in for Outlook, also available as a web app and on iOS / Android. It helps manage Customers, Sales, Projects, and Email Marketing. With eWay-CRM, you can share your Outlook with your team, track communication history, plan follow-ups, automate company processes and thus, run your business efficiently. The software is also highly customizable - it allows you to create user fields, design form layouts, customize workflows and user permissions. Learn more about eWay-CRM

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Mailbird is a beautifully simple email client that connects to all your email accounts, social and business productivity apps in one.
Mailbird is a simple, yet powerful desktop email client that helps you manage multiple email accounts. It allows you to easily integrate Gmail, Yahoo Mail, Office 365, and other online services, like your social media, and favorite productivity applications all in one place. Whether you are a freelance managing multiple work accounts or a small business owner juggling campaign emails, social media, and customer inquiries. Mailbird helps you stay on top of your inbox without missing a beat. Learn more about MailBird

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Klaviyo is a unified customer platform for email, SMS, and more that gives you direct ownership of your customer data and interactions.
Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. Because the Klaviyo database integrates seamlessly with your tech stack, you can get the full story on every customer that visits, and then—from the same platform—use those insights to automate personalized email and SMS communications that make people feel seen. Learn more about Klaviyo

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content

Email Marketing Software Buyers Guide

Introduction

Email marketing software is a tool that enables marketers across Canada to automate the delivery of targeted content to large lists of prospective customers via email. These lists may include service subscribers, group members, app users, website visitors, survey respondents, competition entrants, or other stakeholders. A feature of complex marketing operations is carried out by content publishers, media organizations, and large ecommerce companies, this type of software is now being adopted by companies of all sizes and sectors. By automating email communication, marketing professionals from a variety of industries aim to boost the efficiency of email marketing efforts without technical expertise or substantial resource investment.

Used by more than half of the global population, email is the platform with the largest reach. So, it is also the direct marketing channel of choice for companies with computer literate users. This includes government, politics, manufacturing, FinTech, travel, hospitality, real estate, telecommunication, education, and health organizations. But email marketing software tools are also used by start-ups, sole proprietors, the self-employed, and SMEs in the creative industries, beauty, sports, and religion sectors. At its core, this type of software is designed to simplify marketing content delivery for organizations with a large customer base, whatever the field of activity.

Also known as email distribution or email campaign management software, these tools enable users to create, customize, send, and track email messages in bulk. In doing so, they create a reliable and dependable communications channel with subscribers. This, in turn, allows them to grow engagement with their leads, create a loyal readership, convert prospects, boost sales, and maximize ROI. They can compare key metrics like email open rates and click-through statistics to tweak their campaigns. They can also use event, demographic, and behavioural data to personalize their messaging even more, further boosting the effectiveness of their campaigns.

This kind of software can be of substantial value to both company and customer. As it can be used to target prospects already interested in their product or services, it benefits companies that aim to maximize efficiency and minimize waste. As for customers, it helps familiarize them with the service or product while avoiding brand fatigue. Accessible to people of any background, computer skill level, or physical ability, email marketing can reach a vast audience without imposing on their time.

Email marketing software often incorporates tools and technologies that go beyond content distribution. So, this type of software can find itself crossing over into other software categories. This crossover may include campaign management software, survey software, and marketing automation software. Some businesses seek to incorporate these tools in their contact management software or CRM software. Others choose an all-in-one marketing platform software that covers CRM, social, sales, and project management aspects.

The functionality of email marketing software applications will vary depending on their intended use. But they all come with a few features specific to email marketing campaigns, as opposed to social media or text campaigns. Email marketing tools are expected to be able to help marketing teams fulfill these standard tasks:

  • Store, sort, segment, and manage customer lists
  • Draft, customize, store, and manage email templates
  • Create and distribute surveys. Collect and analyze responses. Draft and distribute newsletters to subscribers
  • Develop and run promotional campaigns
  • Streamline basic CRM aspects like customer communication and care

What is Email Marketing Software?

Email Marketing Software is any application that can automate email communication between businesses and their existing or prospective customers. Using these software applications, marketers manage their mailing lists, monitor and compare the effectiveness of various campaigns, and boost the efficiency of their marketing operations. Depending on the content of the email messages, they can be used to launch and promote products and services, build brand awareness, or boost brand recognition.

Sometimes able to send tens of thousands of media-rich email messages at once, these software tools can support even large speed and bandwidth requirements for vast data transmissions. While some companies host these software tools and their databases on their premises for the sake of their security and convenience, many opt for the Cloud option instead. This enables company employees to access the data from virtually any device, and operate the software remotely.

But whatever the type of infrastructure, email marketing applications are a faster and more reliable alternative to conventional, manual email distribution. With automated email delivery, companies can avoid transmission errors, duplicates, human bias, and scheduling mistakes. Using these software tools, marketers ensure that emails reach their intended recipients at the optimum time for opening, reading, and responding to their messages.

Email marketing tools are self-sufficient applications that require very little input from users. The user typically selects the type of message to be sent to specific leads and then schedules the transmission with drag-and-drop commands rather than code writing. So, not only are these tools accessible to people without advanced programming skills but also to those with little experience in marketing operations. This may include professionals in education, healthcare, manufacturing, religion, government, construction, etc. Likewise, it can be used by large organizations involved in politics, hospitality, real estate, manufacturing, FinTech, and telecommunications to streamline operations within their marketing departments.

What are the benefits of email marketing software?

The benefits of email marketing platforms or software tools have much to do with their ease of use, and with their accessibility to users and customers alike. Email marketing software users don't require training or technical assistance to develop and run their campaigns; neither do readers in order to view and interact with the content. But there are also a few value-adding benefits to these tools. Here are a few notable advantages that are common to email marketing tools:

  • Reach and scalability: Email marketing is faster and more far-reaching than other forms of marketing, including word of mouth and paid advertisement. As such, email marketers can tap into much larger pools of prospective customers, and with far fewer resources. As the email content is shareable online and on social media through embedded social profile links, this type of campaign can foster interest in the product indefinitely. Also, it can be used to quickly adjust the scale of a campaign. For instance, with an email marketing tool, users can adapt to a temporary spike in interest due to a product launch, viral coverage, or trending influencer shout-outs.
  • User customizations and customer personalization: Tailoring the content is a two-pronged process with email marketing software. On the one hand, this type of application usually lets users add branding, rich media, and themes that are specific to their company, making the content bespoke to them. On the other hand, users can also customize their messaging to make it relatable to the readership, be it a vast audience, small groups of customers, or individuals. Based on customer interests, behaviour, location, demographics, and other granular data sets, users can personalize the message with dynamic content. For instance, they can alter subject lines and greetings, include snippets of recently browsed products, and reference specifics like reward points and membership milestones. They can also tailor the content based on CRM data targeting or geo-targeting.
  • Real-time performance metrics: Having instant visibility into customer engagement and campaign performance is what sets apart professional marketers from the amateurs. Bounce rate, open rate, click-through rate, conversion rate, and unsubscribe request rate are just some of the KPIs marketers can visualize instantly with an email marketing tool to gauge engagement and performance. With instant, accurate, and quantifiable information fed through an email marketing software tool around the clock, marketers are better equipped to make decisions and reassess their strategies.
  • Versatility: These software tools can carry out every kind of email marketing campaign imaginable, including acquisition, promotion, retention, and newsletter campaigns. The content itself can be transactional, such as receipts, invoices, billing statements, and order confirmation emails. But users can also design them based on customer behaviour and their progress through the buying cycle. So, the software can produce and send onboarding emails, browse abandonment reminders, review requests, recommendations, password renewal notifications, reorder reminders, trial expiry alerts, anniversary renewal reminders, and cross-selling offers.

What are the features of email marketing software?

Email marketing software applications are as diverse as they are versatile. Features can include: confirming orders, mail verification and scoring, address book autofill, trigger-based actions, dynamic content, and A/B testing among others depending on the developer, intended market, and type of user. For those in marketing, public relations, travel, hospitality, eCommerce, and the media, these sought-after capabilities can give their companies an edge in a highly competitive environment. But when it comes to organizations in sectors like manufacturing, education, and healthcare, it's basic features that these companies count on and expect to make use of. Here are some of the must-have features of email marketing software:

  • Contact database management: Safely harvest and store sensitive personal information about email subscribers, prospects, leads, and existing customers in a centralized location. Email marketing application users must be able to build, import, and maintain these databases securely, even without a background in database management. This may involve harvesting contact information and other personal data automatically when website visitors, app users, survey responders or competition entrants fill in forms or access specific pages. The software must also operate in line with data privacy regulations, impervious to cyber-attacks and data leakage. To ensure consistency across departments, companies may opt for tools that integrate with customer relationship management (CRM) applications.
  • Customer segmentation: Group contacts based on standard demographic criteria, such as age, income, and location. Aside from these conventional demographic groups, sales and marketing teams can also use CRM tools to segment customers based on their acquisition source, interests, buying behaviour, and other data points, tailoring the content of the messaging to their needs. Using machine learning, marketers can then analyze other data sets and correlate them with specific actions, building unconventional groupings of leads to run hyper-targeted marketing campaigns on, including static and dynamic ones. For instance, they can run drip campaigns with personalized greetings and subject lines to prospects of a certain age, with a specific educational background, living in remote areas (geo-targeting), and who tend to buy their products only after having their queries answered.
  • Mailing list management: Create mailing lists with data grouped into relevant categories using the contact information harvested. Users must be able to access contact information for their customers and send emails to the entire mailing list or to sections of database entries. They must also be able to export their contact lists to spreadsheets available in well-known formats, such as .CSV and .XLSX.
  • Mass delivery of email messages: Send marketing content to vast numbers of recipients with as few errors or bounces as possible. Email automation tools should be able to flag up email typos and discrepancies, and ghost email accounts, spam traps, or abusive content before sending out promotional material en masse. This ensures that emails can reach recipients in the order of thousands simultaneously, with optimal inbox placement rates (IPRs), and without inboxes' recipients skewing performance results.
  • Template management: customize email templates with built-in features and drag-and-drop editors. Users should be able to add their company logotype, branding, colour themes, and layouts of choice to match their corporate identity. Whatever the scale of the campaign and the complexity of the email content, the email marketing platform should allow even novice users to make their mark using formatting features that they can place, mix, and overlay through drag and drop rather than writing programming language. They may also offer pre-stocked images, unlimited templates, landing page builders, and mobile accessible functions.
  • Anti-spam law compliance: Comply with electronic communications regulations that limit email marketing to individuals who agree to receive communication beforehand. Sending email messages comes with rules. As countries across the globe draft laws that make companies legally culpable for sending spam, it's important for companies to minimize errors, including email typos, misleading headers, and deceptive subject lines. Email marketing software can also help lend credibility to an email by mentioning verifiable information like the registered address of the business or the company registration number within email templates.
  • Subscribe and unsubscribe options: Give recipients the option to subscribe, unsubscribe, and resubscribe by embedding a relevant button or link in the email. Opt-out mechanisms are not only a sign of goodwill but also a legal requirement for any company engaged in direct marketing, according to current marketing and advertising laws. But the same function can be used to show recipients how to resubscribe, especially since there is often a lag between when customers opt-out and when they are taken off the mailing list. When there's a time lag, the unsubscribe form should mention the typical time frame for processing subscription requests.
  • Real-time reporting and analytics: Produce reports containing campaign KPIs, ideally with charts, graphs, and other visuals. Decision-makers need real-time key metric reports to assess the performance of their campaigns and take immediate action. Email tracking software can produce reports on delivery, bounce, open, click, and unsubscribe rates in real-time. They can also render these results in visual format, revealing patterns and trends that users would otherwise miss.

By using the software directory provided by Capterra, it is possible to delve further into the highlights and unique selling points (USPs) of the many specific email marketing tools featured before proceeding to invest in one. Thankfully, with the filters available above, users can save a great deal of time and effort trimming the list down to a few worthy candidates and then pinpointing that one tool on the shortlist that is a perfect match for their business.

What should be considered when purchasing email marketing software?

When considering which email marketing software tool to purchase, it's worth approaching this query from a variety of angles. After all, the final choice will determine the range of campaigns users can run, the type of content they can develop, and the safety and security of their transmissions across the ether. Here are some of the basic features that users should consider before before they make up their minds and settle on this kind of software application:

  • Mobile optimization: Readers can access their inbox faster and more often from their mobile devices than they can from a PC. They can also read the content more comfortably and privately on smaller screens, provided the content is displayed with the appropriate formatting, frames, buttons sizes, and flip effects. To maximize the reach of their campaigns, marketers should optimize their content for mobile device users, even on cloud-based applications with inherent mobile-friendly features. This involves testing the layout and the content for mobile-friendliness and accessibility before committing to buy the software, and before every campaign launch. Any email marketing software with a mobile-responsive design option, such as built-in mobile templates, should be a serious contender.
  • Email and SMS automation: Automation capabilities take the effort out of tedious but time-sensitive marketing operations. Based on event triggers, these automations might involve sending welcome, feedback, exclusive offers, or reminder messages automatically when readers subscribe, convert, or reach a milestone. For businesses that want to run perfectly timed, user-specific bulk messaging campaigns alongside their regular promotions, email marketing software may be the solution. The software is especially effective if it can use bulk messaging tools to complement email campaign development, alongside web push notifications and other conversion incentives.
  • Integration with CRM and eCommerce software: Contact databases and mailing lists offer a limited view into the company's interactions with its customers. By comparison, CRM and eCommerce platforms offer a broad – if not complete – view of customer preferences, interests, demographics, disposable income, and past purchases. Being able to see the bigger picture is an advantage for a variety of reasons: it provides consistency across datasets, it prevents double entry errors, and it facilitates customer profiling. Integration with eCommerce platforms also makes past purchase information more reliable.

Today's most relevant email marketing software trends go hand in hand with the growing needs of consumers. As these trends emerge and develop, marketers must not only keep up but also stay one step ahead of them. The mark of a forward-thinking company is the flexibility with which its email marketing tools can adapt to changing lifestyles. Notwithstanding budgeting constraints, companies should heed these trends when they select their email marketing software:

  • Shift to voice technology: Customers are having their emails read aloud, either at home, on their phones, or from their smart wearables. As they sift through their inbox using a voice assistant, they are less likely to lock eyes on a specific email, especially if it's not recent. This makes it essential for marketers to use consistent branding, eye-catching email favicons, and engaging subject lines. It also means that companies must place greater importance on their image before engaging with customers.
  • Artificial intelligence (AI) and machine learning (ML): With AI and ML, companies can formulate their content so that they strike a balance between salesy and useful messaging, in a way that maximizes engagement potential with every customer. AI can help draft rich media, interactive surveys, and relevant offers through geo-targeting and behavioural analytics. Capterra’s research report demonstrates how marketers can also use ML to continuously improve customer experience through baked-in algorithms, predictive analytics, and tweaking based on past failures. For example, they can use lessons learnt from a mass unsubscribe event to instruct the campaign builder when to stop sending emails.
  • Augmented reality (AR) and virtual reality (VR): Two of the most exciting technologies to emerge in recent years, AR and VR come with a variety of applications in email marketing. As various devices and operating systems embrace these technologies, marketers are also finding it easier to leverage this type of content in their email campaigns. For instance, they can embed QR codes or 2D images in their email messaging to trigger AR content so that readers can view 3D objects popping out when they hover over or click those triggers. For readers who wear VR glasses and other devices, a VR compatible email could transform their shopping experience into one similar to in-person buying, as shown in Capterra’s article about this technology.
  • The rise of social media: The tug of war between the need for privacy and the need to socialize online can only work in social media's favour, as sharing data across social networks continues to be ubiquitous. Companies can harness data and engagement by simply embedding social media buttons in their email campaigns. With mobile and SEO-optimized content, they can leverage the benefits of a global audience, such as having an online presence in perpetuity. However, they would also be subject to more scrutiny and the risks that come with it.

Sources:

The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them. The following sources were used for this document:

Campaign management software - Capterra Canada (Date accessed: Tuesday February 22, 2022)

Survey software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Marketing Automation Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Contact Management Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

CRM software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

All-in-one marketing platform software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Advertising and competition rules - Canada.ca (Date accessed: Monday, April 25, 2022)

How implementation of machine learning can help SMEs - Capterra Canada (Date accessed: Monday, April 25, 2022)