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Twilio SendGrid is the leading cloud-based email delivery platform, trusted by over 80,000 of the world's fastest-growing brands. Learn more about SendGrid
Twilio SendGrid is a leader in customer communications. Our trusted, cloud-based email delivery platform helps marketers and developers send with confidence. We are trusted by over 80,000 global customers, big and small, to drive engagement and growth through their email program. In addition to our award-winning API, Twilio SendGrid's Marketing Campaigns offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing and actionable analytics. Learn more about SendGrid

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  • Auto-Responders
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  • Event Triggered Actions
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Advanced Email reporting and segmentation, list management, template management, AB testing, email automation. Top deliverability. Learn more about Maropost
Designed for Media, Publishing and Ecommerce companies, Maropost is a premium Email marketing automation platform that allows you to acquire, engage and convert prospects and customers across multiple marketing channels. We ensure the best deliverability rates in the market (98%) with a dedicated team to take care of your email marketing needs. Learn more about Maropost

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  • Auto-Responders
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Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio. Learn more about iContact
Unlimited sending. Phone, email, and chat support. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support and a 98% deliverability rating. Learn more about iContact

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  • Auto-Responders
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Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
HubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you're always sending the most relevant information. You can also monitor your email marketing with baked-in analytics, so you can improve your open and click-through rates. Sign up for free, and start running email campaigns that convert and nurture leads, close customers, and contribute to the growth of your business. Learn more about HubSpot Marketing Hub

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  • Auto-Responders
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Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans. Learn more about Freshmarketer
Create email campaigns from scratch with the drag-and-drop email builder/choose from 150+ templates/upload your own HTML email template file. Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Learn more about Freshmarketer

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  • Auto-Responders
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Customer engagement platform for sending automated emails, push notifications, SMS, and more to engage and retain your audience. Learn more about Customer.io
Customer.io is the customer engagement platform that enables marketers to build their most sophisticated automated messaging campaigns. With access to your real-time behavioral data, you can create personalized and relevant messages that engage and retain your customers. Send email, push notifications, text messages, and more all through an intuitive and powerful visual building experience. Built for scale, Customer.io is used by over 3,800 companies, sending over 8 billion messages per year. Learn more about Customer.io

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  • Auto-Responders
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Email marketing and marketing automation for small to mid-sized businesses and high-volume senders. Simple tools. 24/7 support. Learn more about Benchmark Email
Ignite customer relationships with our easy-to-use email marketing and marketing automation platform. Quickly build eye-catching emails with our drag & drop email builder, and make sure every send is optimized for delivery with our email marketing checklist. Landing pages, forms and surveys make it simple to grow your subscriber list. Building email campaigns that convert was never easier. -100+ employees in 15 countries - 9 Supported languages - Devoted Support 24/7 Learn more about Benchmark Email

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An end-to-end email marketing platform for advanced email operations and data-driven growth. Learn more about Ongage
Ongage is an email marketing platform for advanced email marketers who are looking to know their customers better and reach their inboxes at scale. Ongage has the most powerful email API in the market, a built-in SMTP relay, and segmentation, personalization, and campaign optimization capabilities that you have to see. Give your email operation a new home with Ongage and capitalize on all your previous platform features, while increasing your cost-effectiveness, deliverability, and more. Learn more about Ongage

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  • Auto-Responders
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All the marketing tools you need to grow revenue, in-store and online. Drive sales with loyalty programs, email, SMS, pop-ups and more. Learn more about Marsello
Marsello is the only retail & hospitality marketing solution that works in-store and online. Packed with powerful marketing automation features, including loyalty & reward programs, perfectly timed email and SMS automations, customizable campaign templates, marketing lists, feedback surveys, Google Review Manager, and reporting so you can track what works and what doesn’t, Marsello is designed to drive sales and increase customer loyalty. Marsello - Smart marketing that sells. Learn more about Marsello

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  • Auto-Responders
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Omnisend ecommerce email marketing & automation platform that helps you sell more. Compatible with most popular ecommerce platforms. Learn more about Omnisend
Omnisend is an all-in-one email marketing automation platform built for growth-focused ecommerce brands. Convert visitors into customers, create personalized emails in minutes, and automate your email marketing. Use smart segmentation to create hyper targeted and relevant email messages, earning you more revenue. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more. Join Omnisend Partner program and earn a 20% revenue share. Learn more about Omnisend

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  • Auto-Responders
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130k+ customers use ActiveCampaign for personalized email marketing, giving their contacts exactly what they want, when they want it. Learn more about ActiveCampaign
ActiveCampaign helps any business connect and engage with their contacts through powerful, easy-to-use email marketing and contact management. Build newsletters, send triggered campaigns, and create personalized messages targeted to each contact's interests so they get exactly what they want, when they want it. The campaign builder and full template library lets you design beautiful emails with just a few clicks, getting the right emails to the right people. Pricing starts at just $9/month. Learn more about ActiveCampaign

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  • Auto-Responders
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An integrated CRM and marketing solution to build campaigns and send emails directly from your CRM. Choose Simple or Advanced solutions Learn more about Really Simple Systems CRM
Our integrated CRM and marketing solution lets you build campaigns and send emails directly from your CRM, using your data to personalize and segment. New leads can be captured from your website and assigned to sales staff to follow up. Or you can add them directly to an automated marketing campaign, letting you work smarter. The stats package means you can monitor the leads, opportunities and value of closed deals, then track the ROI for each campaign, and optimise your marketing spend. Learn more about Really Simple Systems CRM

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  • Auto-Responders
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Use vcita's pre-built templates to create gorgeous, mobile-friendly campaigns in seconds! Learn more about vcita
Everything you need to create snazzy and branded email marketing campaigns. Segment clients based on their location, interests and more and use that information to send automated, trigger-based campaigns. Use vcita's pre-built templates to create gorgeous, mobile-friendly marketing campaigns, designed with customer engagement in mind and easily track your interactions with customers. Using beautifully branded invoices, collect payments professionally. Learn more about vcita

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  • Auto-Responders
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Email marketing platform with additional channels: SMS, web push, Facebook and WhatsApp chatbots. Free plan includes 15,000 emails. Learn more about SendPulse
SendPulse is an email marketing platform with additional channels: SMS, web push notifications, Facebook and WhatsApp chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders. SendPulse offers unlimited email sends with every plan, 24/7 live support, great deliverability and detailed reports. Free plan includes 15,000 emails every month and premium plan pricing starts at just $9.85/month. Learn more about SendPulse

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  • Auto-Responders
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SmartrMail is an easy-to-use email marketing app that helps you send better email for your store. Integrates with Shopify and more. Learn more about SmartrMail
Looking for a MailChimp replacement for Shopify? Get a $19 credit back and free migration assistance on SmartrMail. We are fully integrated with Shopify, BigCommerce, WooCommerce and Neto. We are the easiest way to send better email your customer love. Easy-to-use automation, product recommendations, beautiful newsletters and advanced segmentation. 100+ 5-Star Reviews on Shopify. Learn more about SmartrMail

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  • Auto-Responders
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An all-in-one cloud-based solution that helps small businesses grow while managing contacts, leads, opportunities and so much more! Learn more about EntreTEK
EntreTEK Solutions provides a unique cloud-based solution that helps small businesses manage contacts, leads, opportunities and more inside their all-in-one business software. Build websites, landing pages, and complete automation solutions while replacing more than $2000 a month in other business software. Schedule appointments, take payments, and communicate across all major platforms with your clients and prospects. Seamlessly integrate with your existing tools or websites to save time! Learn more about EntreTEK

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  • Auto-Responders
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Easily create beautiful emails that drive traffic to your business, creates customer loyalty, and increase your sales. Learn more about AWeber
AWeber is the perfect choice for people who want a full-featured Email Platform that’s super-simple to use and provides additional valuable tools. For 20 years, over one million customers have trusted AWeber. Customer service-they provide technical help, plus marketing and content advice 24/7. People also love the low, predictable pricing structure, high deliverability rates, and integration. Result? It’s easy to communicate and grow revenue with AWeber as your partner. Learn more about AWeber

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  • Auto-Responders
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Dubb is a SAAS video communication that lets you create, share, and track video to help grow your sales and marketing. Learn more about Dubb
Dubb is a one-stop solution providing everything a business needs to grow their sales and marketing with video. Create videos with Dubb's cutting edge video creation tools and convenient add-ons. Customize videos with branding and custom video landing pages. Distribute and track videos with custom email templates, and video email and video SMS automation. Track video engagement and conversions with Dubb's powerful real-time analytics platform. Learn more about Dubb

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Grows Lead Funnel & Increases Productivity | No.1 in Email Deliverability & CRM Integrations | Cold Email Software for Sales Outreach Learn more about SmartReach.io
Sales enablement software that assists businesses engage with prospects and increase productivity. This cold email software specialises in email deliverability and is best suited for agencies or large sales teams looking to increase ROI. It integrates natively with CRMs like Pipedrive, Hubspot, Salesforce, Zoho and with over 1500 apps through Zapier. Allows to sync prospects' email from Linkedin or do a bi-directional sync of contacts and their email activity with the CRM. Learn more about SmartReach.io

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  • Auto-Responders
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Sleeknote has everything you need—popups, forms, sidebars, gamification—to turn your traffic into subscribers (in a few clicks) Learn more about Sleeknote
Sleeknote is a conversion rate optimization tool that helps email marketers convert their website visitors into email subscribers using popups, forms, widgets, floating bars, and gamification. Most email form builders are made to target only new visitors. With Sleeknote, it's easy to your email collection campaigns for each visitor, regardless of where they are in their journey. Learn more about Sleeknote

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  • Auto-Responders
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Wrike is a work management platform with custom request forms, templates, and Gantt charts ¿ use them to boost your email marketing. Learn more about Wrike
Wrike is a project management platform used by more than 20,000 companies worldwide. Kickstart your email marketing campaigns with a customized request form to outline tasks for your team. Build your project with ready-made templates that you can tailor for your needs. Create a project timeline with task dependencies and important milestones using a flexible Gantt chart. Record your results and highlight data with detailed reports, graphs, charts, and more. Simplify email marketing with Wrike. Learn more about Wrike

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  • Auto-Responders
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#1 free CRM and email marketing platform with over 8 million sales teams worldwide. Email automation, trigger emails, more. Learn more about Bitrix24
Bitrix24 is one of the very few CRM systems that offers email marketing software free of charge. There are several things that make Bitrix24 quite different from other free email marketing services. First, it's customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. And if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24. Learn more about Bitrix24

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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Advanced email marketing tools for medium & enterprise businesses to build powerful personal connections with their customers. Learn more about Campaigner
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide. Learn more about Campaigner

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  • Auto-Responders
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Streak is the only CRM integrated entirely within your Gmail inbox, and works alongside all your other Google Workspace applications. Learn more about Streak
Streak is the only CRM integrated entirely within your Gmail inbox, and works alongside all your other Google Workspace applications. It can be used to track any business processes including sales, partnerships, support, hiring, deal flow, and much more. Streak also includes a powerful set of email tools such email tracking and mail merge (with automated follow-ups). Learn more about Streak

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  • Auto-Responders
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  • Event Triggered Actions
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ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Learn more about ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

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  • Auto-Responders
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EngageBay allows you to Grow your business with powerful email marketing functionalities to increase open rates and boost conversions. Learn more about EngageBay
EngageBay allows you to grow your business with powerful email marketing. Choose from several ready-made email template or create your own from a wide array of templates to suit your business needs. Use our simple drag and drop interface to create amazing templates. Segment and target your subscriber lists. Personalize every part of the email and send them in a click. Design beautiful email templates with rich text formatting. Track and optimize your campaigns, analyze your results Learn more about EngageBay

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  • Auto-Responders
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macOS app that features a fun and easy-to-use email template editor, list management tools, and insightful campaign analytics reports. Learn more about Direct Mail
macOS app that features a suite of powerful email marketing tools: a fun and easy-to-use email template editor, mailing list sign up forms and advanced list management tools, and insightful campaign analytics reports. Learn more about Direct Mail

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  • Auto-Responders
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Easy-to-use, affordable email marketing tool for businesses and individual creators wanting to grow and engage an audience. Learn more about EmailOctopus
EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers. Learn more about EmailOctopus

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  • Auto-Responders
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With just a few clicks of your mouse, Kartra will send out high-converting branded emails that keep your audience engaged and buying. Learn more about Kartra
Kartra is an all-in-one marketing platform for your online business. With just a few clicks of your mouse, Kartra will send out high-converting branded emails that keep your audience engaged and buying. Kartra's email builder comes ready with professionally designed email templates and components so you just need to drag, drop, and click send. Kartra can split-test your email contents and subject lines, track conversions, and finally switch to whichever version converts the best automatically. Learn more about Kartra

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  • Auto-Responders
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Salesflare is the intelligent CRM & email marketing platform for small and medium sized B2B businesses, who sell more with less work. Learn more about Salesflare
Salesflare is an intelligent CRM & email marketing platform, used by thousands of small and medium sized B2B businesses who sell more with less work. It sends automated email sequences, so you can reach out to your leads at scale in a personal way. It automatically fills out your address book and keeps track of all interactions with the leads you're in contact with. And it neatly reminds you when to follow up. You just have to write the emails, make the calls, and have the coffee. Learn more about Salesflare

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  • Auto-Responders
  • Reporting/Analytics
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An intelligent sales CRM that helps sales reps be more productive, increase their sales, and engage clients. Learn more about Salesmate
Salesmate helps businesses close more deals faster. Our easy-to-use interface and automated workflows let your sales team focus on the right deals at the right time. Never miss a beat and start closing more deals. Some of our hottest features: - Built-in Calling w/ Power Dialer - Customer Journey Automation - Email Drip Sequences - Workflow Automation - Meeting Scheduler - Web forms Give us a free test ride today and our friendly staff is ready to help you! Learn more about Salesmate

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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Kickbox combines the best tools for email deliverability, from reputation monitoring to email testing, alerts, verification, and more Learn more about Kickbox Email Verification
Are your emails going to the spam folder? Having trouble reaching a certain domain? Kickbox combines the best tools in email deliverability, from reputation monitoring to email testing, alerts, and verification. Everything you need in one platform to detect deliverability issues before and after you send your campaigns. Learn more about Kickbox Email Verification

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  • Auto-Responders
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  • Event Triggered Actions
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Verify emails in bulk over time or instantly one at a time. Track your progress in real time through a simplified dashboard. Learn more about NeverBounce
Over 130,000 users trust NeverBounce for their real-time email verification and list cleaning services. NeverBounce ensures companies reach their customers by dramatically increasing the delivery of their emails to the inbox. By checking if email validity against a database of 6 Billion emails and removing outdated email addresses, NeverBounce improves deliverability and helps businesses adhere to strict email provider guidelines. Learn more about NeverBounce

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  • Auto-Responders
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  • Event Triggered Actions
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Open Rates, High Delivery rates, Automated Schedule Campaigns, Automation tools available, A/B Test, API, SMTP, Anti-spam security Learn more about ROUTEE
Routee is an all-in-one Email Platform, SMTP & email API, that enables businesses to increase sales, reduce communication costs & engage more customers. Routee, only charges you based on the volume of emails you send and gives you access to all of the PRO email features from your first email & forever without extra fees. Send personalized email marketing campaigns, set transnational updates and email automations. Get useful insights, measure your results and improve your business communication Learn more about ROUTEE

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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  • AB Testing
  • Drip Campaigns
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Send automated, personalized, and targeted email drips that yield higher open and conversion rates, and maintain your email reputation. Learn more about Personyze
Personyze email remarketing allows you to trigger emails based on over 70 targeting parameters, including behaviors on your site, geo-targeting, CRM data targeting, and many others. Harness the power of AI-generated product and content recommendation in your emails, to maintain engagement and increase return visits and sales on your site, based on each visitor's unique interests. Learn more about Personyze

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
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All-In-One Automation Tool with Sourcing, Outreach, data enrichment ATS / CRM, database management, and synchronization capabilities. Learn more about Jobin.cloud
Jobin.cloud is an All-In-One Automation tool to Find and Engage with People. It has an integrated emailing system to easily launch bulk emails, with personalized fields, an automated email finder, brandable signatures, custom email speed throttling, toggleable anti-spam settings, an integrated unsubscribe feature and can be setup with any number of different addresses. Contacts can be assigned to workflows, lists, pipelines and you can track all your conversations with timelines, tags and notes. Learn more about Jobin.cloud

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
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SigParser automatically builds email lists by scanning email mailboxes to extract contact details. Setup takes minutes. Free trial. Learn more about SigParser
SigParser is the perfect tool to automatically build high quality email lists by scanning the contents of past emails and calendars to find email addresses, full names, phone numbers and over 60 other contact details. SigParser makes it easy to automatically update email marketing applications with email addresses, full names, and other contact details. Get a free no-commitment trial for up to three mailboxes. Learn more about SigParser

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
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  • AB Testing
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Leverage a Cold Email Strategy with our Turn-Key Email Outreach solution that bundles email service provider and email automation tools Learn more about MailRush.io
MailRush.io is a Cod Email Automation Tool that bundles Email servers with Dedicated IPs to control your sender's reputation. Send Email Follow ups to increase engagement. Start an email warming strategy and track your inbox placement. Validate your email list with accuracy. Use our Chrome extension for finding emails from your LinkedIn Sales Navigator searches. We automate best practices so that you can stream cold outreach into your growth path. Learn more about MailRush.io

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
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Everything you need to identify email deliverability issues before & after you send your email campaigns. Learn more about Kickbox Deliverability Suite
Kickbox combines the best tools in email deliverability to provide actionable insights that empower you to reach more inboxes and increase your email ROI. From pre-send content and spam checks to post-send analytics, DMARC, and blocklist monitoring, Kickbox brings together the most useful insights from multiple sending platforms or mail streams. Learn more about Kickbox Deliverability Suite

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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  • AB Testing
  • Drip Campaigns
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Generate and sell more Internet leads with the only email automation and lead generation software made for Internet marketing experts. Learn more about Marketing Optimizer
Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it's moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it. Learn more about Marketing Optimizer

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
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  • Drip Campaigns
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TigerLRM is an all-in-one Sales Enablement Software with tools for Content Management, Training & Coaching, In-Built CRM, and more. Learn more about TigerLRM
TigerLRM is an All-in-One Sales Enablement Software with essential tools such as Content Management, Training & Coaching, In-Built CRM, and more! Bring out the Tiger in your sales team with a highly intuitive, easy-to-use suite of Sales Enablement and CRM tools that help sales professionals focus on hunting and closing leads. TigerLRM comes fully equipped with built-in features and tools that cut down on sales guesswork and presumptions. Learn more about TigerLRM

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  • Auto-Responders
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For as little as $1 per lead, you can find out who may have started a form on your website but didn't submit it to you. Learn more about Capture
Within 24 Hours know how many leads you are missing. #1 Cloud based software for lead generation. Up and running in minutes. Free trial and No Credit Card. Capture is the first ever patented software that creates a safety net for your lead generation and traffic spend. Finally there is a way to identify and remarket to your lost web traffic, reinforcing your lead generation strategy for a stronger ROI. For As Little As $1/Lead Learn more about Capture

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  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
DMARC email delivery reporting aggregated across all your email senders. Learn more about MxToolbox Delivery Center
You rely on email for business critical communication, so you need to know your email has been delivered to your customers and you need to know who is sending email on your behalf. MxToolbox is your expert on email deliverability. MxToolbox Delivery Center, gives you the insight you need to manage your email configuration and troubleshoot emergent email issues in order to improve your email delivery. Learn more about MxToolbox Delivery Center

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Learn more about Mailchimp

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Cloud-based solution that enables businesses to send, receive, organize, translate and schedule emails across multiple user accounts.
Cloud-based solution that enables businesses to send, receive, organize, translate and schedule emails across multiple user accounts. Learn more about Gmail

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio.
Squarespace is the all-in-one platform to build a beautiful online presence. Look like an expert right from the start with award-winning templates for your website, online store, or portfolio. Customize the design to fit your personal style and professional needs. Get found in search by more people with powerful SEO tools. Learn where your website traffic is coming from, what your visitors are looking for, and how they're interacting with your content or products with in-depth Analytics tools. Learn more about Squarespace

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Drag. Drop. Done. Our easy-to-use editor makes it simple to customize and design great-looking emails that stand out on any device.
Connect with customers and prospects in minutes with so many great features including one-click editing & marketing automation! We provide you with real-time tracking tools that report who's opening, clicking, and sharing your emails so you can keep growing. If your next steps include list growth, we can help you grow faster with landing pages, leads from Instagram and Facebook social ads, and even SMS text messaging-- Constant Contact has all of the tools you need in one easy-to-use platform! Learn more about Constant Contact

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you -- everywhere you work.
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you by automatically combining your contacts, communication histories, email inboxes, and calendar appointments with over 250+ SaaS business app contacts and social media connections (including Linkedin, Twitter, Facebook) into one unified team relationship manager. Learn more about Nimble

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Airtable is the database that anyone can use with a beautiful spreadsheet interface.
Airtable is the relational database for the rest of us. With a spreadsheet-like interface that anyone can use, realtime collaboration, and rich features like file attachments and reporting, Airtable is the friendliest modern database. Learn more about Airtable

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads. What makes us different? Sendinblue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Learn more about Sendinblue

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content

Email Marketing Software Buyers Guide

Introduction

Email marketing software is a tool that enables marketers across Canada to automate the delivery of targeted content to large lists of prospective customers via email. These lists may include service subscribers, group members, app users, website visitors, survey respondents, competition entrants, or other stakeholders. A feature of complex marketing operations is carried out by content publishers, media organizations, and large ecommerce companies, this type of software is now being adopted by companies of all sizes and sectors. By automating email communication, marketing professionals from a variety of industries aim to boost the efficiency of email marketing efforts without technical expertise or substantial resource investment.

Used by more than half of the global population, email is the platform with the largest reach. So, it is also the direct marketing channel of choice for companies with computer literate users. This includes government, politics, manufacturing, FinTech, travel, hospitality, real estate, telecommunication, education, and health organizations. But email marketing software tools are also used by start-ups, sole proprietors, the self-employed, and SMEs in the creative industries, beauty, sports, and religion sectors. At its core, this type of software is designed to simplify marketing content delivery for organizations with a large customer base, whatever the field of activity.

Also known as email distribution or email campaign management software, these tools enable users to create, customize, send, and track email messages in bulk. In doing so, they create a reliable and dependable communications channel with subscribers. This, in turn, allows them to grow engagement with their leads, create a loyal readership, convert prospects, boost sales, and maximize ROI. They can compare key metrics like email open rates and click-through statistics to tweak their campaigns. They can also use event, demographic, and behavioural data to personalize their messaging even more, further boosting the effectiveness of their campaigns.

This kind of software can be of substantial value to both company and customer. As it can be used to target prospects already interested in their product or services, it benefits companies that aim to maximize efficiency and minimize waste. As for customers, it helps familiarize them with the service or product while avoiding brand fatigue. Accessible to people of any background, computer skill level, or physical ability, email marketing can reach a vast audience without imposing on their time.

Email marketing software often incorporates tools and technologies that go beyond content distribution. So, this type of software can find itself crossing over into other software categories. This crossover may include campaign management software, survey software, and marketing automation software. Some businesses seek to incorporate these tools in their contact management software or CRM software. Others choose an all-in-one marketing platform software that covers CRM, social, sales, and project management aspects.

The functionality of email marketing software applications will vary depending on their intended use. But they all come with a few features specific to email marketing campaigns, as opposed to social media or text campaigns. Email marketing tools are expected to be able to help marketing teams fulfill these standard tasks:

  • Store, sort, segment, and manage customer lists
  • Draft, customize, store, and manage email templates
  • Create and distribute surveys. Collect and analyze responses. Draft and distribute newsletters to subscribers
  • Develop and run promotional campaigns
  • Streamline basic CRM aspects like customer communication and care

What is Email Marketing Software?

Email Marketing Software is any application that can automate email communication between businesses and their existing or prospective customers. Using these software applications, marketers manage their mailing lists, monitor and compare the effectiveness of various campaigns, and boost the efficiency of their marketing operations. Depending on the content of the email messages, they can be used to launch and promote products and services, build brand awareness, or boost brand recognition.

Sometimes able to send tens of thousands of media-rich email messages at once, these software tools can support even large speed and bandwidth requirements for vast data transmissions. While some companies host these software tools and their databases on their premises for the sake of their security and convenience, many opt for the Cloud option instead. This enables company employees to access the data from virtually any device, and operate the software remotely.

But whatever the type of infrastructure, email marketing applications are a faster and more reliable alternative to conventional, manual email distribution. With automated email delivery, companies can avoid transmission errors, duplicates, human bias, and scheduling mistakes. Using these software tools, marketers ensure that emails reach their intended recipients at the optimum time for opening, reading, and responding to their messages.

Email marketing tools are self-sufficient applications that require very little input from users. The user typically selects the type of message to be sent to specific leads and then schedules the transmission with drag-and-drop commands rather than code writing. So, not only are these tools accessible to people without advanced programming skills but also to those with little experience in marketing operations. This may include professionals in education, healthcare, manufacturing, religion, government, construction, etc. Likewise, it can be used by large organizations involved in politics, hospitality, real estate, manufacturing, FinTech, and telecommunications to streamline operations within their marketing departments.

What are the benefits of email marketing software?

The benefits of email marketing platforms or software tools have much to do with their ease of use, and with their accessibility to users and customers alike. Email marketing software users don't require training or technical assistance to develop and run their campaigns; neither do readers in order to view and interact with the content. But there are also a few value-adding benefits to these tools. Here are a few notable advantages that are common to email marketing tools:

  • Reach and scalability: Email marketing is faster and more far-reaching than other forms of marketing, including word of mouth and paid advertisement. As such, email marketers can tap into much larger pools of prospective customers, and with far fewer resources. As the email content is shareable online and on social media through embedded social profile links, this type of campaign can foster interest in the product indefinitely. Also, it can be used to quickly adjust the scale of a campaign. For instance, with an email marketing tool, users can adapt to a temporary spike in interest due to a product launch, viral coverage, or trending influencer shout-outs.
  • User customizations and customer personalization: Tailoring the content is a two-pronged process with email marketing software. On the one hand, this type of application usually lets users add branding, rich media, and themes that are specific to their company, making the content bespoke to them. On the other hand, users can also customize their messaging to make it relatable to the readership, be it a vast audience, small groups of customers, or individuals. Based on customer interests, behaviour, location, demographics, and other granular data sets, users can personalize the message with dynamic content. For instance, they can alter subject lines and greetings, include snippets of recently browsed products, and reference specifics like reward points and membership milestones. They can also tailor the content based on CRM data targeting or geo-targeting.
  • Real-time performance metrics: Having instant visibility into customer engagement and campaign performance is what sets apart professional marketers from the amateurs. Bounce rate, open rate, click-through rate, conversion rate, and unsubscribe request rate are just some of the KPIs marketers can visualize instantly with an email marketing tool to gauge engagement and performance. With instant, accurate, and quantifiable information fed through an email marketing software tool around the clock, marketers are better equipped to make decisions and reassess their strategies.
  • Versatility: These software tools can carry out every kind of email marketing campaign imaginable, including acquisition, promotion, retention, and newsletter campaigns. The content itself can be transactional, such as receipts, invoices, billing statements, and order confirmation emails. But users can also design them based on customer behaviour and their progress through the buying cycle. So, the software can produce and send onboarding emails, browse abandonment reminders, review requests, recommendations, password renewal notifications, reorder reminders, trial expiry alerts, anniversary renewal reminders, and cross-selling offers.

What are the features of email marketing software?

Email marketing software applications are as diverse as they are versatile. Features can include: confirming orders, mail verification and scoring, address book autofill, trigger-based actions, dynamic content, and A/B testing among others depending on the developer, intended market, and type of user. For those in marketing, public relations, travel, hospitality, eCommerce, and the media, these sought-after capabilities can give their companies an edge in a highly competitive environment. But when it comes to organizations in sectors like manufacturing, education, and healthcare, it's basic features that these companies count on and expect to make use of. Here are some of the must-have features of email marketing software:

  • Contact database management: Safely harvest and store sensitive personal information about email subscribers, prospects, leads, and existing customers in a centralized location. Email marketing application users must be able to build, import, and maintain these databases securely, even without a background in database management. This may involve harvesting contact information and other personal data automatically when website visitors, app users, survey responders or competition entrants fill in forms or access specific pages. The software must also operate in line with data privacy regulations, impervious to cyber-attacks and data leakage. To ensure consistency across departments, companies may opt for tools that integrate with customer relationship management (CRM) applications.
  • Customer segmentation: Group contacts based on standard demographic criteria, such as age, income, and location. Aside from these conventional demographic groups, sales and marketing teams can also use CRM tools to segment customers based on their acquisition source, interests, buying behaviour, and other data points, tailoring the content of the messaging to their needs. Using machine learning, marketers can then analyze other data sets and correlate them with specific actions, building unconventional groupings of leads to run hyper-targeted marketing campaigns on, including static and dynamic ones. For instance, they can run drip campaigns with personalized greetings and subject lines to prospects of a certain age, with a specific educational background, living in remote areas (geo-targeting), and who tend to buy their products only after having their queries answered.
  • Mailing list management: Create mailing lists with data grouped into relevant categories using the contact information harvested. Users must be able to access contact information for their customers and send emails to the entire mailing list or to sections of database entries. They must also be able to export their contact lists to spreadsheets available in well-known formats, such as .CSV and .XLSX.
  • Mass delivery of email messages: Send marketing content to vast numbers of recipients with as few errors or bounces as possible. Email automation tools should be able to flag up email typos and discrepancies, and ghost email accounts, spam traps, or abusive content before sending out promotional material en masse. This ensures that emails can reach recipients in the order of thousands simultaneously, with optimal inbox placement rates (IPRs), and without inboxes' recipients skewing performance results.
  • Template management: customize email templates with built-in features and drag-and-drop editors. Users should be able to add their company logotype, branding, colour themes, and layouts of choice to match their corporate identity. Whatever the scale of the campaign and the complexity of the email content, the email marketing platform should allow even novice users to make their mark using formatting features that they can place, mix, and overlay through drag and drop rather than writing programming language. They may also offer pre-stocked images, unlimited templates, landing page builders, and mobile accessible functions.
  • Anti-spam law compliance: Comply with electronic communications regulations that limit email marketing to individuals who agree to receive communication beforehand. Sending email messages comes with rules. As countries across the globe draft laws that make companies legally culpable for sending spam, it's important for companies to minimize errors, including email typos, misleading headers, and deceptive subject lines. Email marketing software can also help lend credibility to an email by mentioning verifiable information like the registered address of the business or the company registration number within email templates.
  • Subscribe and unsubscribe options: Give recipients the option to subscribe, unsubscribe, and resubscribe by embedding a relevant button or link in the email. Opt-out mechanisms are not only a sign of goodwill but also a legal requirement for any company engaged in direct marketing, according to current marketing and advertising laws. But the same function can be used to show recipients how to resubscribe, especially since there is often a lag between when customers opt-out and when they are taken off the mailing list. When there's a time lag, the unsubscribe form should mention the typical time frame for processing subscription requests.
  • Real-time reporting and analytics: Produce reports containing campaign KPIs, ideally with charts, graphs, and other visuals. Decision-makers need real-time key metric reports to assess the performance of their campaigns and take immediate action. Email tracking software can produce reports on delivery, bounce, open, click, and unsubscribe rates in real-time. They can also render these results in visual format, revealing patterns and trends that users would otherwise miss.

By using the software directory provided by Capterra, it is possible to delve further into the highlights and unique selling points (USPs) of the many specific email marketing tools featured before proceeding to invest in one. Thankfully, with the filters available above, users can save a great deal of time and effort trimming the list down to a few worthy candidates and then pinpointing that one tool on the shortlist that is a perfect match for their business.

What should be considered when purchasing email marketing software?

When considering which email marketing software tool to purchase, it's worth approaching this query from a variety of angles. After all, the final choice will determine the range of campaigns users can run, the type of content they can develop, and the safety and security of their transmissions across the ether. Here are some of the basic features that users should consider before before they make up their minds and settle on this kind of software application:

  • Mobile optimization: Readers can access their inbox faster and more often from their mobile devices than they can from a PC. They can also read the content more comfortably and privately on smaller screens, provided the content is displayed with the appropriate formatting, frames, buttons sizes, and flip effects. To maximize the reach of their campaigns, marketers should optimize their content for mobile device users, even on cloud-based applications with inherent mobile-friendly features. This involves testing the layout and the content for mobile-friendliness and accessibility before committing to buy the software, and before every campaign launch. Any email marketing software with a mobile-responsive design option, such as built-in mobile templates, should be a serious contender.
  • Email and SMS automation: Automation capabilities take the effort out of tedious but time-sensitive marketing operations. Based on event triggers, these automations might involve sending welcome, feedback, exclusive offers, or reminder messages automatically when readers subscribe, convert, or reach a milestone. For businesses that want to run perfectly timed, user-specific bulk messaging campaigns alongside their regular promotions, email marketing software may be the solution. The software is especially effective if it can use bulk messaging tools to complement email campaign development, alongside web push notifications and other conversion incentives.
  • Integration with CRM and eCommerce software: Contact databases and mailing lists offer a limited view into the company's interactions with its customers. By comparison, CRM and eCommerce platforms offer a broad – if not complete – view of customer preferences, interests, demographics, disposable income, and past purchases. Being able to see the bigger picture is an advantage for a variety of reasons: it provides consistency across datasets, it prevents double entry errors, and it facilitates customer profiling. Integration with eCommerce platforms also makes past purchase information more reliable.

Today's most relevant email marketing software trends go hand in hand with the growing needs of consumers. As these trends emerge and develop, marketers must not only keep up but also stay one step ahead of them. The mark of a forward-thinking company is the flexibility with which its email marketing tools can adapt to changing lifestyles. Notwithstanding budgeting constraints, companies should heed these trends when they select their email marketing software:

  • Shift to voice technology: Customers are having their emails read aloud, either at home, on their phones, or from their smart wearables. As they sift through their inbox using a voice assistant, they are less likely to lock eyes on a specific email, especially if it's not recent. This makes it essential for marketers to use consistent branding, eye-catching email favicons, and engaging subject lines. It also means that companies must place greater importance on their image before engaging with customers.
  • Artificial intelligence (AI) and machine learning (ML): With AI and ML, companies can formulate their content so that they strike a balance between salesy and useful messaging, in a way that maximizes engagement potential with every customer. AI can help draft rich media, interactive surveys, and relevant offers through geo-targeting and behavioural analytics. Capterra’s research report demonstrates how marketers can also use ML to continuously improve customer experience through baked-in algorithms, predictive analytics, and tweaking based on past failures. For example, they can use lessons learnt from a mass unsubscribe event to instruct the campaign builder when to stop sending emails.
  • Augmented reality (AR) and virtual reality (VR): Two of the most exciting technologies to emerge in recent years, AR and VR come with a variety of applications in email marketing. As various devices and operating systems embrace these technologies, marketers are also finding it easier to leverage this type of content in their email campaigns. For instance, they can embed QR codes or 2D images in their email messaging to trigger AR content so that readers can view 3D objects popping out when they hover over or click those triggers. For readers who wear VR glasses and other devices, a VR compatible email could transform their shopping experience into one similar to in-person buying, as shown in Capterra’s article about this technology.
  • The rise of social media: The tug of war between the need for privacy and the need to socialize online can only work in social media's favour, as sharing data across social networks continues to be ubiquitous. Companies can harness data and engagement by simply embedding social media buttons in their email campaigns. With mobile and SEO-optimized content, they can leverage the benefits of a global audience, such as having an online presence in perpetuity. However, they would also be subject to more scrutiny and the risks that come with it.

Sources:

The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them. The following sources were used for this document:

Campaign management software - Capterra Canada (Date accessed: Tuesday February 22, 2022)

Survey software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Marketing Automation Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Contact Management Software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

CRM software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

All-in-one marketing platform software - Capterra Canada (Date accessed: Tuesday, February 22, 2022)

Advertising and competition rules - Canada.ca (Date accessed: Monday, April 25, 2022)

How implementation of machine learning can help SMEs - Capterra Canada (Date accessed: Monday, April 25, 2022)