---
description: Compare ActiveCampaign vs HubSpot Marketing Hub. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs HubSpot Marketing Hub Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.ca/compare/79367/171840/activecampaign/vs/hubspot-marketing)

# Compare ActiveCampaign vs HubSpot Marketing Hub

Canonical: https://www.capterra.ca/compare/79367/171840/activecampaign/vs/hubspot-marketing

> Detailed comparison between ActiveCampaign and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | HubSpot Marketing Hub |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 2568 | 6254 |
| **Starting Price** | $20.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### ActiveCampaign

- API
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Conversion Rate Optimization
- Customer Database
- Customizable CTAs
- Dynamic Content
- Email Sequences
- Engagement Tracking
- Lead Generation Software
- Lead Qualification
- Monitoring
- Personalization Software
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### HubSpot Marketing Hub

- API
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Conversion Rate Optimization
- Customer Database
- Customizable CTAs
- Dynamic Content
- Email Sequences
- Engagement Tracking
- Lead Generation Software
- Lead Qualification
- Monitoring
- Personalization Software
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.capterra.ca/software/79367/activecampaign)
- [View HubSpot Marketing Hub Profile](https://www.capterra.ca/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.ca/compare/79367/171840/activecampaign/vs/hubspot-marketing)

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