---
description: Compare Smart Loyalty Platform vs Guusto. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Smart Loyalty Platform vs Guusto Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smart Loyalty Platform \<span\>vs\</span\> Guusto](https://www.capterra.ca/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto)

# Compare Smart Loyalty Platform vs Guusto

Canonical: https://www.capterra.ca/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto

> Detailed comparison between Smart Loyalty Platform and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Smart Loyalty Platform | Guusto |
| **Overall rating** | 5.0/5 | 4.9/5 |
| **Total Reviews** | 1 | 3744 |
| **Starting Price** | US$20,000.00 | US$4.80 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Smart Loyalty Platform

Retail, CPG, Travel, Hospitality brands with at least $50M in revenue. Within these companies, Loyalty Program Managers/Directors/VPs, CMOs, CIOs, and COOs.

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

## Key features

### Smart Loyalty Platform

- Loyalty Cards
- Loyalty Program
- Member Portal
- Referral Tracking
- Rewards Management

### Guusto

- AI/Machine Learning
- API
- Awards Management
- Chat/Messaging
- Commenting/Notes
- Customer Activity Tracking
- Customer Profiles
- Customizable Reports
- Loyalty Cards
- Loyalty Program
- Manager-to-Employee Recognition
- Member Portal
- Performance Metrics
- Recognition Tracking
- Referral Tracking
- Reminders
- Reporting/Analytics
- Rewards Catalog
- Rewards Management
- eCards

## Links

- [View Smart Loyalty Platform Profile](https://www.capterra.ca/software/78964/aimia-loyalty-platform-saas)
- [View Guusto Profile](https://www.capterra.ca/software/186209/guusto)
- [View Original Comparison](https://www.capterra.ca/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Smart Loyalty Platform vs Guusto Comparison - Capterra Canada 2026","description":"Compare Smart Loyalty Platform vs Guusto. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto","about":[{"@id":"https://www.capterra.ca/software/78964/aimia-loyalty-platform-saas#software"},{"@id":"https://www.capterra.ca/software/186209/guusto#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto#breadcrumblist"},"@id":"https://www.capterra.ca/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Smart Loyalty Platform","description":"The Smart Button Loyalty Platform is a web-based loyalty platform that provides you with the technology required for implementing and managing a successful loyalty program.  Features: Segmentation and Grouping, Social Media Features, Data Management, Mobile, CRM, Targeted Coupons, POS Promotions, Refer-A-Friend, Clienteling, Web Services Interface, Online Rewards Store, Analytics, Client-Driven Blog, Product Code Promotions, Surveys, Online Enrollment, Campaign Mgmt, Portal","url":"https://www.capterra.ca/software/78964/aimia-loyalty-platform-saas","@id":"https://www.capterra.ca/software/78964/aimia-loyalty-platform-saas#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":1,"ratingValue":5.0},"offers":{"price":"20000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Guusto","description":"Guusto is a cloud and mobile-based employee recognition platform that helps organizations boost engagement, improve retention, and enhance performance across every team. Recognition can be sent through SMS, QR codes, printed cards, intranet, TV displays, or existing communication tools with no login required. \n\nPrograms can start small and expand as the organization grows. Smart nudges, program insights, and first-line reward approvals make recognition effortless for managers. \n\nEvery recognition sent helps support the One Drop Foundation, creating a meaningful impact for employees and communities while building a culture of appreciation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5ce76964-9bf5-4889-8e9e-37454defa40d.png","url":"https://www.capterra.ca/software/186209/guusto","@id":"https://www.capterra.ca/software/186209/guusto#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":3744,"ratingValue":4.9},"offers":{"price":"4.8","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.ca/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/10031/customer-loyalty/software","@type":"ListItem"},{"name":"Smart Loyalty Platform vs Guusto","position":3,"item":"https://www.capterra.ca/compare/78964/186209/aimia-loyalty-platform-saas/vs/guusto","@type":"ListItem"}]}]}
</script>