---
description: Compare SAS Customer Intelligence 360 vs Hotjar. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SAS Customer Intelligence 360 vs Hotjar Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [SAS Customer Intelligence 360 \<span\>vs\</span\> Hotjar](https://www.capterra.ca/compare/78209/163516/sas-customer-intelligence-360/vs/hotjar)

# Compare SAS Customer Intelligence 360 vs Hotjar

Canonical: https://www.capterra.ca/compare/78209/163516/sas-customer-intelligence-360/vs/hotjar

> Detailed comparison between SAS Customer Intelligence 360 and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SAS Customer Intelligence 360 | Hotjar |
| **Overall rating** | 4.9/5 | 4.6/5 |
| **Total Reviews** | 8 | 542 |
| **Starting Price** | US$8,000.00 | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### SAS Customer Intelligence 360

SAS Customer Intelligence 360 anticipates the needs of companies across all geographies, primarily serving chief marketing officers, digital transformation officers, and customers experience leaders.

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

## Key features

### SAS Customer Intelligence 360

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimization
- Customer Activity Tracking
- Customizable Reports
- Data Analysis Tools
- Dynamic Content
- Engagement Tracking
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Surveys & Feedback
- Video Support
- Visitor Tracking
- Visualization

### Hotjar

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimization
- Customer Activity Tracking
- Customizable Reports
- Data Analysis Tools
- Dynamic Content
- Engagement Tracking
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Surveys & Feedback
- Video Support
- Visitor Tracking
- Visualization

## Links

- [View SAS Customer Intelligence 360 Profile](https://www.capterra.ca/software/78209/sas-customer-intelligence-360)
- [View Hotjar Profile](https://www.capterra.ca/software/163516/hotjar)
- [View Original Comparison](https://www.capterra.ca/compare/78209/163516/sas-customer-intelligence-360/vs/hotjar)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SAS Customer Intelligence 360 vs Hotjar Comparison - Capterra Canada 2026","description":"Compare SAS Customer Intelligence 360 vs Hotjar. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/78209/163516/sas-customer-intelligence-360/vs/hotjar","about":[{"@id":"https://www.capterra.ca/software/78209/sas-customer-intelligence-360#software"},{"@id":"https://www.capterra.ca/software/163516/hotjar#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/78209/163516/sas-customer-intelligence-360/vs/hotjar#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ca/compare/78209/163516/sas-customer-intelligence-360/vs/hotjar#webpage","isPartOf":{"@id":"https://www.capterra.ca/#website"},"publisher":{"@id":"https://www.capterra.ca/#organization"},"inLanguage":"en-CA"},{"name":"SAS Customer Intelligence 360","description":"SAS Customer Intelligence 360 (CI 360) is an enterprise marketing solution focusing on intelligent, purpose driven marketing. Using dynamic data collection, CI 360 enables marketers to gain a holistic view of all components of the customer journey. With SAS CI 360, marketers can use owned data to identify key customer insights and convert this knowledge into more relevant, targeted, and individualized communications on all marketing channels- both digital and direct.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6125c50c-4027-4c81-b36e-4e17bbd43c5b.png","url":"https://www.capterra.ca/software/78209/sas-customer-intelligence-360","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/78209/sas-customer-intelligence-360#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Hotjar","description":"Hotjar is a website analytics and user behavior tracking software that provides visual insights into online interactions. The platform offers heatmaps displaying where visitors click and scroll, session recordings that capture navigation patterns, surveys for collecting direct feedback, and feedback widgets for gathering real-time input from users.\n\nHotjar combines quantitative data with qualitative insights, helping identify friction points and inform decisions to enhance user experience. The system integrates with tools like Google Analytics and Zapier to streamline workflows. The platform features a user-friendly interface that makes it straightforward to understand website performance and visitor behavior. Hotjar provides businesses with comprehensive tools to visualize and analyze how people interact with their websites.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5f5007c9-63c1-4a98-ba41-f06cfe40643c.png","url":"https://www.capterra.ca/software/163516/hotjar","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/163516/hotjar#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":542},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","@id":"https://www.capterra.ca/compare/78209/163516/sas-customer-intelligence-360/vs/hotjar#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/30012/campaign-management/software","@type":"ListItem"},{"name":"SAS Customer Intelligence 360 vs Hotjar","position":3,"item":"https://www.capterra.ca/compare/78209/163516/sas-customer-intelligence-360/vs/hotjar","@type":"ListItem"}]}]}
</script>
