---
description: Compare Salesforce Marketing Cloud vs ActiveCampaign. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs ActiveCampaign Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> ActiveCampaign](https://www.capterra.ca/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign)

# Compare Salesforce Marketing Cloud vs ActiveCampaign

Canonical: https://www.capterra.ca/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign

> Detailed comparison between Salesforce Marketing Cloud and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | ActiveCampaign |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 531 | 2568 |
| **Starting Price** | US$25.00 | $20.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### ActiveCampaign

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Engagement Software
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- For Startups
- Lead Generation Software
- Monitoring
- Multi-Channel Communication
- Personalization Software
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

### ActiveCampaign

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Engagement Software
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- For Startups
- Lead Generation Software
- Monitoring
- Multi-Channel Communication
- Personalization Software
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.ca/software/7723/salesforce-marketing-cloud)
- [View ActiveCampaign Profile](https://www.capterra.ca/software/79367/activecampaign)
- [View Original Comparison](https://www.capterra.ca/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs ActiveCampaign Comparison - Capterra Canada 2026","description":"Compare Salesforce Marketing Cloud vs ActiveCampaign. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign","about":[{"@id":"https://www.capterra.ca/software/7723/salesforce-marketing-cloud#software"},{"@id":"https://www.capterra.ca/software/79367/activecampaign#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign#breadcrumblist"},"@id":"https://www.capterra.ca/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.ca/#organization"},"inLanguage":"en-CA","isPartOf":{"@id":"https://www.capterra.ca/#website"}},{"name":"Salesforce Marketing Cloud","description":"Salesforce Marketing Cloud is a marketing solution designed to increase engagement with every consumer. Teams can use powerful data management to collect, organize, and securely store first, second, and third-party data alongside offline data to create complete consumer data profiles. Administrators can tailor every interaction along the journey with the brand using built-in AI. Teams can engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9bfa87e5-62e9-4728-9abf-1de4b3745da0.png","url":"https://www.capterra.ca/software/7723/salesforce-marketing-cloud","@id":"https://www.capterra.ca/software/7723/salesforce-marketing-cloud#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":531,"ratingValue":4.2},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"ActiveCampaign","description":"ActiveCampaign is a cloud-based marketing and sales automation platform that combines email marketing, multi-channel messaging, CRM, and landing pages in one system. Businesses use it to automate customer journeys, send personalized campaigns across email, SMS, and WhatsApp, and manage contacts and sales pipelines from a single place.\n\nKey features include a drag-and-drop email designer, 900+ pre-built automation recipes, contact segmentation and tagging, A/B testing, site tracking, custom reporting, and 1,000+ integrations with tools like Salesforce, Shopify, and Google Ads. A landing page builder and transactional email are also included.\n\nActiveCampaign suits small to midsize businesses through enterprise organizations across industries such as ecommerce, retail, education, fitness, and SaaS. Franchise and multi-location businesses are supported through a dedicated management hub. HIPAA support is available on Enterprise plans.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7b953fd5-8630-4b72-bcb9-b10c24a90331.jpeg","url":"https://www.capterra.ca/software/79367/activecampaign","@id":"https://www.capterra.ca/software/79367/activecampaign#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2568,"ratingValue":4.6},"offers":{"price":"20","@type":"Offer","priceCurrency":"CAD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.ca/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs ActiveCampaign","position":3,"item":"https://www.capterra.ca/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign","@type":"ListItem"}]}]}
</script>