---
description: Compare Salesforce Marketing Cloud vs OnAudience. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs OnAudience Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> OnAudience](https://www.capterra.ca/compare/7723/184406/salesforce-marketing-cloud/vs/data-management-platform)

# Compare Salesforce Marketing Cloud vs OnAudience

Canonical: https://www.capterra.ca/compare/7723/184406/salesforce-marketing-cloud/vs/data-management-platform

> Detailed comparison between Salesforce Marketing Cloud and OnAudience. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | OnAudience |
| **Overall rating** | 4.2/5 | 5.0/5 |
| **Total Reviews** | 526 | 1 |
| **Starting Price** | US$25.00 | US$1.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### OnAudience

The data platform is extremely useful for e-commerce, publishers, agencies and all companies which want to segment their data and find the right target gropus for their campaigns.

## Key features

### Salesforce Marketing Cloud

- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Segmentation
- Competitive Analysis
- Content Management System (CMS) Software
- Customer Engagement Software
- Customer Segmentation
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization Software
- Email Monitoring
- ROI Tracking
- Sales Activity Management
- Website Visitor Tracking

### OnAudience

- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Segmentation
- Competitive Analysis
- Customer Segmentation
- Data Capture and Transfer
- Data Import/Export
- Data Security
- Data Visualization Software
- ROI Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.ca/software/7723/salesforce-marketing-cloud)
- [View OnAudience Profile](https://www.capterra.ca/software/184406/data-management-platform)
- [View Original Comparison](https://www.capterra.ca/compare/7723/184406/salesforce-marketing-cloud/vs/data-management-platform)

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