---
description: Compare Emma by Marigold vs Whatso. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Emma by Marigold vs Whatso Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/30553/email-management/software) > [Emma by Marigold \<span\>vs\</span\> Whatso](https://www.capterra.ca/compare/75428/186260/emma/vs/whatso)

# Compare Emma by Marigold vs Whatso

Canonical: https://www.capterra.ca/compare/75428/186260/emma/vs/whatso

> Detailed comparison between Emma by Marigold and Whatso. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Emma by Marigold | Whatso |
| **Overall rating** | 4.2/5 | 3.2/5 |
| **Total Reviews** | 156 | 5 |
| **Starting Price** | US$99.00 | US$89.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) | Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Emma by Marigold

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

### Whatso

Whatso is a marketing tool for small businesses. It can be used businesses such as coaching centers, restaurants or real estate companies wishing to greet their customer with custom WhatsApp messages.

## Key features

### Emma by Marigold

- API
- Campaign Analytics
- Campaign Scheduling
- Contact Management Software
- Content Management System (CMS) Software
- Contextual Targeting
- Customer Engagement Software
- Customizable Reports
- Email Monitoring
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Mass Texting
- Message Personalization
- Real-Time Data
- Reporting/Analytics
- SMS Messaging
- Scheduled Messaging
- Scheduling Software
- Web Forms

### Whatso

- API
- Campaign Analytics
- Campaign Scheduling
- Contact Management Software
- Contextual Targeting
- Mass Texting
- Message Personalization
- Reporting/Analytics
- SMS Messaging
- Scheduled Messaging

## Links

- [View Emma by Marigold Profile](https://www.capterra.ca/software/75428/emma)
- [View Whatso Profile](https://www.capterra.ca/software/186260/whatso)
- [View Original Comparison](https://www.capterra.ca/compare/75428/186260/emma/vs/whatso)

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