---
description: Compare Emma by Marigold vs Kochava. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Emma by Marigold vs Kochava Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> Kochava](https://www.capterra.ca/compare/75428/171691/emma/vs/unified-audience-platform)

# Compare Emma by Marigold vs Kochava

Canonical: https://www.capterra.ca/compare/75428/171691/emma/vs/unified-audience-platform

> Detailed comparison between Emma by Marigold and Kochava. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Emma by Marigold | Kochava |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 156 | 25 |
| **Starting Price** | US$99.00 | US$100.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) | Email/Help Desk, Phone Support, 24/7 (Live rep) |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation, Videos |

## Best for

### Emma by Marigold

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

### Kochava

Cloud-based system that provides digital marketers, analysts, and advertising agencies with unified audience platform including data management or onboarding, cross-device \&amp; configurable attribution.

## Key features

### Emma by Marigold

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Contact Management Software
- Customizable Reports
- Engagement Tracking
- Lead Capture Software
- Lead Management Software
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics

### Kochava

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Contact Management Software
- Customizable Reports
- Engagement Tracking
- Lead Capture Software
- Lead Management Software
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics

## Links

- [View Emma by Marigold Profile](https://www.capterra.ca/software/75428/emma)
- [View Kochava Profile](https://www.capterra.ca/software/171691/unified-audience-platform)
- [View Original Comparison](https://www.capterra.ca/compare/75428/171691/emma/vs/unified-audience-platform)

-----

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