---
description: Compare Marketo Engage vs ActiveCampaign. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketo Engage vs ActiveCampaign Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Marketo Engage \<span\>vs\</span\> ActiveCampaign](https://www.capterra.ca/compare/75130/79367/marketo-lead-management/vs/activecampaign)

# Compare Marketo Engage vs ActiveCampaign

Canonical: https://www.capterra.ca/compare/75130/79367/marketo-lead-management/vs/activecampaign

> Detailed comparison between Marketo Engage and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marketo Engage | ActiveCampaign |
| **Overall rating** | 4.3/5 | 4.6/5 |
| **Total Reviews** | 716 | 2568 |
| **Starting Price** | - | $20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### ActiveCampaign

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

## Key features

### Marketo Engage

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customizable CTAs
- Customizable Reports
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

### ActiveCampaign

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customizable CTAs
- Customizable Reports
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

## Links

- [View Marketo Engage Profile](https://www.capterra.ca/software/75130/marketo-lead-management)
- [View ActiveCampaign Profile](https://www.capterra.ca/software/79367/activecampaign)
- [View Original Comparison](https://www.capterra.ca/compare/75130/79367/marketo-lead-management/vs/activecampaign)

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