---
description: Compare Marketo Engage vs Kochava. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketo Engage vs Kochava Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Lead Management Software](/directory/30017/lead-management/software) > [Marketo Engage \<span\>vs\</span\> Kochava](https://www.capterra.ca/compare/75130/171691/marketo-lead-management/vs/unified-audience-platform)

# Compare Marketo Engage vs Kochava

Canonical: https://www.capterra.ca/compare/75130/171691/marketo-lead-management/vs/unified-audience-platform

> Detailed comparison between Marketo Engage and Kochava. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | Kochava |
| **Overall rating** | 4.3/5 | 4.6/5 |
| **Total Reviews** | 710 | 25 |
| **Starting Price** | - | US$100.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Phone Support, 24/7 (Live rep) |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation, Videos |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### Kochava

Cloud-based system that provides digital marketers, analysts, and advertising agencies with unified audience platform including data management or onboarding, cross-device \&amp; configurable attribution.

## Key features

### Marketo Engage

- API
- Activity Tracking
- Attribution Modeling
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimization
- Customer Activity Tracking
- Customizable Reports
- Engagement Tracking
- KPI Monitoring
- Mobile Alerts
- Monitoring
- Multi-Channel Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reminders
- Social Media Integration
- Visitor Tracking

### Kochava

- API
- Activity Tracking
- Attribution Modeling
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimization
- Customer Activity Tracking
- Customizable Reports
- Engagement Tracking
- KPI Monitoring
- Mobile Alerts
- Monitoring
- Multi-Channel Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reminders
- Social Media Integration
- Visitor Tracking

## Links

- [View Marketo Engage Profile](https://www.capterra.ca/software/75130/marketo-lead-management)
- [View Kochava Profile](https://www.capterra.ca/software/171691/unified-audience-platform)
- [View Original Comparison](https://www.capterra.ca/compare/75130/171691/marketo-lead-management/vs/unified-audience-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marketo Engage vs Kochava Comparison - Capterra Canada 2026","description":"Compare Marketo Engage vs Kochava. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/75130/171691/marketo-lead-management/vs/unified-audience-platform","about":[{"@id":"https://www.capterra.ca/software/75130/marketo-lead-management#software"},{"@id":"https://www.capterra.ca/software/171691/unified-audience-platform#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/75130/171691/marketo-lead-management/vs/unified-audience-platform#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ca/compare/75130/171691/marketo-lead-management/vs/unified-audience-platform#webpage","isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior &amp; AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data &amp; insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/71fc4040-79b3-4e7d-86ac-d9275cc73751.png","url":"https://www.capterra.ca/software/75130/marketo-lead-management","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/75130/marketo-lead-management#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":710},"operatingSystem":"Cloud"},{"name":"Kochava","description":"The Kochava platform is a comprehensive set of measurement and targeting tools for app marketers. Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud. Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1c6e5b58-77ae-4abb-84ff-5e3a32ebc6d7.png","url":"https://www.capterra.ca/software/171691/unified-audience-platform","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/171691/unified-audience-platform#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":25},"offers":{"price":"100","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Management Software","position":2,"item":"/directory/30017/lead-management/software","@type":"ListItem"},{"name":"Marketo Engage vs Kochava","position":3,"item":"https://www.capterra.ca/compare/75130/171691/marketo-lead-management/vs/unified-audience-platform","@type":"ListItem"}],"@id":"https://www.capterra.ca/compare/75130/171691/marketo-lead-management/vs/unified-audience-platform#breadcrumblist"}]}
</script>