---
description: Compare XM for Strategy & Research vs Kantar Marketplace. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: XM for Strategy & Research vs Kantar Marketplace Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Survey Tools](/directory/30092/survey/software) > [XM for Strategy & Research \<span\>vs\</span\> Kantar Marketplace](https://www.capterra.ca/compare/72396/218641/strategy-and-research/vs/kantar-marketplace)

# Compare XM for Strategy & Research vs Kantar Marketplace

Canonical: https://www.capterra.ca/compare/72396/218641/strategy-and-research/vs/kantar-marketplace

> Detailed comparison between XM for Strategy & Research and Kantar Marketplace. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | XM for Strategy & Research | Kantar Marketplace |
| **Overall rating** | 4.7/5 | 4.0/5 |
| **Total Reviews** | 424 | 1 |
| **Starting Price** | - | £250.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, 24/7 (Live rep) |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### XM for Strategy & Research

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

### Kantar Marketplace

Insights professionals, marketers, or agencies that need fast, reliable feedback.

## Key features

### XM for Strategy & Research

- Benchmarking
- Collaboration Tools
- Customer Segmentation
- Customizable Questions
- Customizable Reports
- Dashboard Software
- Data Visualization Software
- Mobile Survey
- Multi-Language
- Natural Language Processing
- Randomization
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On Software
- Statistical Analysis Software
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Surveys & Feedback
- Visual Analytics

### Kantar Marketplace

- Benchmarking
- Collaboration Tools
- Customer Segmentation
- Customizable Questions
- Dashboard Software
- Data Visualization Software
- Mobile Survey
- Multi-Language
- Randomization
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On Software
- Statistical Analysis Software
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Surveys & Feedback
- Visual Analytics

## Links

- [View XM for Strategy & Research Profile](https://www.capterra.ca/software/72396/strategy-and-research)
- [View Kantar Marketplace Profile](https://www.capterra.ca/software/218641/kantar-marketplace)
- [View Original Comparison](https://www.capterra.ca/compare/72396/218641/strategy-and-research/vs/kantar-marketplace)

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