---
description: Compare XM for Strategy & Research vs Aurelius. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: XM for Strategy & Research vs Aurelius Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Survey Tools](/directory/30092/survey/software) > [XM for Strategy & Research \<span\>vs\</span\> Aurelius](https://www.capterra.ca/compare/72396/180688/strategy-and-research/vs/aurelius)

# Compare XM for Strategy & Research vs Aurelius

Canonical: https://www.capterra.ca/compare/72396/180688/strategy-and-research/vs/aurelius

> Detailed comparison between XM for Strategy & Research and Aurelius. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | XM for Strategy & Research | Aurelius |
| **Overall rating** | 4.7/5 | 4.3/5 |
| **Total Reviews** | 424 | 13 |
| **Starting Price** | - | US$79.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### XM for Strategy & Research

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

### Aurelius

UX design, research, product management and marketing teams who are conducting user research.

## Key features

### XM for Strategy & Research

- Access Controls/Permissions
- Charting
- Collaboration Tools
- Customizable Reports
- Data Storage Management
- Feedback Management
- Mixed Methods Research
- Multimedia Support
- Multiple Data Sources
- Qualitative Comparative Analysis
- Quantitative Analysis
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On Software
- Statistical Analysis Software
- Surveys & Feedback
- Tagging
- Trend Analysis
- Usability Testing

### Aurelius

- Access Controls/Permissions
- Charting
- Collaboration Tools
- Customizable Reports
- Data Storage Management
- Feedback Management
- Mixed Methods Research
- Multimedia Support
- Multiple Data Sources
- Qualitative Comparative Analysis
- Quantitative Analysis
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On Software
- Statistical Analysis Software
- Surveys & Feedback
- Tagging
- Trend Analysis
- Usability Testing

## Links

- [View XM for Strategy & Research Profile](https://www.capterra.ca/software/72396/strategy-and-research)
- [View Aurelius Profile](https://www.capterra.ca/software/180688/aurelius)
- [View Original Comparison](https://www.capterra.ca/compare/72396/180688/strategy-and-research/vs/aurelius)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"XM for Strategy &amp; Research vs Aurelius Comparison - Capterra Canada 2026","description":"Compare XM for Strategy & Research vs Aurelius. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/72396/180688/strategy-and-research/vs/aurelius","about":[{"@id":"https://www.capterra.ca/software/72396/strategy-and-research#software"},{"@id":"https://www.capterra.ca/software/180688/aurelius#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/72396/180688/strategy-and-research/vs/aurelius#breadcrumblist"},"@id":"https://www.capterra.ca/compare/72396/180688/strategy-and-research/vs/aurelius#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"XM for Strategy & Research","description":"Conduct smarter, faster market research with Qualtrics sophisticated, easy-to-use platform. Uncover critical insights at scale through powerful AI and automation that brings quantitative and qualitative analysis together. Build your own research panel or buy access to third party samples on-demand. Recruit, manage and reward panelists without leaving the platform. From deep foundational market studies to quick-turn concept testing, Qualtrics makes research simple.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/05cab5c7-f4a7-4943-816f-53d1ed2d044a.png","url":"https://www.capterra.ca/software/72396/strategy-and-research","@id":"https://www.capterra.ca/software/72396/strategy-and-research#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":424},"operatingSystem":"Cloud, Apple, Windows, Linux, Android, Platform ios, Platform ipad"},{"name":"Aurelius","description":"Aurelius helps you gather research, make sense of it, capture insights and turn them into action. Aurelius is a research repository and analysis platform that lets you capture, search, share and organize all your research in one place. With near-human accurate transcriptions, integrations to thousands of other tools and the ability to search and share data across multiple studies, Aurelius helps you free your insights from the prison of slide decks.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/687a4560-621a-4e10-8f41-d832fc25985a.png","url":"https://www.capterra.ca/software/180688/aurelius","@id":"https://www.capterra.ca/software/180688/aurelius#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":13},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ca/compare/72396/180688/strategy-and-research/vs/aurelius#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Survey Tools","position":2,"item":"/directory/30092/survey/software","@type":"ListItem"},{"name":"XM for Strategy & Research vs Aurelius","position":3,"item":"https://www.capterra.ca/compare/72396/180688/strategy-and-research/vs/aurelius","@type":"ListItem"}]}]}
</script>