---
description: Compare Google Ads vs Google Search Ads 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Ads vs Google Search Ads 360 Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [Google Ads \<span\>vs\</span\> Google Search Ads 360](https://www.capterra.ca/compare/213339/1023321/google-ads/vs/google-search-ads-360)

# Compare Google Ads vs Google Search Ads 360

Canonical: https://www.capterra.ca/compare/213339/1023321/google-ads/vs/google-search-ads-360

> Detailed comparison between Google Ads and Google Search Ads 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Ads | Google Search Ads 360 |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 1006 | 4 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support | FAQs/Forum, Knowledge Base Software |
| **Training Software** | Videos | Videos |

## Best for

### Google Ads

Businesses of any size \&amp; type who are looking to advertise online.

### Google Search Ads 360

Large enterprises that need to run smarter search campaigns

## Key features

### Google Ads

- API
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Budget Control
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Segmentation
- Channel Management Software
- Engagement Tracking
- For PPC Campaigns
- Geotargeting
- Lead Generation Software
- Multi-Campaign
- ROI Tracking
- Third-Party Integrations

### Google Search Ads 360

- Activity Dashboard
- Bid Management
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Channel Management Software
- Click Tracking
- Conversion Tracking
- For PPC Campaigns
- Multi-Campaign
- ROI Tracking
- Third-Party Integrations

## Links

- [View Google Ads Profile](https://www.capterra.ca/software/213339/google-ads)
- [View Google Search Ads 360 Profile](https://www.capterra.ca/software/1023321/google-search-ads-360)
- [View Original Comparison](https://www.capterra.ca/compare/213339/1023321/google-ads/vs/google-search-ads-360)

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