---
description: Compare Guusto vs Novus Loyalty. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Guusto vs Novus Loyalty Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Employee Recognition Software](/directory/30818/employee-recognition/software) > [Guusto \<span\>vs\</span\> Novus Loyalty](https://www.capterra.ca/compare/186209/1011880/guusto/vs/novus-loyalty)

# Compare Guusto vs Novus Loyalty

Canonical: https://www.capterra.ca/compare/186209/1011880/guusto/vs/novus-loyalty

> Detailed comparison between Guusto and Novus Loyalty. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Guusto | Novus Loyalty |
| **Overall rating** | 4.9/5 | - |
| **Total Reviews** | 3460 | 0 |
| **Starting Price** | US$4.80 | US$250.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

### Novus Loyalty

End-to-End Loyalty Platform for Small Businesses to Enterprises. Taking advantage of API centric loyalty platform, thousands of businesses from start-ups to enterprises rely on Novus Loyalty

## Key features

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customizable Branding
- Customizable Reports
- Customizable Templates
- Gamification Software
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Performance Metrics
- Referral Tracking
- Reminders
- Rewards Management
- Third-Party Integrations
- eCards

### Novus Loyalty

- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customizable Branding
- Customizable Templates
- Gamification Software
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Performance Metrics
- Referral Tracking
- Rewards Management
- Third-Party Integrations

## Links

- [View Guusto Profile](https://www.capterra.ca/software/186209/guusto)
- [View Novus Loyalty Profile](https://www.capterra.ca/software/1011880/novus-loyalty)
- [View Original Comparison](https://www.capterra.ca/compare/186209/1011880/guusto/vs/novus-loyalty)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Guusto vs Novus Loyalty Comparison - Capterra Canada 2026","description":"Compare Guusto vs Novus Loyalty. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/186209/1011880/guusto/vs/novus-loyalty","about":[{"@id":"https://www.capterra.ca/software/186209/guusto#software"},{"@id":"https://www.capterra.ca/software/1011880/novus-loyalty#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/186209/1011880/guusto/vs/novus-loyalty#breadcrumblist"},"@id":"https://www.capterra.ca/compare/186209/1011880/guusto/vs/novus-loyalty#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.ca/#organization"},"inLanguage":"en-CA","isPartOf":{"@id":"https://www.capterra.ca/#website"}},{"name":"Guusto","description":"Guusto is a cloud and mobile-based employee recognition platform that helps organizations boost engagement, improve retention, and enhance performance across every team. Recognition can be sent through SMS, QR codes, printed cards, intranet, TV displays, or existing communication tools with no login required. \n\nPrograms can start small and expand as the organization grows. Smart nudges, program insights, and first-line reward approvals make recognition effortless for managers. \n\nEvery recognition sent helps support the One Drop Foundation, creating a meaningful impact for employees and communities while building a culture of appreciation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5ce76964-9bf5-4889-8e9e-37454defa40d.png","url":"https://www.capterra.ca/software/186209/guusto","@id":"https://www.capterra.ca/software/186209/guusto#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":3460},"offers":{"price":"4.8","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Novus Loyalty","description":"Innovative cloud-based Loyalty Solution for esp. Banking, e-commerce, and Retail enable businesses to engage and retain customers with real-time personalized rewards. Let's start with a loyalty management system that crafts beautiful programs, rewards customers on their purchases via points, fosters referrals, and much more. With seamless integrations, robust tools, and customizable rules, we make it extremely easy to build any type of loyalty program you need, in days not months!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f766101f-9937-4eff-baad-16dcfbe310fa.jpeg","url":"https://www.capterra.ca/software/1011880/novus-loyalty","@id":"https://www.capterra.ca/software/1011880/novus-loyalty#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"offers":{"price":"250","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise, Chrome"},{"@id":"https://www.capterra.ca/compare/186209/1011880/guusto/vs/novus-loyalty#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Employee Recognition Software","position":2,"item":"/directory/30818/employee-recognition/software","@type":"ListItem"},{"name":"Guusto vs Novus Loyalty","position":3,"item":"https://www.capterra.ca/compare/186209/1011880/guusto/vs/novus-loyalty","@type":"ListItem"}]}]}
</script>