---
description: Compare YouGov Surveys: Self-serve vs Make Opinion. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: YouGov Surveys: Self-serve vs Make Opinion Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Qualitative Data Analysis Software](/directory/31297/qualitative-data-analysis/software) > [YouGov Surveys: Self-serve \<span\>vs\</span\> Make Opinion](https://www.capterra.ca/compare/184816/1045620/yougov/vs/make-opinion)

# Compare YouGov Surveys: Self-serve vs Make Opinion

Canonical: https://www.capterra.ca/compare/184816/1045620/yougov/vs/make-opinion

> Detailed comparison between YouGov Surveys: Self-serve and Make Opinion. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | YouGov Surveys: Self-serve | Make Opinion |
| **Overall rating** | 4.2/5 | 4.8/5 |
| **Total Reviews** | 36 | 65 |
| **Starting Price** | US$1.50 | €1.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### YouGov Surveys: Self-serve

YouGov Surveys: Self-serve can be used by all B2C companies, who need to get rapid research results from their target audience - whether Nat Rep or niche groups - to understand what they think.

### Make Opinion

All-in-One Platform for Retailers, Brands, Market Researchers, Agencies, Academics, and Non-profit Organizations. DIY Research at a Fraction of the Cost for Everyone. No Previous Experience Required.

## Key features

### YouGov Surveys: Self-serve

- API
- Charting
- Customizable Reports
- Data Analysis Tools
- Engagement Tracking
- Mobile Survey
- Monitoring
- Multi-Channel Distribution
- Panel Management
- Pulse Surveys
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Statistical Analysis Software
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback

### Make Opinion

- API
- Charting
- Customizable Reports
- Data Analysis Tools
- Engagement Tracking
- Mobile Survey
- Monitoring
- Multi-Channel Distribution
- Panel Management
- Pulse Surveys
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Statistical Analysis Software
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback

## Links

- [View YouGov Surveys: Self-serve Profile](https://www.capterra.ca/software/184816/yougov)
- [View Make Opinion Profile](https://www.capterra.ca/software/1045620/make-opinion)
- [View Original Comparison](https://www.capterra.ca/compare/184816/1045620/yougov/vs/make-opinion)

-----

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