---
description: Compare Matomo vs Plausible Analytics. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Matomo vs Plausible Analytics Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Data Analysis Software](/directory/31077/data-analysis/software) > [Matomo \<span\>vs\</span\> Plausible Analytics](https://www.capterra.ca/compare/182627/187430/matomo-analytics/vs/plausible-insights)

# Compare Matomo vs Plausible Analytics

Canonical: https://www.capterra.ca/compare/182627/187430/matomo-analytics/vs/plausible-insights

> Detailed comparison between Matomo and Plausible Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Matomo | Plausible Analytics |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 62 | 8 |
| **Starting Price** | US$9.00 | US$9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based, Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software | Email/Help Desk, FAQs/Forum, Knowledge Base Software |
| **Training Software** | In Person, Documentation, Videos | Documentation |

## Best for

### Matomo

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

### Plausible Analytics

Startups, SaaS companies, marketing teams, agencies, and enterprises that want simple, privacy-first website analytics without the complexity of traditional tools.

## Key features

### Matomo

- A/B Testing
- API
- Activity Dashboard
- Campaign Management Software
- Conversion Tracking
- Customizable Reports
- Dashboard Creation
- Multiple Site Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking
- User Interaction Tracking
- Visual Analytics
- Website Analytics

### Plausible Analytics

- A/B Testing
- API
- Activity Dashboard
- Campaign Management Software
- Conversion Tracking
- Customizable Reports
- Dashboard Creation
- Multiple Site Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking
- User Interaction Tracking
- Visual Analytics
- Website Analytics

## Links

- [View Matomo Profile](https://www.capterra.ca/software/182627/matomo-analytics)
- [View Plausible Analytics Profile](https://www.capterra.ca/software/187430/plausible-insights)
- [View Original Comparison](https://www.capterra.ca/compare/182627/187430/matomo-analytics/vs/plausible-insights)

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