---
description: Compare iTRUST vs WINK. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: iTRUST vs WINK Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Optometry Software](/directory/10038/optometry/software) > [iTRUST \<span\>vs\</span\> WINK](https://www.capterra.ca/compare/181958/214634/itrust/vs/wink)

# Compare iTRUST vs WINK

Canonical: https://www.capterra.ca/compare/181958/214634/itrust/vs/wink

> Detailed comparison between iTRUST and WINK. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | iTRUST | WINK |
| **Overall rating** | 5.0/5 | - |
| **Total Reviews** | 120 | 0 |
| **Starting Price** | US$0.00 | $100.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### iTRUST

Optometrists, Ophthalmologists, Opticians, Eye Care Providers

### WINK

ECPs who want to grow their business\! Better serve their clients with online booking, texting, automated recalls. Who want direct integrations with labs, frame manufacturers, accounting software, etc

## Key features

### iTRUST

- Appointment Management
- Calendar Management
- Charting
- Check-in/Check-out
- Claims Management Software
- Commenting/Notes
- Customizable Templates
- Drug Reference Database
- E-Prescribing
- EMR/EHR
- Faculty/Staff Management
- For Optometrists
- HIPAA Compliant
- Insurance Management
- Inventory Management Software
- Multi-Location
- Online Scheduling
- Patient Records Management
- Recall Tracking
- Reminders

### WINK

- Appointment Management
- For Optometrists
- Insurance Management
- Inventory Management Software
- Patient Records Management
- Recall Tracking
- Reminders

## Links

- [View iTRUST Profile](https://www.capterra.ca/software/181958/itrust)
- [View WINK Profile](https://www.capterra.ca/software/214634/wink)
- [View Original Comparison](https://www.capterra.ca/compare/181958/214634/itrust/vs/wink)

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