---
description: Compare Aura Salonware vs Primo. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Aura Salonware vs Primo Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Salon Software](/directory/30028/salon/software) > [Aura Salonware \<span\>vs\</span\> Primo](https://www.capterra.ca/compare/181855/1032941/salonos/vs/primo)

# Compare Aura Salonware vs Primo

Canonical: https://www.capterra.ca/compare/181855/1032941/salonos/vs/primo

> Detailed comparison between Aura Salonware and Primo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Aura Salonware | Primo |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 84 | 57 |
| **Starting Price** | US$149.00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Aura Salonware

Whether you manage one or multiple locations, Aura Salonware offers powerful features that streamline your operations, enhance your clients’ experience, and maximize your revenue.

### Primo

Designed for beauty centers, spas, and hairdressers, the cloud-based salon management software helps manage and schedule appointments, send personalized messages, and more.

## Key features

### Aura Salonware

- API
- Activity Dashboard
- Automated Scheduling
- Calendar Management
- Client Management
- Client Portal
- Confirmations/Reminders
- Discount Management
- Email Marketing Software
- Employee Management
- For Salons and Spas
- Inventory Management Software
- Marketing Management
- Mobile Access
- Multi-Location
- Point of Sale (POS)
- Recurring Appointments
- Reporting & Statistics
- Reviews Management
- SMS Marketing

### Primo

- API
- Activity Dashboard
- Automated Scheduling
- Calendar Management
- Client Management
- Client Portal
- Confirmations/Reminders
- Discount Management
- Email Marketing Software
- Employee Management
- For Salons and Spas
- Inventory Management Software
- Marketing Management
- Mobile Access
- Multi-Location
- Point of Sale (POS)
- Recurring Appointments
- Reporting & Statistics
- Reviews Management
- SMS Marketing

## Links

- [View Aura Salonware Profile](https://www.capterra.ca/software/181855/salonos)
- [View Primo Profile](https://www.capterra.ca/software/1032941/primo)
- [View Original Comparison](https://www.capterra.ca/compare/181855/1032941/salonos/vs/primo)

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