---
description: Compare Google Analytics 360 vs Marketing Pulse. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Marketing Pulse Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Marketing Pulse](https://www.capterra.ca/compare/177042/1098080/google-analytics/vs/Marketing-Pulse)

# Compare Google Analytics 360 vs Marketing Pulse

Canonical: https://www.capterra.ca/compare/177042/1098080/google-analytics/vs/Marketing-Pulse

> Detailed comparison between Google Analytics 360 and Marketing Pulse. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Marketing Pulse |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 8092 | 0 |
| **Starting Price** | - | US$35.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, Phone Support |
| **Training Software** | Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Marketing Pulse

Marketing Pulse is built for small business owners juggling multiple responsibilities who need visibility into which tactics are actually driving results, better attribution, and actionable insights.

## Key features

### Google Analytics 360

- Ad hoc Reporting
- Campaign Tracking
- Conversion Tracking
- Customer Journey Mapping
- Customizable Reports
- Dashboard Software
- Data Integration
- Data Visualization Software
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Site Search Tracking
- Third-Party Integrations
- Website Analytics

### Marketing Pulse

- Campaign Tracking
- Conversion Tracking
- Customer Journey Mapping
- Dashboard Software
- Data Source Connectors
- Data Visualization Software
- Multi-Channel Data Collection
- Performance Metrics
- Reporting & Statistics
- Third-Party Integrations
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.ca/software/177042/google-analytics)
- [View Marketing Pulse Profile](https://www.capterra.ca/software/1098080/Marketing-Pulse)
- [View Original Comparison](https://www.capterra.ca/compare/177042/1098080/google-analytics/vs/Marketing-Pulse)

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