---
description: Compare Google Analytics 360 vs RB2B. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs RB2B Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Web Analytics Software](/directory/30073/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> RB2B](https://www.capterra.ca/compare/177042/1077085/google-analytics/vs/RB2B)

# Compare Google Analytics 360 vs RB2B

Canonical: https://www.capterra.ca/compare/177042/1077085/google-analytics/vs/RB2B

> Detailed comparison between Google Analytics 360 and RB2B. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | RB2B |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 8089 | 0 |
| **Starting Price** | - | US$129.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum |
| **Training Software** | Webinars, Documentation, Videos | - |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### RB2B

\-

## Key features

### Google Analytics 360

- Ad hoc Reporting
- Campaign Tracking
- Customer Journey Mapping
- Customizable Reports
- Dashboard Software
- Data Import/Export
- Data Integration
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Reporting & Statistics
- Site Search Tracking
- Third-Party Integrations
- Website Analytics

### RB2B

- Campaign Tracking
- Customer Journey Mapping
- Dashboard Software
- Data Import/Export
- Engagement Tracking
- Multi-Channel Data Collection
- Performance Metrics
- Reporting & Statistics
- Third-Party Integrations
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.ca/software/177042/google-analytics)
- [View RB2B Profile](https://www.capterra.ca/software/1077085/RB2B)
- [View Original Comparison](https://www.capterra.ca/compare/177042/1077085/google-analytics/vs/RB2B)

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