---
description: Compare Google Analytics 360 vs UpStack Data. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs UpStack Data Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> UpStack Data](https://www.capterra.ca/compare/177042/1073534/google-analytics/vs/UpStack-Data)

# Compare Google Analytics 360 vs UpStack Data

Canonical: https://www.capterra.ca/compare/177042/1073534/google-analytics/vs/UpStack-Data

> Detailed comparison between Google Analytics 360 and UpStack Data. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | UpStack Data |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 8089 | 0 |
| **Starting Price** | - | US$149.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk |
| **Training Software** | Webinars, Documentation, Videos | - |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### UpStack Data

\-

## Key features

### Google Analytics 360

- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Customizable Reports
- Dashboard Software
- Data Connectors
- Data Discovery Software
- Data Import/Export
- Data Integration
- Data Visualization Software
- KPI Monitoring
- Marketing Reports
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Site Search Tracking
- Third-Party Integrations

### UpStack Data

- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Customizable Reports
- Dashboard Software
- Data Connectors
- Data Discovery Software
- Data Import/Export
- Data Visualization Software
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.capterra.ca/software/177042/google-analytics)
- [View UpStack Data Profile](https://www.capterra.ca/software/1073534/UpStack-Data)
- [View Original Comparison](https://www.capterra.ca/compare/177042/1073534/google-analytics/vs/UpStack-Data)

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