---
description: Compare Google Analytics 360 vs Adobe Customer Journey Analytics. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Adobe Customer Journey Analytics Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Web Analytics Software](/directory/30073/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Adobe Customer Journey Analytics](https://www.capterra.ca/compare/177042/1028781/google-analytics/vs/adobe-customer-journey-analytics)

# Compare Google Analytics 360 vs Adobe Customer Journey Analytics

Canonical: https://www.capterra.ca/compare/177042/1028781/google-analytics/vs/adobe-customer-journey-analytics

> Detailed comparison between Google Analytics 360 and Adobe Customer Journey Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Adobe Customer Journey Analytics |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8089 | 5 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Adobe Customer Journey Analytics

Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Charting
- Customizable Dashboard
- Customizable Reports
- Interactive Reports
- Keyword Tracking
- Machine Learning Software
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

### Adobe Customer Journey Analytics

- API
- Ad hoc Reporting
- Charting
- Customizable Dashboard
- Customizable Reports
- Interactive Reports
- Keyword Tracking
- Machine Learning Software
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

## Links

- [View Google Analytics 360 Profile](https://www.capterra.ca/software/177042/google-analytics)
- [View Adobe Customer Journey Analytics Profile](https://www.capterra.ca/software/1028781/adobe-customer-journey-analytics)
- [View Original Comparison](https://www.capterra.ca/compare/177042/1028781/google-analytics/vs/adobe-customer-journey-analytics)

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